11 Best Online Clothing Stores For Women To Window Shop

Now you can definitely make your window shopping experience all the more worthwhile.

Reviewed by Eleonora Fiano, Fashion Stylist Eleonora Fiano Eleonora FianoFashion Stylist linkedin_iconinsta_icon
Written by , MSc Pratima Ati MSc linkedin_icon
Edited by , MA (English Literature) Madhumati Chowdhury MA (English Literature) linkedin_icon Experience: 7 years
Fact-checked by , MA (Journalism & Mass Communication), Certified Style & Image Consultant Srijani Roy Chowdhury MA (Journalism & Mass Communication), Certified Style & Image Consultant linkedin_icon Experience: 3 years

The concept of online clothing stores is nothing short of a revolution – it has changed the dynamics of shopping and economy completely. And, if you are someone who loves window shopping, there could be nothing better. From dress recommendations, online trial rooms, fitting assistants, and chat support, shopping online is no less than a three-dimensional experience. There’s nothing you’d miss except for traffic jams! While some people argue that offline stores eliminate the chances of you hating the product you bought, I choose to advocate online shopping and believe the perks outnumber the negatives. But, I get it, you need to be sure of the site you are shopping from, the quality of the clothes, its size charts, delivery time, return policies, etc. Before you start worrying about not knowing too many good sites to shop from, let me give you some good news. We are listing them all out today to make your online shopping experience better. Let’s dig in and find out what are the best online clothing stores for women out there.


ASOS online clothing store for women
Image: asos.com

With the internet came many wonders. It melted barriers, and before you knew, things from far off lands were getting delivered right to your doorstep. ASOS was a pioneer in starting an online business community that catered to women’s fashion needs way before this turned into an entire industry. ASOS has taken it a notch higher by shipping clothes that are made in the US, UK, China, Europe, etc., and delivering them to India and around the globe in just a matter of a few days. Now, if that’s not a wonder, I don’t know what is. From featuring branded stuff to having its own in-house label, ASOS is a treasure trove of fashionable clothes that offers a seamless online shopping experience. It started off with the theme ‘As seen on screen’ – which is the abbreviation for ‘asos’.

Browse The Collection Here: http://www.asos.com/?r=1

2. Ajio

Ajio online clothing store for women
Image: ajio.com

Asking family and friends to bring clothes from abroad is way outdated – you don’t need to do that anymore. Brands like Ajio are bridging this vast gap in the availability of international labels in India and won’t let you lag in your fashion game. Another reason Ajio started off on pretty high notes is because of its Indie fashion offerings, and the guys out there are real masters of the game. Ajio has a fashion lab dedicated to research and development that is continually exploring designs with different fabrics, styles, and requirements. It offers end-to-end solutions for all your fashion needs, whether it is office, party wear, casual, ethnic wear or classy Indie fusion – it does all of this in style, and is pocket-friendly too.

Browse The Collection Here: www.ajio.com

protip_icon Fun Fact
Bollywood celebrity Shraddha Kapoor was made the brand ambassador of Ajio in March 2022.

3. Myntra

Myntra online clothing store for women
Image: myntra.com

If you live in India, this is the first store that comes to your mind when you even think of online shopping. It is probably India’s most sought-after online clothing store that roofs like a million brands. It’s a one-stop shop for men, women, kids, home decor, accessories, cosmetics, kitchenware, etc. It offers you clothing in all ranges. And, it does not stop there; its sales and offers are to die for, plus most of its products qualify for free shipping. Not to forget its excellent customer service and a generous free returns policy.

Browse The Collection Here: https://www.myntra.com/

protip_icon Fun Fact
Celebrities like Hrithik Roshan, Dulquer Salman, Vijay Deverakonda, Kiara Advani, and Samantha Prabhu are the brand ambassadors of Myntra.

4. Koovs

Koovs online clothing store for women
Image: koovs.com

Bringing street-style from some of the best international bestsellers to India and making it easy and affordable is no easy feat, at least I didn’t think it was, but there are brands like Koovs in India that do it all for you, and needless to say, at affordable prices. If you are into fast fashion, you should check it out for an exciting range of clothing lines, accessories, shoes, jewelry, etc.

Browse The Collection Here: http://www.koovs.com/

5. Shein

Shein online clothing store for women
Image: shein.in

If, by any chance, you’ve been hibernating in the Himalayas, you might not know about it, but otherwise, you will and should know of this site. Shein is one of the best online clothing stores out there and is practically making the fashion world a better place by bringing brands from all over the world available at your fingertips. It offers graphic T-shirts, hoodies, swimsuits, jeans, trousers, dresses or anything else you can think of. The designs make it very hard to pick and choose just one; and the prices practically fall under the ‘cheap’ category, yet the quality is great. Shein is creating a lot of buzz for all the right reasons, and I’m one happy soul. I’ve been hoarding my wardrobe and my Shein cart endlessly – cannot stop.

Browse The Collection Here: http://www.shein.in/

StyleCraze Quick Poll

What is the most important factor for you when choosing an online clothing store?

6. Rust Orange

The modern and contemporary Indian woman loves her sarees or dresses just as much as she loves her Western wear. But, the idea of ethnic wear is now changing gears as an increasing number of women choose to wear a handloom or hand painted saree over a larger than life lehenga. Rust Orange is encompassing that element into its brand, handpicking designs and fabrics that are not only luxurious or classy but extremely affordable. It is almost like it knows the sweet spot we look for in our ethnic wear.

Browse The Collection Here: https://www.rustorange.com/

7. Pernia’s Pop-Up Shop

Best Online Clothing Stores - Pernia’s Pop-Up Shop
Image: Source

It’s not every day that you see luxury ethnic wear being sold online, especially not all of them at one place. But, that’s been catered to as well, thanks to online stores like Pernia’s Pop-Up Shop. It has all big names in the Indian apparel industry, such as Sabyasachi Mukherjee, Tarun Tahiliani, Manish Malhotra, Anita Dongre, Varun Bahl, and many, many others. Be it a fancy tunic, a bridal lehenga, a designer saree or a dress you are looking for, head straight to Pernia’s Pop-Up Shop because it has got it all up its alley.

Browse The Collection Here : www.perniaspopupshop.com

8. Stalk Buy Love


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Stalk Buy Love is a European brand that was founded to meet the fashion needs of trendy, chic, and fashionable women. It is making them not just affordable but easily accessible too. It is one of the very few online clothing websites for women that don’t just give you a garment but style it up and help you shop an entire look. Putting it all on a platter and presenting them makes it easy to visualize how it will be all seen when put together. Be it seasonal clothing, formal wear or party attires, Stalk Buy Love is a feast for the eyes.

Browse The Collection Here: www.stalkbuylove.com

9. The Label Life

Carefully curated separates, masterfully designed dresses, and indeed a classy store for the elegant Indian woman. Susanna Khan, Bipasha Basu, and Malaika Arora are the style editors here who handpick exclusive pieces and define the most critical design aspects of its collection. There is an innate balance between Indian aesthetics and modern touches, which helps create arrays with impeccable style and panache. Not just clothes, its home decor is a class apart as well. Be it Indie, ethnic, contemporary or classy, The Label Life is one store you need to visit for all things exclusive.

Browse The Collection Here: www.thelabellife.com

StyleCraze Quick Poll

Do you prefer online clothing stores that offer virtual try-on or 3D modeling technology?

10. Darveys

Darveys online clothing store for women
Image: darveys.com

We have online stores that cater to our luxury ethnic needs, but not so much for western clothing and other accessories. And so, that’s where Darveys comes in, and makes up for all the times we didn’t have access to bonafide luxury apparel or had to wait to make a trip abroad to get them. Darveys is known for not just its amazing clothing offerings, but also handbags, accessories, shoes, and all things luxury brands offer.

Browse The Collection Here: www.darveys.com

11. H&M

H&M clothing bought online
Image: Shutterstock

H&M, short for Hennes & Mauritz, is like a fashion genie granting all your style wishes. Erling Persson founded the brand in Västerås, Sweden, in 1947. Initially, the store was named Hennes, which means “hers” in Swedish, and exclusively offered women’s clothing. The brand has seamlessly transitioned into the online clothing realm, offering a diverse range of trendy and affordable apparel at the click of a button. It has a vast array of styles, from casual chic to runway-inspired looks, ensuring there’s something for everyone.

The online store frequently introduces exclusive collections, collaborations with renowned designers, and limited-edition pieces, providing customers with exciting and unique fashion options.

Browse The Collection Here: www.hm.com

Infographic: Top Online Women’s Clothing Stores for Window Shopping

Apps for clothing stores are becoming increasingly popular since they provide rapid access to offers, easy-to-browse pages, and fashion inspirations. In addition, you’ll frequently discover that these apps include exclusive shopping options and even discount codes specifically for using the app!

If you enjoy window shopping and are looking for such apps, glance at the infographic below.

top online women's clothing stores for window shopping (infographic)

Illustration: StyleCraze Design Team

Online shopping has revolutionized the world of retail and e-commerce, providing customers with unparalleled convenience, affordability, and selection. From quirky western wear to elegant ethnic outfits, online clothing stores offer you endless options in fashion. You can window shop for your various outfit requirements round the clock by scrolling over your phone screen. Also, be sure to read through reviews and check the ratings from other customers to ensure that you’re getting the best possible shopping experience.

We understand that the delivery wait time can be frustrating, but hey, some of these stores offer the option of express delivery at little to no cost. Besides, shopping from this list of the best online clothing stores will be worth all the wait! So, why are you still here? Go check out these awesome stores right now!

Frequently Asked Questions

How can I be sure that the clothes I purchase online will fit properly?

Check whether the website follows the UK or US sizing guidelines. Get your measurements checked before placing an order, and ensure the store has an easy return policy.

Is it safe to make purchases from online clothing stores?

While shopping online, make sure that the website is safe by checking for an SSL certificate, spelling mistakes, and cross-check that the business contact information given is legit.

What is the return policy for online clothing stores?

Many online stores offer a 7-day return policy, given the clothes are in perfect condition. Make sure to keep the clothes in perfect condition, with their tags or else, the return request may be rejected.

How long does shipping take for online clothing stores?

Shipping depends on where you live and the shipping method used by the website. Most websites deliver products between 3-10 days. Many stores offer free shipping and special discounts for the festive season or for shopping over a certain amount.

How can I tell if an online clothing store is selling authentic products?

Check for a brand authentication certificate for the product as well as tags and zippers after the product arrives.

Are online clothing stores safe for providing credit card information?

Any shopping website with an SSL certificate is protected by an encrypted connection and uses HTTP in its URL. Check the website URL and SSL certificate before adding credit card information.

Can I trust the product descriptions and images on online clothing store websites?

The pictures used on the website can be manipulated, photoshopped, and look different than the actual product. Check other websites, original brand websites, and customer images to ensure that it is the real product.

Key Takeaways

  • Online clothing stores offer personalized recommendations and the convenience of shopping from anywhere if you have the internet.
  • These stores provide accessibility to a global audience, enabling women to explore new trends and eliminating the need to visit physical stores.
  • There are many online clothing stores for women, from ASOS to H&M, to explore and purchase items based on their tastes and preferences.
Best Online Clothing Stores

Image: Stable Diffusion/StyleCraze Design Team

If you’re looking to upgrade your wardrobe, check out the video below featuring the best online clothing stores that offer lightning-fast shipping, hassle-free returns, and an unbeatable selection of trendy styles. Time to level up your shopping experience!

Eleonora Fiano

Eleonora FianoFashion Stylist

Eleonora Fiano is a seasoned fashion stylist with over 5 years of experience. Her impressive portfolio includes creating captivating fashion editorials both online and in print and collaborating with emerging brands and designers. She also attends masterclasses and webinars and keeps herself up-to-date with the latest trends in the worlds of fashion, art, cinema, and music.   Eleonora holds a...read full bio

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