16 Best Lipstick Brands In The World (2024), Cosmetologist-Approved

Gentle lip care brands that cater to your fashion sense and skin care issues.

Reviewed by Angela Jackson, Licensed Cosmetologist
Written by Baishali Bhattacharya, MA (English)
Edited by Krati Darak, MBA, Certified Skin Care Coach
Fact-checked by Madhumati Chowdhury, MA (English Literature)  • 
All products recommended on StyleCraze are independently selected by our editorial team. If you make a purchase through any of these links, we may receive a commission. Learn more about our product selection process here.

Lipstick is essential for adding that oomph to your makeup look. A good lipstick highlights your lips and elevates your confidence for statement-making events. It contains nourishing ingredients that moisturize your lips without drying them out. You must always go for high-quality lipsticks with rich color pay-off. In this article, we have listed the 16 best lipstick brands in the world along with the best products and signature color shades they offer. We have selected these products based on several reviews they have received from users online. Scroll down to check out the top lipstick brands!

Top Picks
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Best Smudge-Proof: Maybelline New York Super Stay Matte Ink – Voyager
Price on Amazon
Price on Walmart
Best Creamy Finish: L’Oréal Paris Color Riche – Blushing Berries
Price on Amazon
Price on Walmart
Best Fade-Proof: Covergirl Lip Color– Always Rosy
Price on Amazon
Best Long-Wearing: Wet N Wild Lipstick – Blind Date
Price on Amazon
Price on Walmart
Best Lightweight: Milani Color Statement Lipstick – Best Red
Price on Amazon
Price on Walmart
Best Full Coverage: Stilla Stay All Day Liquid Lipstick – Bacca
Price on Amazon
Price on Walmart
Best Non-Sticky: Haus Laboratories Le Monster Matt Lip Crayon – 01 Influencer
Price on Amazon
Price on Walmart
Best Smooth Texture: Revlon Super Lustrous Matte Lipstick – 023 Cherries In The Snow
Price on Amazon
Best Waterproof: Rimmel Stay Matte Liquid Lip Colour – 057 Ravish and 810 Plum This Show
Price on Amazon
Best UV Protection: Kuckian Cosmetics Lipstick – Brute
Price on Amazon

16 Best Lipstick Brands In The World (2024) – Reviews & Buying Guide

1. Best Smudge-Proof: Maybelline New York Super Stay Matte Ink – Voyager

The New York Super Stay Matte Ink from people’s favourite lipstick brand Maybelline has a unique formula that lasts all day without fading and staining. It is one of the most popular lipstick brands out there that is makeup artist-approved. This berry color lipstick does not transfer and dries with a matte finish. The Voyager shade has a dark red undertone, is highly pigmented, and gives a 16-hour-long staying power with a saturated matte finish. It has a unique arrow-shaped applicator for precise application. Multiple reviewers mention that this shade is suitable for all skin tones and can also be used for bridal makeup.

Skin Type: AllColor: 50 VOYAGER | Product Dimensions: 0.72 x 0.72 x 4.43 inches | Weight: 0.18 Ounces

Pros

  • Smooth application
  • Smudge-proof
  • Super pigmented
  • Fade-proof
  • Lightweight
  • Long-lasting
  • Available in 40 shades

Cons

  • Sticky formula

protip_icon Did You Know?
Maybelline New York was invented in 1917 by Mabel Williams, who accidentally burnt her lashes and later mixed the ashes with Vaseline to form a mascara.

Why We Think It's Worth Buying

This product is so liked by shoppers that it has gained over 73,911 great reviews on Amazon.

2. Best Creamy Finish: L’Oréal Paris Color Riche – Blushing Berries

4.4

L’Oréal Paris Colour Riche Lip Color is infused with omega 3, vitamin E, and argan oil which nourish, moisturize, and soften your lips. This luxury lipstick from L’Oréal, a celebrity-endorsed brand, will be a great addition to your lipstick collection. This creamy lipstick glides smoothly on your lips and dries within a few minutes. The luxurious Blushing Berry lipstick shade has violet undertones and is suitable for evenings and nights out. It keeps your lips soft, smooth, and ultra-hydrated and gives a flawless look when used with a lip liner.

NA

Pros

  • Moisturizes the lips
  • Creamy finish
  • Affordable

Cons

  • Not long-lasting

3. Best Fade-Proof: Covergirl Lip Color– Always Rosy

4.4
Covergirl Lip Color– Always Rosy Image: Covergirl

Covergirl Lip Color can be a great addition to your makeup routine. It provides full coverage in one single swipe and lasts for 24 hours without fading. This vibrant lipstick leaves your lips with a lustrous shine. Its advanced formula keeps your lips looking vibrant and fresh for up to 24 hours. It is also transfer-resistant. Moreover, the lipstick dries in 1-2 minutes and does not feel sticky on the lips. Several reviewers online state that the shade Always Rosy looks great on all skin tones.

Skin Type: AllColor: ALWAYS ROSY | Product Dimensions: 1.9 x 3.91 x 11.33 inches | Weight: 0.32 Ounces

Pros

  • Cruelty-free
  • Fade-proof
  • Long-lasting

Cons

  • None

Why We Think It's Worth Buying

It has gained over 18,917 positive reviews on Amazon, making it an all-time best-seller.

Maybelline New York Super Stay Matte Ink – Voyager
Best Smudge-Proof
L’Oréal Paris Color Riche – Blushing Berries
Best Creamy Finish
Covergirl Lip Color– Always Rosy
Best Fade-Proof
Skin Type AllColor- AllColor
Dimensions 0.72 x 0.72 x 4.43 inches- 1.9 x 3.91 x 11.33 inches
Weight 0.18 Ounces- 0.32 Ounces
NA--
Rating
Reviews73,91125,37618,917
Price$7.98$5.89$8.69

4. Best Long-Wearing: Wet N Wild Lipstick – Blind Date

4.2

Wet n Wild Lipstick is a highly pigmented lipstick infused with vitamins A and E, aloe vera, and macadamia nut oil to protect your lips from sun damage and over-drying. This hydrating lipstick feels smooth and keeps your lips hydrated all day with a silky creme finish. Moreover, its silky formula does not settle in the fine lines on your lips. Blind Date is an affordable color and a stunning shade that looks perfect in the autumn and winter seasons and gives a bold look on various skin tones. Watch this YouTuber’s honest review to get a better idea about this classic lipstick and its features through a tester’s experience of using it.

Skin Type: AllColor: Blind Date | Product Dimensions: 0.79 x 0.79 x 2.99 inches | Weight: 0.13 Ounces.

Pros

  • Creamy formula
  • Highly pigmented
  • Long-lasting
  • Cruelty-free

Cons

  • Not transfer-proof

protip_icon Quick Tip
Use a hydrating lip balm before applying this lipstick for long-lasting color and moisturization.

5. Best Lightweight: Milani Color Statement Lipstick – Best Red

4.3
Milani Color Statement Lipstick – Best Red Image: Milanicosmetics

Milan Color Statement Lipstick is smooth, vibrant, and gives a matte finish in seconds. This lipstick glides on smoothly in one swipe and looks pretty on your lips. This cruelty-free lipstick is infused with vitamins A and C to nourish your lips. The shade Best Red has a good staying power and looks very bold, adds shine, and moisturizes your lips.

Skin Type: AllColor: Best Red | Product Dimensions: 0.75 x 0.75 x 3 inches | Weight: 0.2 Ounces

Pros

  • Lightweight
  • Long-lasting
  • Nourishing
  • Cruelty-free

Cons

  • Dries out the lips
  • Not vegan

Why We Think It's Worth Buying

This product has garnered over 12,093 positive reviews on Amazon, and the number continues to grow.

6. Best Full Coverage: stila Stay All Day Liquid Lipstick – Bacca

4.2

stila Stay All Day Liquid Lipstick glides on smoothly, adding shine to your lips and giving full coverage without leaving any patches in between. Its weightless hydrating formula sets perfectly with a smooth, opaque finish in one swipe and allows 12 hours of wear. In addition, this liquid lipstick is formulated with vitamin E and avocado oil to moisturize your lips and deliver a matte finish. The shade Bacca is a subtle plum for fair and darker skin tones that is perfect for your statement-making evenings.

Product Dimensions: 0.7 x 0.7 x 4.8 inches | Weight: 0.35 Ounces.

Pros

  • Lightweight
  • Glides on smoothly
  • Transfer-resistant
  • Full coverage
  • Not tested on animals

Cons

  • Expensive

7. Best Non-Sticky: Haus Laboratories Le Monster Matt Lip Crayon – 01 Influencer

4.2
Haus Laboratories Le Monster Matt Lip Crayon – 01 Influencer Image: Haus Laboratories

Haus Laboratories Laboratories Le Monster Matt Lip Crayon glides like butter on your lips without drying them out. This lipstick is highly pigmented and feels hydrating on your lips for hours. It spreads evenly with ease and with an impressive color pay-off. The shade Influencer goes well with every skin tone while giving full coverage.

Pros

  • Vegan
  • Cruelty-free
  • Non-drying
  • Non-sticky
  • Non-flaking
  • Easy to apply

Cons

  • Not smudge-proof

protip_icon Did You Know?
Haus Laboratories was founded in 2019 by a famous and talented singer, Lady Gaga.

8. Best Smooth Texture: Revlon Super Lustrous Matte Lipstick – 023 Cherries In The Snow

4.1
Revlon Super Lustrous Matte Lipstick – 023 Cherries In The Snow Image: Revlon
Now 26% Off

Revlon Super Lustrous Matte Lipstick has a rich matte formula that does not feel dry on your lips. This moisturizing lipstick has a luxurious botanical blend of organic ingredients agave, moringa oil, and capuacu butter to hydrate your lips instantly in one stroke glide. The shade Cherries In The Snow compliments all skin tones very well and is excellent for a statement-making night out. In addition, it leaves your lips with a perfectly luscious shine.

Product Dimensions: 0.75 x 0.75 x 2.75 inches | Weight: 0.15 Ounces.

Pros

  • Smooth texture
  • Glides on easily
  • Lightweight

Cons

  • Not long-lasting

9. Best Waterproof: Rimmel Stay Matte Liquid Lip Colour – 057 Ravish and 810 Plum This Show

The nourishing and moisturizing Rimmel Stay Matte Liquid Lip Colour gives full coverage for your lips. Its delivers precise application and looks gorgeous. This plum lipstick is lightweight and comfortable, leaving your lips with a super matte finish. In addition, this waterproof lipstick does not fade or stain your lips all day long. This combo of lipstick and lip liner is perfect for the holidays.

Pros

  • Lightweight
  • Long-lasting
  • Easy to layer
  • High color pay-off
  • Waterproof

Cons

  • Clumps while drying

10. Best UV Protection: Kuckian Cosmetics Lipstick – Brute

4.1
Kuckian Cosmetics Lipstick – Brute Image: Kuckian
Now 18% Off

Kuckian Cosmetics Lipstick is highly pigmented and glides on effortlessly, giving full coverage to your lips. Its weightless formula sets perfectly without being greasy and dries quickly on your lips. This smooth lip color is enriched with the goodness of vitamin E to provide moisturization to your lips and prevent sun damage. The shade Brute is perfect for everyday wear.

Pros

  • Offers UV protection
  • Non-greasy
  • Non-drying
  • Vegan
  • Cruelty-free
  • Matte finish

Cons

  • Not long-lasting

11. Best Matte Finish: Anastasia Beverly Hills – Dead Roses

Anastasia Beverly Hills Lipstick is a super pigmented lipstick with an ultra-smooth matte finish. The shade Dead Roses compliments fair to medium skin tone. It looks gorgeous when worn with smokey eye makeup. This easy-to-apply lipstick glides on your lips effortlessly and feels comfortable all day long.

Product Dimensions: 3 x 1 x 1 inches | Weight: 0.11 Ounces.

Pros

  • Matte finish
  • Highly pigmented
  • Long-lasting
  • Lightweight

Cons

  • None

12. Best Hydrating: Burt’s Bees 100% Natural Glossy Lipstick – Peony Dew

4.2
Burt’s Bees 100% Natural Glossy Lipstick – Peony Dew Image: Burts Bees

Burt’s Bees Lipstick 100% Natural Glossy Lipstick conditions and soothes your lips with its creamy formula. It keeps your lips moisturized all day with ingredients like moringa oil, meadowfoam seed oil, and raspberry oil. With regular use of this hydrating lipstick, you get back the natural color of your lips. Its versatile shades are long-lasting, lightweight, and can be worn every day.

Product Dimensions: 0.74 x 0.74 x 3.62 inches | Weight: 0.64 Ounces.

Pros

  • Fade-proof
  • Lightweight
  • Paraben-free
  • Phthalate-free
  • SLS-free
  • Petroleum-free
  • Not tested on animals

Cons

  • Not long-lasting

13. Best Glossy Finish: Revlon Ultra HD Vinyl Lip Polish – Hot Pink Gloss

4.2
Revlon Ultra HD Vinyl Lip Polish – Hot Pink Gloss Image: Revlon

Revlon Ultra HD Vinyl Lip Polish is the best lip color for a photo-ready look. This lipstick is highly pigmented with a luxurious shine and does not feel sticky on your lips. This lip product is enriched with vitamin E, shea butter, and aloe vera extracts to heal and repair your lips from within. It also smoothens and moisturizes your lips in one stroke. The fragrance of this pink lipstick is very soothing. The Hot Pink shade is perfect for anyone going for a vibrant summer look.

Product Dimensions: 1 x 0.63 x 4.25 inches | Weight: 0.2 Ounces.

Pros

  • Highly pigmented
  • Long-lasting
  • Soothes the lips

Cons

  • None

14. Best Easy-To-Apply: e.l.f Liquid Matte Lipstick – Blushing Rose

4.4
e.l.f Liquid Matte Lipstick – Blushing Rose Image: Elfcosmetics

The e.l.f. Liquid Matte Lipstick has the best non-sticky formula. It spreads evenly and dries quickly. The brand features a unique slim and diamond-shaped applicator for smooth and flawless application. In addition, it is enriched with vitamin E to nourish and condition your lips. It is 100% vegan, cruelty-free, and free from any harsh chemicals, so your lips don’t burn or feel irritated. The shade Blushing Rose is the perfect nude lipstick for all skin tones.

Product Dimensions: 0.79 x 1.18 x 6.73 inches | Weight: 0.1 Ounces.

Pros

  • Easy to apply
  • Long-wearing
  • Non-sticky
  • Vegan
  • Cruelty-free
  • Phthalate-free
  • Paraben-free
  • Nonylphenol-free
  • Ethoxylates-free
  • Triclosan-free
  • Triclocarban-free
  • Hydroquinone-free

Cons

  • May darken your lips

15. Best Affordable: Nars Velvet Matte Lip Pencil – Pop Life

4.4

Nars Velvet Matte Lip Pencil has a semi-opaque pigmented formula which glides evenly and smoothly on the lips. This bold lipstick shade feels light and comfortable without drying out your lips for 5 long hours. Its lightweight formula repairs and rejuvenates your lips with regular use. Get the shade Pop Life if you are looking for a brick red lipstick.

Product Dimensions: 1 x 1 x 4 inches | Weight: 0.16 Ounces.

Pros

  • Non-greasy
  • Non-sticky
  • Easy to apply
  • Affordable lipstick
  • Fade-proof

Cons

  • Dries out your lips

16. Best For All Skin Tones: Urban Decay Vice Lipstick – 1993 Comfort Matte

Urban Decay Vice Lipstick has a creamy matte formula that conditions and nourishes your lips. It contains aloe vera, jojoba oil, avocado oil, and babassu oil that add long-lasting moisture to your lips. This highly pigmented lipstick leaves your lips with a sheer finish and looks perfect on all skin tones.

Pros

  • Highly pigmented
  • Travel-friendly
  • Waterproof
  • Smudge-proof
  • Non-transfer

Cons

  • None
*The prices provided in this article are based on the latest available information. However, they may vary due to changes in pricing by the seller and/or promotional offers.

Lipsticks are the first thing that comes to mind when we think of makeup. However, many different lipstick brands are available, so picking the best one is essential for a flawless makeup look. Here are some guidelines to assist you in selecting the perfect lipstick from the best brand.

How To Choose The Best Lipstick Brands In The World

  • Shade Range

The very first thing to consider when choosing a lipstick brand is the shade range offered by the brand. Various lipstick shades complement skin tones. Fair skin tones look good in soft corals, red, and pink. Berry red and mauve colors complement medium skin tones while dark skin tones dazzle in purple and brown tones. So, you should pick a brand that provides a variety of lipstick shades like nude, pink, red, berry, and more. There should be a shade for every mood.

  • Your Undertone

The second step is to know your undertone. The three types of undertones are: warm, cool, and neutral. For warm undertones, peachy nudes, reds, and oranges will look good. Wear nude or soft mocha, wine, or blue shades for cool undertones. There is a broad spectrum of color options available for neutral undertones because they can go both ways.

  • Formula

The cosmetic market has a wide range of lipstick brands with formulas ranging from liquid lipsticks, glossy lipstick, matte lipstick, and even metallic lipsticks. Choose the correct formula depending on your overall makeup look and your comfort. Generally, matte lip shades are long-lasting and comfortable, whereas glossy and glittery ones wear off quickly and often need reapplication.

  • Ingredients

Choose a lipstick brand that uses hydrating ingredients like vitamin E, shea butter, and aloe to hydrate, nourish, and heal your lips while adding a pop of color. You can also choose formulas containing nourishing oils such as coconut oil, olive oil, jojoba oil, and almond oil, leaving your lips firm, smooth, and supple. However, make sure to patch-test the product before use if you have very sensitive lips.

You need to keep a few things in mind when you are buying lipstick. Check out what you need to consider below.

How Do You Choose The Best Lipstick Brands In The World?

This mostly depends on the type of finish you are looking for. Lipsticks come in a four main types of finishes.
Matte: Matte lipsticks are one of the best choices as they blur the edges of your lips and give a bold look to them. They are specifically designed not to look shiny. Matte lipstick lasts longer and is fade-proof. Though matte lipsticks can be a bit drying, many brands make them smooth enough to let you move your lips around effortlessly. Revlon Matte 051 rules the world with its luxurious look.

  • Satin: Satin finish lipsticks are semi-matte and slightly glossy. They are smooth, lightweight, and super comfortable. They are soft to touch, pigmented, and don’t feel sticky on the lips. In addition, satin lipsticks are formulated with a creamy formula to keep your lips moisturized. E.l.f, Maybelline, NYX, and Dior Addict Halo lipsticks are top brands of lipsticks in the world for a satin finish.
  • Glossy: Glossy lipsticks leave your lips with a high shine finish. They feel very light and comfortable on the lips and keep your lips moisturized all day long. In addition, they nourish and plump up your lips. Maybelline and Colorpop are some of the most famous lipstick brands for glossy lipstick.
  • Sheer: Sheer lipsticks are the best for an everyday look. They deliver a sheer wash of color that looks very natural. They also form a thin layer on the lips to prevent environmental damage and provide moisture. Clinique, Aimy Smart, and Mineral Fusion are a some world-famous lipstick brands for sheer lipsticks.

Infographic: How To Apply Lipstick The Right Way

A good lipstick is vital for completing your makeup look. When misapplied, your lips seem uneven, and the color fades away quickly. The infographic below will walk you through the steps of applying lipstick correctly to avoid color bleeding. Check it out!

How To Apply Lipstick The Right Way (infographic)

Illustration: StyleCraze Design Team

Save the high-quality PDF version on your device now.

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Download Infographic in PDF version

Lipsticks can make or break any look. A good lipstick lasts throughout the day, elevates your confidence, and allows a seamless application. There are plenty of options when it comes to the best lipstick brands. These lipsticks are formulated with nourishing ingredients and moisturize your lips without drying them out. They offer intense color payoff and stay put throughout the day. In addition, they have a smudge-proof and non-sticky formula. Before choosing the best lipstick brands, consider the finish of the product you choose to buy.

Frequently Asked Questions

Which lipstick brand is the best?

Maybelline is the best brand for trendy lipsticks.

Which brand of lipstick is best for daily use?

Clinique and Maybelline offer the best lipsticks for daily use.

Which is the most expensive lipstick?

Couture Beauty Diamond lipstick is the most expensive lipstick in the world.

Which lipstick lasts the longest?

CoverGirl lipsticks are the best long-lasting lipsticks.

Can I wear lipstick every day?

Yes, you can wear a good-quality lipstick every day as it does not damage your lips.

Which brand of matte lipstick is the best?

Rimmel is the best matte lipstick brand. It offers a wide variety of matte colors that provide full coverage. They glide seamlessly on your lips while delivering a super matte finish. The lipstick finish makes your lips appear more plump and softer.

Why Trust StyleCraze?

The author, Baishali Bhattacharya, is certified in makeup artistry and is a certified image consultant as well. She not only knows the tips and tricks of makeup to accentuate your best features but also has the knack of making you look and feel good. So when it comes to choosing the best lipstick brands out there, she has done a fair share of research on the shades, ingredients, types, formulations, and company ethics to help you select nothing but the best. Cruelty-free, vegan, luxurious, or drugstore, choose your favorite from this top selection of lipstick brands and style it subtle or dramatic to let your lips do all the talking.


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