13 Best Drugstore Mauve Lipsticks You Never Thought You Needed

by Shreya Vishwanathan
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Lipsticks have always secured the role of making you look from a 0 to 100 real quick with a simple stroke. Mauve is one such color that hints the perfect blend of a true summer afternoon with a couple of cocktails soon foreshadowing a breezy winter evening. A shade so grand and suave, you’d definitely want to have at least one in your vanity. It is a cherished spectrum of various hues in its own umbrella that demands attention and nothing else.

From warm to cool tones, soft lilacs to electric purples, there is a plummy shade for all. Thus, in light of the current season, we have curated a list of 13 drugstore mauve lipstick shades that you must absolutely consider as you bid farewell to spring. Because picking a purple toned lipstick is perpetually defined as a fun ride, the list below contains your next best bullet for all your future endeavors!

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NYX Filler Instinct - Sugar Pie
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Maybelline Color Sensational Lipstick - On The Mauve
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Revlon ColorStay Ultimate Liquid Lipstick - Miracle Mauve
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COVERGIRL Continuous Color Lipstick - Midnight Mauve
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Rimmel Moisture Renew Lipstick - Tower Of Mauve
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Ecco Bella Plant-Based Vegan Lipstick - Mauve Rose
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Urban Decay Vice Lipstick – Backtalk
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Julep It’s Whipped Matte Lip Mousse – Mauve
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Sugar Cosmetics Nothing Else Matter Longwear Lipstick - Mauve On
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Kiko Milano Unlimited Stylo Lipstick - Pearly Rosy Mauve
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We’re Bringing The 90’s Back With These 13 Best Drugstore Mauve Lipsticks

1. NYX Filler Instinct – Sugar Pie

If you’re on the lookout for lipsticks that provide a fully hydrated look and feel, look no further. We’ve found the ultimate creamy lipstick that is made to splash some gloss with a burst of color! Formulated with hyaluronic acid and ginger, the NYX Filler Instinct bullet aims to leave a semi-sheer and shiny finish. Now you can skip on the lip balm and go straight for this magic bullet which is a 3-in-1— lipstick, gloss, and lip plumper. To add to the list of its benefits, it also promises hydration up to 8 hours! The shade Sugar Pie is one that’ll instantly either make you want to power walk into a boardroom meeting or take a stroll around the park, there is no in-between.

Pros:

  • No sticky feeling
  • Creamy and glossy
  • Upto 8 hours of hydration
  • Infused with hyaluronic acid and ginger
  • Vegan formula
  • Cruelty free

Cons:

  • Plumping agents may tinge the lips

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2. Maybelline Color Sensational Lipstick – On The Mauve

You were either born for this, or perhaps it’s Maybelline. With its vibrant series of lip colors, the Color Sensational Cream Finish range contains just the right lippies if you’re a lover for deeply hydrated lips. They not only come in stark and vibrant lip colors but also in muted plums. To top it all, the finish alludes to plump, supple lips. Packed with rich agents like shea butter, this product ensures to leave behind a smooth dreamy feeling.The shade On The Mauve delivers a frost finish on the lips with a mix of taupe and lavender hues. This shade sure is a big comeback from the 90’s.

Pros:

  • Intensely moisturizing
  • Satin finish
  • Affordable
  • Smooth and dewy finish
  • Does not crease
  • Anti-aging properties
  • Packed with hyaluronic complex and vitamin C

Cons:

  • Contains fragrance

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3. Revlon ColorStay Ultimate Liquid Lipstick – Miracle Mauve

Let’s digress a little from bullet lipsticks and focus on the magnificent liquid lipsticks. The Revlon ColorStay Liquid Lipstick has some fascinating guarantees to make. Liquid lipsticks– irrespective of the brand– are crowned for their matte finish textures and long lasting abilities due to the lack of oil or any hydrating agents. This range, au contraire, comes in a tube of pure satin-finish withstanding a duration up to 24 hours. In short, the texture of the lipstick is anything but drying or mattifying. If that wasn’t enough to convince you, then let us also drop the bonus of it being a full-coverage lip color. If you’re looking for an opaque MLBB lip tint with a touch of mauve, then Miracle Mauve is the recommended shade for you.

Pros:

  • Doe-foot applicator picks up a lot of product
  • Barely any transfer
  • Does not settle in the lip lines
  • Long-lasting

Cons:

  • Some may find it sticky in texture.

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4. COVERGIRL Continuous Color Lipstick – Midnight Mauve

What’s a better comeback than to have a delightful range of shades posing as recollections of your sophomore years? The Covergirl Continuous Color Lipstick has been at your local drugstores and its only gaining the popularity much deserved. This drugstore nude lipstick with a tinge of mauve provides the maximum amount of moisture and a long-lasting saturated pigment where it is due. Formulated with the ample proportion of vitamins A and E, the lipstick leaves a delicate creamy finish while nourishing and softening your lips! The shade Midnight Mauve is a must-have in your purse, as it not only revives the liveliness on your face, it also can be labelled as the perfect mauve-y nude.

Pros:

  • Long-lasting
  • Dos not settle in the lip lines
  • Intensely moisturizing
  • Composed of vitamins A and E

Cons:

  • Contains parabens

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5. Rimmel Moisture Renew Lipstick – Tower Of Mauve

Dry lips? What’s that? From the brand that sticks to true drugstore standards catering to makeup lovers of all ages, Rimmel’s Moisture Renew in the shade Tower Of Mauve is just the perfect mauve lipstick for you. A superbly pigmented lipstick, it is sure to attract a few glances with its intensely moisturizing properties yet a lightweight feel on the lips, making this lipstick stand out. Say bye-bye to dry and chapped lips with this product. It is packed with vitamins A, C, and E, resulting in an extremely creamy and highly pigmented formula, we assure you this product glides on better than butter on toast!

Pros:

  • Weightless formula
  • Extremely creamy
  • Highly pigmented
  • Dermatologically tested

Cons:

  • Contains fragrance
  • May not offer full coverage

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6. Ecco Bella Plant-Based Vegan Lipstick – Mauve Rose

Now this is a brand we think you’ll love. Ecco Bella boasts for its plant-based approach to their lipsticks and other products. A majority of their lipsticks are strictly vegan, and those that aren’t, are duly mentioned on their website– thus promises a non-filtered transparency. This rose mauve lipstick is a mildly rose tinted lip color with a ton of pigment. The lip paint is also infused with enriched with ingredients such as castor oil, coconut extracts, candelilla wax, calendula oil, jojoba oil, and also vitamin E.The lipstick also doubles as a lip balm and lip tint combination, providing the best form of moisture along with an intense pout. Not only are the lippies gluten-free, they are also crafted without any dye, petroleum, and fragrance.

Pros:

  • Plant-based
  • Moisturizing
  • Infused with all-natural ingredients
  • Free from gluten, dye, petroleum, and scent

Cons:

  • May not last long

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7. Urban Decay Vice Lipstick – Backtalk

Now, we did talk only about moisture-lock lipsticks, but let’s not forget about the mattes, and Backtalk from Urban Decay surely stands out as the best contender. This range of lipsticks holds the same level of priority and focus, with that, the incredible abundance of nourishing agents like aloe vera, jojoba, avocado, and Illipe butter adds a long-lasting moisture. These lippies are also imbued with vitamins C & E that provide antioxidants. Their Pigment Infusion System aims to assure a super-creamy texture and rich color payout. From mega mattes, to creamy to goth metallics, and to the sheers, there’s a lip color for all! The comfort matte, which Backtalk falls under, feels like a satin blanket with a promise to deliver endless pigment. Just a glide of Backtalk will make you want to take out that summer beach dress and strut all over the sand.

Pros:

  • High coverage
  • Smudge-proof
  • Cruelty-free
  • Long-lasting

Cons:

  • Tends to be flaky

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8. Julep It’s Whipped Matte Lip Mousse – Mauve

If you’re into K-everything, especially K-beauty, you’d be happy to know that Julep is actually a Korean-inspired brand. They pride themselves on their prime focus stating “Because skincare and makeup should do more than just make you look good, it should make you feel good in your own skin”, no truer words ever said. Julep infuses their lipstick range with skincare agents like rosehip oil, green coffee bean, and other extracts to seal the moisture. The formulation is that of a smooth matte finish with the pigments simply taking the guise of a tint on your lips without making you feel like you’ve worn lipstick.

Pros:

  • 6 to 8 hours payoff
  • Creaseless, mousse texture
  • Smooth and moisturizing
  • Airy finish
  • Enriched with skincare ingredients

Cons:

  • May not be transfer-proof

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9. Sugar Cosmetics Nothing Else Matter Longwear Lipstick – Mauve On

On the topic of matte lipsticks, we addressed the creamy, and the mousse textures, and this drugstore plum lipstick here is the absolute definition of a true matte lipstick. But fear not, mattifying lipsticks don’t necessarily translate to drying lipsticks. Rather, Sugar’s Nothing Else Matter lipstick range is one that feels like a thin film of pigment drawn over your lips without making space in the cracked lines. Sugar is known to sprinkle a tad of wit into their product names, and we’re here for it. The shade name Mauve On is of course, self-explanatory, it resembles a beautiful dusty but muted plum hue casting a fresh look overall.

Pros:

  • Free from parabens
  • Matte finish
  • Water resistant
  • Cruelty-free formula

Cons:

  • May require several swipes for an opaque finish

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10. Kiko Milano Unlimited Stylo Lipstick – Pearly Rosy Mauve

The Kiko Milano Unlimited Stylo Lipstick comes in a ravishing gunmetal-esque bullet that screams nothing but grandeur. Each of their lipstick is crafted to give you a creamy, luxurious feel on the lips. It glides smoothly but ends in a semi-matte texture. It is easy to build and blend, and provides just the maximum amount of pigment one could bear. The shade of our choice is Pearly Rosy Mauve, and this lip color is absolutely one of the best mauve lipsticks out there in the market. It not only nourishes but also provides the much needed matte look.

Pros:

  • Soft matte
  • Hydrating
  • Lasts up to 10 hours
  • Buildable
  • Dermatologically-tested
  • Cruelty-free

Cons:

  • May not be transfer proof

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11. Fifth & Skin Better’n Ur Lips – Mauve Suede

Stop your search for a date-night plum lipstick and allow us to introduce you to Fifth & Skin’s Organic lipstick in the shade Mauve Suede. First of all, the lipstick is made with naturally derived organic mango butter, castor seed oil, grape seed oil, coconut oil, cocoa butter, and cupuacu butter. They are also packed with nourishing minerals like vitamins A, E, B1, B2, B6, and calcium. So now you know it is vegan, and better yet, free from parabens and gluten, and zero tests conducted on animals! Their lipsticks come in a regular lipstick bullet but their efficiency is what is commendable. Mauve Suede is that shade you would want to wear for no reason. Just apply it on your lips in your jammies or wear it to that fancy dinner date, whichever way you choose, you’re sure to feel a lot better.

Pros:

  • Infused with organic ingredients
  • Cruelty-free
  • Gluten-free
  • Vegan
  • Paraben-free

Cons:

  • Contains fragrance

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12. Wet N Wild Megalast Lip Color – Mauve Outta Here

The Megalast Lip Colors from Wet N Wild have been a blast ever since their launch, to be in the list that caters to mauve lip colors, their Mauve Outta Here shade is your faultless electric mauve that is meant to jazz up your overall look. It is not only a promisingly long-lasting lipstick, but the finish is also semi-matte. The lipsticks are inoculated with potent agents like hyaluronic acid, plant extracts, vitamins A & E, murumuru seed butter, passionfruit, and whatnot. The idea behind this bullet lipstick is to provide the absolute tinted lips with just the perfect amount of moisture and nourishment at the same time. So, do yourself a favor and add this velvety full-coverage lipstick to your makeup routine.

Pros:

  • Full-coverage in one application
  • Highly pigmented
  • Semi-matte finish
  • Cruelty-free
  • Gluten-free
  • Vegan
  • Scent-free

Cons:

  • May require frequent touch-ups

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13. RealHer Hydrating Lipstick – I Define Beauty Myself

Makeup is not to look pretty in the eyes of another, but it is to find the confidence in empowering your true self, a power boost if we may add. That’s why we recommend RealHer’s lipsticks as they all come with an array of positive affirmations in all of their packaging. Over the course of application, the encapsulated water, which is infused with these lipsticks is released. This provides enough hydration to your lips. This lipstick is formulated with jojoba seed oil, shea butter, and vitamin E that promise all-day hydration with a creamy, smooth feel. The lipstick in the shade I Define Beauty Myself- not only is the lipstick a classic mauve for your daily wear but also truly has such a nice tone to it, doesn’t it?

Pros:

  • Satin finish
  • Cruelty-free
  • Vegan
  • Fragrance-free
  • Infused with shea butter
  • Buildable

Cons:

  • Some may find it drying

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Our article on best mauve lipsticks may end here, but our search to find better and the absolute perfect plum lip shade will forever be a quest that we love to delve in! We love a big comeback, and the 90’s is our favorite era when we talk about plum to purple shaded lip colors. And why wouldn’t they be? Mauve itself is such a universal shade, nobody should be devoid of a chance to wear plum lipstick. A color so unique in its own does require a little bit of tutorial as to how to find the perfect mauve lipstick. Fret not, for below given are some of the core points you’d need to follow before choosing your favorite shade of plum.

Here’s How You Choose Your Favorite Mauve Lipstick

  • Type of finish

Be very sure of the type of finish you’re into, the texture is all about the feels. If you like creamy finish, then opt for one which states “cream-finish”, or “moisturizing” or even “satin”. Likewise, for matte lipsticks, choose a lip color based on their finish, which is usually mentioned in their packaging.

  • Undertones

Know your undertones well, because mauve or any purple hued color tends to incline on the cooler side, but you’d be surprised to see warm toned plums as well, that suit you just perfectly if you have warm undertones.

  • Consistency

Are you a full-coverage or opaque lip color person, or do you like the slightly tinted lipstick? Consistency does play a big role, but it is also dependent on how you like your lips to look. Matte lipsticks are known to be on the opaque extreme, whereas satin or creamy textures tend to move over the surface making them lean over to the sheer extreme.

Remember, choosing the perfect lipstick is not the goal always, it is to also goof around with colors and enjoy the experience of learning different shades and tones. Much like so, mauve as a color falls in the apt grey area of fun and casual but also could easily be incorporated for a serious, office look. Therefore, by curating a list of 13 best drugstore mauve lipsticks, we advise you to not limit your search for only the basic colors but experiment with the ones that sometimes seem unconventionally conventional.

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Shreya is an SEO-content writer and has worked with various organizations to craft unique and creative content. Holding a Master’s degree in Clinical Psychology, she calls herself a lifelong learner driven by curiosity to tap into different fields and the will to push her boundaries. She combines her curiosity and love for writing to write about subjects that are valuable to fashion enthusiasts.
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