17 Best Drugstore Purple Shampoos

by Anjali Sayee
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Blonde hair is absolutely stunning! But remember, with great blonde hair comes great responsibility, i.e., maintenance. Once you have picked your ideal blonde shade and colored your hair, you will feel like a queen. But over time, your blonde hair might have yellow or orange brassy hints that ruin the hair color. Have no fear, purple shampoos are here!

Purple shampoos contain purple pigments that help neutralize brassy tones from blonde hair. They work on the principle that colors on the opposite ends of the color wheel balance each other – blue for orange and purple for yellow. In this article, we have listed the 17 best purple shampoos for you to choose from. Scroll down and check them out!

Products
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Fanola No Yellow Shampoo
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Bold Uniq Purple Shampoo
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L'Oréal Paris Hair Care EverPure Brass Toning Purple Shampoo
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Matrix Total Results So Silver
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Kick Active Purple Shampoo
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Paul Mitchell Platinum Blonde Shampoo
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Clairol Shimmer Lights Shampoo
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Redken Color Extend Blondage
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Joico Color Endure Violet Shampoo
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Amika Bust Your Brass Cool Blonde Shampoo
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17 Best Drugstore Purple Shampoos

Note: Use these shampoos as per the instructions. Do not leave the shampoo on for more than 2-3 minutes. Before using any of these products, do a patch test to determine how long it takes for the product to work without leaving behind purple or blue stains. It also helps you know if the product causes allergic reactions or breakouts. Wash your hair with a regular shampoo before using these purple shampoos. These shampoos are specifically for blonde, bleached, blonde highlights, gray, and white hair. They are not for darker hair shades.

1. Fanola No Yellow Shampoo

The Fanola No Yellow Shampoo is formulated with violet pigment to tone down the brassy and yellow hues on light blond, gray, bleached, or streaked hair. It is perfect for gray, super light, or decolored hair as it keeps the color consistent and vibrant. It neutralizes the yellow tone from pigment residue due to the oxidation after bleaching and lightening. It gives the hair a bright and even tone.

Pros

  • Retains color
  • Works as a toner
  • No product residue

Cons

  • Might cause hair loss.
  • Unpleasant smell
  • Patchy shades

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2. Bold Uniq Purple Shampoo

The Bold Uniq Purple Shampoo neutralizes brassy tones from blonde shades. It contains vitamin B5 derivative, which softens the hair strands and adds shine to natural and color-treated blonde hair. The violet tone enhances icy cool blonde, silver, white, and ashy tones. It prevents hair color from fading due to UV radiation. The box is recyclable, and the bottle is made from recycled plastic.

Pros

  • No color fading
  • Pleasant smell
  • SLS-free
  • Paraben-free
  • Adds shine

Cons

  • May dry out the hair.
  • Might make the hair patchy.
  • Might not work on all hair types.

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3. L’Oréal Paris Hair Care EverPure Brass Toning Purple Shampoo

The L’Oreal Paris EverPure Purple Shampoo neutralizes brassy yellow and orange tones. It makes the hair bright and more even-toned. It can be used for blonde, bleached, highlighted brown, and silver hair. It contains hibiscus and purple dye, which moisturize and even out the hair. It is free of sulfates, parabens, harsh salts, and gluten. It is also vegan and cruelty-free.

Pros

  • Maintains hair color
  • Moisturizes the hair
  • Pleasant smell
  • Brightens the hair
  • Paraben-free
  • Gluten-free
  • Sulfate-free
  • Vegan
  • No harsh salts

Cons

  • Might cause breakouts.
  • Might dry out the hair.

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4. Matrix Total Results So Silver

The Matrix Total Results So Silver is a color depositing purple shampoo that neutralizes the brassy tone. It also corrects yellow tones in blonde and gray hair. It helps to maintain a cool blonde color without stripping, drying or making the hair dull. It illuminates the highlights of blondes and enhances silver tones. It also adds brightness to color-treated and natural hair.

Pros

  • Removes red tones
  • Maintains the blonde color
  • Enhances the silver tones
  • Brightens color-treated hair
  • Adds shine

Cons

  • Unpleasant smell
  • Might leave hair a bit orange.
  • Might dry hair.

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5. Kick Active Purple Shampoo

The Kick Active Purple Shampoo is an award-winning purple shampoo that eliminates brassy tones. It has a special silver shampoo formula that delivers precise color adjustments and extends the life of hair colors. It works with blonde, silver, and gray hair. This shampoo is protein-rich, so it protects the hair from damage, breakage, and split ends. It also has nutrient-rich plant-based elements that remove grime, dirt, and excess oil. It makes the hair silky, soft, and manageable.

Pros

  • Makes the hair healthy
  • Makes the hair manageable
  • Leaves no buildup
  • Prevents split ends

Cons

  • Might dry out the hair.
  • Might make the hair frizzy.
  • Might cause tangling.

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6. Paul Mitchell Platinum Blonde Shampoo

The Platinum Blonde Shampoo is suited specifically for blonde, white, and silver-colored hair. It is formulated with a violet tint to remove brassiness. It helps to soften the hair strands and add shine to natural and color-treated blonde hair. It has conditioners and nutrients that keep the hair hydrated, healthy, and radiant.

Pros

  • Color-safe
  • Adds shine
  • Softens the hair
  • Removes residue and buildup
  • Refreshes the hair
  • Smoothes the hair
  • Repairs damage

Cons

  • Strong smell
  • Might not work on light brown hair colors.
  • May cause allergic reactions.

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7. Clairol Shimmer Lights Shampoo

The Clairol Shimmer Lights Shampoo is an award-winning color-enhancing shampoo. It tones down brassy yellow and orange tones from blonde and gray hair. The protein-rich formula refreshes faded highlights and brightens gray hair. It removes dull, yellow tones in gray hair and makes it shine. The shampoo removes dirt and buildup from the scalp and hair without leaving behind residues. It can be used on natural or color-treated hair.

Pros

  • Softens the hair
  • Easy to style
  • Conditions the hair
  • Brightens highlights
  • Adds shine

Cons

  • Unpleasant smell

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8. Redken Color Extend Blondage

The Redken Color Extend Blondage shampoo was awarded the Allure Best of Beauty Best Shampoo in 2019. It is a color-depositing purple shampoo that neutralizes brassy hues from blonde, color-treated, and highlighted hair. It strengthens and repairs the hair and ensures cool blonde tones. Citric acid, the key ingredient, strengthens and repairs the hair. It cleanses the hair gently and makes it fresh and soft. Apply the shampoo to wet hair. Leave it on for 3-5 minutes and then rinse out. Use 2-3 times per week for optimal results.

Pros

  • Enhances the natural color
  • Pleasant smell
  • Adds shine

Cons

  • Might leave darker blonde shades more orange.
  • Might cause breakouts and allergic reactions.

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9. Joico Color Endure Violet Shampoo


The Joico Color Endure Violet Shampoo removes oxidized yellow tones and keeps blonde hair icy. It also evens out gray and white hair with brassy tones. It cleanses the hair gently without stripping or fading the color. The purple shampoo protects natural and color-treated hair, detoxifies hair, and boosts blonde shades so that your hair color remains bright and fresh.

Pros

  • Works on bleached hair
  • Pleasant smell
  • Softens the hair
  • Refreshes the hair
  • No suds

Cons

  • Might make the hair dry and gritty.

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10. Amika Bust Your Brass Cool Blonde Shampoo

The Amika Bust Your Brass Cool Blonde Shampoo removes brassy tones, keeping blonde hair bright and cool. It uses ultra-violet tones to eliminate brassy yellow and orange hues and achieve cool-toned results. It contains sea buckthorn, which is rich in vitamins C and A, and contains antioxidants and omega fatty acids. It also contains wild cherry bark extract, which enhances the color, shine, and softness. These ingredients keep the hair manageable and smooth. It also contains hydrolyzed keratin, which restores moisture, elasticity, luster, and smoothness. This shampoo contains avocado oil that provides nourishment from protein, vitamins A, D, E, and B6, amino acids, folic acid, and minerals. It is free of MIT/MCI, formaldehyde, formaldehyde-releasing agents, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, aluminum, talc, sulfates, parabens, phthalates, gluten, mineral oil, sodium chloride, and petrochemicals. It is vegan, cruelty-free, and safe for color-treated, Brazilian-treated and keratin-treated hair.

Pros

  • Pleasant smell
  • Freshens the hair
  • Works on bleached hair

Cons

  • Might cause stickiness.
  • Might make the hair frizzy.

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11. Pantene Silver Expressions Purple Shampoo

The Pantene Silver Expressions Purple Shampoo eliminates brassy tones, maintains silver hair, and reduces dullness. It uses purple pigments that maintain silver hair and neutralize excess yellow tones. It is scented with light and fresh lotus fragrance. It is safe on color or chemically treated hair. It leaves you with brighter and even-toned hair color.

Pros

  • Adds shine
  • Softens the hair
  • No tangles
  • Pleasant smell
  • Brightens white hair

Cons

  • Might cause flaking.
  • Might cause itching.

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12. Pureology Strength Cure Best Blonde Purple Shampoo

The Pureology Strength Cure Best Blonde Purple Shampoo eliminates brassy tones and evens out blonde, gray, and white tones. It cleanses the hair without dryness and damage. This ZeroSulfate purple shampoo contains deep purple pigments to neutralize brassy tones. The exclusive antifade complex lightens the hair tone and removes brassy hues.

Pros

  • 100% vegan
  • Softens the hair
  • Pleasant smell
  • Lightens the hair tone

Cons

  • Might stain the hair.
  • Might weigh the hair down.

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13. BIOLAGE ColorLast Purple Shampoo

The Biolage ColorLast Purple Shampoo is a purple pigment depositing shampoo that neutralizes brassy and unwanted warm tones. It conditions and protects hair from breakage and maintains and boosts the coolness of blondes, making blonde hair healthy and silky. The vegan formula is free of parabens, and your hair will feel two times smoother with three times less breakage than before.

Pros

  • Brightens hair color
  • No color-fading
  • Makes the hair silky
  • Pleasant fragrance

Cons

  • Might not work on all hair types.
  • Might cause dryness.
  • Might form suds.

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14. John Frieda Violet Crush Purple Shampoo

The John Frieda Violet Crush Purple Shampoo removes brassy tones and revives the hair color. It contains violet pigments that absorb UV light, emit a white-blue glow, and make blonde shades look bright. The shampoo cleanses the hair and removes all dirt, grime, and buildup. The advanced, extra-strength formula revitalizes the hair and makes it healthy. It is safe for natural and color-treated blonde hair.

Pros

  • Lightens the hair
  • Softens the hair
  • Peroxide-free
  • Revitalizes the hair
  • Safe on color-treated hair
  • Makes the hair manageable

Cons

  • Might leave gray and white hair with purple tints.
  • Might dry hair.

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Here are some purple shampoo and conditioner combos. Check them out!

15. Luseta Color Brightening Purple Shampoo

The Luseta Color Brightening Purple Shampoo and Conditioner helps neutralize brassy tones in blonde and gray hair. This shampoo cleanses the hair and scalp gently and repairs split ends. The conditioner imparts shine and protects the hair from heat and environmental damages. The shampoo has a pH level of 5.5 – 6.5, and the conditioner has a pH level of 4.5 – 5.5. It contains coconut oil, hydrolyzed keratin, quinoa seed extract, and biotin. The coconut oil and hydrolyzed keratin are packed with fatty acids, vitamins, and antioxidants that nourish and moisturize the hair. The quinoa seed extract contains nine essential amino acids that strengthen, repair and protect the hair. Biotin adds volume to the hair and stimulates hair growth.

Pros

  • Pleasant smell
  • Makes the hair healthy
  • Strengthens the hair
  • Brightens hair color
  • No product residue
  • Adds shine
  • Sulfate-free
  • Paraben-free
  • Gluten-free
  • Safe to use on color-treated hair

Cons

  • Might dry out the hair.
  • May weigh the hair down.

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16. Lariolla Purple Shampoo And Conditioner

The Lariolla Purple Shampoo And Conditioner is rich in intense violet pigments. The shampoo and conditioner behave like toners to counteract unwanted yellow and brassy tones. The products contain a blend of oils and natural extracts of aloe vera and green tea and vitamins A, B5 and E that cleans the hair without stripping off its moisture and life. This super hydrating duo protects, replenishes, nourishes and tones down the hair. The products have ultraviolet filters that protect the hair color from harmful UV rays.

Pros

  • Gentle formula
  • Pleasant soft smell
  • Paraben-free
  • Sulfate-free
  • Phthalates-free
  • No fillers
  • No artificial colors
  • Vegan
  • Softens the hair
  • Adds shine
  • Moisturizes the hair

Cons

  • Hair might feel dry and brittle.

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17. Joico Color Balance Purple Shampoo and Conditioner

The Joico Color Balance Purple Shampoo And Conditioner removes all brassy yellow tones from blonde and gray hair. It also protects hair color from fading. The Multi-Spectrum Defense Complex protects the color from fading and losing vibrance. It also contains a Bio-advanced Peptide Complex, which is a blend of hair identical keratins that repair the hair from within. The shampoo cleanses the hair while neutralizing yellow tones, while the conditioner conditions the hair and eliminates any brassy tones.

Pros

  • Maintains hair color
  • Eliminates brassy tones
  • Softens the hair
  • Pleasant scent
  • Makes the hair silky
  • Removes residue and dirt
  • Hydrates the hair

Cons

  • Might cause hair fall.
  • Might make the hair frizzy.
  • Might not work on thick and oily hair.

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These purple shampoos leave blonde hair as fresh and bright as the day you had it done at the salon. This means that you don’t have to pop into the salon every odd week to touch up your hair. Pick your favorite purple shampoo from our list and see the magic work. Say bye bye to brassy tones for good!

Expert’s Answers For Readers’ Questions

How do purple shampoos work?

Purple shampoos have violet pigments that even out yellow and orange tones due to the purple and blue hues in the pigments.

How long should I keep the shampoo on?

Do a patch test to see how long it takes for the shampoo to work.

Do these purple shampoos work on all hair types?

No, these shampoos might not work on all hair types. Read the reviews to see if they suit your hair type. Also, perform a patch test before using any of these shampoos.

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Anjali Sayee

Anjali Sayee is a writer and an introvert. From studying Aeronautical Engineering and wanting to design her own airplane to writing articles on hairstyles, she has been on quite a journey. She believes that hair is one of the key factors that define a woman’s personality. To quote her, “What’s the first thing they do in the movies to show a personality change? Change the hair – because it has a life of its own.” She’s here to help you find the hairstyle you need. This bookworm is a self-professed Wholocker, a talented drummer, and an amateur photographer.
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