10 Best Custom Shampoos For The Perfect Wash Days, As Per An Expert – 2024

It is all about knowing your tresses better and choosing the right products.

Reviewed by Jill Turnbull, Hairstylist Jill Turnbull Jill TurnbullHairstylist facebook_iconinsta_icon
Written by , MA (Journalism & Mass Communication) Kirtana Divakar MA (Journalism & Mass Communication) Experience: 3 years
Edited by , MA (English Literature), Certified Skin Care Coach Shiboli Chakraborti MA (English Literature), Certified Skin Care Coach Experience: 4 years
Fact-checked by , MA (English Literature) Swathi E MA (English Literature) Experience: 3 years

The best custom shampoos take care of your hair’s needs in the most personalized ways. They are uniquely formulated for your hair type and are available for different hair types. These tailored and bespoke shampoos are equipped to deal with various problems like oily scalp, dandruff, hair fall, frizz, etc.

We pay a lot of attention to our facial skincare and our bodies, chalking out elaborate routines and using fancy products. However, a big part of our overall wellness includes a good hair care routine.

Pollution, sunlight, product buildup, and individual skin types greatly affect our hair and scalp. This is even more valid for chemically-treated or color-treated hair. Therefore, investing in good-quality shampoos for our hair care is essential. A custom shampoo that considers all these factors and more is the best option for today’s hair needs. We may use the best serums, gels, creams, and sprays for our hair, but this will only worsen our hair problems if we do not use a good shampoo. The best custom shampoos are uniquely formulated for your hair type and take care of your hair’s needs in the most personalized ways. They are equipped to deal with hair problems like oily scalp, dandruff, hair fall, frizz, etc. In this article, we have closely reviewed the best custom shampoos for you to consider. So, check them out carefully to invest in and add to your hair care routine.

Top Picks
Best For Gray And Silver Hair:Redken Color Extend Graydiant Shampoo
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Best For Damaged Hair:INFUSIUM Professional Treatments Shampoo
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Best Plant-Based Formula:Zenagen Revolve Shampoo Treatment
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Best For Oily Roots And Long Hair:L’Oreal Paris Elvive Dream Lengths Air Volume Dry Shampoo
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Best For Curly Hair:Ouidad Curl Quencher Moisturizing Shampoo
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Best For All Hair Types:Oribe Signature Shampoo
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Best Cruelty-Free:OUAI Detox Shampoo
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Best For Frizzy Hair:Aquage Vitalizing Shampoo
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Best For Dry Hair:Tigi Copyright Custom Care Moisture Shampoo
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Best For Color-Treated Hair:HairRx Professional Nourishing Shampoo +SP
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What Is A Custom Shampoo?

A custom shampoo is a hair cleanser with effective ingredients to suit a customer’s specific hair care needs. Often, when we go shopping for a generic shampoo, we are not sure which shampoo will suit our hair type or problems. Some shampoos may be great for silky hair but may not suit an oily scalp. Some may not be suitable for colored hair. So it’s vital to have a hair cleanser that is unique to your hair care needs. Whether you have oily, dry, frizzy, dull, thin, thick, scanty, colored or unevenly textured hair, a custom shampoo takes care of exactly that.

10 Best Custom Shampoos To Fulfill Your Unique Hair Goals – 2024

1. Best For Gray And Silver Hair: Redken Color Extend Graydiant Shampoo

Redken Color Extend Graydiant Purple Shampoo | Hair Toner For Gray & Silver Hair | Tones & Strengthens Hair 33.8 Fl Oz (Pack of 1) Image: Redken

If you struggle with that icky yellowness that colors leave behind in your graying or light blonde hair, you need to try the Redken Color Extend GrayDiant Shampoo. This high-quality, custom-formulated hair care goody is an anti-brass custom shampoo which tones out your hair, giving it a cool and shiny tone with the help of brass-removing violet pigments. This powerful anti-brass mix also contains effective ingredients such as citric acid, which not only strengthens your hair follicles but also treats itchy scalps and balances out the pH levels. It further removes excess oil, has antioxidant properties, and leaves your hair glossy! The potent custom formula includes arginine, an essential amino acid in keratin, preventing hair breakage, split ends, hair loss, and dryness. It’s a great balm for the after-effects of bleaching your hair.

Hair Type: chemically-treated-hair | Product Dimensions: 2.19 x 2.56 x 6.25 inches | Weight: 12 Ounces.


  • Ideal for gray and silver hair
  • Tones and strengthens hair follicles
  • Adds softness and shine
  • Strengthens hair follicles


  • May not be as effective removing brassiness

2. Best For Damaged Hair: INFUSIUM Professional Treatments Shampoo

Infusium’s Professional Treatments Shampoo is a deeply nourishing bundle of hair care love. This custom shampoo aims at moisturizing your hair and replenishing it with nutrients, hydration, strength, and luster. Infusium’s custom hair care shampoo deeply hydrates your dry and dull hair thanks to a blend of avocado and olive oils with a light, pleasant fragrance to soothe your senses. Avocado oil seals cuticle layer, preventing breakage, while olive oil penetrates the hair shaft, preserves the moisture, and gives you shiny, soft, moisturized, and healthier-looking hair. This custom repairing shampoo also contains a special i-23 complex, a customized blend of proteins and conditioners that provides you with the much-needed restorative care. It repairs, restores, restructures, and revives even the most damaged hair. This exclusive made-to-order bundle is nourishing, hydrating, and strengthening.

Hair Type: Dry, Damaged | Product Dimensions: 3.35 x 3.35 x 9.3 inches | Weight: 2.45 Pounds.


  • Ideal for dry and damaged hair
  • Repairs, restores, and restructures hair
  • Helps retain 6x moisture
  • Contains avocado and olive oils


  • Fragrance may be overpowering for some

Our Tester's Experience

"It tames my thick, wavy hair and leaves it feeling soft. It never irritates my sensitive scalp. I love that it always tames my frizz and sets the flyaways in place."

protip_icon Pro Tip
After washing your hair with a mild shampoo, apply a leave-in conditioner or light serum for moisture retention. This also helps in easily detangling your hair quickly.

3. Best Plant-Based Formula: Zenagen Revolve Shampoo Treatment

Female pattern baldness is a real concern, and it can be horrifying to watch your hair thin out way before your time suddenly. The good news is that Zenagen’s hair thickening and restorative Revolve Shampoo Treatment for women targets exactly this problem. It has an innovative plant-based formula that combats hair loss, hair thinning, and shedding safely. It is powered by the goodness of green tea, which inhibits the activity of the DHT hormones that cause hair loss and stimulates hair follicles and, in turn, healthy hair growth. You needn’t use this custom artisanal hair care shampoo every day. Once a week would be enough to fortify your hair!

Item Weight: 0.5 Pounds | Product Dimensions: 1.75 x 1.75 x 7 inches | Weight: 8 Ounces.


  • Reduces hair loss, thinning, and shedding
  • Plant-based formula
  • Dairy-free
  • Color-safe
  • Safe to use during pregnancy and breastfeeding
  • Not tested on animals


  • May leave hair a bit dry

Our Tester's Experience

"This shampoo gave my thinning hair a new lease of life. It volumizes my hair and softens it. I have also noticed my baby hair growing quickly after using this product. Only a little goes a long way, so it is sure to last me a good time. It indeed is a fantastic product."

4. Best For Oily Roots And Long Hair: L’Oreal Paris Elvive Dream Lengths Air Volume Dry Shampoo


If you’re constantly on the go, you may barely have time to enjoy a luxurious hair wash at every turn. But don’t worry, as L’Oreal Paris’s Elvive Dream Lengths Air Volume Dry Shampoo steps in with a dry solution. There is no water, no lather, no mess — simply sprinkle on this dry custom shampoo and let it work its magic in minutes. This volumizing and waterless premium dry custom shampoo not only absorbs excess oil instantly but also tames any frizziness and gives your hair more body. This air volume body enhancer is ideal for people with oily roots and long hair. So, suit up and get ready to put your best foot forward, with healthier-looking hair, and without any hassle! Check out a tester’s experience in this YouTuber’s review.

Hair Type: Dry | Product Dimensions: 1.77 x 1.77 x 8.23 inches | Weight: 5.76 Ounces.


  • Long-lasting
  • No leftover white residue
  • Free of sulfates, parabens, dyes, and silicone
  • Floral, fruity scent


  • May require more than a few pumps to be effective

Our Tester's Experience

"This dry shampoo balances out the oiliness in my hair and leaves it fresh for longer. It applies easily to my hair and absorbs quickly, without leaving any greasy residues. I love how it lifts my hair and makes it shine. I'll certainly keep using it."

5. Best For Curly Hair: Ouidad Curl Quencher Moisturizing Shampoo

Ouidad Curl Quencher Moisturizing Shampoo, 8.5 Fl Oz Image: Ouidad

Got those gorgeous curls but can’t manage them after a few days? We hear you. But, the good news is that Ouidad Curl Quencher Moisturizing Shampoo is there to save the day. This custom shampoo deeply hydrates your hair follicles and cells, using moisture to unwind and detangle your curls, their thirst for moisture quenched, and hunger for nutrition satisfied. Pleasantly scented with chamomile, this customized scalp-friendly shampoo contains effective ingredients like corn oil, wheat proteins, and vitamins. All these ingredients contribute to strengthening the foundation and hair structure of your beautiful tight curls, keeping them defined, soft, and bouncy! If you’re a conscious consumer, this product is not tested on animals, making it the right pick for you.

Hair Type: Curly | Product Dimensions: 2 x 2 x 7 inches | Weight: 8.82 Ounces


  • Ideal for curly hair
  • Deeply cleanses and nourishes
  • Keeps curls manageable and defined
  • Treats dryness and dehydration


  • On the pricier side

protip_icon Pro Tip
Always oil your hair when it is damp and the scalp is clean. For heavier oils like coconut oil, apply it on dry hair for deep penetration.

Why We Think It's Worth Buying

The product has more than 1,260 reviews and is a top choice all around the world.

6. Best For All Hair Types: Oribe Signature Shampoo


If you are looking for an everyday custom shampoo that cleanses your hair, keeping it healthy without tangles, you need to add Oribe Signature Shampoo to your daily hair care regimen. It contains the Oribe Signature Complex of watermelon, lychee, and edelweiss flower extract, which protects your hair from oxidative stress and free radicals, photoaging, and the deterioration of natural keratin. Other effective ingredients include vegetable-derived humectants, which bring out the shine in your hair. At the same time hydrolyzed vegetable protein fortifies your hair cells against aging, sun damage, and wear and tear. Ginger root extract makes sure your hair is soft from root to tip. This is a contender for daily custom hair care. You can also check a tester’s experience in this video out for a brief review of the product.

Product Dimensions: 3.2 x 1.6 x 5.2 inches | Weight: 8.5 Ounces.


  • Suitable for all hair types
  • Can be used daily
  • Silkens, detangles, and protects hair
  • Dermatologist tested
  • Free from parabens, sulfates, and sodium chloride
  • Vegan


  • May not be ideal for oily hair

7. Best Cruelty-Free: OUAI Detox Shampoo

Kiehl's Rice & Wheat Volumizing Shampoo Image: Kiehl's

Are you dreaming of luscious locks and better scalp health? Well, say hello to this personalized custom hair care shampoo that fights hard water build-up, dirt, and oil. A simple survey is given to you about your hair goals, afterwhich the brand determines if you should use its fine, medium, or thick hair care lines. This clarifying shampoo works wonders for your tresses, it contains apple cider vinegar and hydrolyzed keratin that work together to exfoliate residue and build-up while softening and nourishing the hair follicles. Its delightful refreshing scent is a plus with refreshing notes of rose, lychee, and white musk!

Hair Type: Straight,Wavy,Curly,Coily | Product Dimensions: 2.5 x 2.5 x 5.5 inches | Weight: 12.64 Ounces


  • Treats product and hard water buildup, dirt, and oiliness
  • Cruelty-free and color-safe
  • Free of parabens and sulfates
  • Keratin helps strengthen hair


  • On the pricier side

Why We Think It's Worth Buying

The extensive 1,616 rave reviews on Amazon prove why we are vouching for this product.

8. Best For Frizzy Hair: Aquage Vitalizing Shampoo


Nobody likes a frizzy halo around their heads while holidaying in the Tropics. What you need is a custom hair care shampoo that tames those overly excitable curls and waves and makes them soft, shiny, and manageable. Aquage Vitalizing Shampoo is a great add-on to your travel kit because not only does it smooth the cuticles of curly, frizzy, or unruly hair, but it also gives your hair extra body and shine. And you needn’t worry if you have color-treated hair because this shampoo is gentle and color-safe, so you won’t feel stripped of the original shade you had it colored. Few washes with this customized shampoo, and you’re ready for those holiday selfies!

Hair Type: Frizzy | Product Dimensions: 2 x 2 x 6.58 inches | Weight: 8 Ounces.


  • Ideal for curly, frizzy, or unruly hair
  • Detangles and smoothes
  • Color-safe
  • A little goes a long way
  • Not tested on animals


  • May not work on all types of curls

Our Tester's Experience

"This shampoo volumizes my hair and infuses it with a good scent. It repairs my damaged hair and softens it. The product lathers generously, keeps my hair cleaner for longer, and pairs well with my choice of conditioner. It is certainly worth it."

protip_icon Pro Tip
Massage your scalp and hair gently with your fingertips and palms during hair wash. Aggressive scrubbing with nails may weaken the hair follicles.

9. Best For Dry Hair: Tigi Copyright Custom Care Moisture Shampoo

So you’re at the other end of the oiliness spectrum and struggle with absolutely dry hair. That’s no fun at all. Lucky for you, Tigi’s Copyright Custom Care Collection has a Moisture Shampoo that’ll treat the dryness beautifully and efficiently while deeply cleansing your tresses. It’s got a handcrafted powerful blend of effective ingredients such as organic coconut oil, 18 MEA lipids and keratin, and its own Color Care Complex. Together they give your hair much-needed strength, vibrancy, and protection. It also contains giant kelp, which manages the frizz and provides hearty nutrition, a natural source of vitamins and minerals. Give your hair the nourishment and moisture it craves, and feel the difference instantly with this custom hair care dream.

Hair Type: All | Package Dimensions ‏ : ‎ 12.68 x 5.08 x 3.5 inches| Weight: 2.11 Pounds


  • Ideal for dry hair
  • Boosts moisture, smoothness, and softness
  • Protects against environmental pollutants
  • Deeply cleanses


  • May not yield immediate results

Our Tester's Experience

"I've remained faithful to TIGI Custom Care Moisture Shampoo for some years now. It leaves my curls soft and fragrant. It does not irritate my scalp or cause hair breakage. Instead, it gently cleans the excess oil and lifts my hair beautifully."

10. Best For Color-Treated Hair: HairRx Professional Nourishing Shampoo +SP

If you’ve just gotten your hair color-treated with the color of your dreams and are afraid it won’t last long, don’t worry! This customized shampoo is color-safe, so it won’t strip your hair of your new highlights. It’s also free of harmful chemicals, paraben, and sulfate!. Naturally effective ingredients like salix alba bark extract help regulate excessive sebum production, doing away with that oily stickiness that ruins your happiness. It also contains natural blackcurrant extract, which hydrates your hair, leaving it healthy and soft. This moisture-rich formula is a fantastic option for treating frizziness and tangles.

Hair Type: Oily | Product Dimensions: 2.25 x 2.25 x 8.1 inches | Weight: 10 Ounces.


  • Ideal for oily and frizzy hair
  • Treats damaged cuticles
  • Adds wave definition
  • Hydrates and nourishes
  • Sulfate-free and paraben-free
  • Cruelty-free and color-safe


  • Requires more than a few pumps
  • May be too watery in consistency

Now that you’ve got an idea of the 10 best custom shampoos out there, it’s time to shop! Use our buying guide for help on what to pick for yourself, and how to use it.

How To Choose Your Custom Shampoo

Choosing a custom shampoo doesn’t have to be confusing or intimidating. Make a list of the following pointers, and fill up your specific needs. Take this list to the supermarket or store, and you’ll be able to find the perfect custom shampoo for yourself in no time.

  • Hair goals

Ask yourself what you want your custom hair care shampoo to achieve for your hair. Would you like your hair and scalp to be less oily? Perhaps, you want dandruff control and deep moisturization. Are you in need of protein-rich hair treatment, or do you want something that’ll keep your colored hair rich and silky without stripping the color? Do you seek soft long hair or frizz control? Is it an everyday use of custom shampoo you want, or something you can use once or twice a week? Once you’ve set your goals in place, you’ll be able to narrow down the prospects and find a shampoo with a breakthrough formula that works for you.

  • Natural Ingredients

Once you’ve got the regular features sorted out, look for natural or uniquely effective ingredients that give some extra love for your hair. Natural ingredients treat your scalp and hair effectively but gently, so it’s always a plus point if natural ingredients are involved. Commonly used natural and nourishing ingredients include plant oils like jojoba, geranium, and argan. Others include organic green tea and honey, aloe vera, chamomile, peppermint, bergamot, lavender, lemon, coconut, and olive oils.

  • Harsh chemicals

As always, it is best to stay clear of harsh chemicals that do more harm than good. Remember to always buy shampoos that don’t include sulfates, formaldehyde, parabens, and phthalates. They strip your hair off the natural moisture and oils, leaving it bleak and dry.

  • Hair type

If you have super curly or wavy hair and struggle with frizz, look out for deep hydration provided by glycerin, shea butter, oils like jojoba, coconut, argan, sunflower, and seed oils like grapeseed and black seed.

For straight hair that you want to add volume and luster to, what you need in your custom shampoo are proteins like anionic and cationic polymers. Ingredients like rice, corn, keratin, and vitamins B5, C, and E are beneficial.

If you have color-treated or dry hair, your custom shampoo should undoubtedly have many conditioning agents and mildly cleanse. For deep conditioning, oils like argan, coconut, avocado, macadamia, and olive are good ingredients. Glycerin is another deep conditioner known for retaining moisture. In case of scalp and skin sensitivities, you may also opt for expert-recommended or dermatologist-recommended products.

Custom shampoos are uniquely formulated or designed for different hair types to treat various issues like dandruff, oily scalp, and hair fall. Various factors contribute to scalp problems like product build-up, pollution, and sunlight. The hair care essentials like serums, conditioners, and hair sprays can worsen your condition. The Redken Color Extend Graydiant Shampoo is ideal for gray hair, neutralizes brassy tones with violet pigments, and promotes a cooler and more vibrant appearance. The Ouidad Curl Quencher Moisturizing Shampoo is tailored for curly hair as it deeply hydrates, minimizes frizz, and enhances natural curls for a bouncy, defined look. And for people who need a deep cleansing, the OUAI Detox Shampoo is versatile and revitalizing, removing buildup and impurities for refreshed, healthy hair. The custom-made shampoos effectively cleanse the hair and repair the damaged hair. They strengthen the hair follicles, restore damaged hair, and ensure long-lasting results. Consider factors like hair type, ingredients, and your specific hair concerns before investing in these products. However, some custom shampoos may not suit every hair type. Do a patch test beforehand.

Why Trust StyleCraze?

The author, Kirtana Divakar, is a hair care enthusiast who loves to experiment with different hair care products. She went through numerous reviews and feedback available on multiple forums and websites to curate a list of the best custom shampoos that provide long-lasting soft, frizz-free, and shiny hair. The products listed in this article can help you maintain healthy and beautiful hair.

Frequently Asked Questions

Do personalized shampoos actually work?

Absolutely. A personalized shampoo contains a blend of ingredients that are suited to your unique hair care needs. But remember, for it to be effective, the product must have the right ingredients that address certain specific issues. So, yes, personalized shampoos can offer the best hair care!

Are customized shampoos any good??

Customized shampoos are worth the investment, if they are formulated to suit your specific hair care concerns. While there are mixed thoughts on which ones to buy, you can refer to our list of the 10 best custom shampoos this year to help make your decision.

Who should use custom shampoo?

If you are someone who hasn’t been benefiting from generic shampoos, and have specific hair care needs, you should try a custom shampoo.

Are personalized shampoos different from other shampoos?

Personalized shampoos or custom shampoos are different generic shampoos, in that they provide specific treatment to an individual’s hair care needs. Individualized or custom shampoos cater to you, specifically versus generic shampoos, which cater to the public at large.

Are custom shampoos better than high-end salon-quality shampoos?

Yes, custom shampoos are better for your hair than salon shampoos. Although high-end shampoos come in specialized formulas, the custom-made ones are specially formulated to cater to your hair’s specific needs. As a result, they are likely to offer better results.

How often should you wash your hair with custom shampoo?

You do not need to change your hair wash routine while using custom shampoos unless mentioned otherwise on the label. Wash your hair 2-3 times weekly to achieve healthy, clean hair.

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