15 Best Purple Shampoos For Blonde Hair, According To A Hairstylist – 2024
Maintain your hair color without stripping off the natural oil from your hair strands.
Simon ConstantinouHairstylist 
Simon Constantinou is an accomplished hairstylist with over five decades of experience. He is the proprietor of an award-winning hair and beauty salon, renowned for its comfortable ambiance and a team of innovative hairdressers and beautici... more
shiboli chakrabortiMA (English Literature), Certified Skin Care Coach Experience: 4 yearsShiboli has a master’s degree in English literature from The English and Foreign Languages University, Hyderabad, and is a certified skincare coach with four years of experience. As a commerce editor,... more
krati darakMBA, Certified Skin Care Coach Experience: 3 yearsKrati is an associate commerce editor, a certified skin care coach, and a beauty enthusiast. She has a master’s degree in advertising and publishing relations from DAVV University and three years of ... more
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Finding the best purple shampoo for your blonde hair is important because it helps maintain that natural blonde color. Unlike other shampoos, purple shampoos are formulated to protect and maintain the blonde shade. They are easy to use and provide instant results. Choosing the best purple shampoo can be confusing with a wide variety of purple shampoos available in the market. To help you gain some clarity and make an informed decision, we’ve shortlisted 15 of the best purple shampoos for you!
In This Article
Why Is A Purple Shampoo Necessary For Blonde Hair?
A purple shampoo helps maintain the ideal golden blonde color of your locks. Blonde, silver, platinum, or color-treated hair often becomes dull and brassy within a few days. Until your next parlor visit, a purple shampoo can offer restorative care to help you nourish, moisturize, repair, and remove all the dull brassiness. The shampoo gives your hair a refreshed glow.
Studying the color concept helps one better understand the necessity of a purple shampoo. Purple and yellow are on opposite sides of the color wheel and counter each other. As blonde hair turns a brassy yellow, the purple or violet pigments in the purple shampoo neutralize the yellow hues caused by UV rays or other pollutants. The shampoo rejuvenates the color vibrancy. It uplifts hair color and protects it against aggressors and dulling effects.
Let us now explore the best purple shampoos for blonde hair available on the market.
The 15 Best Purple Shampoos For Blonde Hair To Protect Its Color 2024
1. Best For Sun Protection:Bold Uniq Purple Shampoo
The Bold Uniq Purple Shampoo is recommended by hairstylists worldwide. It is meant for natural or colored blonde, platinum, and gray/silver hair. It maintains salon-fresh color and fights dullness. It has vivid violet pigments that intensify the cool blonde and silver, ashy tones. The shampoo mutes brassy tones from honey blonde to white platinum. It is a zero-yellow purple shampoo and has UV filters to protect hair from sun damage.
This shampoo is free of harmful chemicals like sulfates and parabens. It is formulated with vitamin B5 that softens each hair strand and adds shine to blonde hair. It also is vegan and cruelty-free. Its bottle is made of recyclable plastic. It also comes with a pair of disposable gloves that keep the color from transferring to your hands. If you need further convincing, check out this YouTuber’s review to learn more about the tester’s experience of using the product.
- Paraben-free
- Sulfate-free
- Cruelty-free
- Vegan
- Recyclable plastic bottle
- Two disposable gloves included
- Protects hair from sun damage
- May cause stains
Why We Think It's Worth Buying
This product has garnered over 15,886 positive reviews on Amazon, and the number continues to grow.
2. Best For Dull Hair:MATRIX Total Results So Silver Color Obsessed Shampoo
The Matrix Total Results So Silver Color Obsessed Shampoo is suitable for blonde, platinum, and gray hair. It maintains your cool blonde hair by neutralizing brassy and yellow undertones. It eliminates dullness and adds a sheen to hair without stripping its moisture. This shampoo comes with a perfect blend of neutralizing pigments. It has a floral, mossy, leafy green fragrance. Several reviewers have hailed this as the perfect product for touch-ups between salon appointments. Check out the review of this product on YouTube detailing a tester’s experience to know why it is one of the best out there.
- Works without stripping moisture
- Pleasant fragrance
None
Quick TipWhy We Think It's Worth Buying
Almost 37,683 happy users have mentioned the value and quality of this product.
3. Best For Color-Treated Hair:Jhirmack Silver Brightening Ageless Shampoo
The Jhirmack Silver Brightening Ageless Shampoo is specially formulated for grey, silver, blonde, and color-treated hair. It removes unwanted yellow and brassy tones and enhances the warm or cool color tones of your hair. The shampoo is gentle on the hair, brightens highlights, and keeps the hair soft and manageable. It has macadamia nut oil and collagen that strengthens limp hair, moisturizes it, conditions it, and protects it from damage. Green tea in the formula also makes your hair resistant to breakage. For best results, use it with Jhirmack Silver Brightening Ageless Conditioner. In this YouTube video, you will find a detailed review of this product based on a tester’s experience.
- Cruelty-free
- For all shades of silver, gray, and blonde hair
- Pleasant smell
- Cleanses well
- Enhances shine
- May dry out the hair
"It lends my gray hair a silver sheen rather than a mousy hue. The formula is easy to rinse off and leaves a pleasant scent behind. Overall, it's a good choice!"
4. Best For Frizz:TIGI Bed Head Dumb Blonde Purple Toning Shampoo
Get tangle-free blondes with the TIGI Bed Head Dumb Blonde Purple Shampoo. It banishes brassy, yellow tones and enhances a vibrant, bright blonde color with its purple toning pigments. It makes the hair soft and smooth and adds shine to it. It cleanses the hair and conditions it. It also makes chemically-treated hair manageable.
The shampoo is blended with polyquaternium 10 that helps detangle hair, and fights hair frizz, static, and flyaways. This tone-correcting shampoo shows results within a week of usage. Multiple reviewers recommend this product for effectively keeping brassy tones at bay.
- Reduces frizz
- Fights static
- Reduces flyaways
- Detangles hair
- Consistency could be too thick
- Contains sulfates
Why We Think It's Worth Buying
It has received over 6,509 rave reviews on Amazon, proving it is a mass favorite.
5. Best Cruelty-Free:Get Back Gorgeous Purple Shampoo
The Get Back Gorgeous Purple Shampoo is an ideal hair product for blonde hair. It is tested and proven to tone hair brassiness and make your blonde hair look healthy and shiny. It has photo stabilizers that protect your hair from harmful UV rays. It also contains collagen that rectifies heat-damaged hair, prevents split ends, and protects it from breakage.
The shampoo is enriched with coconut oil with organic compounds that cleanse the hair and repair it from the root to the tip. The purple shampoo lathers well and makes your blonde hair silky, soft, and manageable. It is cruelty-free.
- Cruelty-free
- Repairs hair follicles
- Provides UV protection
- Pleasant fragrance
- Prevents split ends
- May dry hair out
RememberWhy We Think It's Worth Buying
With 4,200 positive reviews on Amazon, this product has become a bestseller.
6. Best For Chemically-Treated Hair:Redken Color Extend Blondage Color Depositing Purple Shampoo
The Redken Color Extend Blondage Color-Depositing Purple Shampoo is best suited for color-treated blonde and highlighted hair. It is enriched with violet pigments and Triple Acid Protein complex acid that removes brassiness and maintains cool blonde tones. Many reviewers praise the shampoo’s pleasant fragrance and power to neutralize yellow hair and keep away undertones. It gives your hair a bright sheen when used two to three times a week.
- Suits chemically-treated hair
None
"The shampoo neutralizes the brassiness of my hair and imparts a brilliant shade. However, overuse might tint the hair silvery purple. It's impressively moisturizing, leaving my hair feeling soft and the effect lasts!"
7. Best Hydrating:Paul Mitchell Platinum Blonde Shampoo
The Paul Mitchell Platinum Blonde Shampoo reduces brassiness from natural or color-treated blonde, silver, and white hair. It enhances your hair color while making it softer and more lustrous. The shampoo is violet-tinted and has an ultra-nourishing formula with extra conditioners. It fights dullness and gives blonde, white, and silver hair a refreshed color and shine.
- Hydrates hair
- Boosts hair shine
- Overpowering fragrance
Why We Think It's Worth Buying
It has received 990 reviews on Amazon and is a popular choice among shoppers.
8. Best For Shine:amika Bust Your Brass Cool Blonde Shampoo
The amika: Bust Your Brass Cool Blonde Shampoo is an ultra-violet product that maintains the brightness of your blonde hair. The product has an antioxidant-rich formula with the goodness of sea buckthorn berry which is rich in vitamins A and C, omega fatty, and acids. It also has hydrolyzed keratin that restores hair elasticity, moisture, and texture.
The wild cherry bark extract adds vibrancy, softness, color, and shine of color-treated and natural-colored hair. The avocado oil nourishes the hair with proteins, amino acids, folic acid, vitamins A, D, E, and B6, and minerals. This uniquely blended purple shampoo provides nourishment and improves the quality of all shades of blond or color-treated hair as well as Brazilian-treated or keratin-treated hair. The shampoo is free of parabens, sulfates, gluten, phthalates, formaldehyde, mineral oil, petrochemicals, triclosan, talc, and aluminum. It also is vegan and cruelty-free. Multiple reviewers highly recommend this product as the perfect travel companion to tone your blonde hair.
- Sulfate-free
- Paraben-free
- Phthalate-free
- Gluten-free
- Mineral oil-free
- Sodium chloride-free
- Petrochemical-free
- Formaldehyde-free
- Talc-free
- Triclosan-free
- Aluminum-free
- Artificial color-free
- Cruelty-free
- Vegan
- Expensive
Pro Tip9. Best Ammonia-Free:John Frieda Violet Crush For Blondes Purple Shampoo
The John Frieda Violet Crush For Blondes Purple Shampoo enhances your natural gray, blonde, and silver hair by removing brassiness and yellow undertones. It contains crushed violet pigments that absorb UV rays and protect hair from sun/heat damage. The shampoo gives your hair a brighter and more refreshed look in just a few washes. This shampoo is free of ammonia and peroxide.
- Peroxide-free
- Ammonia-free
- Protects hair from UV damage
- Contains sulfates
Why We Think It's Worth Buying
The product has received 484 positive Amazon reviews from its users, stating its numerous benefits.
10. Best Nourishing:Moroccanoil Blonde Perfecting Purple Shampoo
The Moroccanoil Blonde Perfecting Purple Shampoo is a sulfate-free product. It minimizes brassiness in gray, blonde, and lightened brunette hair. It is formulated with violet pigments that remove yellow and orange undertones and correct your hair tone and dimension. Its gentle formula removes impurities from the hair without stripping its moisture content.
This shampoo contains ArganID Technology that releases positively charged micro-capsules that attract the negatively charged hair fibers. This process takes the antioxidant properties of argan oil into the hair core, sealing the hair cuticle and repairing the hair. The shampoo refreshes dulled highlights and soothes the scalp and hair with its essential fatty acids and vitamins. It gives your hair a protective cover and a silky sheen. It also is free of parabens and phosphates.
- Sulfate-free
- Paraben-free
- Phosphate-free
- Preserves hair moisture
None
"This shampoo softens my hair, adds shine, and enhances the look of my highlights. However, it can turn the hair a bit purpley with excessive use. Overall, the formula does what it claims."
11. Best Lightweight:SexyHair Bright Blonde Shampoo
The SexyHair Bright Blonde Shampoo is formulated for shades of blonde or silver, or highlighted hair. The shampoo is infused with violet pigments that remove brassiness from cool or bleached blonde hair. It is also enriched with nourishing ingredients like honey, quinoa, and chamomile that enhance the color-vibrancy and give your hair a bright shine.
This shampoo is free of sulfates that adversely affect the hair. It minimizes color fading and improves color longevity. This volumizing shampoo is made with lemongrass, vitamin B3, and hydrating botanical extracts that are safe for the hair. It is a gentle cleanser that provides sheen and body to natural or colored blonde and silver hair. The weightless shampoo optimizes hair conditioning. Reviewers recommend using the product 1-2x per week for a fresh, ice blonde look.
- Sulfate-free
- Lightweight
None
"This shampoo does wonders in keeping my hair color bright and free of brassy tones. It never dries or stains my hair. I have also noticed less breakage after using this shampoo."
12. Best For Color Vibrancy:Nexxus Blonde Assure Purple Shampoo
The Nexxus Blonde Assure Purple Shampoo tones and enriches your natural blonde, platinum, bleached, or silver hair. It is developed by hair specialists. It blends violet pigments with keratin proteins that neutralize brassy tones and give your blonde hair an intense natural look. It provides color care and vibrancy and increases hair color longevity.
The shampoo enhances hair texture, making it smoother and providing a brighter appearance. It also repairs hair damage and replenishes moisture content. Its exclusive protein mixes suit best for colored hair. Multiple reviewers recommend this shampoo for graying or bleached hair to maintain its color while keeping your hair soft and shiny.
- Prolongs color vibrancy
- Repairs hair damage
- Contains sulfates
- Supports animal testing
"This shampoo certainly does the trick. It tones down the brassiness and leaves my hair shiny. It smells beautiful which isn't overpowering or sickly. Overall, I'm pleased."
13. Best Gentle:Naissant Professional Hair Purple Shampoo
The Naissant Professional Hair Purple Shampoo is a necessity for dyed or highlighted hair. It removes undesired yellow and orange brassy tones from natural or colored blonde/silver hair. It gently cleanses the scalp and preserves color. It eliminates dullness and makes hair vibrant, healthy, and shiny. This shampoo contains pro-vitamin B5, honey, olive oil, vitamin E, and wheat protein. It is a perfect blend of ingredients that repair hair damage and offer nourishment. It provides salon-quality results and boosts the volume and thickness of your hair while imparting lustrous sheen and flexibility. The Naissant shampoo is versatile and works in any season. It is free of parabens, ammonia, and salts. Its ability to nourish brittle hair while toning it has made it a favorite among reviewers.
- Salt-free
- Paraben-free
- Ammonia-free
- Expensive
- Contains sulfates
14. Best Vegan:L’Oreal Paris Ever Pure Sulfate-Free Purple Shampoo
The L’Oreal Paris Ever Pure Sulfate-Free Purple Shampoo is made with a sulfate-free color care system formulated for blonde, bleached, highlighted brown, and silver hair. The purple dye in the shampoo neutralizes brassy tones like yellow and orange to enhance your natural hair tone. Moreover, hibiscus moisturizes your hair, deeply conditions it, and leaves it brighter. Its mild but thorough cleansing and sweet aromatic fragrance has garnered multiple positive reviews online.
- Sulfate-free
- Paraben-free
- Gluten-free
- Vegan
- Free from harsh salts
- Might dry out the hair
"Switching to a new toning shampoo brand felt risky, but I'm glad I made the switch. This product successfully removes brassiness, leaving my hair brighter and softer. I personally love the floral scent. It keeps my blonde hair looking smooth and nourished."
15. Best For Hair Growth:Beauty With A Twist Highlight Shampoo
The Beauty With A Twist Highlight Shampoo tones down brassy hues in tinted or bleached hair. It neutralizes yellow stains in gray, silver, or white hair. It creates a rich lather that effectively cleanses the hair while adjusting the color tone. It improves the manageability and softness of your beautiful blonde hair. This purple shampoo contains certified, premium quality natural proteins that provide volume and gloss to your locks. It is perfect for natural blonde and color-treated hair. It is infused with grape seed extracts that are a powerful antioxidant.
The shampoo promotes hair growth and prevents split ends. It is free of parabens, alcohol, and sulfates. It helps counter the damaging effects of bleaching. It is cruelty-free as well.
- Sulfate-free
- Paraben-free
- Alcohol-free
- Cruelty-free
- Less quantity for the price
There are varied forms of purple shampoo to eliminate the yellow or brassy tones from your hair. But alongside it, it’s also essential to maintain the hair color. Check out the buying guide below to learn how to choose the best purple shampoo for blonde hair.
How To Choose The Best Purple Shampoo For Blonde Hair To Protect Its Color
- Ingredients To Look For
Look for moisturizing components to ensure the purple shampoo doesn’t harm or dry out your hair. Your purple shampoo should consist of purple pigment fabricated from herbal components like grapes, hibiscus, blackberry, etc., to eliminate brassy or yellow tones from your colored blonde hair. For hydration, look for nourishing ingredients like coconut fatty acid, vitamin E, olive oil, etc. They do not irritate the scalp and are suitable for sensitive skin as well.
- Ingredients To Avoid
Avoid ingredients like paraben, sulfate, mineral oils, and phthalates that aren’t exactly suitable for hair, as they make the hair dry and brittle. Bad alcohols, like ethanol, propanol, etc., can also harm your hair and make your color fade.
- Additional Benefits
Look for a purple shampoo with other additional benefits. Detangling and anti-frizz are essential to using purple shampoo to tame and nourish your hair. Also, look for shampoos with lightweight properties, as heavy components can weigh your hair down. A shampoo that maintains the pH balance of your scalp can help reduce frizz and greasiness.
Your purple shampoo must have a long-lasting impact on your hair to keep them from returning to brassy tones. It is better if your choice of purple shampoo has UV radiation protection to keep your blonde color from fading. One of the most important properties is the fragrance. A mild or sweet-smelling purple shampoo is essential to avoid nausea or sensitivity due to its robust scent.
The Bottom Line
Natural blonde hair is a blessing, but maintaining it can be an ordeal. The best purple shampoos for blonde hair can make this task easier for you. These formulas offer restorative care to nourish and moisturize dull and brassy blonde hair, adding a natural glow to them. The Bold Uniq Purple Shampoo is a top choice for making your hair appear refreshed and vibrant, while the Matrix Total Results So Silver Color Obsessed Shampoo neutralizes brassiness without stripping your hair and scalp of its natural oils. The Amika Bust Your Brass Cool Blonde Shampoo contains ultra-violet pigments that deliver bright, cool-toned results. The shampoos featured in our list offer sun protection and do not strip your hair’s natural oil. They provide professional-grade, salon-like finish and are mostly chemical-free. They also offer thorough cleansing, and reduce frizz. However, steer clear of shampoos that have a thick consistency and contain sulfate. Remember to conduct a patch test before application to check for allergic reactions.
Why Trust StyleCraze?
Shiboli Chakraborti, the author of this article, loves to try different hair care products and review them for her readers. She understands that blonde hair needs specially formulated products to protect the color. So, she researched numerous products online and went through their user reviews to compile this list of the best purple shampoo for blonde hair. These shampoos nourish your hair, keep it hydrated, and remove dullness while ensuring your color lasts long.
Frequently Asked Questions
How long can you leave purple shampoo in your hair?
The duration depends on your hair color, the brand, and the quantity you use. But logically, the longer you keep it, the stronger the color hue. Reading the instructions on the back of the shampoo bottle can give you better clarity.
How often should blondes use purple shampoo?
Purple shampoo should only be used if your hair is looking brassy and dull. It is not an everyday shampoo. You can use it once before your hair gets the brassy look. You may use it once to thrice a week in place of regular shampoo.
Could purple shampoo darken my hair?
Purple shampoo does not affect your hair’s color. Instead, it neutralizes the brassy or yellow undertones that can emerge from bleaching or dyeing.
Is purple shampoo the same as a toner?
Purple shampoo is a toning shampoo that is intended to help protect the color of blonde hair and keep its appearance healthy and vibrant. The shampoo is simply a color-correcting toner.
Does purple shampoo work better with hot or cold water?
Purple shampoo works better with lukewarm water, as lukewarm water is calming and healthy for your hair. In addition, the mild heat expands your hair shafts, allowing them to absorb the purple shampoo better.
What is better for blonde hair, purple shampoo or conditioner?
A purple shampoo is better, but the purple conditioner reinforces the toning effect and adds on to the benefits.
Are silver and purple shampoos the same?
Yes, silver and purple shampoos neutralize yellow and brassy tones in blonde, silver, and gray hair.
