10 Best Cruelty-Free Toothpastes Of 2024 For A Pearly White Smile

Flaunt your pearly white smile while making sure the enamel stays perfectly fine.

Medically reviewed by Dr. Farayi Shakespeare Moyana, PhD, BDS, MPH, MPhil, MBA, BEd Dr. Farayi Shakespeare Moyana Dr. Farayi Shakespeare MoyanaPhD, BDS, MPH, MPhil, MBA, BEd facebook_iconlinkedin_iconyoutube_icon
Written by , MA (English Literature), Diploma In Health & Wellness Aditi Naskar MA (English Literature), Diploma In Health & Wellness Experience: 5 years
Edited by , Integrated MA Medha Deb Integrated MA Experience: 5 years
Fact-checked by , MA (Journalism & Mass Communication) Rajeshwari Das MA (Journalism & Mass Communication) Experience: 3 years
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We have just what you need if you are looking for the best cruelty-free toothpaste. You don’t have to be a dentist to know how important oral hygiene is, and even if you skip the regular checkup, you cannot possibly ignore the daily brushing, flossing, and mouth wash. Looking for products that contain the perfect ingredients your gum and teeth need, you might have come across the term ‘cruelty-free’. Sadly, many labs test the products on animals, and no person who loves animals can be give a guilt-free after knowing their products were causing harm to an innocent animal. Shifting to cruelty-free toothpaste will only help you keep your oral health optimum without having any guilt. If you are unsure which products and brands to trust, we are here to help. Here are 10 toothpaste brands that do not include animal experimentation to give you shiny, sparkly teeth.

Top Picks
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Best SLS-Free:Boka Ela Mint Toothpaste
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Best For Teeth Whitening:Hello Naturally Whitening Fluoride Toothpaste
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Best Pregnancy-Safe:Cali White Vitamin B-12 Infused Whitening Toothpaste
Price on Amazon
Best Gentle:Dr. Bronner’s Peppermint All-One Toothpaste
Price on Amazon
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Best Fluoride-Free Formula:Twice Science + Wellness Toothpaste
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Best Sugar-Free:Kiss My Face Whitening Toothpaste
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Best Vegan:Himalaya Complete Care Toothpaste
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Best Value-For-Money:Nelson Naturals The Original Zero Waste Toothpaste
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Best Organic Formula: Burt’s Bees Purely White Fluoride-Free Toothpaste
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Best Triclosan-Free:Periopaste Natural Botanical Toothpaste
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10 Best Cruelty-Free Toothpastes

Best SLS-Free:Boka Ela Mint Toothpaste

4.5

The Boka Ela Mint Toothpaste takes care of your teeth and gums. It is formulated with nano-hydroxyapatite, which makes up the primary foundation of the teeth and bone. This anti-sensitive toothpaste for cavity prevention is rich in antioxidants and prebiotics. It rebuilds your enamel and reverses microcavities. This product does not contain harmful chemicals and carries a fresh flavor of mint, cardamom, and green tea. Check this video to learn more about a tester’s experience with this toothpaste for enamel strengthening.


Product Dimensions: 7 x 2.1 x 1.5 inches | Weight: 4 Ounces.

Pros
  • SLS-free
  • Paraben-free
  • Fluoride-free
  • No artificial flavor and colors
  • Vegan

Cons

None

Why We Think It's Worth Buying

It has gained over 2,893 positive reviews on Amazon, making it an all-time best-seller.


The Hello Naturally Whitening Fluoride Toothpaste contains calcium minerals that make your teeth naturally white. It contains peppermint, aloe vera, coconut oil, and tea tree oil that help control your bad breath. This toothpaste for bad breath also prevents cavities and strengthens your enamel. Take a look at this video to get more information on a reviewer’s experience with this environmentally-conscious toothpaste.

Product Dimensions: 6.25 x 2.13 x 7.13 inches | Weight: 4.7 Ounces.

Pros
  • Whitens the teeth
  • Peroxide-free
  • Dye-free
  • SLS-free
  • Paraben-free
  • Triclosan-free
  • Preservative-free
  • Gluten-free
  • No artificial flavors
  • Vegan
  • Environment-friendly packaging

Cons

None


Best Pregnancy-Safe:Cali White Vitamin B-12 Infused Whitening Toothpaste

4.2
Cali White Vitamin B-12 Infused Whitening Toothpaste Image: Cali White

The Cali White Vitamin B-12 Infused Whitening Toothpaste has been vegan-certified and is certified to be safe for kids and pregnant mothers. This toothpaste has been clinically proven to increase your body’s B12 levels by almost 50% and shows real-life results for natural teeth whitening. The effect of B12 is a substantial energy boost, which can be helpful for athletes, diabetic patients, IBS sufferers, vegetarians, and pregnant and breastfeeding mothers. Not to mention, it also contains ingredients such as xylitol and stevia, which help cure bad breath and remove various stains from the tooth enamel.


Pros
  • Clinically-proven ingredients
  • Reduces bad breath
  • Suitable during pregnancy
  • Suitable for kids
  • Suitable for athletes
  • Paraben-free
  • Triclosan-free
  • SLS-free
  • Gluten-free
  • Peroxide-free

Cons
  • Contains baking soda

Boka Ela Mint Toothpaste
Best SLS-Free
Hello Naturally Whitening Fluoride Toothpaste
Best For Teeth Whitening
Cali White Vitamin B-12 Infused Whitening Toothpaste
Best Pregnancy-Safe
Dimensions 7 x 2.1 x 1.5 inches 6.25 x 2.13 x 7.13 inches-
Weight 4 Ounces. 4.7 Ounces.-
Rating
Reviews2,8933031,419
Price$11.99$21.16$11.99
Buy NowBuy NowBuy Now

Best Gentle:Dr. Bronner's Peppermint All-One Toothpaste

4.3
Dr. Bronner’s Peppermint All-One Toothpaste Image: Dr. Bronner’s

This gentle and fluoride-free formula is made with fair trade ingredients. It contains hydrated silica and calcium carbonate that helps polish your teeth naturally while baking soda, potassium cocoate, and coconut oil act as natural cleansers. This animal-friendly toothpaste is formulated with 70% organic ingredients and the flavors are derived from natural essential oil. However, it is recommended to conduct a patch test before using this product.


Pros
  • SLS-free
  • Sulfate-free
  • Ammonium-free
  • Fluoride-free
  • Sodium-free
  • No artificial color
  • Preservative-free
  • No sweeteners
  • Hypoallergenic
  • Non-GMO
  • Gluten-free

Cons

None


This toothpaste by Twice is tested to be suitable for both children and adults. It is enriched with enamel-repair ingredients, vitamins, aloe vera, and antioxidants that promote oral health. The unique blend of vanilla, lavender, and mint leaves your mouth with a refreshing after-taste.

Product Dimensions: 6.75 x 1.62 x 1.62 inches | Weight: 3.84 Ounces.

Pros
  • Sugar-free
  • pH-balanced
  • Non-GMO
  • SLS-free
  • Phthalate-free
  • Gluten-free
  • Paraben-free
  • Vegan
  • Dye-free

Cons

None

No products found.

The Kiss My Face Whitening Toothpaste is infused with a cool mint flavor to keep your mouth fresh and clean. It contains potent ingredients like tea tree oil, olive leaf extract, Echinacea, and peppermint that keep your teeth healthy. This toothpaste removes plaque and whitens your teeth. It also contains aloe vera, a powerful antioxidant that offers soothing qualities to keep your mouth happy.

Product Dimensions: 9 x 6 x 3 inches | Weight: 4.94 Ounces

Pros
  • Vegan
  • SLS-free
  • Triclosan-free
  • Paraben-free
  • Gluten-free
  • No artificial colors
  • No added sweeteners
  • No added flavors
  • Fluoride-free
  • BPA-free

Cons

None


The Himalaya Complete Care Toothpaste is fluoride-free and helps fight plaque, and promotes healthy gums, as attested by reviewers. This toothpaste for gum health is enriched with neem, which is a potent herbal cleanser. This herbal toothpaste also contains pomegranate that exhibits sweet, astringent properties. All the ingredients are derived from the valley of the Himalayas and keep your gums fresh.

Product Dimensions: 1 x 2 x 6 inches | Weight: 4 Ounces

Pros
  • Fluoride-free
  • No harsh abrasives
  • No chemical bleaches
  • Good taste
  • Value for money

Cons

None


Best Value-For-Money:Nelson Naturals The Original Zero Waste Toothpaste

4.2
Nelson Naturals The Original Zero Waste Toothpaste Image: Nelson

This sustainable toothpaste by Nelson Naturals comes in a glass jar packaging. It promotes oral health and protects your enamel with demonstrated expertise. The fluoride-free formula does not contain glycerine or any artificial flavor or color. The flavors are blended with citrus spices such as mint, cinnamon, citrus, rosemary, and clove, to leave an excellent after taste.


Product Dimensions: 2 x 2 x 2 inches | Weight: 3.28 Ounces

Pros
  • Fluoride-free
  • Eco-friendly packaging
  • Glycerin-free
  • SLS-free
  • No artificial color and flavors

Cons

None


Best Organic Formula:Burt's Bees Purely White Fluoride-Free Toothpaste

4.5
Burt’s Bees Purely White Fluoride-Free Toothpaste Image: Burt’s Bees

The Burt’s Bees Purely White Toothpaste is completely fluoride-free with a peppermint flavor. It removes stubborn surface stains from the teeth with proven expertise and helps achieve a beautiful smile. This SLS-free toothpaste contains no triclosan, parabens, artificial flavors, sweeteners, dyes, or plastic microbeads. Also, this refreshing zen peppermint formula leaves your mouth feeling fresh and clean.

Pros
  • Organic formula
  • Fluoride-free
  • Preservative-free
  • Removes surface stains
  • Freshens breath
  • Flavored with essential oils
  • Cruelty-free
  • SLS-free
  • Paraben-free
  • Dye-free
  • Plastic microbeads-free


Cons

None


This fluoride-free toothpaste by Bio-Pro leaves your mouth feeling fresh and hydrated. It is powered with eucalyptus, lavender, oregano, and peppermint. This non-animal tested toothpaste is fortified with organic herbs and essential oils that prevent bacteria in your mouth and promote healthy gums. It also contains a lab-tested patented extract of phytoplenolin that enhances cell growth.

Pros
  • Dentist formulated
  • Gluten-free
  • Fluoride-free
  • Vegetarian
  • Alcohol-free
  • SLS-free
  • Soy-free
  • No artificial colors and sweeteners
  • Preservative-free

Cons
  • Expensive

Most of us stick to the same toothpaste for our entire lives. We do not become mindful of what we get our hands on unless we experience sensitivity or cavity issues. Here is a quick guide on what to look for in cruelty-free toothpaste to help you follow ethical oral care.

Things To Consider Before Buying Cruelty-Free Toothpaste

1. Ingredients: Avoid buying toothpaste that contains harmful ingredients like triclosan, SLS, or parabens. They may cause dry mouth and damage your teeth in the long run. Most toothpastes contain fluoride that provides a clean feel to your teeth and prevents tooth decay. But higher concentrations of fluoride are harmful or when ingested. Therefore, we suggest you opt for a fluoride-free formula or consult a healthcare specialist to advise you on the same.

2. Tartar And Sensitivity Control: Look for pyrophosphate and zinc citrate to prevent the build-up of tartar. If your teeth are sensitive to hot or cold things, buy a toothpaste for tartar control that contains potassium nitrate as it helps to control sensitivity. Dr. Farayi Shakespeare Moyana, a Zimbabwe-based dentist with 18 years of experience, says, “Remember sensitivity to hot and cold may be a sign of nerve irritation or pulpitis, so consult your oral health professional if in doubt.”

Take care of your oral health while keeping in mind the welfare of the animal kingdom. These cruelty-free toothpastes are enriched with herbal ingredients and do not contain toxic chemicals. So browse through our post and pick your guilt-free choice for oral care.

Infographic: Ingredients To Look For In Cruelty-Free Toothpastes

Switching to cruelty-free and vegan toothpastes can help preserve the environment and keep you away from many common toxins. However, you must also select a formula that keeps your teeth clean, gums healthy, and breath fresh. Check out the infographic below to learn which ingredients in toothpastes cater to which concerns.

Ingredients To Look For In Cruelty-Free Toothpastes (infographic)

Illustration: StyleCraze Design Team

The Bottom Line

Toothpaste is an essential part of our dental care routine. And if you are an animal lover and are keen on avoiding animal-based products, these cruelty-free toothpastes are your best bet. These contain natural ingredients like mint that control bad breath and keep your mouth fresh and odor-free. In addition, they provide you with sparkling white teeth without any guilt. The Boka Ela Mint Toothpaste is an ideal natural whitening toothpaste with the benefits of activated charcoal and xylitol. The Cali White Vitamin B-12 Infused Whitening Toothpaste contains baking soda and fluoride to maintain oral health, while the Dr. Bronner’s Peppermint All-One Toothpaste naturally polishes your teeth while offering a refreshing sensation. Several natural toothpaste brands offer cruelty-free products that are vegan and gluten-free. However, some products might have a sticky texture. So, read the reviews well to narrow down on the formula that suits your needs the best.

Why Trust StyleCraze?

The author, Aditi Naskar, has a diploma in health and wellness and loves to write reviews about healthcare products. She has carefully listed these cruelty-free toothpaste based on user reviews and feedback on multiple forums and brand websites. The products listed in this post do not contain harmful chemicals and help you keep your oral health optimum without guilt.

Frequently Asked Questions

Are cruelty-free toothpastes good for sensitive teeth?

Yes. Cruelty-free toothpastes have less harsh chemicals than regular ones. Try the Kiss My Face Fluoride Free Whitening Toothpaste if you experience tooth sensitivity.

Can children use cruelty-free toothpastes?

Yes. However, all cruelty-free toothpastes may not be safe for children. Always check the brand to ensure they are recommended for kids. We suggest Twice Science + Wellness Toothpaste as it is suitable for both adults and children.

Can I use peppermint toothpaste while pregnant?

Yes. Peppermint toothpaste is safe to use while pregnant. In fact, it is very effective at preventing cavities. However, we do not recommend you swallow your peppermint toothpaste at all.

What is the ingredient in toothpaste that irritates the gum?

If you have sensitive teeth, these ingredients in toothpaste can irritate your gum:
• Sodium Lauryl Sulphate (SLS)
• Titanium dioxide
• Artificial dyes and sweeteners

What active ingredient in toothpaste prevents gum disease?

Fluoride is one of the most talked about active ingredients when it comes to combating cavities and strengthening the teeth. It also keeps gum diseases at bay.


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