12 Best IT Cosmetics Products Of 2024

Hide your imperfections, reverse the aging signs, and flaunt your flawless skin.

Reviewed by Mary Ajaka, Makeup Artist Mary Ajaka Mary AjakaMakeup Artist insta_icon
Written by , MA (English) Baishali Bhattacharya MA (English)
Edited by , MA (Journalism & Mass Communication), Certified Style & Image Consultant Srijani Roy Chowdhury MA (Journalism & Mass Communication), Certified Style & Image Consultant Experience: 3 years
Fact-checked by , MBA, Certified Skin Care Coach Krati Darak MBA, Certified Skin Care Coach Experience: 3 years
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The right skin care and cosmetic products can transform the way you look and make you feel confident. Some cosmetic brands, such as IT Cosmetics, live by this statement and offer unique and innovative products that can up your skin care game.

Jamie Kern Lima, the founder of this brand struggled with rosacea and was keen to develop the most efficient skin care and cosmetic products to correct imperfections and hide aging signs, uneven skin tone, hyperpigmentation, etc. Mary Ajaka, a makeup artist, remarks, “IT Cosmetics is one of the best makeup and skin care brands used by makeup artists. Their foundations are amazing.” The clinically proven skin care and cosmetic products from IT Cosmetics are worth trying, and if you are unsure which product to start with, let us make it easy for you. We have listed the 12 best IT Cosmetics products that you must try out. These products also have positive reviews which symbolizes a good people’s experience. Scroll down and pick your faves!

Top Picks
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Best Overall: IT Cosmetics Your Skin But Better CC+ Cream
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Best For Under-Eye Wrinkles: IT Cosmetics Bye Bye Under Eye Concealer
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Best For Eyebrow Definition: IT Cosmetics Brow Power Eyebrow Pencil
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Best Anti-Aging Formula: IT Cosmetics Confidence In A Cream
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Best For Puffy Eyes: IT Cosmetics Bye Bye Under Eye Cream
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Best Sulfate-Free Cleanser: IT Cosmetics Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm
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Best For A Lit-From-Within Glow: IT Cosmetics Your Most Beautiful You Anti-Aging Matte Bronzer, Radiance Luminizer, & Brightening Blush Palette
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Best Pigmented Lipstick: IT Cosmetics Blurred Lines Smooth Fill Lipstick
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Best Travel-Friendly Eyeshadow Palette: IT Cosmetics Naturally Pretty Eyeshadow Palette
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Best Moisturizing Toner: IT Cosmetics Miracle Water 3-in-1 Tonic
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12 Must-Have IT Cosmetics Products

1. Best Overall: IT Cosmetics Your Skin But Better CC+ Cream

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4.4
IT Cosmetics Your Skin But Better CC+ Cream Image: It Cosmetics

This CC cream from IT Cosmetics has a hydrating formula that offers full coverage and SPF 50 to protect your skin from the harsh sun rays. It helps fade the appearance of wrinkles, fine lines, dark circles, dark spots, pores, and redness to reveal glowing and flawless skin. This multitasking CC cream is clinically tested and doesn’t crack or crease. It contains antioxidants, vitamins, minerals, hyaluronic acid, peptides, hydrolyzed collagen, and niacin that nourish and protect your skin. If you want to know more about the benefits of this product, check out this quick review on YouTube detailing the reviewer’s experience.

Product Dimensions: 1.04 x 1.28 x 6.3 inches | Weight: 0.09 Ounces

Pros
  •  For all skin types
  •  Has SPF 50
  •  Moisturizing formula
  •  Full coverage
  •  Natural finish
  •  Does not crack or crease

Cons
  •  Thick
  •  Difficult to blend

protip_icon Pro Tip
Use a primer before applying the CC cream if your skin gets oily during the day. This will help the product last longer.

2. Best For Under-Eye Wrinkles:IT Cosmetics Bye Bye Under Eye Concealer

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IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer Image: It Cosmetics

This Bye Bye Under Eye Full-Coverage Anti-Aging Waterproof Concealer from IT Cosmetics is intensely pigmented and provides full coverage that lasts all day. It prevents cracking and creasing and is suitable for hiding imperfections like dark circles, age spots, redness, broken capillaries, hyperpigmentation, and uneven skin tone. This concealer for wrinkles and fine lines uses expression-proof technology infused with vitamins, anti-aging peptides, antioxidants, hyaluronic acid, and hydrolyzed collagen to make your skin look youthful. Here’s an honest review of the product.

Color: 13.0 Light Natural - for neutral undertones

Pros
  •  Full coverage
  •  Long-lasting
  •  Highly pigmented
  •  No creasing
  •  Easy to apply
  •  Blends easily

Cons
  •  Sticky
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Why We Think It's Worth Buying

Almost 12,873 happy users have mentioned the value and quality of this product.

3. Best For Eyebrow Definition: IT Cosmetics Brow Power Eyebrow Pencil

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4.4
IT Cosmetics Brow Power Eyebrow Pencil Image: It Cosmetics

Get the eyebrows you always wanted with the IT Cosmetics Brow Power Eyebrow Pencil! It features an oval tip to imitate the look of real hair and adjusts to its natural color based on the pressure you apply. The budge-proof formula covers gray hair and provides a natural look. It contains antioxidants, saw palmetto, and biotin that make your skin and hair stronger and healthier. This universal brow pencil comes with an attached spoolie brush.

Color: Universal Taupe | Product Dimensions: 5.94 x 0.79 x 5.91 inches | Weight: 0.34 Ounces

Pros
  •  Budge-proof
  •  Adjusts to natural color
  •  Covers gray hair
  •  Built-in spoolie brush

Cons

None

protip_icon Pro Tip
If you are planning to go for a swim or are likely to hit the gym, use a setting spray to prevent the product from smudging.

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Why We Think It's Worth Buying

The product has received 1,054 positive Amazon reviews from its users, stating its numerous benefits.

IT Cosmetics Your Skin But Better CC+ Cream
Best Overall
IT Cosmetics Bye Bye Under Eye Concealer
Best For Under-Eye Wrinkles
IT Cosmetics Brow Power Eyebrow Pencil
Best For Eyebrow Definition
Dimensions 1.04 x 1.28 x 6.3 inches- 5.94 x 0.79 x 5.91 inches
Weight 0.09 Ounces- 0.34 Ounces
Color- 13.0 Light Natural - for neutral undertones Universal Taupe
Rating
Reviews11,41512,8731,054
Price$31.5$10$26

4. Best Anti-Aging Formula:IT Cosmetics Confidence In A Cream

IT Cosmetics Confidence In A Cream Image: It Cosmatics

The IT Cosmetics Confidence In A Cream has a quick-absorbing formula that offers 24-hour hydration to strengthen the skin’s natural barrier. It is enriched with ceramides, hyaluronic acid, peptides, and collagen that make your skin healthy and youthful. This skin rejuvenation cream provides seven anti-aging benefits – it evens out the skin tone, smoothens, moisturizes, and plumps the skin, fades wrinkles, reduces pores, and imparts glow. It is suitable for all skin types. Make it a part of your anti-aging skincare and makeup routine today!

Skin Type: All | Package Dimensions : ‎ 10.87 x 7.76 x 4.17 inches | Weight: 1.12 Pounds

Pros
  •  Lightweight
  •  Quickly absorbed
  •  For all skin types
  •  Travel-friendly

Cons

None

5. Best For Puffy Eyes: IT Cosmetics Bye Bye Under Eye Cream

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4.4
IT Cosmetics Bye Bye Under Eye Eye Cream Image: It Cosmetics

The Bye Bye Under Eye Cream from IT Cosmetics has a hydrating formula that quickly absorbs into the skin to smoothen wrinkles and fine lines and soothe puffiness. It is enriched with collagen that increases the elasticity of the skin.

This brightening and firming cream also has peptides that promote collagen and elastin production. The vitamin C in the cream combats free radicals and caffeine reduces aging signs. It also contains hyaluronic acid that moisturizes the skin and fades wrinkles and fine lines. The cucumber extract in the formula soaks excess oil and reduces inflammation. Here’s a video featuring a detailed review of the product along with a detailed reviewer’s experience.

Product Dimensions: 2.25 x 2.25 x 1.75 inches | Weight: 0.53 Ounces

Pros
  •  Quick absorbing
  •  For all skin types
  •  Skin-friendly
  •  A little goes a long way

Cons

None

6. Best Sulfate-Free Cleanser: IT Cosmetics Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm

This hydrating, makeup-melting cleansing balm from IT Cosmetics leaves your skin soft and moisturized after thoroughly removing makeup. Its skin-loving formula contains peptides, antioxidants, and collagen that purify the skin and have anti-aging properties to keep your skin looking bright, and youthful, and give you a statement-making look.

Pros
  •  Non-drying
  •  Non-irritating
  •  Smells good
  •  Paraben-free
  •  Sulfate-free

Cons
  •  Feels greasy

7. Best For A Lit-From-Within Glow: IT Cosmetics Your Most Beautiful You Anti-Aging Matte Bronzer, Radiance Luminizer, & Brightening Blush Palette

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IT Cosmetics Your Most Beautiful You Anti-Aging Matte Bronzer, Radiance Luminizer, & Brightening Blush Palette Image: It Cosmatics
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This anti-aging kit from IT Cosmetics consists of a luminizing radiance powder (Live), a matte bronzer (Laugh), and a brightening blush stain (Love) that use Drops of Light Technology and contain silk, peptides, and hydrolyzed collagen to nourish the skin and fade wrinkles and fine lines. The radiance luminizer makes your skin glow from within, the matte bronzer warms your complexion, while the blush imparts a natural flush of color to your cheeks.

Color: Bronze | Product Dimensions: 4.63 x 4.63 x 0.63 inches | Weight: 4.8 Ounces

Pros
  •  Lightweight
  •  Long-lasting
  •  Easy to apply
  •  Talc-free
  •  Value for money

Cons
  •  May feel chalky

8. Best Pigmented Lipstick:IT Cosmetics Blurred Lines Smooth Fill Lipstick

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The Blurred Lines Smooth Fill Lipstick features rich pigments that impart intense color and hydration to the lips. The moisturizing and anti-aging formula erases fine lines to reveal smooth and even lips. This lush lip color provides exceptional results as it contains peptides, shea butter, collagen, hyaluronic filling spheres, grape seed extract, and jojoba to revitalize, protect, and nourish the delicate skin on the lips.

Pros
  •  Hydrating formula
  •  Highly pigmented
  •  Glides smoothly
  •  Reduces fine lines

Cons
  •  Not long-lasting

9. Best Travel-Friendly Eyeshadow Palette:IT Cosmetics Naturally Pretty Eyeshadow Palette

Transform your eyes with the Naturally Pretty Eyeshadow Palette from IT Cosmetics that has six different shades of full-sized eyeshadows. It contains light, matte, and satin shades to create various eye makeup looks. The intensely pigmented formula is long-lasting wear and provides definition to your eyes. It is infused with real silk, hydrolyzed collagen, and peptides to brighten the eyes and smoothen the eyelids. The No-Tug technology ensures the eyeshadow glides smoothly on the eyelids without pulling or tugging.

Package Dimensions : ‎ 4.72 x 2.83 x 1.06 inches | Weight:3.2 Ounces

Pros
  •  Highly pigmented
  •  Long-lasting
  •  Unscented
  •  Buildable coverage
  •  Talc-free

Cons
  •  Doesn’t blend well

10. Best Moisturizing Toner: IT Cosmetics Miracle Water 3-in-1 Tonic

The IT Cosmetics Miracle Water 3-in-1 Tonic is a skin brightening and radiance-boosting toner with anti-aging properties. It increases the penetration of skin care products like serums and moisturizers to benefit the skin. It uses Drops of Light Technology and contains skin-enhancing additives like licorice, vitamin C, aloe, rice, green tea, chamomile, hydrolyzed collagen, rose, and anti-aging peptides. It also contains diamond powder and bioluminescence that impart radiance to the skin.

Pros
  •  Gentle
  •  Anti-aging formula
  •  Non-drying

Cons

None

11. Best Long-Lasting Lipstick:IT Cosmetics Pillow Lips Lipstick

IT Cosmetics Pillow Lips Lipstick Image: It Cosmatics

The Pillow Lips Lipstick from IT Cosmetics offers rich color payoff in just a single swipe. This bullet-shaped lipstick gives a fuller look to your lips and keeps you pout-ready. It is available in matte and creamy tints and suits all skin types and tones.

This lipstick is infused with collagen to firm and plump the skin; hyaluronic filling spheres to fade wrinkles and fine lines; tri-oil complexes, such as jojoba and sesame seed oil, to offer moisturization; and peppermint oil to offer cooling effects. It also contains beeswax and shea butter to lock the moisture and prevent dryness.

Skin Type: All | Color: 11:11 (bright fuchsia - cream finish)

Pros
  •  Highly pigmented
  •  Hydrating
  •  Goes on smooth
  •  Long-lasting
  •  No feathering
  •  No bleeding

Cons

None

12. Best For Highlighting And Contouring:IT Cosmetics Hello Light Luminizing Creme Stick

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4.3
IT Cosmetics Anti-Aging Creme Stick Highlighter Image: It Cosmetics

The IT Cosmetics Hello Light Luminizing Creme Stick nourishes the skin while giving it a radiant, natural finish. It does not settle into creases or fine lines. This cream stick contains peptides, collagen, hyaluronic acid, green tea, aloe vera, grapeseed, and vitamins A, C, and E that help fades blemishes and wrinkles while providing highlighting and contouring effects. It reduces the appearance of dark circles and helps in maintaining a uniform skin tone.

Product Dimensions: 5.67 x 2.76 x 0.94 inches | Weight: 0.99 Ounces

Pros
  •  Easy to use
  •  Ligtweight
  •  No creasing or cracking
  •  Blends well

Cons

None

Infographic: Key Ingredients Found In IT Cosmetics Products

IT Cosmetics products are known for their effective, skin-loving formulas that deliver noticeable results to enhance your natural beauty. They are enriched with potent ingredients and transformative formulas that offer you healthy and flawless skin. Check out the infographic below to know more about the key ingredients of their products and how they help you remain you, but better.

Key Ingredients Found In IT Cosmetics Products (infographic)

Illustration: StyleCraze Design Team

The Bottom Line

Whether you are looking for a product to get rid of under-eye puffiness or want to smoothen fine lines and wrinkles – this list has something for you. Try the IT Cosmetics Your Skin But Better CC+ Cream for subtle coverage with skincare benefits like sun protection, the IT Cosmetics Bye Bye Under Eye Concealer for concealing under-eye imperfections with its full coverage, and the IT Cosmetics Bye Bye Under Eye Cream to moisturize, firm, and reduce puffiness under the eyes. These products from IT Cosmetics contain skin-friendly and beneficial ingredients that nourish your skin, mask aging signs, and impart a radiant glow. Nonetheless, a patch test is recommended to ensure safety. Once you have done that, pick your favorites and say hello to healthy and radiant skin!

Why Trust StyleCraze?

Baishali Bhattacharya, the author of this article, is a skin care enthusiast. Finding excellent products begins with finding a brand committed to making the best skin care formulas. Baishali recommends IT Cosmetics as they are known for delivering the best in skin care. She dedicated many hours browsing through numerous reviews to curate this list of the best IT Cosmetics products. Each of the products recommended here has been selected based on its skin care benefits, active ingredients, and effectiveness.

Frequently Asked Questions

What ingredients are used in IT Cosmetics?

IT Cosmetics products are formulated with carefully selected, skin-loving ingredients, such as hyaluronic acid, peptides, ceramides, collagen, beeswax, vitamins, antioxidants, plant-based extracts, etc.

Is IT Cosmetics cruelty-free?

Yes, IT cosmetics is cruelty-free and PETA-certified.


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Mary Ajaka

Mary AjakaMakeup Artist

Mary Ajaka is a celebrity makeup artist with 15 years of experience in TV/media, editorial, and bridal makeup. She has a keen eye for detail and understands that each face is unique, which is why she uses different makeup techniques tailored to the individual. Mary's passion for makeup artistry is evident in her work, and she strives to achieve excellence...read full bio