13 Best Professional Hair Color Brands Of 2024 For All Hair Types

Try the best professional hair color for a shiny, hydrating, and long-lasting finish.

Reviewed by Laura Dale, Licensed Cosmetologist Laura Dale Laura DaleLicensed Cosmetologist linkedin_iconinsta_icon
Written by , MA (Journalism & Mass Communication) Kirtana Divakar MA (Journalism & Mass Communication) linkedin_icon Experience: 3 years
Edited by , MA (English Literature), Certified Skin Care Coach Shiboli Chakraborti MA (English Literature), Certified Skin Care Coach linkedin_icon Experience: 4 years
Fact-checked by , MA (Journalism & Mass Communication) Monomita Chakraborty MA (Journalism & Mass Communication) linkedin_icon Experience: 4 years
All products recommended on StyleCraze are independently selected by our editorial team. If you make a purchase through any of these links, we may receive a commission. Learn more about our product selection process.

Are you looking for the best professional hair color? Well, the wait ends here, for we have the complete guide on how to choose a hair color, how to select the correct professional formula for your hair, and a bonus list for you to pick one from a good brand. The hype for professional hair colors never end; thanks to their high-quality, natural-looking, and stunning finishes. It does make a difference from the regular hair colors available at drug stores.

Licensed cosmetologist and expert hair stylist, Laura Dale adds, “A professional hair color is absolutely a better choice than a drugstore hair coloring product. Professional colors are made of different ingredients that are more gentle on the hair and scalp and can be customized unlike the one-size-fits-all colors you get at drugstores.”

If you have been longing for the shine and luster of color-treated hair you see on-screen, professional salon-grade hair color is what you need. The depth of the color makes a significant impact on your hair, and you can get it done at your home with minimal expertise. Go through the list of 13 professional hair colors crafted to make your hair glossy with a peppy color.

Top PicksCheck Price
Best Hydrating Formula:Arctic Fox Semi-permanent Hair ColorPrice on Amazon
Easy-To-Use:Pravana Chromasilk VividsPrice on Amazon
Best Ammonia-Free Formula:IGK Permanent Color KitPrice on Amazon
Best Anti-Fade Formula:Madison Reed Radiant Hair ColorPrice on Amazon
Best Peroxide-Free Formula:Clairol Professional Beautiful Collection Moisturizing ColorPrice on Amazon
Best Long-Lasting Color: Wella Professionals Koleston Perfect ColorPrice on Amazon
Best Strain-Free Formula: Schwarzkopf Professionals Igora Royal Hair ColorPrice on Amazon
Best Natural: Developlus Satin Ultra Vivid Fashion ColorsPrice on Amazon
Best Mineral-Oil Free:Schwarzkopf Professional Essensity Permanent Hair ColorPrice on Amazon
Best For Mess-Free Application: L'oreal Professionnel Majirel Ionene G Incell ColorPrice on Amazon

13 Best Professional Hair Colors To Get Salon-Worthy Results In– 2024

1. Best Hydrating Formula: Arctic Fox Semi-permanent Hair Color

Arctic Fox Semi-permanent Hair Color Image: Arctic Fox

Arctic Fox is every artists’ brand who loves to play with colors and is not afraid to try new looks occasionally. Unlike other hair color dyes, this product is free from chemicals and gentle on the scalp, making it the best choice to customize your looks. This prime-quality hair dye is non-toxic, ammonia-free hair color for maximum color retention with minimum damage. When dealing with white or gray hair, this professional, cruelty-free hair color comes as a lifesaver. Enriched with vegan ingredients, this semi-permanent dye can be used frequently without the fear of hair damage. Moreover, no animal testing is conducted to determine the product’s efficacy, which makes it an ideal cruelty-free option. Morgan, a beauty blogger, loved how this dye looked on her hair. She says, “I surprisingly didn’t have trouble getting the color off from my skin or sink. Which is usually not the case with other brands. The smell is incredible, like candy. And the smell stays on the hair in the most delightful way. My hair is super shiny and manageable after using the color (i).”

Also Recommended By: Today has also listed Arctic Fox Semi-permanent Hair Color in their top 10.[1]The best hair dyes: Expert tips and 22 at-home hair colors to try. Today https://www.today.com/shop/11-best-hair-dye-brands-let-you-skip-salon-t83736

Color: AQUAMARINE | Product Dimensions: 2 x 2 x 6.75 inches | Weight: 8.96 Ounces


  • Vegan
  • Cruelty-free
  • Hydrating
  • No ammonia


  • Slightly messy to use

protip_icon Pro Tip
Avoid using a brush, and apply the color with your hands for smoother and even coverage. Do not forget to wear gloves before applying the color, and prepare everything you need beforehand.


Why We Think It's Worth Buying

More than 74,862 Amazon users have vouched for this amazing product.

2. Best Easy-To-Use: Pravana Chromasilk Vivids

Pravana Chromasilk Vivids Image: Pravana

Pravana’s ChromaSilk is a well-known brand, popular for its vibrant color range that can beautifully color stubborn grays or white hair strands. The dye offers soft and shiny hair as it is formulated with pure silk and keratin amino acid.​​ This hair color offers hair care benefits, like making your tresses silky, shiny, and soft after every hair color application. The semi-permanent hair dye technology helps in keeping up with the hair color without harming your hair. This professional-grade hair color comes in a variety of more than 13 shades, this brand lets you experiment with a versatile range of hair colors. From beautiful browns to vibrant violets, the brand has it all. The colors provide a natural finish to your hair. Since the product has low concentration of ammonia, it is worth trying. Bailey, a beauty blogger who reviews products for her readers, claims that her hair looks healthy after dyeing it with this color. She says, “I am in love with the outcome. The color is exactly what I want it to be, and my hair feels great. Usually, my hair is dried out after using a dye but not with the Pravana. My hair feels soft and easy to manage. This will be my go-to brand when I decide to dye my hair again. Since this is a semi-permanent dye, it will stay in my hair for a couple of months… (ii).” Click here to check out a detailed personal review of this product.

Also Recommended By: Byrdie has also listed Pravana Chromasilk Vivids in their top 10.[2] The 12 Best Professional Hair Color Brands to Help You Achieve Your Dream Hair.Byrdie https://www.byrdie.com/best-professional-hair-color-lines-348331

Color: Violet | Number of Items: 1 | Hair Type: All | Product Dimensions: 2 x 1.3 x 8 inches | Weight: 0.01 Ounces


  • Lasts long
  • Rich tones
  • Easy to use
  • Suitable for all hair types
  • No developer needed


  • Slightly greater quantity is required for long hair

My Personal Experience

"This hair dye has a vibrant color and is very easy to use. It doesn't transfer to pillowcases, which is a plus. The product leaves the hair feeling soft and has a remarkable scent."


Why We Think It's Worth Buying

More than 7,395 customers have given the product positive reviews on Amazon.

3. Best Ammonia-Free Formula: IGK Permanent Color Kit


The IGK Permanent Color Kit is a professional-grade, colorist-created, at-home hair color that uses safe and effective ingredients to create vivid, dynamic, and salon-worthy hair color, while reducing hair breakage. It contains squalane, orchid, and bamboo extracts that offer shiny, silky, smooth, and soft hair. The clinically proven, ammonia-free formula helps to give you hydrated, healthy hair and is also suitable for frizzy tresses. This non-toxic professional hair color can be used for permanent coloring to freshen dull-looking hair and color-correct previously colored hair. It is also gluten-free and leaves hair looking shiny.

Color: FRENCH ROSE (Light Rosy Blonde RG) | Number of Items: 1 | Hair Type: Normal | Product Dimensions: 4 x 2.38 x 7.56 inches | Weight: 8.16 Ounces.


  • Hydrates the hair
  • Non-damaging formula
  • Safe for chemically-treated hair
  • Adds shine
  • Vegan
  • Cruelty-free
  • Gluten-free
  • Suitable for all hair types


  • None
My Personal Experience

"This hair dye is quite effective and has a vibrant color payoff that truly matches the description. It is an all-in-one kit that works wonders for all your hair coloring needs. It even includes a post-color treatment mask that enhances hair shine."

Arctic Fox Semi-permanent Hair Color
Best Hydrating Formula
Pravana Chromasilk Vivids
Best Easy-To-Use
IGK Permanent Color Kit
Best Ammonia-Free Formula
Color AQUAMARINE Violet FRENCH ROSE (Light Rosy Blonde RG)
Dimensions 2 x 2 x 6.75 inches 2 x 1.3 x 8 inches 4 x 2.38 x 7.56 inches
Weight 8.96 Ounces 0.01 Ounces 8.16 Ounces.
Number of Items- 1 1
Hair Type- All Normal

4. Best Anti-Fade Formula: Madison Reed Radiant Hair Color

Madison Reed Radiant Hair Color Image: Madison Reed

The Madison Reed Radiant Hair Color is the new sensation when it comes to redefining your hair with a fresh color splash. It offers a beautiful, long-lasting, fade-resistant vibrant shade with total gray coverage. The ammonia-free formula contains protein, argan oil, and ginseng root extract that nourish and nurture your hair, leaving it healthy, conditioned, and shiny. The easy to apply, conditioning formula also prevents breakage and split ends, and remains highly pigmented to hide stubborn grays. It is not tested on animals, making it an ideal cruelty-free option.

Color: 8.5NNA - Lusia Dark Blonde | Product Dimensions: 5.5 x 2.5 x 8 inches | Weight: 8.01 Ounces.


  • Intense color payoff
  • Ammonia-free
  • PPD-free
  • Resorcinol-free
  • Paraben-free
  • Phthalate-free
  • SLS-free
  • Gluten-free
  • Titanium-dioxide-free
  • Cruelty-free
  • Vegan
  • Long-lasting
  • Dermatologist tested


  • Expensive

My Personal Experience

"The hair color offers excellent coverage, even on stubborn roots, while maintaining hair health. It has a pleasant scent, which enhances the overall experience of using it. It provides a silky finish to the hair."

protip_icon Pro Tip
If you cannot find your shade of hair color, try mixing two different shades from the same brand and same product line to achieve the color of your natural hair.

5. Best Peroxide-Free Formula: Clairol Professional Beautiful Collection Moisturizing Color


When choosing a natural hair color is confusing for you, simply try this professional hair care product from Clairol Beautiful Collection. It has a unique formula loaded with naturally nourishing ingredients like jojoba oil, aloe vera and vitamin E, each responsible for intense hair color and deep nourishment. There is no ammonia in it which makes this hair color less risky to use. With every hair color application, you get beautifully colored, lustrous hair. This offers extra conditiong and can be used for permanent coloring to refresh dull hair.

Color: 1N Light Natural Blonde | Product Dimensions: 0.98 x 1.96 x 5.72 inches | Weight: 3.53 Ounces.


  • Colors fast
  • Adds shine
  • Simple use
  • No peroxide


  • Slightly messy to use

My Personal Experience

"The professional hair color offers a natural look and is gentler than permanent options. It leaves my hair softer and less frizzy. It's convenient for a refresh without harsh chemicals. It lasts for a long time as well."

protip_icon Pro Tip
Always wear a glove and apply a layer of petroleum jelly around your hairline to prevent your skin from getting stained.

6. Best Long-Lasting Color: Wella Professionals Koleston Perfect Color

Wella Professionals Koleston Perfect is developed with pure balance technology that helps balance color results. The ME+ gentle formula makes this color very gentle on the hair. It also helps reduce the risk of allergies caused due to hair color. The color is easy to develop with its 1:1 mixing ratio. Delivering total gray coverage, this hair color helps you stay attractive and makes your hair look flawless. The allergen-free hair color does not contain any animal-derived ingredients.

Color: 1N Light Natural Blonde | Product Dimensions: 0.98 x 1.96 x 5.72 inches | Weight: 3.53 Ounces.


  • Thick formula
  • Ammonia-free
  • Long-lasting color
  • Makes hair vibrant


  • Slightly chunky consistency

protip_icon Pro Tip
Make sure to clean your hair of any hair spray residue, dirt, or excess oil for the color to work best and look vibrant.

7. Best Strain-Free Formula: Schwarzkopf Professionals Igora Royal Hair Color

Schwarzkopf Professionals Igora Royal Hair Color Image: Schwarzkopf

Schwarzkopf Igora Royal Hair Color is a fine product especially designed for professionals. The product is one of the best professional hair colors, popular for its rich colors, intense vibrancy and perfect equalization on hair. If you have porous, gray or white hair, then you can try out this product for an even color coverage. The high definition colors have great retention power, which makes it an excellent choice for those who want long-lasting coverage and are preferred by both men and women.

Color: 7-0, Medium Blonde Natural | Product Dimensions: 2 x 1.8 x 6.3 inches | Weight: 1.6 Ounces


  • Rich color
  • Does not stain
  • Keeps hair soft
  • Smooth application


  • Color might fade easily

My Personal Experience

"This hair dye is very easy and convenient to use, making it a must-have for beginners. It's simple to mix and apply, especially with a 1:1 ratio. It delivers a vibrant color to the hair and the color might even last for weeks if you care for it properly."

8. Best Natural: Developlus Satin Ultra Vivid Fashion Colors


With less than 1 percent ammonia, Satin hair color is gentle on hair and much better than traditional dyes. It is enriched with the nourishing qualities of aloe vera, which makes your hair soft, healthy and the perfect choice for damaged hair. The dye and developer from Satin are available separately. You get to choose the shade as per your wish and select the developer as per your needs. Their hair color range is quite wide with 72 varieties of shades. By simply leaving the formula on for 15-20 minutes, you can cover your grays or experiment with your favorite shade easily. The product works as both a professional salon product and a color that can be applied at home.

Number of Items: 1 | Hair Type: Normal


  • Adds luster
  • Looks natural
  • Covers grays
  • Makes hair soft
  • Customizable shades


  • Slightly expensive

My Personal Experience

"This product is excellent to color the roots. It is good for achieving a two-tone effect without professional help. It works well for those with fine and frizzy hair without causing damage or dryness."

9. Best Mineral-Oil Free: Schwarzkopf Professional Essensity Permanent Hair Color


Schwarzkopf Essensity Permanent Hair Color is an oil-in cream color that not just delivers full color coverage but also nourishes dry hair. With pure organic ingredients, the product stands out as one of the top professional hair colors. This professional hair care expert formula offers several benefits for hair as it contains grape-seed oil and natural Ectoin which strengthens hair, enhances hair quality and keeps up with the hair structure during the hair color process. The color lasts long and adds a beautiful luster to hair. The process of covering your whites is very easy with this 2 step color.

Color: 1-0, Black


  • No ammonia
  • No odor
  • No mineral oils
  • No paraffin


  • Color may appear darker than mentioned

My Personal Experience

"This permanent hair color is great for enhacing shine in the hair. It is great for those with sensitive scalp as it does not cause any irritation. It has zero fragrance is completely ammonia-free."

10. Best For Mess-Free Application: L’oreal Professionnel Majirel Ionene G Incell Color

Loreal Professional Majirel Hair Color has a gel-creme formula which is rare to find. The innovative gel-creme consistency makes the mixing and application process mess-free. Professional Majirel hair color with L’oreal patented core to surface technology, along with Ionene G and Incell complex ingredients, help you strengthen your hair and keep your hair color protected. The core to surface technology helps in hair conditioning, whereas Incell complex helps redefine the hair structure and nurtures it continuously. The color is long-lasting and resists fading to a great extent. It is great professional hair color for gray hair

and lets you enjoy beautiful luscious healthier hair. 

Color: 1-0, Black


  • Rich color
  • Deep conditioning
  • Adds depth
  • Nice quality
  • Precise application


  • Slightly lumpy cream

11. Best Pigmented Formula: Tec Italy Designer Color

Tec Italy Designer Color Image: Tec Italy

Tec Italy Designer Color is a cream hair color that makes application super simple. Considered as one of the most advanced professional hair cream formulas, it helps you attain direct gray hair coverage. The color lasts long and is very intense. It makes your hair look beautiful and promotes maximum color reflection, thus making your hair color more radiant and multi-dimensional. Hair care reviews on e-commerce platforms have complimented the product for its formula that properly deals with the problem of yellow tones.

Color: 6 Dark Blonde | Product Dimensions ‏ : ‎ 8.43 x 3.86 x 1.38 inches


  • Rich color
  • Advanced formula
  • Good quality
  • Maintains hair structure


  • Some may find it expensive

12. Best Vegan: Aveda Full Spectrum Hair Color

If you are someone who believes in the goodness of nature and wishes to use hair color with organic ingredients, then the AVEDA full spectrum hair color will surely make you happy. Made with organic castor, sunflower, and jojoba oils, this hair color conditions hair really well. It also adds a beautiful luster to hair and reduces damage. There are no harsh chemical ingredients like ammonia in it, and its smell reflects the same. The color is permanent, which means your hair looks wonderfully colored for a long time. Also, the hair feels soft and beautifully conditioned after getting the hair color done.

Color: Original Permanent - IB Intense Base | Number of Items: 1


  • Vegan
  • Gentle
  • Long stay
  • Natural formula


  • Slight fading of color

13. Best For Root Touch-Up: IL Salone Milano Intense Professional Color Cream

Looking for a permanent professional hair color with no harsh ingredients that ruin your hair and does not have a horrible smell? Then, this conditioning formula is the ideal hair color for you. Enriched with moisturizing oils like meadowfoam seed oil and linseed oil, this hair color is nourishing enough to let your hair look soft and shiny. IL Salone Milano light iced blonde hair color kit is made in Italy and gives you access to professional salon-quality hair color. You can use the color for balayage, highlights, or ombre effects. The color stays long and gives you long-lasting coverage as it is permanent in nature. There is no stinky smell involved with this color that makes the coloring experience even more pleasing. It comes with protective gloves which you must put on before applying the hair color.

Color: light iced | Hair Type: All | Product Dimensions ‏ : ‎ 6.75 x 3.6 x 2.75 inches


  • No paraben
  • No paraffin
  • No ethyl alcohol
  • Professional salon quality


  • Might not cover grays effectively

My Personal Experience

"The hair dye is quite satisfactory to use. It has an easy application process and a pleasant, mild scent. It's gentle on the hair and provides good coverage."

*The prices provided in this article are based on the latest available information. However, they may vary due to changes in pricing by the seller and/or promotional offers.

These are the top professional hair color brands which are perfectly suitable for all types of hair. However, before making the purchase, make sure you go through the buying guide points mentioned below to invest in the most suitable product.

How To Choose a Professional Hair Color?

Consider the health of your hair before heading on to choosing a professional hair color-

  • If you have damaged or thinning hair, avoid opting for lighter shades as it can turn out to be your biggest hair regret. A light hair color generally involves hair bleaching and may cause further damage.
  • For covering grays, it is good to use a permanent hair color close to your natural shade that lasts long and requires fewer touch ups.
  • If you wish to keep up with your natural hair color, choose a color two shades lighter which eventually fades, thus complementing your natural hair color.
  • In case you wish to get soft, silky hair, include hair colors with natural ingredients like aloe vera, vitamin E, etc.
  • When foul smell is a problem for you, choose a demi-permanent hair color that does not contain ammonia or other harmful chemicals and opt for fragrance free professional hair colors.

On the basis of skin tones-

For cool skin tones-

  • Professional hair color lines for blondes focus on shades like gold, honey, caramel are ideal for cool skin tones.
  • Brown shades like butterscotch brown, mahogany and chestnut are perfect for cool skin tones.
  • Red velvet, auburn and mulled wine are some great shades of red for people with cool skin tones.

For warm skin tones-

  • Espresso, chocolate brown and ash brown are fine hair colors for warm skin tones.
  • When it comes to choosing shades of red, dark red, mulberry, deep plum and lavender stand out from the rest.

Also, you can consult a hair color expert if you are still unsure about which color or formula works best for you.

On the basis of time period-

  • If you wish to try and change your hair color for a few weeks, semi-permanent or temporary hair color is good for you.
  • If you want to cover your grays, a permanent blue-black professional hair color is probably good.

How To Use Professional Hair Color At Home?

Step 1: Always opt for a strand test before applying the complete color on your hair. This confirms the color and helps you know better about the timing.

Step 2: Read the instructions written on the box carefully. Note the time and do not exceed the application time more than that.

Step 3: Put on gloves to avoid messing up your hands.

Step 4: Develop the color as suggested on the box.

Step 5: Keep the color away from your roots at least an inch away towards the roots with the help of a color brush. 

Things To Avoid Before Coloring Your Hair

  • Skipping patch test
  • Washing hair right before coloring hair
  • Conditioning your hair
  • Ignoring to read the instructions on the box
  • Diluting the hair color with any hair care product

Infographic: How To Care For Your Colored Hair The Right Way

Post dyeing, you need a very gentle hair care routine for color protection and to maintain the vibrancy and shine of your colored hair. It will keep it looking fresh and can be a great way to reintroduce moisture and nourishment to your hair, which might have been hampered by the use of chemicals during the hair dyeing process. Go through the infographic below to learn a few tips and tricks that will help you to keep your colored hair looking gorgeous and maintain it long term.

How To Care For Your Colored Hair The Right Way (infographic)

Illustration: StyleCraze Design Team

The Bottom Line

Investing in keeping your hair well-nourished and beautiful is great! We can try and fix our hair problems once in a while, which includes coloring gray strands or changing our hair color to some of our desired hues. Some of the professional hair colors available in the market are enriched with natural ingredients that do not irritate the scalp. Many reviewers on e-commerce platforms have often praised these hair colors for their scalp-friendly formulations. These hair colors have a creamy formula and stay longer than cheap hair dyes. You should choose hair colors that come with moisture-rich formulas and don’t leave your locks frizzy and damaged. Try the Arctic Fox Semi-permanent Hair Color for a perfect salon-finish look, and if you want a shade that gives a natural finish, you can go for the Pravana Chromasilk Vivids. If you want ammonia-free hair dye, choose the Madison Reed Radiant Hair Color. However, while choosing professional hair colors, you can avoid the ones that leave stains and are extremely messy to use.

Why Trust Stylecraze

The author of this article, Kirtana Divakar, is a hair care enthusiast and loves to review hair care products. She curated the list of the best professional hair colors after thorough research of expert recommendations and reading multiple user feedback. The products listed here are the top-rated ones and have better color payoff and longevity.

Frequently Asked Questions

Is professional hair color safe?

Professional hair color is safe to use if the color is carefully used and does not come in contact with the scalp to reduce internal chemical exposure.

Can professional hair color cause hair loss?

Yes, professional hair color might cause hair loss due to thinning.

Is salon hair color better than at-home?

Yes, salon hair color is better than at-home as it adds more depth and the formula is more standardized.

Does salon hair color last longer than a box?

No, salon hair color does not last longer than that of a box. Long lasting quality depends on the hair color quality and hair care conditions.

What key ingredients should one avoid in a professional hair color?

The key ingredients that one should avoid in a professional hair color are ammonia, paraben, peroxide, metallic salts.

How do you know whether a permanent, demi-permanent, or semi-permanent color is right for you?

• A permanent color is suitable for you if you wish to fix your gray hair.
• Demi-permanent will cover your grays but not completely.
• Semi-permanent colors are useful for adding shine and color to faded ends and to counter hair dullness.

How long does professional hair color last?

Long professional hair color lasts for about 4-6 weeks depending on the growth of your roots.


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    Laura Dale

    Laura DaleLicensed Cosmetologist

    Laura Dale is a Hair Expert and licensed Cosmetologist with over 20 years of experience. Laura has worked as a Global Education Director for Beauty Brands specializing in haircare and as a Beauty Editor she is passionate about sharing her love of beauty products and hair tools.read full bio

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