23 Best Indie Cosmetic Brands For Skin Care And Makeup

Improve your overall skin's health with gentle products that ensure the best results.

Reviewed by Barbara Ritzman, Beauty Specialist Barbara Ritzman Barbara RitzmanBeauty Specialist facebook_icontwitter_iconlinkedin_iconinsta_icon
Written by , MA (English) Baishali Bhattacharya MA (English)
Edited by , MA (Journalism & Mass Communication), Certified Style & Image Consultant Srijani Roy Chowdhury MA (Journalism & Mass Communication), Certified Style & Image Consultant Experience: 3 years
Fact-checked by , MA (English & Literature), Certified Style & Image Consultant Srijita De MA (English & Literature), Certified Style & Image Consultant Experience: 2 years
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We all have a common misconception that the higher the product’s price, the better it is in terms of quality. But, this is not always the case. Nowadays, many infamous brands make good quality products that offer impressive benefits. The best Indie beauty brands have potent formulae that deliver promising results and help to improve the overall health of your hair and skin.

These niche and innovative Indie beauty brands (a.k.a independently owned beauty brands) deliver the best results to their users. But amidst so many well-known and reputed skin care brands, they often have to struggle hard to gain confidence from the users. However, you can trust our reviewers on this – these products are affordable and effective and will not cause any harm to your skin. So keep reading the article to explore our list of the 23 best Indie beauty brands now!

Top Picks
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Best For All Hair Types:Briogeo Don't Despair, Repair! Deep Conditioning Mask
Price on Amazon
Best Anti-Aging:Urban Skin Rx Even Tone Cleansing Bar
Price on Amazon
Best Non-Sticky:OSEA Undaria Algae Body Oil
Price on Amazon
Best Hydrating:Herbivore Coconut Milk Bath Soak
Price on Amazon
Best For All Skin Types:Indie Lee Brightening Cleanser
Price on Amazon
Best Lightweight:ILIA - Natural True Skin Serum Concealer
Price on Amazon
Best Non-Greasy:Grown Alchemist Hydra-Repair Day Cream
Price on Amazon
Best Non-Comedogenic:Goodal Green Tangerine Vitamin C Dark Spot Serum
Price on Amazon
Best For Revitalizing:Saturday Skin Waterfall Glacier Water Cream
Price on Amazon
Best Hypoallergenic:U Beauty Resurfacing Compound
Price on Amazon

23 Best Indie Cosmetic Brands For Skin Care And Makeup

1. Best For All Hair Types:Briogeo Don’t Despair, Repair! Deep Conditioning Mask

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4.3
Briogeo Don't Despair, Repair Deep Conditioning Hair Mask Image: Briogeo

The Briogeo Don’t Despair, Repair! Deep Conditioning Mask offers immense hydration to your strands to increase their natural shine and vibrancy. This transformative hair mask is formulated with NOVA complex that delivers optimum nutrients like vitamin B and leaves your hair healthy, lustrous, and damage-free. Its clinically tested formula reduces up to 75% breakage after three treatments. The mask contains a natural blend of ingredients like rosehip oil, rich in fatty acids to control frizz and balance hydration. The algae extract, flooded with antioxidants, vitamins, and minerals, adds shine to dull hair, and almond oil provides moisturization. This deep conditioning and repairing hair mask is best for chemically treated and damaged hair to increase its resilience and provide protection from future damages. Here’s a personal review video to help you get a better understanding of the product through the reviewer’s experience.

Hair Type: All, Dry, Damaged | Product Dimensions: 3 x 3 x 3 inches | Weight: 1.76 Ounces

Key Ingredient: Algae extracts, Rosehip oil, Almond oil

Pros
  • Suits all hair types
  • Does not weigh down the hair
  • 98% natural ingredients
  • Cruelty-free
  • Gluten-free
  • SLS free
  • Paraben-free
  • Phthalates-free
  • Artificial dye-free
  • DEA-free
  • Silicone-free

Cons
  • May cause rashes and itchiness
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Why We Think It's Worth Buying

With over 3,141 Amazon acclaimed reviews, this product is sure to find a place in everyone’s shopping bag.

2. Best Anti-Aging:Urban Skin Rx Even Tone Cleansing Bar

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4.3
Urban Skin Rx Even Tone Cleansing Bar Image: Urbanskinrx

The Even Tone Cleansing Bar from Urban Skin Rx uses complexion refining advanced technology to enhance the skin’s tone and diminish dark spots. This three-in-one skin treatment features kojic acid, niacinamide, azelaic acid, and licorice scent, making it a suitable choice for daily cleansing and exfoliation. Its skin brightening properties promote healthier and brighter skin with regular use. This cleansing bar comes with an exfoliating sponge and its potent formula is ideal for fading pigmentation, blemishes, aging signs, dryness, etc.

Skin Type: Oily, Normal | Product Dimensions: 2.75 x 2.75 x 1.75 inches | Weight: 2 Ounces

Key Ingredients:Kojic acid, Licorice, Niacinamide, andAzelaic acid

Pros
  • Instant brightness
  • For acne-prone skin
  • Exfoliating
  • For daily use
  • Mild fragrance
  • Anti-aging benefits
  • Cruelty-free

Cons
  • Not for extremely dry skin
  • Causes burning
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Why We Think It's Worth Buying

This product is so liked by shoppers that it has gained over 4,839 great reviews on Amazon.

3. Best Non-Sticky:OSEA Undaria Algae Body Oil

protip_icon Stylecraze Says
Licorice root contains glycyrrhizin, a powerful antioxidant and glabridin, a natural sun protection ingredient.
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4.5

The OseaUndaria Algae Body Oil is ideal for improving stretch marks and saggy skin. This antioxidants-rich body oil delivers intense hydration to the skin to reduce stretch marks‘ appearance while firming saggy skin. Its light and non-sticky formula is infused with passion fruit, acai pulp oil, babassu, sesame, and undariapinnatifida seed oils rich in omega 3 and 6 fatty acids. All these ingredients are naturally obtained, and the oil is free from toxins, making it an ethical and clean beauty product. What’s more, the product is also clinically tested and provides exceptional results like improved skin elasticity after single use.

Package Dimensions ‏ : ‎ 7.95 x 2.17 x 2.13 inches; 5 Ounces

Key Ingredients: Passion fruit seed, Sesame seed, Acai pulp, and Babassu seed oils, andUndariaPinnatifida

Pros
  • Non-greasy
  • Lightweight
  • Absorbs quickly
  • Suits all skin types
  • Handcrafted
  • Vegan
  • Cruelty-free
  • Gluten-free
  • Paraben-free
  • Phthalates free
  • SLS-free
  • Benzoyl Peroxide-free
  • Hydroquinone-free
  • PropelynGycol-free
  • Ethanolamines-free
  • PEG-free

Cons
  • Overpowering scent
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Why We Think It's Worth Buying

The overwhelming 1,897 positive reviews on Amazon show how popular this product is with happy users.

Briogeo Don't Despair Repair! Deep Conditioning Mask
Best For All Hair Types
Urban Skin Rx Even Tone Cleansing Bar
Best Anti-Aging
OSEA Undaria Algae Body Oil
Best Non-Sticky
Hair Type All, Dry, Damaged--
Dimensions 3 x 3 x 3 inches 2.75 x 2.75 x 1.75 inches-
Weight 1.76 Ounces 2 Ounces-
Skin Type- Oily, Normal-
Package Dimensions ‏-- ‎ 7.95 x 2.17 x 2.13 inches; 5 Ounces
Rating
Reviews3,1414,8391,897
Price$124.0$24.25$12

4. Best Hydrating:Herbivore Coconut Milk Bath Soak

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4.5
Herbivore Botanicals Coconut Milk Bath Soak ? Softens Skin, Lightly Scented with Vanilla. Completely Natural and Vegan (16 oz) Image: Herbivore Botanicals

The Herbivore Coconut Milk Bath Soak leaves your skin soft and hydrated due to its deep hydration properties and luxurious formula. It is formulated with moisturizing coconut milk which offers you smooth skin. The coconut milk powder is enriched with anti-inflammatory properties to soothe irritated skin. This indulgent body bath works by targeting dullness and dryness and provides a therapeutic bathing experience. It uses all-natural plant-based ingredients derived through the cold-press or steam distillation methods to keep the nutrients and their benefits intact.

Product Dimensions: 1.73 x 2.83 x 2.83 inches | Weight: 15.84 Ounces

Key Ingredients: Coconut fruit powder, Coconut fruit extract, Sodium bicarbonate, Vanilla Planifolia fruit oil

Pros
  • Tropical scent
  • For all skin types
  • Food-grade quality
  • Cold press extraction
  • Cruelty-free
  • GMO-free
  • Soy-free
  • SLS-free
  • Paraben-free
  • Fillers and chemicals-free
  • Mineral oil-free
  • Petroleum-free

Cons
  • Faint fragrance
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Why We Think It's Worth Buying

More than 462 Amazon users have vouched for this amazing product.

5. Best For All Skin Types:Indie Lee Brightening Cleanser

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4.5
Indie Lee Brightening Cleanser Image: Indie Lee

This brightening cleanser from Indie Lee gently wipes off makeup and impurities from the skin to reveal its inner glow. It also works as an exfoliating mask on leaving for five minutes before rinsing. Its effective formula helps in smoothening, brightening, and evening out the skin tone. Moreover, this cleanser is infused with hydrolyzed wheat protein, strawberry seed oil, and tomato extracts to strengthen the skin while imparting a silky glow.

Skin Type: Oily, Combination, Dry, Normal, Acne-prone | Product Dimensions: 1.75 x 1.75 x 7 inches | Weight: 4 Ounces

Key Ingredients: Wheat protein, Strawberry seed oil, and Tomato extracts

Pros
  • Suits all skin types
  • Removes waterproof makeup
  • Non-petroleum based ingredients
  • Paraben-free
  • Mineral oil-free
  • SLS-free
  • Phthalates-free
  • SMO-free
  • Formaldehyde-free
  • Synthetic fragrance-free
  • Phenoxyethanol-free

Cons
  • May dry out the skin

6. Best Lightweight:ILIA – Natural True Skin Serum Concealer

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4.3

This Natural True Skin Serum Concealer from Ilia offers medium coverage and enhances the appearance of the skin. Its light and the silky formula blend easily and is infused with vitamin C and Albizia Julibrissin bark extract. This stabilized form of vitamin C strengthens the skin’s natural defenses and boosts collagen production. The Albizia Julibrissin bark extract reduces puffiness, and fine lines and mastic (a type of resin)refines and mattifies the skin. This protecting serum protects the skin from environmental damage and free radicals while making it firm and nourished. It is an absolute cult-favorite that is killing the game!

Skin Type: Oily, Combination, Sensitive, Dry, NormalColor: Arrowroot SC.5 | Package Dimensions ‏ : ‎ 4.96 x 0.75 x 0.67 inches; 0.32 Ounces

Key Ingredients: Albiziajulibrissin bark extract, stabilized Vitamin C, and Mastic

Pros
  • Lightweight
  • Immediate results
  • Improves discoloration
  • Available in 12 shades
  • Buildable coverage
  • Vegan
  • Contains natural dye
  • Silicone-free
  • Cruelty-free
  • Gluten-free

Cons
  •  Doesn’t spread easily
protip_icon Quick Tip
For a natural, no-makeup look, use a concealer and ditch the foundation. Use the correct shade to dab on any dark spots and blemishes and match with the rest of your natural skin tone.

7. Best Non-Greasy:Grown Alchemist Hydra-Repair Day Cream

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4.7
Grown Alchemist Hydra-Repair Day Cream Image: Grown Alchemist

Grown Alchemist’s Hydra-Repair Day Cream has a non-sticky and nourishing blend that improves the skin’s hydration and offers shine. Its velvety formula smoothes and soothes the skin while enhancing its appearance to reveal a soft and revitalized glow. According to an independent user test conducted by the brand on 120 participants over 4 weeks, this cream provides exceptional results like nourishing the skin without making it too shiny. It contains mayblossom that reduces sebum production and shrinks the enlarged pores. The rosehip and camellia oils are rich in precious phytosterols, which condition and hydrate the skin. The cane sugar extract in the product soothes the skin affected by environmental aggressors and aloe vera provides softening and calming benefits.

Product Dimensions: 1.57 x 6.61 x 1.57 inches | Weight: 0.28 Ounces

Key Ingredients: Rosehip and Camellia oils, and Mayblossom

Pros
  • Suits oily and combination skin types
  • Leaves no residue
  • Non-greasy
  • Works as a makeup primer
  • Toxin-free
  • Cruelty-free

Cons
  • Not hypoallergenic

8. Best Non-Comedogenic:Goodal Green Tangerine Vitamin C Dark Spot Serum

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4.4
Goodal Green Tangerine Vitamin C Dark Spot Serum Image: Goodal

The Goodal Green Tangerine Vitamin C Dark Spot Serum is a great solution for people who want to have brighter, more even skin. It works to reduce the appearance of dark spots and hyperpigmentation while also protecting the skin from free radicals that can cause damage. The green tangerine extract in the formula is packed with vitamin C and antioxidants. These components are essential in promoting a healthy, radiant complexion and ensuring that your skin stays healthy.

Another important ingredient is centella asiatica, which has a calming effect on the skin and helps to prevent inflammation. This, in turn, promotes hydration and restores your skin’s protective barrier. The serum also contains niacinamide, which helps to improve skin texture and minimize fine lines and wrinkles. The tranexamic acid helps fade dark spots and prevent the formation of new ones, while adenosine improves skin elasticity and firmness. The serum has a lightweight and non-greasy texture that makes it easy to apply and quick to absorb into the skin.

Skin Type: Sensitive | Package Dimensions ‏ : ‎ 4.96 x 1.65 x 1.57 inches; 5.29 Ounces

Key Ingredients: Green tangerine extract Niacinamide and Centella asiatic

Pros
  • Suits all skin types
  • Lightweight
  • Vegan
  • Cruelty-free
  • Paraben-free
  • Sulfate-free
  • Fragrance-free

Cons
  • Slightly expensive

9. Best For Revitalizing:Saturday Skin Waterfall Glacier Water Cream

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4.6
Saturday Skin Face Moisturizer Water Cream Natural Facial Moisturizer Oil-free Gel Type Day & Night Cream Korean Skincare Soothing Hydrating and Reduce Wrinkles Good for Sensitive Skin 1.69 Fl. Oz. 1.69 Fl Oz (Pack of 1) Image: Saturday Skin

The Saturday Skin Waterfall Glacier Water Cream boosts the skin’s hydration to leave it bright and supple. This gel-based formula contains minerals and antioxidants that moisturize and brighten the skin to reveal an inner glow. This next-generation gel cream contains Iceland moss to reduce redness and calm the skin. The Alaskan glacier water combats free radicals and promotes better absorption of moisturizers. At the same time, the Xpert moist prevents dehydration and revitalizes the skin.

Package Dimensions ‏ : ‎ 7.32 x 5.04 x 5 inches; 1.69 Ounces

Key Ingredients: Iceland moss and Alaskan glacier water

Pros
  • Suits all skin types
  • Lightweight
  • Dermatologist-tested
  • Mineral oil-free
  • Paraben-free
  • Sulfate-free
  • Phthalates-free

Cons

None

10. Best Hypoallergenic:U Beauty Resurfacing Compound

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4.3
U Beauty Resurfacing Compound Image: U Beauty

U Beauty’s Resurfacing Compound serum features a safe and clean formula to take care of your skin. This one-step skincare product brightens, tightens, and resurfaces the skin. Its potent blend shrinks pores, fades dark spots, wrinkles, and fine lines while nourishing and defending the skin against free radicals. This revolutionary serum allows you to skip those extra skincare steps and offers gentle and thorough skincare. It uses a patent-pending Siren capsule technology to fight free radicals and delay signs of aging and is also clinically tested. Besides, it contains skin-loving ingredients like AHAs, vitamins E and C, retinol, and peptides to offer complete and nourishing skincare.

Skin Type: Oily, Combination, Normal | Package Dimensions ‏ : ‎ 4.25 x 1.77 x 1.73 inches; 3.21 Ounces

Key Ingredients: Vitamins E and C, Retinol, AHA, and Peptides

Pros
  • Hypoallergenic
  • Lightweight
  • Gentle exfoliation
  • Suits all skin types
  • Easy to use
  • Clinically tested
  • Available in different sizes
  • Contains no fillers
  • Vegan
  • GMO-free
  • Cruelty-free

Cons
  • Expensive

11. KosasLipFuel Hyaluronic Lip Balm

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4.2
Kosasport Lipfuel Hyaluronic Lip Balm — Rush Image: Kosas

The KosasLipFuel Hyaluronic Lip Balm has a super hydrating formula to leave your lips soft and hydrated. This protecting lip balm contains hyaluronic acid to lock hydration and moisturize the lips. The wild mint energizes the skin and leaves behind a stimulating fragrance. It is also infused with konjac root extract that acts as a barrier to protect the delicate skin against environmental aggressors. It is also clinically tested and delivers exceptional results like increased lip plumpness and improved firmness.

Color: Rush | Skin Type: All | Package Dimensions ‏ : ‎ 4.69 x 2.64 x 0.55 inches; 0.17 Ounces

Key Ingredients: Wild mint and Konjac root extracts

Pros
  • Recyclable packaging
  • Portable
  • Available in three shades
  • Cruelty-free
  • Gluten-free

Cons

None

12. Kahina Giving BeautyArgan Oil

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4.2
Kahina Giving BeautyArgan Oil Image: Kahina Giving Beauty

This Argan Oil from Kahina Giving Beauty is extracted from the first cold press without adulteration to keep the nutrition intact. Its high-quality formula offers an instant glow to the skin while improving skin and preventing irritation. Its lightweight formula restores skin elasticity and minimizes fine lines to leave your skin smooth and radiating. This oil also neutralizes free radicals and protects the skin from environmental aggressors.

Product Dimensions: 1.8 x 1.8 x 5.8 inches | Weight: 3.2 Ounces

Key Ingredients: Argan oil

Pros
  • Lightweight
  • Non-greasy
  • Absorbs easily
  • Instant results
  • Certified organic
  • Vegan
  • Gluten-free
  • GMO-free

Cons
  • Expensive

13.Mara Universal Face Oil

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4.4

This Universal Face Oil from Mara has an age-defying formula to suit all skin types. Its powerful formula hydrates the skin while replenishing it from within to improve its appearance. It is blended with moringa, rich in vitamins A, B, C, D, and E, and antioxidants to intensely moisturize the skin and reveal an inner glow. The unique algae blend stimulates hyaluronic acid synthesis and is flooded with fatty acids and phytonutrients to smoothen, plump, and firm the skin.

The plankton extract, rich in antioxidants and fatty acids, retains moisture and strengthens the skin barrier. The baobab extract increases collagen production to naturally soften the skin while vitamin A, D, and E delay the signs of aging. It also contains bilberry, a good source of omega 3 and 6 that maintains the lipid barriers and offers youthful skin. The face oil also features Kalahari watermelon, containing vitamin A, C, and E, along with linoleic acid, oleic acid, and palmitic acid, to promote healthy and glowing skin.

Package Dimensions ‏ : ‎ 5.98 x 2.91 x 2.32 inches; 5.96 Ounces

Key Ingredients: Moringa, Algae, Plankton, and Baobab extracts

Pros
  • Suits acne-prone and sensitive skin
  • Hypoallergenic
  • Clinically tested
  • Dermatologist tested
  • Immediate results
  • Cruelty-free (Leaping Bunny certified)
  • Vegan
  • Artificial fragrance-free
  • Artificial dye-free
  • Alcohol-free
  • Gluten-free
  • PEGs-free
  • Silicone-free
  • Paraben-free
  • Cruelty-free
  • Phthalates-free

Cons
  • A little greasy
  • Expensive

14. VIRTUE Recovery Conditioner

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4.4
VIRTUE Recovery Conditioner Image: Virtue

The Virtue Recovery Conditioner provides multiple benefits by reducing frizz and split ends while increasing the thickness and vibrancy of your strands. It increases your hair thickness by 22% after the first application. Its potent formula is infused with alpha keratin, shea butter, and hydrolyzed quinoa to restore your hair health, reduce brittleness, retain moisture, improve shine, and enhance color. The baobab seed oil acts as an emollient to moisturize dry and damaged hair. The grapefruit extract, rich in vitamin C and antioxidants, revitalizes the scalp.

Hair Type: Color Treated, Dry, Damaged | Product Dimensions: 3 x 3 x 8 inches | Weight: 8.78 Ounces

Key Ingredients: Baobab seed oil, Hydrolyzed Quinoa, and Grapefruit extracts

Pros
  • Vegan
  • Improves manageability
  • Paraben-free
  • Sulfate-free
  • Gluten-free
  • SMO-free
  • Cruelty-free
  • Colorant-free
  • Phthalate-free

Cons
  • Expensive

15. SACHAJUAN Scalp Shampoo

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4.1
Sachajuan Scalp Shampoo Image: Sachajuan

The Sachajuan Scalp Shampoo is specially created for oily and dandruff-prone scalp. This soothing and irritation-free anti-dandruff shampoo is formulated with lactic acid to regulate oil production. Salicylic acid, infused in this shampoo, gently removes dead skin cells while promoting cell regeneration. The combination of rosemary oil, ginger extract, and menthol soothes scalp irritation and maintains a healthy moisture balance with refreshing effects. It is also vegan and is not tested on animals, making it a perfect guilt-free choice.

Hair Type: Normal | Product Dimensions: 2.36 x 2.36 x 5.71 inches | Weight: 10.4 Ounces

Key Ingredients: Rosemary oil, Ginger extract, Lactic acid, Salicylic acid, and Menthol

Pros
  • Unisex
  • For daily use
  • Maintains moisture balance

Cons
  • Does not lather well

14. Fatboy Perfect Putty

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4.4
Fatboy Perfect Putty Image: Fatboy Hair

This award-winning product from Fatboy is a pliable putty designed to lock in the natural moisture of your hair. It spreads smoothly along the hair strands and offers flexible hold and a beautiful matte finish with a second-day texture. Moreover, this nourishing clay is infused with green tea, which adds a subtle fragrance to it.

Hair Type: All | Product Dimensions: 2.4 x 2.4 x 1.3 inches | Weight: 3.81 Ounces

Key Ingredients: Mineral oils and Glycerin

Pros
  • Lightweight
  • Pleasant fragrance
  • Easy application
  • Dairy-free
  • Subtle smell
  • Lasts all-day
  • Washes off easily

Cons
  • Greasy

17. Hero Clear Collective Exfoliating Jelly Cleanser

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4.3

The Hero Clear Collective Exfoliating Jelly Cleanser helps you achieve smoother and clearer skin. This gentle cleanser contains a blend of natural exfoliants, such as strawberry and papaya enzymes, as well as physical exfoliants like jojoba beads and bamboo powder. These ingredients work together to remove impurities and dead skin cells that can clog pores and lead to acne breakouts.

The cleanser also contains salicylic acid, which is known for its ability to unclog pores and reduce acne. Plus, the tea tree oil in the formula has natural antibacterial properties that can help prevent breakouts. Regular use of this product can help to improve the overall appearance and texture of your skin, leaving it brighter, clearer, and more radiant.

Skin Type: All | Product Dimensions: 2.4 x 2.4 x 6.75 inches | Weight: 9.14 Ounces.

Key Ingredients: Strawberry and papaya enzymes, Jojoba beads, Bamboo powder, Salicylic acid, and Tea tree oil

Pros
  • Lightweight
  • Long-lasting
  • Suits all skin tones
  • Non-drying
  • Paraben-free
  • Sulfate-free
  • Phthalate-free
  • Artificial color-free

Cons

None

18. Playa Endless Summer Spray

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3.8

Playa’s Endless Summer Spray is formulated with 99.7% natural ingredients to offer you a tousled hair texture and perfectly defined beachy waves. It features a collagen complex that nourishes the strands while adding volume and shine. Its natural UV filters protect the hair and scalp from harsh sun rays and maintain an effortlessly undone look.

This summer spray also contains chia seed and black seed extracts to prevent stickiness and enhance natural curls. The pacific sea salt in the spray promotes texture, and sugar offers a soft and flexible hold to the hair. This spray also features beta carotene to protect hair from the damage caused due to environmental aggressors without causing dryness.

Hair Type: Wavy | Package Dimensions ‏ : ‎ 6.5 x 1.46 x 1.42 inches; 10.93 Ounces

Key Ingredients: Chia seed and Black seed extracts

Pros
  • Easy to apply
  • UV protection
  • No stickiness
  • No stiffness
  • Fresh fragrance
  • Paraben-free
  • Sulfate-free
  • Cruelty-free

Cons

None

19. IN COMMON Magic Myst Universal Hair Elixir

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4.2
IN COMMON Magic Myst Universal Hair Elixir Image: In Common

This Magic Myst Universal Hair Elixir from In Common has a multifunctional formula to repair damage and eliminate frizz while detangling the hair. This heat-protecting elixir has balancing and hydrating properties, which strengthens, restores, and enhances the appearance of your strands. It works by reinforcing weak hair fibers to repair and rebalance moisture levels. It also protects your hair from heat styling and UV rays. This universal hair elixir softens hair and promotes shine while sealing the cuticles and preventing split ends. Moreover, its powerful formula protects hair from hard water.

Hair Type: Damaged | Product Dimensions: 1.75 x 1.75 x 8.5 inches | Weight: 6.6 Ounces.

Key ingredients: Avocado oil, Vitamin B3 (Niacinamide), Healing Water Technology, and Rose, Lavender, and Orange fruit extracts

Pros
  • Multipurpose
  • Lightweight
  • Pleasant fragrance
  • Compact size
  • Suits all hair types and textures

Cons
  • None

20. The Nubian by Juvias

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4.6
The Nubian by Juvias Image: Juvia's Place

The Nubian by Juvias is a gorgeous eyeshadow pallet featuring 12 stunning shades. This pallet features all neutral and bold hues, which can be used both dry and wet. Its highly pigmented formula offers an extended stay and rich color payoff on every skin type. This pressed powder pallet comes packed with 8 shimmery and 4 matte shades to compliment any occasion and day. You can use it to create multiple eye looks, ranging from bold, celebrity-inspired looks to soft and subtle day looks.

Color: Nubian | Product Dimensions: 0.79 x 4.72 x 6.3 inches | Weight: 4.66 Ounces

Pros
  • Intensely pigmented
  • Rich color payoff
  • Shimmery and matte shades
  • Suits all skin types
  • Smooth and creamy texture
  • Does not crease much
  • Lasting stay

Cons
  • The colors break easily

21. Semi-Matte Nude Pink Brown Lipstick, Mented

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4.3
Semi-Matte Nude Pink Brown Lipstick, Mented Image: Mented

This Semi-Matte Lipstick from Mented has a perfect nude shade to brighten up your face. Its tried and tested formula suits all skin tones and is suitable to be adorned on any occasion. This matte lipstick in the shade mounted #5 offers hydration to the lips to prevent dryness and chapping. It is made from safe, vegan, and non-toxic ingredients for ensuring quality.

Skin Type: AllColor: Mented #5 | Product Dimensions: 3 x 1 x 1 inches | Weight: 0.81 Ounces.

Pros
  • Lightweight
  • Long-lasting
  • Suits all skin tones
  • Non-drying
  • Semi-matte texture
  • Vegan
  • Non-toxic
  • Paraben-free
  • Cruelty-free

Cons

None

Our Tester's Experience

"This lipstick glides smoothly on my lips, coating them entirely with a pinkish-brown color. It feels lightweight on my lips. The formula never dries out my lips or irritates them. The color stays put for hours without smearing."

22. Rituel de Fille Ash and Ember Eye Soot – Eyeshadow/Eyeliner, Sigil

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Rituel de Fille Ash and Ember Eye Soot – Eyeshadow/Eyeliner, Sigil Image: Rituel De Fille

The Rituel de Fille Ash and Ember Eye Soot features an intense, smoldering, and long-lasting formula with a rich and creamy texture. This multipurpose soot can be used as an eyeshadow, liner, primer, or base to define your makeup look and face. Its everlasting and highly pigmented formula uses ingredients like mica, carmine, bronze powder, and annatto to create impressive textures and shades. It is also not tested on animals, making it the perfect guilt-free choice.

Color: Sigil | Package Dimensions ‏ : ‎ 1.9 x 0.3 x 0.2 inches; 0.32 Ounces

Key Ingredients: Natural pigments and wax

Pros
  • Long-lasting
  • Multipurpose
  • Shimmery texture
  • Rich color payoff
  • Available in different shades
  • Paraben-free
  • Phthalates-free
  • Synthetic dyes-free
  • Artificial fragrance-free

Cons

None

23. Perfume Palette By Skylar 

 The Skylar Perfume Palette comes packed with six miniature unisex perfumes to revive your senses. This clean and aromatic set of perfumes contains six fresh, uplifting fragrances – isle, arrow, coral, meadow, and willow. Isle has a fresh scent with bergamot notes, fresh quince, ginger, sandalwood, and orange. Coral has a fruity floral fragrance with the notes of mandarin, apple blossom, and pink grapefruit.

Arrow’s warm and spicy fragrance is derived from the notes of black currant, anjou pear, and midnight jasmine. Meadow, on the other hand, is infused with bright lime, orange blossom, and gardenia notes. Capri has a citrusy sweet fragrance with grapefruit, blood orange, and bergamot notes. The palette also includes Willow, a woody scent that is derived from pine resin, heliotrope, and willow.

Product Dimensions: 7.5 x 1.25 x 5 inches | Weight: 0.05 Ounces.

Pros
  • Hypoallergenic
  • Convenient size
  • Portable
  • Can be layered
  • Unisex
  • Signature scents
  • Clean formula
  • Cruelty-free
  • Paraben-free
  • Phthalate-free
  • Sulfate-free
  • Synthetic dye-free

Cons
  • The strong smell of alcohol

The Bottom Line

Nowadays, various skincare and makeup brands have filled the market space and are constantly growing. But not all skincare and makeup products provide desired results as they are not formulated to address specific issues or suit every skin type. Indie cosmetic brands are among those well-known reputed beauty products that constantly gain positive feedback from the users and thrive for the betterment of the brand. If you have dull and damaged hair, try the Briogeo Don’t Despair, Repair! Deep Conditioning Mask for its deep conditioning and repairing formula that helps treat it. Try the ILIA – Natural True Skin Serum Concealer for its natural ingredients and skin-nourishing properties and the Urban Skin Rx Even Tone Cleansing Bar for uneven skin tones and for daily cleansing and exfoliation. Their products are lightweight, vegan, and cruelty-free. Go through the product reviews closley to pick the right indie product of your choice. Also, do not forget to perform a patch test if you are using a product for the first time.

Why Trust Stylecraze?

Baishali Bhattacharya is certified in image consultation and expert in makeup artistry. She strongly believes in merit and does not ride on the bandwagon of ‘the pricier, the better’. Driven by her desire to pick the best products that are effective and priced affordably, she has thoroughly researched indie beauty brands and handpicked the best options in this article. These independently owned beauty brands are always on top of their game and offer exceptionally well-formulated, safe, and affordable products.

Frequently Asked Questions

Which indie makeup brands have the cleanest ingredients?

U Beauty is an indie makeup brand that offers clean and safe products.

Which indie makeup brands are the most earth-friendly?

ILIA is a zero-waste cosmetic brand. They also come in sustainable and eco-friendly packaging.

Which indie makeup brands are the best to use on sensitive and blemish-prone skin?

Mara Universal is among the best indie makeup brands for sensitive and blemish-prone skin. Their products use hypoallergenic and non-comedogenic ingredients that do not irritate or damage sensitive skin, hence spreading an empowering message to all other mainstream brands.

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Barbara Ritzman

Barbara RitzmanBeauty Specialist

Barbara Ritzman is a beauty and skin care specialist and the founder of Barbie's Beauty Bits. With over 16 years of hands-on experience as a beauty editor, she has collaborated with a multitude of makeup, skin care, and cosmetic brands. Barbara’s expertise has been showcased on major media platforms like ABC, NBC, Vogue, Entrepreneur, Roku, and Allure.read full bio