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15 Best Drugstore Eyeshadow Palettes

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15 Best Drugstore Eyeshadow Palettes November 10, 2017

If you’re serious about your makeup, you know the importance of eyeshadow. It can add a whole new ‘oomph’ factor to your look and can help you step it up a notch. Most fancy eyeshadow palettes will cost you a fortune, so before you decide to spend a significant portion of your paycheck on luxury brands, consider some of these incredible drugstore eyeshadow palette options that are strong rivals to $50 palettes. These drugstore eyeshadow palettes don’t sacrifice on quality in the name of price and they’re all under $20! Let’s see which brands made the cut!

15 Best Drugstore Eyeshadows

  1. NYX Ultimate Shadow Palette in Smokey and Highlight
  2. L.A Girl Beauty Brick Eyeshadow, Nudes
  3. CoverGirl Roses TruNaked Eyeshadow Palette
  4. Maybelline New York The Nudes Eyeshadow Palette
  5. NYX Full Throttle Shadow Palette in Stunner
  6. Milani Everyday Eyes Eyeshadow Palette in Earthy Elements
  7. Sonia Kashuk Eye Couture Eye Palette – Eye on Neutral 02
  8. Maybelline New York City Mini Eyeshadow Palette in Concrete Runway
  9. NYX Dream Catcher Palette in Dusk Til’ Dawn
  10. Rimmel Maginf’eyes Eye Palette in Keep Calm and Wear Nude
  11. e.l.f Flawless Eyeshadow, Blushing Beauty
  12. L’Oreal Paris Color Riche La Palette Nude in Nude Intense
  13. Hard Candy Look Pro Tin Sassy Sultry Eyeshadow Palette
  14. Wet N’ Wild Color Icon Eyeshadow Collection in Petal Pusher
  15. Revlon ColorStay 16 Hour Eyeshadow Quad in Precocious

1. NYX Ultimate Shadow Palette In Smokey And Highlight

This collection is named the Ultimate Shadow Palette because that’s exactly what it is – a pro-level pack with 16 high-performance eyeshadows and pressed pigments in a rainbow of tone-inspired shades. It features a vivid mix of velvety-rich textures and mesmerizing finishes that range from mattes and satins to shimmers and metallics.

Pros

  • Gorgeous vibrant shades.
  • Very pigmented.
  • Buildable color.
  • Smooth texture that glides like a dream.
  • Easy to blend.
  • Attractive packaging.
  • 16 shades in one palette.

Cons

  • No mirror.
  • No applicator.
  • Some of the shades are less pigmented.

Review

This palette by NYX is a collection of some really dreamy shades that include nudes, golds, greys, and maroons. It has both matte and shimmery shades, which is a plus since you can create a whole bunch of looks with just one palette. They are very pigmented, and the staying power is excellent. There is absolutely no fallout. They blend seamlessly and are really easy to work with. It’s a total value for money, and it’s also available in three different shades for you to choose from!

Rating

5/5

Price

$8*

Purchase Link

www.nyxcosmetics.com

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2. L.A Girl Beauty Brick Eyeshadow, Nudes

Four gorgeous must-have eyeshadow palettes filled with a dozen majorly pigmented shades ranging from super wearable looks like nudes to bolder colors like neons. L.A Girl’s Beauty Brick Eyeshadow Collection gives you the best of all colors to allow you to create stunning looks!

Pros

  • Smooth texture.
  • Pigmented.
  • Buildable color.
  • Decent staying power.
  • Affordable.

Cons

  • Some of the shades are fillers.
  • Flimsy packaging.

Review

This one’s a great dupe for the Naked palette. You need to prime your eyelids well before going in with these shadows if you want the colors to pop and stay for longer. It has some gorgeous shades with which you can create subtle looks for everyday wear. It also includes a really pretty mauve shade that suits every skin tone. For the collection of colors and the price, this palette is well worth the try.

Rating

5/5

Price

$10*

Purchase Link

www.amazon.com

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3. CoverGirl Roses TruNaked Eyeshadow Palette

Get the same look like a leading $50 eyeshadow palette! Cover Girl’s TruNaked eyeshadow palettes feature universally flattering, neutral shades that are made to be blended together, so you can mix and match colors and always look flawless. Each eyeshadow palette comes with eight highly pigmented shades and endless possibilities.

Pros

  • Applies smoothly and evenly.
  • Highly pigmented.
  • Blends easily.
  • Smooth and silky texture.
  • Great color payoff.

Cons

  • Packaging isn’t great.

Review

This package has a beautiful theme going on in ‘rosy-plum’ neutrals. It contains eight stunning shades with a rosy undertone to them. This one’s a dupe for the Urban Decay Naked 3 palette and works in almost the same way as the Naked palette. We were impressed by the pigmentation of the shades, which is spot on! All the shades are highly pigmented. These have a creamy and soft texture and blend like a dream. Even the staying power is quite impressive, and when worn over a primer, it just gets better. We love its quality, and it’s hard to believe that this is a drugstore product!

Rating

5/5

Price

$12.34*

Purchase Link

www.amazon.com

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4. Maybelline New York The Nudes Eyeshadow Palette

The Nudes Eyeshadow Palette features 12 expertly curated shades for custom eye makeup looks. This 12-shade palette features dazzling colors from bold beiges and sultry sands to brazen bronzes and tempting taupes. It’s perfect for creating versatile eye makeup looks.

Pros

  • Versatile shades that are great for everyday wear.
  • Silky soft texture.
  • Good pigmentation.
  • Long-staying.
  • Good color payoff.

Cons

  • No mirror.
  • Comes with a flimsy applicator,

Review

If you are new to eyeshadows, this palette is an amazing option for beginners. It consists of some matte nude shades as well as shimmery ones. It also has browns, blacks, and golds so you can create a smokey eye look or a simple, everyday look as per your requirements. There are instructions given on the back of the palette on how to make the most of it, which is very useful to newbies. Using a primer increases its longevity by whole 3-4 hours. However, some of the very light shades in the palette are a little difficult to work with owing to their chalky texture, but the rest do a great job.

Rating

5/5

Price

$11.99*

Purchase Link

www.amazon.com

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5. NYX Full Throttle Shadow Palette in Stunner

Full-on color. Endless possibilities. Powered by four pigment-packed eyeshadows, NYX’s new Full Throttle Shadow Palettes allow you to create unlimited eye looks, every single time. With so many color combos to choose from, each stylish set is a treasure in itself.

Pros

  • Blends easily.
  • Highly pigmented.
  • Unique colors.
  • Applies smoothly and evenly.
  • Long lasting.

Cons

  • You need to use a primer underneath.
  • There may be slight fallout with the glittery shades.

Review

This color quad combo by NYX looks so fabulous – we can’t stop admiring the shades! This palette comes in 5 different color sets and this one’s called ‘Stunner’ – and we can see why! The two matte colors are great transition shades and also go well in the crease. The shimmers look great on the lid, inner corners, and lower lashline. The packaging is attractive, and it’s also very travel-friendly. We were also impressed with their texture, pigmentation, and longevity! For that price, it’s a prize!

Rating

4.9/5

Price

$7*

Purchase Link

www.amazon.com

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6. Milani Everyday Eyes Eyeshadow Palette in Earthy Elements

Contour, color, and create endless looks with a first-of-its-kind eye contour and highlight collection. This eyeshadow palette offers six richly pigmented shades and a step-by-step guide for professional-looking results. Each shade is expertly coordinated to work well in any order to create brilliantly beautiful, one-of-a-kind styles. It comes with a dual-ended, pro-artistry brush.

Pros

  • Highly pigmented.
  • Blends easily.
  • Smooth and silky texture.
  • Crease resistant.
  • Long lasting.

Cons

  • Slight fallout.
  • No mirror.

Review

This palette has highly pigmented champagne, coral, and plum/brown shades. These shadows are creamy and buttery in texture and blend like a dream, but you have to be careful and tap off excess product before applying to avoid fallout. Their wear-time is excellent, and they stay put all day long until you take them off. Every single shade in the palette is perfection, and the orange tones look fabulous, especially if you have light brown eyes. For a mere $11, you get six high-quality shadows that all perfectly complement each other.

Rating

4.9/5

Price

$11*

Purchase Link

www.amazon.com

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7. Sonia Kashuk Eye Couture Eye Palette – Eye on Neutral 02

Choose from two palettes – the seasonal palette with a range of colorful shades and the core palette that is compromised of your essential matte neutral shades. The formulas are extremely blendable with a velvety soft touch and superior color release. The palettes are fragrance and paraben-free.

Pros

  • Good to great pigmentation.
  • Blends well.
  • Buildable color.
  • Smooth and easy application.
  • Minimal fall out.

Cons

  • Very basic packaging.
  • Two of the lighter shades have a powdery texture and are way too sheer.

Review

This palette comes in a simple and practical packaging, which is very lightweight. The colors are all matte, and these shades can be used to create a natural eye, which is great for work and a smoky eye. Palettes like these are a staple in every eyeshadow enthusiast’s makeup bag.  These apply super smooth and blend so beautifully. They also last through an average work day without any issues.

Rating

4.8/5

Price

$19.99*

Purchase Link

www.amazon.com

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8. Maybelline New York City Mini Eyeshadow Palette in Concrete Runway

Master your own NYC moment with a collection of these perfectly curated eyeshadow shades. The City Mini Palette features six dramatic shades that are perfect for creating custom eye makeup looks. This range has a total of 4 palettes with varied shades.

Pros

  • Collection of vibrant colors.
  • Very pigmented shades.
  • Easy to blend.
  • Silky-soft application.
  • Even and consistent application.
  • Long staying.

Cons

  • The two lightest shades are slightly chalky.
  • No mirror.

Review

This palette is called ‘Concrete Runway’, and these shadows are pure perfection. It comes in a compact packaging that is light and travel-friendly. They are very pigmented and blend extremely well. They hold up well through long durations without creasing. However, it would be even better if they would’ve included a matte shade so we wouldn’t have to go in for another palette to complete the look. Nonetheless, for less than ten bucks, this palette is a steal deal!

Rating

4.8/5

Price

$9.99*

Purchase Link

www.maybelline.com

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9. NYX Dream Catcher Palette in Dusk Til’ Dawn

The heavens have parted, and NYX’s Dream Catcher Palette in celestial shades have arrived. Each palette includes ten majestic eyeshadows that you can mix and match. There’s even a secret compartment on the bottom with a mirror and a dual-tip applicator.

Pros

  • Good pigmentation.
  • Long lasting.
  • Applies smoothly and evenly.
  • Easy to apply.
  • Value for money.

Cons

  • Some shades are not as pigmented.
  • Tends to crease if applied without primer.

Review

This palette has a fantastic color scheme, and it’s effortless to use. The colors are not super pigmented so if you are a beginner, this may be a positive thing for you. The shades have a subtle tint that goes beyond the basic nude look but not a full glam look. These shimmery shades can still be worn on a daily basis without your makeup looking overdone. Considering the staying power, it’s impressive as these last for a good 10-12 hours. Overall, we love this palette!

Rating

4.8/5

Price

$15*

Purchase Link

www.amazon.com

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10. Rimmel Maginf’eyes Eye Palette in Keep Calm and Wear Nude

This 12-shade palette is for multiple eye looks and eye shapes. This eye contour palette comes with a duo applicator. It includes a mix of high-shimmer and matte shades, perfect for sculpting, shading, and defining. The vibrant, intense colors are crease-proof, smudge-proof, and stay all day.

Pros

  • Includes shimmer and matte shadows.
  • Pigmented.
  • Minimal fallout.
  • Contours well.
  • Relatively long-wearing.

Cons

  • Flimsy sponge applicator provided.
  • The matte shadows are slightly chalky.

Review

Rimmel’s Magnif’Eyes Eyeshadow Contouring Palette is an 8-shade palette available in three different shades. Its packaging is simple yet effective, and it comes with a dual-ended sponge style applicator. However, this blends better with a brush. This versatile palette can create everything from a natural, everyday look to a deep, seductive smokey eye. We were also impressed with its staying power.

Rating

4.7/5

Price

$7.97*

Purchase Link

www.amazon.com

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11. e.l.f Flawless Eyeshadow, Blushing Beauty

Create flawless looking eyes with this brilliant eyeshadow and an easy step-by-step application guide. These beautifully color coordinated shadows give you a professionally contoured and defined eye that allows you to go as bold or as natural as you want. The silky smooth formula glides effortlessly onto the skin for long-lasting color.

Pros

  • Creamy texture.
  • Pigmented.
  • Labeled eyeshadows.
  • Easy application.
  • Compact and convenient packaging.
  • Comes with applicator and mirror.

Cons

  • Fades rather quickly.
  • There is a certain amount of fallout.
  • Applying a primer is necessary for these shadows.

Review

This palette with the name ‘Blushing Beauty’ by e.l.f. Cosmetics comes in a tiny plastic case with four different eyeshadows to create one complete look. It’s a simple case with a transparent lid that shields the product. Each eyeshadow is labeled and sectioned, so it doesn’t transfer over each other. These are super pigmented and show well in a single swipe, but you need to apply an eye primer as your base for it to last. It contains four eyeshadows, one for the base, lid, crease, and the line. For a $2 palette, this one’s a big hit among drugstore eyeshadows and a must-try!

Rating

4.4/5

Price

$2*

Purchase Link

www.elfcosmetics.com

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12. L’Oreal Paris Color Riche La Palette Nude in Nude Intense

Inspired by makeup designers ‘Must Have’ Palettes, the La Palette Nude offers everything you need to master the art of nude eyeshadow. Ten highly pigmented shades range from light to dark to flatter every skin tone in 3 shadow finishes: shimmery satin, buttery matte, and lustrous sheen.

Pros

  • Highly pigmented.
  • Handy and compact packaging.
  • Comes with an applicator and a mirror.
  • Doesn’t crease or cause fallout.

Cons

  • Expensive when compared to other drugstore palettes.
  • Some shades blend in and don’t show on the skin.

Review

This palette comes in a sophisticated black packaging with a big mirror and a dual-ended brush. It contains ten shades that are great for everyday wear and can be used to create different looks. The eyeshadows glide on effortlessly and are buildable when it comes to the color.  The staying power of these shadows is decent, but there’s nothing extraordinary about its longevity. If you want a palette that could be used to create some everyday looks, this one’s a good option.

Rating

4.4/5

Price

$19.99*

Purchase Link

www.amazon.com

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13. Hard Candy Look Pro Tin Sassy Sultry Eyeshadow Palette

The Hard Candy Look Pro – Sassy Eyes Eyeshadow Collection is your one-stop for a complete sultry look. It includes nine professionally coordinated eyeshadows, Eyes the Limit Longwear Eyeshadow Primer, a mini Take Me Out Liner in Soy, and a dual-ended eyeshadow applicator all housed in a reusable collectible tin.

Pros

  • Gorgeous shimmery neutrals with dark, sultry shades.
  • Adorable packaging.
  • Decent lasting power.
  • Good pigmentation.
  • Comes with a primer and eyeliner.
  • Comes with a mirror.
  • Includes an instruction booklet.

Cons

  • Some of the shades have a chalky texture, and these wear off easily.
  • The palette’s magnetic closure isn’t very strong.

Review

4.0/5

Rating

4.0/5

Price

$9*

Purchase Link

www.amazon.com

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14. Wet N’ Wild Color Icon Eyeshadow Collection in Petal Pusher

Eight times the fun in one convenient package! These eyeshadow collections feature eight dynamic and vibrant shades with high pigment and pearl for ultra-impact color. Enriched with Macadamia Oil, each shadow provides continuous moisture that improves the appearance of the delicate eye area. Use together for a daring statement or individually to bring a pop of color to your look.

Pros

  • Perfect palette for a purple smokey eye.
  • Dirt cheap.
  • Easy to apply.
  • Long staying.

Cons

  • Terrible packaging.
  • Below average pigmentation.

Review

So, this is a $4 palette from Wet N’ Wild, and it includes a total of 8 shades. Each shade is labeled with where each shadow goes. It includes both matte and shimmery shades, but we must give you a heads up – almost all colors on this palette aren’t very pigmented. Bummer! You can fix this by using a white liner on your eyelid for the base to make the colors pop. All that said, this palette can be used to create several looks and for that price, you’ve got nothing to lose in trying this.

Rating

4.0/5

Price

$4.99*

Purchase Link

www.wetnwildbeauty.com

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15. Revlon ColorStay 16 Hour Eyeshadow Quad in Precocious

Rich, velvety shadows that blend smoothly for beautiful, luxurious color that stays up to 16 hours. It won’t crease, fade or smudge and is available in a variety of expertly color-coordinated palettes for your most gorgeous eyes yet.

Pros

  • Applies smoothly and evenly.
  • Blends easily.
  • Crease resistant.
  • Does not fade.

Cons

  • Not very pigmented.
  • Flimsy packaging.

Review

This palette is a quad that’s great for smoky gray and purple looks. It includes a highlight color, lid shade, crease color, and an outer V color. The shades are not as pigmented as they seem in the pan and Revlon is fairly pricey when compared to other drugstore brands, so this was quite disappointing. Although it includes some unique colors, this palette does not keep up to its 16-hour stay claim. If you like to keep it subtle and something that will stay put for a good 8-9 hours, you can try this out, but if you are expecting shades that are super pigmented, then you can give this a miss!

Rating

4.0/5

Price

$7.89

Purchase Link

www.amazon.com

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(*Product prices may vary) 

That was our take on the best drugstore eyeshadow palettes out there. Whether you’re a fan of bold shades or like to stick to neutrals, we hope you find your perfect match.

Tips To Choose The Best Eyeshadow Palette

Choosing an eyeshadow palette isn’t hard – you only need to find what works for your skin tone and your eye color. If your skin tone is towards the warmer side,  you could try neutrals, and if it’s towards the cooler side – you could try using silvery, lilac, and blue shades. Neutral skin tones can literally pull off any color with ease!

Do you have a go-to eyeshadow palette that holds a special place in your heart? Let us know in the comments below.

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