10 Best Stretch Mark Creams That Offer Long-Term Benefits

Achieve stretch mark-free flawless skin and wear any outfit with confidence.

Medically reviewed by Dr. Ahmad Fayyaz Chaudhry, MBBS, RMP Dr. Ahmad Fayyaz Chaudhry Dr. Ahmad Fayyaz ChaudhryMBBS, RMP
Written by , MA (Journalism & Mass Communication) Kirtana Divakar MA (Journalism & Mass Communication) Experience: 3 years
Edited by , MA (English Literature), Certified Skin Care Coach Shiboli Chakraborti MA (English Literature), Certified Skin Care Coach Experience: 4 years
Fact-checked by , MA (English Literature) Swathi E MA (English Literature) Experience: 3 years

Life comes with stretch marks. What probably frustrates you is the crowded market that can make it difficult to find the best lotions for stretch marks. Stretch marks can never entirely disappear. These are simply weak elastic fibers of the skin. This is a big disadvantage, but there is some good news. You can get a range of creams that help to minimize their appearance. The right stretch mark lotion can reduce the appearance of stretch marks and help manage the ones that have already formed.

Today’s lotions are packed with perks. They are clinically proven to help you hydrate the skin, boost elasticity, and reduce itchiness. Moreover, their vitamins can help lighten stretch marks. If you’re not sure which lotion you need, we can guide you! We have listed the top ten stretch mark lotions, so you can decide which is right for you. There’s something here for everyone, regardless of whether you’re trying to avoid stretch marks or deal with them. Check them out!

Top PicksCheck Price
Best Hypoallergenic:Palmer’s Cocoa Butter Formula Massage Lotion For Stretch MarksPrice on Amazon
Best Fragrance-Free:Burt’s Bee’s Mama Bee Belly ButterPrice on Amazon
Best Moisturizing:Shrink Toning LotionPrice on Amazon
Best Chemical-Free:Mommy Care Post-Pregnancy Firming LotionPrice on Amazon
Best Organic:Mom & World Massage Lotion For Stretch MarksPrice on Amazon
Best Hydrating:Clarins Stretch Mark MinimizerPrice on Amazon
Best For Dry Skin:Blue Nectar Stretch Mark LotionPrice on Amazon
Best Quick-Absorbing:Makari Tone Boosting Body MilkPrice on Amazon
Best Affordable:MakeOver SkinCare Prevent Plus Hydrating LotionPrice on Amazon
Best Travel-Friendly:Celtrixa Lotion To Reduce The Appearance Of Stretch MarksPrice on Amazon

10 Best Lotions For Stretch Marks That Provide Soft Skin

1. Best Hypoallergenic:Palmer’s Cocoa Butter Formula Massage Lotion For Stretch Marks

Palmers Massage Lotion For Stretch Marks Image: Palmer's
Now 33% Off

This lotion for stretch marks is a cult favorite, and for good reason! Its hypoallergenic formulation prevents and treats stretch marks thanks to its signature blend of ingredients, including argan and almond oils, vitamin E, shea butter, and pure cocoa butter. They deeply moisturize the skin and significantly improve skin elasticity, tone, and texture. This anti-stretch mark product also has elastin, and cica extracts, which firms the skin and wards off new stretch marks. Moreover, its antioxidant properties help repair and protect the skin from harmful free radicals. Ideal for sensitive skin, it is perfect for your stomach, thighs, hips, and bust. Check out at least one tester’s experience of using the product before adding it to your skin care regime.

Product Dimensions: 1.1 x 3.88 x 3.88 inches | Weight: 10.23 Ounces


  • Dermatologically approved
  • Hypoallergenic
  • Hydrating formula
  • Ideal for sensitive skin
  • Paraben-free
  • Fragrance-free


  • Contains added fragrances

Our Tester's Experience

"This lotion reduced my stretch marks visibly. It is very effective in moisturizing the skin as well. It has a pleasant scent that I like. After using it for a week I realized the itchiness and skin sensitivity had also reduced."

protip_icon Did You Know?
Stretch marks cannot be removed with weight loss. Although lowering weight may help to lessen stretch marks’ visibility, it cannot get rid of them.

Why We Think It's Worth Buying

It has gained over 4,016 positive reviews on Amazon, making it an all-time best-seller.

2. Best Fragrance-Free:Burt’s Bee’s Mama Bee Belly Butter

Burt’s Bees Mama Bee Belly Butter Image: Burt’s Bees

This drugstore product is proof that you can get good-quality pregnancy lotion for stretch marks without breaking the bank. Enriched with hydrating ingredients like shea, jojoba, and cocoa butter, this creamy formulation will leave you with soft and supple skin. This lotion for stretch markers removal also contains nourishing oils like coconut, sunflower, and soya bean oils that provide relief and comfort to stretched skin. Ideal for the new mom-to-be, this fragrance-free formula is free of skin-damaging chemicals. The rave reviews left behind by happy reviewers attest to its visible results. However, make sure to conduct a patch test before using this product on sensitive skin.

Product Dimensions: 3.35 x 3.35 x 1.1 inches | Weight: 8.48 Ounces


  • Dermatologist-recommended
  • Fragrance-free
  • Hydrating formula
  • Natural ingredients
  • Sulfate-free
  • Free of phthalates, parabens, petrolatum, and SLS
  • Suitable for sensitive skin and for pregnant women


  • Some may find the scent of this product a bit overwhelming.

Our Tester's Experience

"I've been using this lotion throughout my pregnancies and my skin seems to love it. The texture is not too thick, absorbing nicely even though I apply it daily, morning and evening. I've noticed it helps with the itchiness due to skin stretching. Not sure if it directly prevents stretch marks but my skin remained mark-free. It's a comforting, moisturizing pick for expectant women."

protip_icon Did You Know?
Regardless of your weight or hormone levels, your genetics is a deciding factor in the severity of stretch marks.

3. Best Moisturizing:Shrink Toning Lotion


Filled with body firming and moisturizing ingredients like aloe vera gel, soybean oil, caffeine, and vitamin E, which are scientifically proven to deliver visible results, this is the perfect lotion to prevent stretch marks. You can use it on specific areas of the body like hips, thighs, buttocks, and arms prone to stretch marks. This vitamin E lotion for stretch marks curbs the formation of new stretch marks and soothes itching, which is a common problem with this condition. Touted as the best lotion to prevent stretch marks, it comes with a heat activation feature, which uses fat cells to tighten the skin and reduce cellulite for firm, younger-looking skin.

Product Dimensions: 2 x 2.5 x 8 inches | Weight: 8 Ounces


  • Moisturizing ingredients
  • Contours and tones the body
  • Features heat-activated technology
  • Can be used for full-body application


  • Contains synthetic fragrances and colors

Our Tester's Experience

"I was hesitant to purchase this product due to concerns about redness, but I'm glad I took the leap. Yes, there was slight redness initially, but it went away after about 20 minutes and the smoothness is real. I had some loose skin due to sudden weight loss and this product helped firm it up. You just have to be consistent with the usage, preferably with the help of a wrap or waist trainer. If your diet and exercise program are on point, this stuff is magic."

Palmer’s Cocoa Butter Formula Massage Lotion For Stretch Marks
Best Hypoallergenic
Burt’s Bee’s Mama Bee Belly Butter
Best Fragrance-Free
Shrink Toning Lotion
Best Moisturizing
Dimensions 1.1 x 3.88 x 3.88 inches 3.35 x 3.35 x 1.1 inches 2 x 2.5 x 8 inches
Weight 10.23 Ounces 8.48 Ounces 8 Ounces

4. Best Chemical-Free:Mommy Care Post-Pregnancy Firming Lotion

Mommy Care Post-Pregnancy Firming Lotion Image: Mommy Care

If you’ve had no luck finding a lotion for stretch marks during pregnancy, don’t stress. This non-comedogenic formula is safe during breastfeeding because of its chemical-free formula which is full of nourishing ingredients, such as shea butter, sunflower oil, and jojoba oil. They penetrate the skin deeply while preventing new stretch marks from forming and fading existing ones. It also contains olive and avocado oil to moisturize the skin and alleviate itching and dry skin.

Product Dimensions: 3.9 x 2.4 x 2 inches | Weight: 4.16 Ounces


  • Cruelty-free
  • Reduces wrinkles
  • Organic ingredients
  • Increases skin elasticity
  • Decreases the appearance of active stretch marks


  • May not be best suited for sensitive skin

Our Tester's Experience

"I have noticed reduction in belly scars since I began applying this cream. Just a dab is enough. Its pleasing aroma stood out for me. While it's tough to attribute my stretch mark improvement solely to this, it is of note. After nightly use post-shower, I've noticed my stretch marks diminishing, boosting my self-confidence. Over 2.5 weeks of twice-daily use, the stretch marks around my belly post three pregnancies seem visibly softer. Certainly worth a repeat purchase!"

5. Best Organic:Mom & World Massage Lotion For Stretch Marks

This is a great massage lotion for stretch marks, which is sure to be loved by soon-to-be moms because of its creamy formulation filled with hydrating and natural ingredients that offer visible results. Enriched with aloe vera gel, shea, cocoa butter, sweet almond oil, and hazel seed extracts, it deeply nourishes the skin, leaving it soft, supple, and moisturized. It’s also packed with nutrients like vitamins C and E and hyaluronic acid to promote youthful skin and prevent the skin from stretching further. With continued use, it fades stretch marks and smooths the skin texture.

Product Dimensions: 3.94 x 3.94 x 3.94 inches | Weight: 4.23 Ounces


  • Hydrating ingredients
  • Organic formula
  • Suitable for pregnant women ‘
  • Petrolatum-, paraben-, and SLS-free
  • Phthalate-free


  • Some may find the consistency a bit too thick

Our Tester's Experience

"This massage lotion improves my skin’s elasticity. It firms my skin and reduces the appearance of stretch marks. It restores moisture in my skin and makes it look plump. I like that the formula does not irritate my sensitive skin or cause redness. It feels lightweight on my skin and blends like a dream."

6. Best Hydrating:Clarins Stretch Mark Minimizer

The Clarins Stretch Mark Minimizer is one of the best lotions to prevent stretch marks during pregnancy. It has skin hydrating ingredients like olive oil, coconut oil, and palm oil, which aids in boosting elasticity of the skin and speeds up the healing process to reduce the skin damage caused by fresh stretch marks. The creamy formulation is not oil, fragrance, and color-free, so it is comforting and soothing when applied to dry, itchy skin.

Product Dimensions: 4.65 x 2.28 x 1.18 inches | Weight: 1.76Ounces


  • Improves skin elasticity
  • Provides relief from itchiness and dry skin
  • Fades appearance of existing stretch marks
  • Replenishes skin with moisture and hydration


  • May not be best suited for oily skin

7. Best For Dry Skin:Blue Nectar Stretch Mark Lotion

This cocoa butter lotion for stretch marks is infused with moisturizing ingredients like shea, mango, jojoba, almond, and kokum butters, which improve skin elasticity and provide relief from dry and itchy skin. It also has Ayurvedic ingredients like turmeric and saffron, which fade stretch marks and help firm the skin for a youthful appearance. The results-driven scar-lightening formula also contains vitamin E, which contributes to glowy skin, even skin tone, and deep hydration. Within no time, you will achieve the soft, supple, radiant skin you’ve always wanted. The product comes in a bottle with a pump to make it easy to apply.

Product Dimensions: 1.65 x 2.17 x 6.89 inches | Weight: 7.05 Ounces.


  • All-natural ingredients
  • Light and non-greasy formula
  • Suitable for dry skin
  • Improves skin elasticity


  • In rare cases, it cause an allergic reaction to sensitive skin

Our Tester's Experience

"This delightful lotion has noticeably smoothed my skin, particularly my stretch mark areas. While it's not a stretch mark eraser, it works wonders on scars and dark spots. Loved applying the light, non-clogging solution - a real treat for skin. It's been an effective soothing agent for my cracked heels too. Although my stretch mark results aren't visible yet, I anticipate promising benefits!"

8. Best Quick-Absorbing:Makari Tone Boosting Body Milk

Makari Tone Boosting Body Image: Makari Tone Boosting Body

This firming lotion for stretch marks is perfect for mature skin because it’s filled with potent ingredients like licorice extract, mulberry root, and argan oil. The nourishing cream will leave you with glowing and supple skin after every use. It provides a rich hydrating treatment that repairs damage caused by stretch marks and pollution. Women from all over the world rave about its fast-absorbing formula that helps fade stretch marks and discoloration and improves the skin tone.

Item Weight: 1 Pounds | Product Dimensions: 2 x 2 x 7 inches | Weight: 1 Pounds


  • Evens skin tone
  • Fights aging
  • Hydrating formula
  • Enhances skin elasticity


  • Contains parabens and sulfates

9. Best Affordable:MakeOver SkinCare Prevent Plus Hydrating Lotion

This replenishing lotion for stretch marks moisturizes your skin and improves skin elasticity. It is filled with vegan nourishing ingredients like vitamins A and E, collagen, and hyaluronic acid. The gentle formulation leaves you with soft and supple skin after every use, making it perfect for pre and post-pregnancy bodies. The lotion for elasticity restoration also consists of other ingredients which effectively improve skin growth and rapid healing.

Product Dimensions: 1.97 x 1.97 x 8.66 inches | Weight: 11.22 Ounces.


  • Gentle and hydrating formula
  • Vegan ingredients
  • Prevents new stretch marks from forming
  • Affordable


  • Some may find the texture thin and runny

Our Tester's Experience

"I've tried many stretch mark solutions, but this lotion answers my prayers! While it doesn't completely eliminate, it does fade them so they no longer bother me. I apply it at night post-bath, and my stretch marks receded about 80%. Imagine the results if used twice daily! It even worked wonders during my pregnancy, enhancing my skin's texture. Highly recommended!"

10. Best Travel-Friendly:Celtrixa Lotion To Reduce The Appearance Of Stretch Marks

This body lotion for stretch marks does a great job of preventing dry skin and maintaining skin elasticity. It is filled with active ingredients like vitamins A and E and cocoa butter the help stimulate cell turnover and speed up the healing process. This glycolic acid lotion for stretch marks also contains peptides, green tea, and chamomile extracts to soothe inflamed skin and fight aging for firm skin. The massaging action of this cream promotes quick absorption of the ingredients, which supports skin regeneration and reduction of stretch marks.

Product Dimensions: 1.5 x 1.5 x 6.5 inches | Weight: 2.4 Ounces.


  • Moisturizing
  • Travel friendly
  • Improves skin elasticity
  • Mild fragrance


  • May cause skin irritation in rare circumstances. A patch test is recommended before use.

Our Tester's Experience

"Using Celtrixa invoked a sense of nostalgia for me. I noticed a significant reduction in my stretch mark depth and color, similar to my experience 14 years ago. While initial use caused mild itchiness, within two weeks, my lighter stretch marks started fading. I'm excited to see its effect on deeper marks."

These were the top 10 lotions for stretch marks that are perfectly suitable for men and women.

Dr. Ahmad Fayyaz Chaudhry, MBBS, RMP, Dermatology, says, “It is important to use the creams and lotions correctly in order to maximize its effectiveness. First, make sure to clean and dry the affected area thoroughly before applying the cream. Next, apply a generous amount of cream to the area and massage it in using circular motions. Be sure to give the cream time to absorb fully before getting dressed. For best results, repeat this process twice daily.

In the following section, we will talk about the things you must consider before purchasing the best lotion for stretch marks for your skin.

Things To Consider When Purchasing A Lotion For Stretch Marks

  • Hydrating ingredients

Always ensure that the stretch mark cream you select is filled with nourishing and hydrating ingredients like coconut oil, shea butter, glycerin, and hyaluronic acid. These are the best ingredients because they improve skin texture and elasticity. Also, look for nutrients like vitamin A and vitamin E as they penetrate deep within the skin and prevent stretch marks from occurring.

  • Formula

Since you will be applying the lotion regularly, you should look for a consistency that will suit your skin type. The formulation should not be too greasy or sticky that it makes you feel uncomfortable. They should be light enough to get easily absorbed into the skin and keep it moisturized throughout the day.

  • Safe to use

Whether you’re expecting your tiny little wonder or not, it is always recommended to opt for safe and nourishing ingredients. Choose products that have more natural ingredients and won’t cause any harsh side effects to your body. A safe and good-quality stretch mark lotion will ensure that your skin is soft and taken care of.

Infographic: Hacks To Get The Best Results From Your Stretch Marks Cream

Stretch mark creams are effective in improving the overall skin texture. However, getting the best results from them requires consistent and proper application. It also requires you to know about the ingredients to look for in these creams and the massage techniques that may enhance their performance. The following infographic lists the best hacks to improve the effectiveness of these stretch mark creams. Check it out!

Hacks To Get The Best Results From Your Stretch Marks Cream (infographic)

Illustration: StyleCraze Design Team

The Bottom Line

No matter how you have got them, stretch marks are completely normal. They can never entirely disappear, but you can minimize and improve their appearance with the best lotions for stretch marks. Besides reducing the appearance of stretch marks, these lotions also help hydrate your skin, boost elasticity, and reduce itchiness. The Palmer’s Cocoa Butter Formula Massage Lotion For Stretch Marks is a popular and classic product known for its effectiveness. Burt’s Bee’s Mama Bee Belly Butter is a good pick for those sensitive to hard scent, while the Makari Tone Boosting Body Milk is a great option for those looking for toning and firming skin. The products mentioned above in the curated list have a hypoallergenic formula. They are free from synthetic chemicals, contain moisturizing ingredients, and can be used on your entire body. Before picking the best lotions for stretch marks, go through the ingredients list thoroughly. We recommend you look for products enriched with ingredients like hyaluronic acid and retinol that help with cell turnover and hydration.

Why Trust StyleCraze?

The author, Kirtana Divakar, has a keen interest in skin care and finding the right products to improve skin texture and appearance. With so many products on the market, it can be difficult to pick the best one to reduce your stretch marks. So, the author has gone through many products and their reviews to bring you the best. These lotions come with additional benefits such as improving skin elasticity, increasing hydration, and reducing any itchiness that comes with stretch marks.

Frequently Asked Questions

Can stretch marks go away completely?

No, stretchmarks don’t go away completely. However, there are many over-the-counter products and treatments that can fade the appearance of existing stretch marks and prevent future ones from appearing.

Is calamine lotion good for stretch marks?

Yes, they can hydrate dry skin, improve skin elasticity, and with consistent use it will reduce the appearance of existing stretch marks too.

Can cream stop stretch marks?

No. Stretch marks cannot be entirely eliminated, but stretch mark creams can help reduce their appearance.

Will stretch mark cream work on wrist cuts?

Yes, stretch mark cream will help minimize the scar from the wrist cut.

Can I use stretch marks creams on my face and around my eye areas to decrease wrinkles?

Yes, stretch mark creams can be used on your face and around your eyes to reduce wrinkles, but they may not be as efficient as an anti-wrinkle cream.

When should I apply stretch mark cream, before pregnancy or after pregnancy?

You can use stretch mark creams both before and after pregnancy, but always consult your doctor before using any product during pregnancy.

How fast does stretch mark cream work?

The targeted application of the stretch mark cream takes almost four weeks to work.

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