For long now we have studied the connection between colors and moods! The colors we choose with our clothes make up, cars and even when we decorate our homes are such a reflection of your personality and mood. But have we ever come across a line of cosmetics dedicated to this link? The next time you walk into a LUSH store, you will!!

Emotional Brilliance is their biggest cosmetics debut till date. The 30-piece range of lip colors, liners, and shadows addresses the fundamental and symbiotic relationship between the color we wear and our psychological states. Strategic behavioral therapist Lady Kennedy worked with Lush on the entire line, coming up with the list of words attached to each color, a technique she uses in her therapy sessions. The result is a color cosmetics line designed to address both inner and outer beauty.

Combining the fun element of a board game and standard color therapy, you are asked to spin the emotional brilliance color wheel and pick the first 3 shades that attract you. The first color represents your strength or your weakness. The second represents your subconscious want and the third is an indicator of your current mood. “I suppose it comes down to confidence in your own skin,” says Rowena about the line. “If you are happy with your outside appearance, then your inside—psyche—behaves itself and lets you have a nice day.”

This line has 13 skin-softening liquid lipsticks and six cream eye shadows with doe-foot applicators, and 11 no-smudge liquid eye liners with long brush applicators, packed into recyclable glass vials. All formulas can be worn together or separately as a perfect reflection of your moods!

So what’s your opinion on this line? Let us know.