10 Best Stretch Mark Creams That Offer Long-Term Benefits

Achieve stretch mark-free flawless skin and wear any outfit with confidence.

Medically Reviewed by Dr. Ahmad Fayyaz Chaudhry, MBBS, RMP
By Kirtana Divakar
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Life comes with stretch marks. What probably frustrates you is the crowded market that can make it difficult to find the best lotions for stretch marks. Stretch marks can never entirely disappear. These are simply weak elastic fibers of the skin. This is a big disadvantage, but there is some good news. You can get a range of creams that help to minimize their appearance. The right stretch mark lotion can reduce the appearance of stretch marks and help manage the ones that have already formed.

Today’s lotions are packed with perks. They can help you hydrate skin, boost elasticity, and reduce itchiness. Moreover, their vitamins can help lighten stretch marks. If you’re not sure which lotion you need, we can guide you! We have listed the top ten stretch mark lotions, so you can decide which is right for you. There’s something here for everyone, regardless of whether you’re trying to avoid stretch marks or deal with them. Check them out!

Our Top PicksCheck Price
Best Hypoallergenic:Palmer’s Cocoa Butter Formula Massage Lotion For Stretch MarksPrice on Amazon
Best Fragrance-Free:Burt’s Bee’s Mama Bee Belly ButterPrice on Amazon
Best Moisturizing:Shrink Toning LotionPrice on Amazon
Best Chemical-Free:Mommy Care Post-Pregnancy Firming LotionPrice on Amazon
Best Organic:Mom & World Massage Lotion For Stretch MarksPrice on Amazon
Best Hydrating:Clarins Stretch Mark MinimizerPrice on Amazon
Best For Dry Skin:Blue Nectar Stretch Mark LotionPrice on Amazon
Best Quick-Absorbing:Makari Tone Boosting Body MilkPrice on Amazon
Best Affordable:MakeOver SkinCare Prevent Plus Hydrating LotionPrice on Amazon
Best Travel-Friendly:Celtrixa Lotion To Reduce The Appearance Of Stretch MarksPrice on Amazon

10 Best Lotions For Stretch Marks That Provide Soft Skin

1. Best Hypoallergenic:Palmer’s Cocoa Butter Formula Massage Lotion For Stretch Marks

This lotion for stretch marks is a cult favorite, and for good reason! Its hypoallergenic formulation prevents and treats stretch marks thanks to its signature blend of ingredients, including argan and almond oils, vitamin E, shea butter, and pure cocoa butter. They deeply moisturize the skin and significantly improve skin elasticity, tone, and texture. This anti-stretch mark product also has elastin, and cica extracts, which firms the skin and wards off new stretch marks. Ideal for sensitive skin, it is perfect for your stomach, thighs, hips, and bust.


  • Hypoallergenic
  • Hydrating formula
  • Ideal for sensitive skin
  • Paraben and fragrance-free


  • Contains added fragrances

2. Best Fragrance-Free:Burt’s Bee’s Mama Bee Belly Butter

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This drugstore product is proof that you can get good-quality pregnancy lotion for stretch marks without breaking the bank. Enriched with hydrating ingredients like shea, jojoba, and cocoa butter, this creamy formulation will leave you with soft and supple skin. This lotion for stretch markers removal also contains nourishing oils like coconut, sunflower, and soya bean oils that provide relief and comfort to stretched skin. Ideal for the new mom-to-be, this fragrance-free formula is free of harmful chemicals like parabens and sulfates.


  • Fragrance-free
  • Hydrating formula
  • Natural ingredients
  • Free of phthalates, parabens, petrolatum, and SLS
  • Suitable for sensitive skin and for pregnant women


  • Some may find the scent of this product a bit overwhelming.

3. Best Moisturizing:Shrink Toning Lotion

Filled with body firming and moisturizing ingredients like aloe vera gel, soybean oil, caffeine, and vitamin E, this is the perfect lotion to prevent stretch marks. You can use it on specific areas of the body like hips, thighs, buttocks, and arms prone to stretch marks. This vitamin E lotion for stretch marks curbs the formation of new stretch marks and soothes itching, which is a common problem with this condition. Touted as the best lotion to prevent stretch marks, it comes with a heat activation feature, which uses fat cells to tighten the skin and reduce cellulite for firm, younger-looking skin.


  • Moisturizing ingredients
  • Contours and tones the body
  • Features heat-activated technology
  • Can be used for full-body application


  • Contains synthetic fragrances and colors

4. Best Chemical-Free:Mommy Care Post-Pregnancy Firming Lotion

If you’ve had no luck finding a lotion for stretch marks during pregnancy, don’t stress. This non-comedogenic formula is safe for new mums because of its chemical-free formula filled with nourishing ingredients like shea butter, sunflower oil, and jojoba oil. They penetrate the skin deeply while preventing new stretch marks from forming and fading existing ones. It also contains olive and avocado oil to moisturize the skin and alleviate itching and dry skin.


  • Cruelty-free
  • Reduces wrinkles
  • Organic ingredients
  • Increases skin elasticity
  • Decreases the appearance of active stretch marks


  • May not be best suited for sensitive skin

5. Best Organic:Mom & World Massage Lotion For Stretch Marks

This is a great massage lotion for stretch marks, which is sure to be loved by soon-to-be moms because of its creamy formulation filled with hydrating and natural ingredients. Enriched with aloe vera gel, shea, cocoa butter, sweet almond oil, and hazel seed extracts, it deeply nourishes the skin, leaving it soft, supple, and moisturized. It’s also packed with nutrients like vitamins C and E and hyaluronic acid to promote youthful skin and prevent the skin from stretching, which leads to stretch marks.


  • Hydrating ingredients
  • Organic formula
  • Suitable for pregnant women ‘
  • Paraben and SLS-free
  • Free from phthalates and petrolatum


  • Some may find the consistency a bit too thick

6. Best Hydrating:Clarins Stretch Mark Minimizer

The Clarins Stretch Mark Minimizer is one of the best lotions to prevent stretch marks during pregnancy. It has skin hydrating ingredients like olive oil, coconut oil, and palm oil, which help enhance the skin’s elasticity and speeds up the healing process to reduce the skin damage caused by fresh stretch marks. The creamy formulation is not oil, fragrance, and color-free, so it is comforting and soothing when applied to dry, itchy skin.


  • Improves skin elasticity
  • Provides relief from itchiness and dry skin
  • Fades appearance of existing stretch marks
  • Replenishes skin with moisture and hydration


  • May not be best suited for oily skin

7. Best For Dry Skin:Blue Nectar Stretch Mark Lotion

This cocoa butter lotion for stretch marks is infused with moisturizing ingredients like shea, mango, jojoba, almond, and kokum butters, which improve skin elasticity and provide relief from dry and itchy skin. It also has Ayurvedic ingredients like turmeric and saffron, which fade stretch marks and help firm the skin for a youthful appearance. The formula also contains vitamin E, which contributes to glowy skin, even skin tone, and deep hydration. Within no time, you will achieve the soft, supple, radiant skin you’ve always wanted.


  • All-natural ingredients
  • Light and non-greasy formula
  • Suitable for dry skin
  • Improves skin elasticity


  • In rare cases, it cause an allergic reaction to sensitive skin

8. Best Quick-Absorbing:Makari Tone Boosting Body Milk

This firming lotion for stretch marks is perfect for mature skin because it’s filled with potent ingredients like licorice extract, mulberry root, and argan oil. The nourishing cream will leave you with glowing and supple skin after every use. It provides a rich hydrating treatment that repairs damage caused by stretch marks and pollution. Women from all over the world rave about its quick-absorbing formula that helps fade stretch marks and discoloration.


  • Evens skin tone
  • Fights aging
  • Hydrating formula
  • Enhances skin elasticity


  • Contains parabens and sulfates

9. Best Affordable:MakeOver SkinCare Prevent Plus Hydrating Lotion

This replenishing lotion for stretch marks moisturizes your skin and improves skin elasticity. It is filled with vegan nourishing ingredients like vitamins A and E, collagen, and hyaluronic acid. The gentle formulation leaves you with soft and supple skin after every use, making it perfect for pre and post-pregnancy bodies. The lotion also consists of other ingredients, which effectively improves skin growth and rapid healing.


  • Gentle and hydrating formula
  • Vegan ingredients
  • Prevents new stretch marks from forming
  • Affordable


  • Some may find the texture thin and runny

10. Best Travel-Friendly:Celtrixa Lotion To Reduce The Appearance Of Stretch Marks

This body lotion for stretch marks does a great job of preventing dry skin and maintaining skin elasticity. It is filled with active ingredients like vitamins A and E and cocoa butter that help stimulate cell turnover and speed up the healing process. This glycolic acid lotion for stretch marks also contains peptides, green tea, and chamomile extracts to soothe inflamed skin and fight aging for firm skin.


  • Moisturizing
  • Travel friendly
  • Improves skin elasticity
  • Mild fragrance


  • May cause skin irritation in rare circumstances. A patch test is recommended before use.

These were the top 10 lotions for stretch marks that are perfectly suitable for men and women.

Dr. Ahmad Fayyaz Chaudhry, MBBS, RMP, Dermatology, says, “It is important to use the creams and lotions correctly in order to maximize its effectiveness. First, make sure to clean and dry the affected area thoroughly before applying the cream. Next, apply a generous amount of cream to the area and massage it in using circular motions. Be sure to give the cream time to absorb fully before getting dressed. For best results, repeat this process twice daily.

In the following section, we will talk about the things you must consider before purchasing the best lotion for stretch marks for your skin.

Things To Consider When Purchasing A Lotion For Stretch Marks

  • Hydrating ingredients

Always ensure that the stretch mark cream you select is filled with nourishing and hydrating ingredients like coconut oil, shea butter, glycerin, and hyaluronic acid. These are the best ingredients because they improve skin texture and elasticity. Also, look for nutrients like vitamin A and vitamin E as they penetrate deep within the skin and prevent stretch marks from occurring.

  • Formula

Since you will be applying the lotion regularly, you should look for a consistency that will suit your skin type. The formulation should not be too greasy or sticky that it makes you feel uncomfortable. They should be light enough to get easily absorbed into the skin and keep it moisturized throughout the day.

  • Safe to use

Whether you’re expecting your tiny little wonder or not, it is always recommended to opt for safe and nourishing ingredients. Choose products that have more natural ingredients and won’t cause any harsh side effects to your body. A safe and good-quality stretch mark lotion will ensure that your skin is soft and taken care of.

No matter how you have got them, stretch marks are completely normal. They can never entirely disappear, but you can minimize and improve their appearance with the best lotions for stretch marks. Besides reducing the appearance of stretch marks, these lotions also help hydrate your skin, boost elasticity, and reduce itchiness. The products mentioned above in the curated list have a hypoallergenic formula. They are free from synthetic chemicals, contain moisturizing ingredients, and can be used on your entire body. Before picking the best lotions for stretch marks, go through the ingredients list thoroughly. We recommend you look for products enriched with ingredients like hyaluronic acid and retinol that help with cell turnover and hydration.

Why Trust StyleCraze?

The author, Kirtana Divakar, has a keen interest in skin care and finding the right products to improve skin texture and appearance. With so many products on the market, it can be difficult to pick the best one to reduce your stretch marks. So, the author has gone through many products and their reviews to bring you the best. These lotions come with additional benefits such as improving skin elasticity, increasing hydration, and reducing any itchiness that comes with stretch marks.

Frequently Asked Questions

Can stretch marks go away completely?

No, stretchmarks don’t go away completely. However, there are many over-the-counter products and treatments that can fade the appearance of existing stretch marks and prevent future ones from appearing.

Is calamine lotion good for stretch marks?

Yes, they can hydrate dry skin, improve skin elasticity, and with consistent use it will reduce the appearance of existing stretch marks too.

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Kirtana has a postgraduate degree in mass communication and journalism from St. Joseph’s College, Bengaluru. She developed a deep passion... more

Dr. Ahmad Fayyaz Chaudhry

Dr. Ahmad Fayyaz Chaudhry is a House Physician in the Medical Unit 3 Allied Hospital, Faisalabad, and deals with hepatic,... more