20 Best Drugstore Makeup Products Of 2023 That Suit Your Budget

For stunning and flawless makeup that does not blow a hole in your pockets.

By Baishali BhattacharyaBaishali Bhattacharya, Certified Image Consultant, Certified In Makeup Artistry  • 
All products recommended on StyleCraze are independently selected by our editorial team. If you make a purchase through any of these links, we may receive a commission. Learn more about our product selection process here.

We love our luxury brands, but sometimes a good drugstore alternative can do the same job without burning a hole in your pocket. The best drugstore makeup products offer a flawless finish and give you the pigment you need, all within a budget. They also include good-for-you ingredients and ensure you look your best wherever you go.

To help you pick the perfect products for your skin, we’ve listed the 20 best drugstore products that are worthy of being a part of your makeup bag. Just give these products a try, and we’re sure you won’t regret it!

Top PicksCheck Price
Best Overall:Stila Stay All Day Waterproof Liquid Eyeliner
Price on Amazon
Best Smudge-Proof:Coty Airspun Loose Face Powder
Price on Amazon
Best Lightweight:Catrice HD Liquid Coverage Foundation
Price on Amazon
Best For Sensitive Skin:Eau Thermale Avene Thermal Spring Water
Price on Amazon
Best Vegan:Beauty Junkees Eyebrow Concealer
Price on Amazon
Best Water-Resistant:Neutrogena Sport Face Sunscreen
Price on Amazon
Best Drag-Proof:L'Oreal Paris Infallible Liquid Eyeliner
Price on Amazon
Best Easy To Use:Touch In Sol No Pore Blem Primer
Price on Amazon
Best Cruelty-Free:Vivienne Sabó Classic French Mascara
Price on Amazon
Best For Daily Use:Jergens Sun Body Mousse
Price on Amazon

20 Best Drugstore Makeup Products For You

1. Best Overall:Stila Stay All Day Waterproof Liquid Eyeliner

4.4

The Stila Stay All Day Waterproof Liquid Eyeliner enables you to create various eye-opening effects. The eyeliner has a fine marker-like tip that is convenient for novices and pros. The eyeliner glides on very easily and does not smudge. You can achieve a defined thin line to a dramatic, bold line with this eyeliner. The liner goes on smoothly on your eyelids without skipping and stays for a long time.

Pros

  • Smudge-proof
  • Waterproof
  • Long-lasting
  • Easy to use

Cons

None

Price at the time of publication: $23

2. Best Smudge-Proof:Coty Airspun Loose Face Powder

4.4

The Coty Airspun Loose Face Powder is great at minimizing the appearance of fine lines, wrinkles, and scars. The product gives a smoother and softer look to your face. The face powder can be used as a foundation or as a loose powder. It is lightweight, long-lasting, and provides great coverage. It has a flawless finish and can be used for everyday wear. The product can also be used to set contouring and highlights. It also conceals rough skin.

Pros

  • Lightweight
  • Long-lasting
  • Provides great coverage
  • Minimizes the appearance of fine lines

Cons

  • Unpleasant fragrance
  • May cause breakouts

protip_icon Did You Know?
Joseph Marie Francois Sporturno founded the brand Coty in Paris as a fragrance house before World War I and the company launched Airspun powder in 1935, a year after Joseph died.

Why It’s Worth Buying: There are more than 94,390 Amazon reviews attesting to the quality of the product and endorsing its value.
Price at the time of publication: $15.29

3. Best Lightweight:Catrice HD Liquid Coverage Foundation

4.2
Best Waterproof Formula: Catrice HD Liquid Coverage Foundation Image: Catrice Cosmetics

The Catrice HD Liquid Coverage Foundation is an ultralight product that provides a natural finish. The foundation is excellent at covering up imperfections. It also mattifies your skin. It creates a smooth and even complexion and lasts upto 24 hours. It features a unique dropper that allows for a clean and easy application. The formula of the foundation is vegan and paraben-free. The foundation works great with normal to oily skin types.

Pros

  • Long-lasting
  • Vegan
  • Paraben-free
  • Provides full coverage
  • Easy to use

Cons

None

Why It’s Worth Buying: More than 10,420 Amazon users have vouched for this amazing product.
Price at the time of publication: $10.0

4. Best For Sensitive Skin:Eau Thermale Avene Thermal Spring Water

4.5
Eau Thermale Avene Thermal Spring Water Image: Eau Thermale Avene

The Eau Thermale Avene Thermal Spring Water soothes sensitive skin, calms burning or irritated skin, and softens the area. Clinical studies have proven that the mineral composition of thermal spring water soothes redness, itching, and irritation caused by skin conditions, burns, and wounds. It also calms the skin after sunburns, dermatological procedures, workouts, and shaving. The unique formula of the thermal spring water has neutral pH that reduces skin sensitivity and restores skin balance. The antioxidant mist provides a 30% reduction in skin sensitivity within 5 minutes of its application.

Pros

  • Non-comedogenic
  • Fragrance-free
  • Paraben-free
  • Alcohol-free
  • Mineral oil-free
  • Vegan
  • Does not sting or burn
  • Instant soothing relief
  • Suitable for all skin types

Cons

None

Price at the time of publication: $9.5

5. Best Vegan:Beauty Junkees Eyebrow Concealer

The Beauty Junkees Eyebrow Concealer is a great product to achieve perfectly shaped brows. The double-ended concealer has a matte shade on one side and a shimmery shade on the other. The matte shade helps define, shape, and conceal the eyebrows. Meanwhile, the shimmery shade can be used to add a natural lift to the brows or to highlight the inner corners of the eyes. The concealer is cruelty-free as well as free of parabens and gluten.

Pros

  • Paraben-free
  • Gluten-free
  • Cruelty-free
  • Easy to use
  • Defines and shapes the brows

Cons

  • Does not last long

protip_icon ProTip
Use a laydown brush or your ring finger to blend the eyebrow concealer for highlighting the brow bone.

Price at the time of publication: $14.97

6. Best Water-Resistant:Neutrogena Sport Face Sunscreen

4.6

The Neutrogena Sport Face Sunscreen is a dermatologist-recommended product that is designed to protect your skin from the intense UV rays. The sunscreen is formulated with helioplex technology that offers superior protection from the sun. The product is also water-resistant upto 80 minutes after use. It is oil-free and non-comedogenic. The product features an electrolyte complex that helps nourish skin.

Pros

  • Non-comedogenic
  • Water-resistant upto 80 minutes
  • Oil-free
  • Moisturizes skin

Cons

  • Not suitable for acne-prone skin
Price at the time of publication: $8.14

7. Best Drag-Proof:L’Oreal Paris Infallible Liquid Eyeliner

4.2

The L’Oreal Paris Infallible Liquid Eyeliner is a long-wear and ultra-fine liquid eyeliner. The eyeliner provides precise application and lasts upto 12 hours. The liner comes with an ultra-fine felt tip that glides on smoothly. The liner is skip-proof, drag-proof, and smudge-proof. The liner comes in 3 beautiful shades – black, grey, and brown, and will enhance your eyes beautifully.

Pros

  • Long-lasting
  • Waterproof
  • Smudge-proof
  • Skip-proof
  • Drag-proof
  • Easy to use

Cons

  • Dries up quickly
Price at the time of publication: $16.62

8. Best Easy To Use:Touch In Sol No Pore Blem Primer

4.2
TOUCH IN SOL No Pore Blem Primer Image: Touch In Sol

The Touch In Sol No Pore Blem Primer is a pore perfecting primer that leaves skin flawless and glowing. The primer has a lightweight formula and covers pores seamlessly. It also covers your wrinkles and uneven complexion. The primer is formulated with green tea extract that protects and energizes the skin. It is also infused with soluble collagen that helps retain skin moisture levels and elasticity.

Pros

  • Lightweight formula
  • Moisturizes skin
  • Covers up wrinkles
  • Energizes the skin

Cons

  • May cause breakouts
Why It’s Worth Buying: This product has made it to our top favorite list with more than 11,170 rave reviews on Amazon.
Price at the time of publication: $15.5

9. Best Cruelty-Free:Vivienne Sabó Classic French Mascara

4.2
Vivienne Sabó Paris - Mascara Cabaret Premiere Image: Vivienne Sabó Paris

The Vivienne Sabó Classic French Mascara is a volumizing mascara that defines your eyes. It has a smudge-proof and lightweight formula. With just one stroke, the mascara will define your natural lashes with deep black and fanned-out looks. The mascara is clump-free. It does not flake or transfer. The product has a petite wand that is easy to use. The mascara is also easy to remove and does not damage your lashes. It is cruelty-free.

Pros

  • Smudge-proof
  • Lightweight formula
  • Clump-free
  • No flaking
  • Transfer-resistant
  • Easy to use
  • Easy to remove
  • Cruelty-free

Cons

  • Not waterproof

protip_icon Quick Tip
Add a few drops of heated baby oil or vaseline to your dried-up mascara tube and stir it with the wand to liquefy the mascara for smooth application.

Why It’s Worth Buying: More than 22,517 rave reviews on Amazon prove why we are so in awe of this product.
Price at the time of publication: $19.95

10. Best For Daily Use:Jergens Sun Body Mousse

4.3
Jergens Natural Glow Sun Mousse Image: Jergens

The Jergens Sun Body Mousse will help you get a natural-looking tan. The tanning mousse enhances your natural skin tone and mimics the results from the sun. The mousse has a tinted formula that allows for precise and even application that dries in 60 seconds. While you can see the color instantly, it continues to deepen for several hours to give you a flawless beach tan. The mousse has a tropical fruity scent that will provide you with some island vibes.

Pros

  • Moisturizes skin
  • Long-lasting
  • Streak-free results
  • Easy to use

Cons

None

Why It’s Worth Buying: The product has more than 14,561 reviews and is a top choice all around the world.
Price at the time of publication: $17.96

11. e.l.f Contour Palette

4.3
e.l.f. Contour Palette, 4 Shades, Sculpt, Shade & Illuminate Cheekbones, Light/Medium, 0.56 Oz (16g) Image: Amazonus/jacjf

The e.l.f Contour Palette will help you sculpt, shade, and brighten your face. The product is customizable to match your skin tone and is infused with vitamin E. The product is 100% cruelty-free. It is also free from harmful chemicals like parabens and phthalates. The palette can be used for your nose, cheeks, brow bone, and forehead.

Pros

  • Cruelty-free
  • Paraben-free
  • Phthalate-free

Cons

  • Can cause fallouts
  • Not easy to blend
Price at the time of publication: $9.99

12. Neutrogena Makeup Remover Facial Cleansing Towelettes

4.6

The pack of Neutrogena Cleansing Towelettes includes 25 soft, pre-moistened face wipes that easily remove makeup and effectively cleanse the skin. The wipes dissolve all traces of dirt and oil and remove 99% of makeup. The wipes are specifically formulated to be gentle on eyes and can be used to remove stubborn waterproof mascara. These wipes are safe for contact lens wearers as well. They have an alcohol-free formula and are dermatologist-tested.

Pros

  • Alcohol-free formula
  • Dermatologist-tested
  • Allergy-tested
  • Can remove waterproof mascara

Cons

  • Not suitable for sensitive skin
Price at the time of publication: $6.99

13. Maybelline Instant Age Rewind Concealer

4.3
Maybelline New York Instant Age Rewind Eraser (Ivory) Image: Maybelline New York

The Maybelline Instant Age Rewind Concealer will erase your dark circles and brighten your dull skin. It also corrects the appearance of redness. This concealer has anti-aging benefits and hides fine lines and wrinkles. The concealer provides full coverage and can also be used as a highlighter.

Pros

  • Provides full coverage
  • Conceals dark circles
  • Easy to use
  • Moisturizes skin
  • Long-lasting

Cons

  • Sponge applicator may be unhygienic
Price at the time of publication: $8.8

14. Wet n Wild Color Icon 5-Pan Palette

4.3
Wet n Wild Color Icon 5-Pan Palette Image: Wet N Wild

The Wet n Wild Color Icon 5-Pan Palette makes you ready to take on the world like a queen with its metallic, shimmery, glittery, and everyday shades. The powder palette has super-smooth and ultra-soft pigments in cool, warm, and neutral tones that blend effortlessly to give you a buttery soft, or jaw-dropping bold look. The colors of the palette complement each other so well that you can mix and match them with ease. The long-lasting formula of the palette allows you to wear them for a photo shoot, party, parade, or to the office, without having to worry about it fading from your skin.

Pros

  • Long-lasting
  • Cruelty-free
  • Seamlessly blendable
  • Buildable
  • Paraben-free
  • Vegan
  • Richly pigmented
  • Varieties of shades
  • Fragrance-free

Cons

None

Why It’s Worth Buying: With over 1,936 reviews, this product has become a fan favorite among users.
Price at the time of publication: $2.98

15. Covergirl +Olay Simply Ageless Foundation

The Covergirl +Olay Simply Ageless Foundation is an anti-aging foundation that diminishes the appearance of fine lines and wrinkles while delivering a youthful glow. The foundation is formulated with hyaluronic complex and vitamin C that make the skin look healthier and hydrated. It also contains SPF 28 to protect the skin from sun damage.

Pros

  • Moisturizes skin
  • Long-lasting
  • SPF 28 for sun protection
  • Diminishes signs of aging
  • Cruelty-free

Cons

None

Price at the time of publication: $9.06

16. Covergirl LashBlast Volume Mascara

4.3

The Covergirl LashBlast Volume Mascara is a volume-boosting mascara that can give your lashes ten times more volume instantly. The mascara evenly coats the lashes without clumping and flaking. The mascara is long-lasting and waterproof. It is good for regular wear and can be removed easily.

Pros

  • Easy to use
  • Easy to remove
  • Long-lasting
  • Waterproof
  • Smudge-proof
  • Clump-free
  • No flaking

Cons

None

Price at the time of publication: $12.32

17. L’Oreal Paris True Match Natural Glow Enhancer

4.4

The L’Oreal Paris Glow Enhancer is a highlighting glow lotion that will give an all-over natural glow look. It instantly hydrates and luminizes the skin. The highlighting formula of the product also enhances the skin’s natural glow for a healthier and brighter complexion. The product is infused with glycerin and shea butter that provides continuous hydration to the skin. The glow enhancer is available in four shades for you to use. It can be used alone or under a foundation.

Pros

  • Moisturizes skin
  • Lightweight

Cons

  • May cause breakouts
Price at the time of publication: $11.59

18. L’Oreal Paris Makeup Infallible Longwear Shaping Stick Foundation

The L’Oreal Paris Stick Foundation will help you achieve a sculpted look. The foundation provides a buildable, medium to full coverage that lasts upto 24 hours. The creamy formula of the stick foundation glides on easily and provides a weightless, long-lasting coverage. You can pair the foundation stick with blush shaping sticks to achieve a natural, flushed-out look. The foundation comes in 12 shades for you to choose from.

Pros

  • Long-lasting
  • Hydrating
  • Buildable
  • Lightweight
  • Provides medium to full coverage

Cons

  • Not suitable for oily skin
Price at the time of publication: $6.85

19. Maybelline SuperStay Liquid Foundation

4.2

The Maybelline SuperStay Liquid Foundation is a highly pigmented full coverage foundation. It glides on smoothly and stays on for a long time. The foundation has a lightweight formula and provides a flawless makeup finish. The foundation comes in 28 different shades that cater to all skin types.

Pros

  • Moisturizes skin
  • Long-lasting
  • Lightweight formula
  • Provides full coverage

Cons

  • May cause breakouts
Why It’s Worth Buying: More than 19,440 customers have given the product positive reviews on Amazon.
Price at the time of publication: $10.98

20. Maybelline SuperStay Matte Ink

4.2

The Maybelline SuperStay Matte Ink is a highly pigmented matte liquid lipstick that goes on smoothly. The lipstick is long-lasting and lasts upto 16 hours. It is available in a range of super-saturated shades that range from nudes to reds. All the shades are deeply pigmented and stay all day without the need for any touch-up. The lipstick comes with a precision tip applicator that makes it easy to apply the lipstick precisely. The 40 shades of lipstick are designed to flatter different skin tones.

Pros

  • Long-lasting
  • Easy to use
  • Smudge-proof
  • Waterproof

Cons

  • Drying
Price at the time of publication: $7.98

Infographic: All You Need To Know About Drugstore Makeup

Did you know that some of your high-end brands also offer affordable, drugstore varieties? It is probably a lack of insight on these products that makes customers apprehensive about trying them out. Hence, in the infographic below, we have listed everything you need to know about drugstore makeup products. Take a look.

All You Need To Know About Drugstore Makeup (infographic)

Illustration: StyleCraze Design Team

Save the high-quality PDF version on your device now.

Download Infographic in PDF version Download Infographic
Download Infographic in PDF version

Drugstore makeup products provide a seamless finish within a budget! From face powders to foundations and eyeliners, drugstore makeup products are long-lasting and offer full coverage. Most makeup products last up to 24 hours. While purchasing the right drugstore makeup products, opt for the ones that are easier to apply. The products that can relieve you from skin irritation and soothe the deeper layers of your skin are, of course, a better choice. However, it is best to avoid makeup products that don’t cater to skin hydration.

Why Trust Stylecraze

The author of this article, Baishali Bhattacharya, is certified in makeup techniques. She uses her extensive knowledge about makeup to find products that give you a flawless finish without burning a hole in your pocket. She tried several products and curated this special list of makeup products available in your everyday neighborhood drugstore. These products are smudge-proof, waterproof, and easy to use daily.

Frequently Asked Questions

Can you wear drugstore makeup for sensitive skin?

Yes, there are several drugstore makeup brands that offer hypoallergenic products with skin-soothing ingredients for sensitive skin.

Is it healthy to put on drugstore makeup every day?

Yes, you can put on drugstore makeup every day as long as you use products that suit your skin type and maintain a good skin care routine.

Is it safe to wear drugstore makeup while pregnant?

Yes, some drugstore brands offer pregnancy-safe makeup products. Always check the ingredients list and consult your doctor to be extra safe.

What is the difference between drugstore makeup and high-end makeup?

While high-end products offer premium-quality ingredients, formulations, and packaging at a higher price point; drugstore brands offer affordable products with good-quality ingredients.

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