10 Best Custom Shampoos That Give Your Hair A Glow-Up

Written by Kirtana Divakar
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It can be quite a task, when you are formulating a self-care ritual at home. There are so many things to worry about, including your skin, muscles, face, and nails — the list goes on. So, when you’re done attending to every inch of your body, sometimes you tend to forget what’s right on top, your hair! Ask yourself how many times you’ve just given up detangling your hair in the morning and tied it up in a bun or hidden it under headgear before you get out of your house? How frustrating must it be to have that brilliant new hair shade leave your hair with those generic shampoos?

Well, that’s not something you need to worry about anymore. Custom or personalized shampoos are the perfect hair therapy helpers that one could ever dream of. Not only are they unique to your hair type, but they also come in so many varieties to suit every hair care concern. Whether you have oily hair, dandruff, frizz, hair thinning, or too many tangles, there’s a custom shampoo out there that’ll solve your problems in a wash. Read our reviews of the 10 best custom shampoos we think you should add to your hair care regimen for healthier-looking hair.

TOP 10 PRODUCTS
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Redken Color Extend Graydiant Shampoo
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INFUSIUM Professional Treatments Shampoo
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Zenagen Revolve Shampoo Treatment
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L’Oreal Paris Elvive Dream Lengths Air Volume Dry Shampoo
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Ouidad Curl Quencher Moisturizing Shampoo
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Oribe Signature Shampoo
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OUAI Detox Shampoo
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Aquage Vitalizing Shampoo
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Tigi Copyright Custom Care Moisture Shampoo
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HairRx Professional Nourishing Shampoo +SP
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What Is A Custom Shampoo?

A custom shampoo is a hair cleanser created with effective ingredients to suit a customer’s specific hair care needs. Often, when we go shopping for a generic shampoo, we are not sure which shampoo will suit our hair type or problems. Some shampoos may be great for silky hair but may not suit an oily scalp. Some may not be suitable for colored hair. So it’s vital to have a hair cleanser that is unique to your hair care needs. Whether you have oily, dry, frizzy, dull, thin, thick, scanty, colored or unevenly textured hair, a custom shampoo takes care of exactly that.

Top 10 Custom Shampoos That Satisfy Your Unique Hair Care Needs

1. Redken Color Extend Graydiant Shampoo

If you struggle with that icky yellowness that colors leave behind in your graying or light blonde hair, you need to try the Redken Color Extend GrayDiant Shampoo. This customized hair care goody is an anti-brass custom shampoo, which tones out your hair, giving it a cool and shiny tone with the help of brass-removing violet pigments. This powerful anti-brass mix also contains effective ingredients such as citric acid, which not only strengthens your hair follicles but also treats itchy scalps and balances out the pH levels. It further removes excess oil, has antioxidant properties, and leaves your hair glossy! The potent custom formula includes arginine, an essential amino acid in keratin, preventing hair breakage, split ends, hair loss, and dryness. It’s a great balm for the after-effects of bleaching your hair.

Pros

  • Ideal for gray and silver hair
  • Tones and strengthens hair follicles
  • Adds softness and shine
  • Strengthens hair follicles

Cons

  • May not be as effective removing brassiness

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2. INFUSIUM Professional Treatments Shampoo

Infusium’s Professional Treatments Shampoo is a deeply nourishing bundle of hair care love. This custom shampoo aims at moisturizing your hair and replenishing it with nutrients, hydration, strength, and luster. Infusium’s custom hair care shampoo deeply hydrates your dry and dull hair thanks to a blend of avocado and olive oils with a light, pleasant fragrance to soothe your senses. Avocado oil seals cuticle cells, preventing breakage, while olive oil penetrates the hair shaft, preserves the moisture and gives you shiny, soft, moisturized, and healthier-looking hair. This custom shampoo also contains a special i-23 complex, a customized blend of proteins and conditioners. It repairs, restores, restructures, and revives even the most damaged hair.

Pros

  • Ideal for dry and damaged hair
  • Repairs, restoroes, and restructures hair
  • Helps retain 6x moisture
  • Contains avocado and olive oils

Cons

  • Fragrance may be overpowering for some

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3. Zenagen Revolve Shampoo Treatment

Female pattern baldness is a real concern, and it can be horrifying to watch your hair thin out way before your time suddenly. The good news is that Zenagen’s hair thickening and restorative Revolve Shampoo Treatment for women targets exactly this problem. It has an innovative plant-based formula that combats hair loss, hair thinning, and shedding safely. It is powered by the goodness of green tea, which inhibits the activity of the DHT hormones that cause hair loss and stimulates hair follicles and, in turn, healthy hair growth. You needn’t use this custom hair care shampoo every day. Once a week would be enough to fortify your hair!

Pros

  • Reduces hair loss, thinning, and shedding
  • Plant-based formula
  • Dairy-free
  • Color-safe
  • Safe to use during pregnancy and breastfeeding

Cons

  • May leave hair a bit dry

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4. L’Oreal Paris Elvive Dream Lengths Air Volume Dry Shampoo

If you’re constantly on the go, you may barely have time to enjoy a luxurious hair wash at every turn. But don’t worry, as L’Oreal Paris’s Elvive Dream Lengths Air Volume Dry Shampoo steps in with a dry solution. There is no water, no lather, no mess — simply sprinkle on this dry custom shampoo and let it work its magic in minutes. This volumizing and waterless dry custom shampoo not only absorbs excess oil instantly but also tames any frizziness and gives your hair more body. This air volume body enhancer is ideal for people with oily roots and long hair. So, suit up and get ready to put your best foot forward, with healthier-looking hair, and without any hassle!

Pros

  • Long-lasting
  • No leftover white residue
  • Free of sulfates, parabens, dyes, and silicone
  • Floral, fruity scent

Cons

  • May require more than a few pumps to be effective

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5. Ouidad Curl Quencher Moisturizing Shampoo

Got those gorgeous curls but can’t manage them after a few days? We hear you. But, the good news is that Ouidad Curl Quencher Moisturizing Shampoo is there to save the day. This custom shampoo deeply hydrates your hair follicles and cells, using moisture to unwind and detangle your curls, their thirst for moisture quenched, and hunger for nutrition satisfied. Pleasantly scented with chamomile, this customized shampoo contains effective ingredients like corn oil, wheat proteins, and vitamins. All these ingredients contribute to strengthening the foundation and hair structure of your beautiful tight curls, keeping them defined, soft, and bouncy!

Pro

  • Ideal for curly hair
  • Deeply cleanses and nourishes
  • Keeps curls manageable and defined
  • Treats dryness and dehydration

Cons

  • On the pricier side

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6. Oribe Signature Shampoo

If you are looking for an everyday custom shampoo that cleanses your hair, keeping it healthy without tangles, you need to add Oribe Signature Shampoo to your daily hair care regimen. It contains the Oribe Signature Complex of watermelon, lychee, and edelweiss flower extract, which protects your hair from oxidative stress and free radicals, photoaging, and the deterioration of natural keratin. Other effective ingredients include vegetable-derived humectants, which bring out the shine in your hair, while hydrolyzed vegetable protein fortifies your hair cells against aging, sun damage, and wear and tear. Ginger root extract makes sure your hair is soft from root to tip. This is definitely a contender for daily custom hair care.

Pro

  • Suitable for all hair types
  • Can be used daily
  • Silkens, detangles, and protects hair
  • Dermatologist tested
  • Free from parabens, suflates, and sodium chloride

Cons

  • May not be ideal for oily hair

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7. OUAI Detox Shampoo

Are you dreaming of luscious locks and better scalp health? Well, say hello to this personalized custom hair care shampoo that fights hard water build-up, dirt, and oil. A simple survey is given to you about your hair goals, afterwhich the brand determines if you should use its fine, medium, or thick hair care lines. This clarifying shampoo that works wonders for your tresses, it contains apple cider vinegar and hydrolyzed keratin that work together to exfoliate residue and build-up while softening and nourishing the hair follicle. Its delightful refreshing scent is a plus with refreshing notes of rose, lychee, and white musk!

Pro

  • Treats product and hard water buildup, dirt, and oiliness
  • Cruelty-free and color-safe
  • Free of parabens and sulfates
  • Keratin helps strengthen hair

Cons

  • On the pricier side

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8. Aquage Vitalizing Shampoo

Nobody likes a frizzy halo around their heads while they’re holidaying in the Tropics. What you need is a custom hair care shampoo that tames those overly excitable curls and waves and makes them soft, shiny, and manageable. Aquage Vitalizing Shampoo is a great add-on to your travel kit because not only does it smooth the cuticles of curly, frizzy, or unruly hair, but it also gives your hair extra body and shine. And you needn’t worry if you have color-treated hair because this shampoo is gentle and color-safe, so you won’t feel stripped of the original shade you had it colored. Few washes with this customized shampoo, and you’re ready for those holiday selfies!

Pro

  • Ideal for curly, frizzy, or unruly hair
  • Detangles and smoothes
  • Color-safe
  • A little goes a long way

Cons

  • May not work on all types of curls

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9. Tigi Copyright Custom Care Moisture Shampoo

So you’re at the other end of the oiliness spectrum and struggle with absolutely dry hair. That’s no fun at all. Lucky for you, Tigi’s Copyright Custom Care Collection has a Moisture Shampoo that’ll treat the dryness beautifully and efficiently while deeply cleansing your tresses. It’s got a powerful blend of effective ingredients such as organic coconut oil, 18 MEA lipids and keratin, and its own Color Care Complex. Together they give your hair much-needed strength, vibrancy, and protection. It also contains giant kelp, which manages the frizz and provides hearty nutrition, being a natural source of vitamins and minerals. Give your hair the nourishment and moisture it craves, and feel the difference instantly with this custom hair care dream.

Pros

  • Ideal for dry hair
  • Boosts moisture, smoothness, and softness
  • Protects against environmental pollutants
  • Deeply cleanses

Cons

  • May not yield immediate results

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10. HairRx Professional Nourishing Shampoo +SP

If you’ve just gotten your hair color-treated with the color of your dreams and are afraid it won’t last long, don’t worry! This customized shampoo is color-safe, so it won’t strip your hair of your new highlights. It’s also free of harmful chemicals, paraben, and sulfate!. Naturally effective ingredients like salix alba bark extract help regulate excessive sebum production, doing away with that oily stickiness that ruins your happiness. It also contains natural blackcurrant extract, which hydrates your hair, leaving it healthy and soft. This moisture-rich formula is a fantastic option for treating frizziness and tangles.

Pro

  • Ideal for oily and frizzy hair
  • Treats damaged cuticles
  • Adds wave definition
  • Hydrates and nourishes
  • Free of parabens and sulfates
  • Cruelty-free and color-safe

Cons

  • Requires more than a few pumps
  • May be too watery in consistency

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Now that you’ve got an idea of the 10 best custom shampoos out there, it’s time to shop! Use our buying guide for help on what to pick for yourself, and how to use it.

How To Choose Your Custom Shampoo

Choosing a custom shampoo doesn’t have to be confusing or intimidating. Make a list of the following pointers, and fill up your specific needs. Take this list to the supermarket or store, and you’ll be able to find the perfect custom shampoo for yourself in no time.

  • Hair goals

Ask yourself what you want your custom hair care shampoo to achieve for your hair. Would you like your hair and scalp to be less oily? Perhaps, you want dandruff control and deep moisturization. Are you in need of protein-rich hair treatment, or do you want something that’ll keep your colored hair rich and silky without stripping the color? Do you seek soft long hair or frizz control? Is it an everyday use of custom shampoo you want, or something you can use once or twice a week? Once you’ve set your goals in place, you’ll narrow down the prospects.

  • Natural Ingredients

Once you’ve got the regular features sorted out, look for natural or uniquely effective ingredients that give some extra love for your hair. Natural ingredients treat your scalp and hair effectively but gently, so it’s always a plus point if natural ingredients are involved. Commonly used natural ingredients include plant oils like jojoba, geranium, and argan. Others include organic green tea and honey, aloe vera, chamomile, peppermint, bergamot, lavender, lemon, coconut, and olive oils.

  • Harsh chemicals

As always, it is best to stay clear of harsh chemicals that do more harm than good. Keep in mind to always buy shampoos that don’t include sulfates, formaldehyde, parabens, and phthalates. They strip your hair off the natural moisture and oils, leaving it bleak and dry.

  • Hair type

If you have super curly or wavy hair and struggle with frizz, look out for deep hydration provided by glycerin, shea butter, oils like jojoba, coconut, argan, sunflower, and seed oils like grapeseed and blackseed.

For straight hair that you want to add volume and luster to, what you need in your custom shampoo are proteins like anionic and cationic polymers. Ingredients like rice, corn, keratin, and vitamins B5, C, and E are beneficial.

If you have color-treated or dry hair, your custom shampoo should undoubtedly have many conditioning agents and mildly cleanse. For deep conditioning, oils like argan, coconut, avocado, macadamia, and olive are good ingredients. Glycerin is another deep conditioner known for retaining moisture.

Self-care isn’t just about getting a massage or pedicure. It extends to other parts of your body that you often forget about, in the hurry we all are in to meet every deadline life has to offer. Your hair is your mane, one that you should be able to wear and flaunt with pride, confidence, and joy. Gone are the days, when you’d have to hide your hair under a hat or scarf, or struggle with unruliness, too much oiliness or flakiness. With a custom shampoo by your side, you can rest assured it’ll actually be fun when you finally let your hair down.

Frequently Asked Questions

Do personalized shampoos actually work?

Absolutely. A personalized shampoo contains a blend of ingredients that are suited to your unique hair care needs. But remember, for it to be effective, the product must have the right ingredients that address certain specific issues. So, yes, personalized shampoos can offer the best hair care!

Are they any good?

Customized shampoos are worth the investment, if they are formulated to suit your specific hair care concerns. While there are mixed thoughts on which ones to buy, you can refer to our list of the 10 best custom shampoos this year to help make your decision.

Who should use custom shampoo?

If you are someone who hasn’t been benefiting from generic shampoos, and have specific hair care needs, you should try a custom shampoo.

Are personalised shampoo different from other shampoos?

Personalized shampoos or custom shampoos are different generic shampoos, in that they provide specific treatment to an individual’s hair care needs. Custom shampoos cater to you, specifically versus generic shampoos, which cater to the public at large.

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Kirtana developed a deep passion for writing ever since she was a little girl after reading the brilliant works of Enid Blyton and Roald Dahl. She completed her Master’s in Mass Communication and Journalism from St. Joseph’s College, Bengaluru and has chosen a career that is driven by creativity. A fashion enthusiast who believes in communicating effectively with a personal touch, she writes about beauty, skin care, fashion, and just about anything else.