11 Best Hairstylist-Reviewed Purple Shampoos For Silver Hair – 2024

Give the perfect regal sheen to your silvery tresses with shampoos specifically designed for them!

Reviewed by Laura Dale, Licensed Cosmetologist Laura Dale Laura DaleLicensed Cosmetologist linkedin_iconinsta_icon
Written by , MA (Journalism & Mass Communication) Kirtana Divakar MA (Journalism & Mass Communication) Experience: 3 years
Edited by , MA (English Literature), Certified Skin Care Coach Shiboli Chakraborti MA (English Literature), Certified Skin Care Coach Experience: 4 years
Fact-checked by , MA (Journalism & Mass Communication) Monomita Chakraborty MA (Journalism & Mass Communication) Experience: 4 years
All products recommended on StyleCraze are independently selected by our editorial team. If you make a purchase through any of these links, we may receive a commission. Learn more about our product selection process.

Silver hair is extraordinary, and it imparts an internal glow. Normal shampoos and color treatments may damage the beauty of silver hair strands. Laura Dale, a licensed cosmetologist and hair expert, says, “If you have blonde hair, silver hair or highlights a purple shampoo is a must have to keep your color looking its best.” Hence, you need the best purple shampoo for silver hair to keep your hair intact without damaging the texture and tone of your hair. It makes your hair appear shiny and healthy. These shampoos can even make your hair feel lighter. The purple shampoos are formulated to fade the yellow tones or brassy hair. It works on naturally grey hair as well. In fact, if you even have color-treated silver hair, you must use a purple shampoo instead of a general shampoo to maintain the color and vibrancy.

If you are new to the purple shampoo game, it can get quite puzzling to look at all the options available in the market and then narrow it down to one. Worry not! We have a list of the 11 best purple shampoos for silver hair right here. Scroll down and pick the one that you like the most!

Top PicksCheck Price
Best UV Ray Protection:Bold Uniq Purple ShampooPrice on AmazonPrice on Walmart
Best Vegan Formula:L’Oreal Paris Ever Pure Brass Toning Purple ShampooPrice on AmazonPrice on Walmart
Best For Color-Treated Hair:Matrix Total Results So Silver Color BlessedPrice on AmazonPrice on Walmart
Best Paraben-Free Formula:L’ange Purple Toning Shampoo
Price on Amazon
Price on Walmart
Best Protein-Enriched Formula:Clairol Professional Shimmer Lights Shampoo Blonde & SilverPrice on AmazonPrice on Walmart
Best Gray Hair Coverage:Kick Active Purple Shampoo For Blonde And Silver HairPrice on Amazon
Best For Blonde Hair:milk_shake Silver Shine Purple Shampoo For Blonde HairPrice on AmazonPrice on Walmart
Best For Mature People:Pantene Silver Expressions Purple ShampooPrice on AmazonPrice on Walmart
Best Value For Money:Royal Moroccan Silver ShampooPrice on Amazon
Best Nourishing Formula:Redken Color Extend Graydiant Anti-Yellow Shampoo
Price on Amazon
Price on Walmart

11 Best Top-rated Purple Shampoos For Silver Hair In 2024

1. Best UV Ray Protection: Bold Uniq Purple Shampoo

Maintaining a unique hair color like blonde, silver, or platinum hair can be difficult. But now you don’t have to go to a salon every other day for touch-ups. With this Bold Uniq Purple Shampoo, you can protect your ice cool blonde or ash tones just the way they are. Not only will your hair color stay fresh, but also your hair quality will improve and become softer and smoother as this formula is infused with the goodness of vitamin B5 that repairs and strengthens the hair follicles. This shampoo helps reduce hair breakage, controls frizz, and heals split ends. You will see that the brassiness is neutralized, especially in silver hair. It is the best purple shampoo for silver hair if you hate yellow tones and want true color. Check this video to explore a reviewer’s experience with this product.


  • Effective hair color maintenance
  • Vegan
  • Paraben-free
  • Cruelty-free
  • UV ray protection
  • No SLS or additives
  • No harmful chemicals
  • Shows results after one wash
  • Recycled plastic packaging


  • May not be suitable for orangey or pre-lightened dark blonde hair color

protip_icon Pro Tip
Use this shampoo with the Bold Uniq Purple Conditioner every three days to eliminate brassiness from your colored tresses.


Why We Think It's Worth Buying

With over 15,886 reviews, this product has become a fan favorite among users.

2. Best Vegan Formula: L’Oreal Paris Ever Pure Brass Toning Purple Shampoo


You might have double thoughts about replacing your regular hydrating shampoo with a purple shampoo for your newly colored hair. And it’s natural to feel that way, but this L’Oreal Paris Ever Pure Brass Toning Purple Shampoo will nourish, hydrate, and moisturize your hair! Those with dry hair or scalp will love the intense moisturization. It not only brightens your hair, but the hibiscus and purple dye in it will neutralize brassiness just the way you want. The toning hair shampoo gives you a salon-like finish and works like a treatment for damaged, bleached, or colored brunette/silver hair. You can use it 2-3 times a week to remove yellow and orange tones in no time. Have a look at this video to explore a tester’s experience with this product.


  • Vegan
  • Paraben-free
  • No harsh salts
  • Not tested on animals
  • No gluten ingredients
  • Sulfate-free color care system


  • Might not be suitable for sensitive skin/scalp

Why We Think It's Worth Buying

The product has more than 52,066 reviews claiming its efficacy.

3. Best For Color-Treated Hair: Matrix Total Results So Silver Color Blessed

Do you have ashy, silver tones, platinum, or blonde hair? Then get this Matrix Total Results So Silver Color Blessed to maintain your colored hair at home and simply delay salon visits. It is the best purple shampoo for silver hair as it helps neutralize yellow tones and enhances your true color, giving your hair a salon-like finish. Now say goodbye to dull and gray hair without the fear of color stripping. And the best part is, even if your hair becomes dry during the coloring process, this shampoo will get it back to the soft, natural texture that you so love. Take a look at this video detailing a reviewer’s experience with the product.


  • No stripping
  • Removes dullness
  • Eliminates gray hair
  • Neutralizes brassy and gold tone
  • Best results with a shampoo and mask system


  • Some people may not like the strong fragrance.

protip_icon Quick Tip
Apply this shampoo to damp hair, lather, and rinse thoroughly while wearing proper gloves.


Why We Think It's Worth Buying

It has received over 37,683 rave reviews on Amazon, proving it is a mass favorite.

Bold Uniq Purple Shampoo
Best UV Ray Protection
L’Oreal Paris Ever Pure Brass Toning Purple Shampoo
Best Vegan Formula
Matrix Total Results So Silver Color Blessed
Best For Color-Treated Hair
Hair Type Color Treated,All Damaged, Color Treated Color Treated
Dimensions 2.17 x 2.17 x 6.69 inches 2.96 x 2.96 x 7.48 inches 1.95 x 1.95 x 8.16 inches
Weight 11.5 Ounces 1.02 Pounds. 9.6 Ounces

4. Best Paraben-Free Formula:L’ange Purple Toning Shampoo

Restore your beautiful silver or blonde hair to its true color with the L’ange Purple Toning Shampoo. It eliminates yellow and orange brassy tones to reveal the true vibrancy of your natural hair color. It is formulated with omega-rich oils that have proven efficacy in providing your hair with the required nourishment. This blend of rich botanicals is effective in treating over-processed hair, protecting from sun damage, and imparting nourishment to weakened tresses. Apart from preserving your hair color, this shampoo leaves your hair healthy, soft, and naturally luminous.


  • Increases hair elasticity
  • Does not weigh down hair
  • UV Protection
  • Paraben-free
  • Alcohol-free


  • May not be suitable for itchy scalp

5. Best Protein-Enriched Formula:Clairol Professional Shimmer Lights Shampoo Blonde & Silver

Clairol Professional Shimmer Lights Shampoo Blonde & Silver Image: Clairol Professional

Do you want a beautiful, icy shade of silver on hair? Clairol Professional Shimmer Lights Shampoo Blonde & Silver helps you maintain the purple-like hue and enhances the true color. This protein-enriched formula for gray hair care helps get rid of the brassiness by renewing the ashy, silver tones, and faded highlights. It is a breakthrough formula that not only delivers a shiny look but also does not leave any residue. It is a shampoo that helps you delay salon visits by buying time for your current hair color.


  • Color-enhancing formula
  • Works on gray hair
  • Visible results from the first wash
  • Tones down brassiness


  • Some people might find the fragrance to be strong.

6. Best Gray Hair Coverage:Kick Active Purple Shampoo For Blonde And Silver Hair


Do you feel that your colored, bleached hair is damaged? Whether you have blonde or silver hair, this Kick Active Purple Shampoo will come to your rescue. You will find just after one wash that the damage control silver shampoo technology has delivered lighter hair color adjustment with a smooth, silky texture. You get full dirt cleansing even during your sweaty gym days, and your hair color will still not be affected. To add to it, this protein-rich formula is formulated with advanced technology that helps balance out the hair color and retain its quality. It also makes hair shiny and healthy. Your hair will get protection from environmental damage, brassy undertones, split ends, and breakage.


  • Anti-frizz
  • Protein-rich formula
  • Gray hair coverage
  • UV rays protection
  • Adds shine and body
  • Brightens platinum or white hair
  • Makes hair touchable, soft, and elastic


  • Might not work on coarse hair

protip_icon Quick Tip
Follow it up with Kick Active Purple Conditioner to enhance the shine and silkiness of the hair.

7. Best ForBlonde Hair:milk_shake Silver Shine Purple Shampoo For Blonde Hair

Say goodbye to unwanted tones on silver hair with the milk_shake Silver Shine Purple Shampoo for Blonde Hair. As frequent washes and environmental aggressors can dull your hair and make them turn yellow or warm, this shampoo locks in the vibrancy and brightens your hair color. This blonde shampoo for silver balayage is infused with milk proteins, raspberry, blueberry, and mango extracts. These natural ingredients nourish, condition, protect, and refresh your hair without causing damage. In addition, it has violet pigments that help tone and neutralize unwanted warm or yellow undertones while protecting the hair against environmental pollution, frequent washing, or the chlorine content in water.


  • Removes yellow and warm tones
  • Nourishes and softens strands
  • Protects hair
  • Strengthens hair
  • Pleasant fragrance
  • SLES-free


  • May dry out hair

protip_icon Trivia
Use Pro:Voke Illuminex Touch of Silver Purple Shampoo and Conditioner together for optimal results. Allow the shampoo to sit for 5 minutes and the conditioner for 3 minutes before washing.


Why We Think It's Worth Buying

More than 10,335 customers have given the product positive reviews on Amazon.

8. Best For Mature People:Pantene Silver Expressions Purple Shampoo

Pantene Silver Expressions Purple Shampoo is a great product for people looking for a color-safe shampoo for their gray hair or shiny silver strands. Whether it’s highlights or for your full hair, this shampoo will help you remove any yellow or brassy tones. Crafted with a Pro-V formula, this shampoo delivers healthy-looking, bright hair. It leaves a sweet, lotus-fresh fragrance after the wash. It is especially suitable for mature people who want to nourish their fragile hair and get a lovely hue on their white, graying tone.


  • Color-safe
  • Good for silver hair revitalization
  • No parabens
  • Silicone-free
  • Reduces dullness
  • For multi-tonal hair
  • Safe for chemically-treated hair


  • Might cause irritation on sensitive skin

Why We Think It's Worth Buying

Almost 538 happy users have mentioned the value and quality of this product.

9. Best Value For Money:Royal Moroccan Silver Shampoo

Royal Moroccan Silver Shampoo Image: Royal Air Maroc

The Royal Moroccan Silver Shampoo is an argan oil-based product for gray and silver hair. This organic shampoo reduces undesired brassy or yellow tones from colored silver, white and blonde hair. It tones hair without affecting the true blonde or silver/ashy color. It keeps the hair shiny and moisturized. The non-greasy formula protects your hair against heat and humidity, treats dry, damaged, and brittle hair, and prevents static, split ends, and frizz. This shampoo is color-safe and free of parabens.


  • Color-safe
  • Improves silver hair brilliance
  • Paraben-free
  • Suitable for all hair types
  • Anti-frizz formula
  • Non-greasy


  • None

10. Best Nourishing Formula:Redken Color Extend Graydiant Anti-Yellow Shampoo

No more worrying about gray hair! With Redken Color Extend Graydiant Anti-Yellow Shampoo, you can easily get brightened, gray/silver hair with a beautiful tone because of the purple pigments present in the formula. Its color correction formula nourishes your hair, removing the brassiness and yellow tone. It is perfect for white, gray, silver, and light blonde hair. Now you will be party-ready in no time, thanks to this shampoo that will make your hair look shinier and softer than ever!


  • Brightening formula
  • Dual-action system
  • Removes brassiness and strengthens hair
  • Transforms gray hair
  • Anti-yellowing formula
  • Lends soft and shiny hair


  • Might not be suitable for thick hair

11. Best Cruelty-Free Formula:The BTW Co. Purple Shampoo

The Purple shampoo by The BTW Co. imparts a charming luster to your silver and blonde hairs and helps tone down the brassiness. The pigmented shampoo neutralizes the yellowing of your colored hair strands from product buildup and environmental damage. The plant-based formula nourishes your color-treated hair and makes it look gorgeous. This sulfate-free shampoo helps retain natural hair moisture and maintain soft, smooth, and breezy locks. It is paraben-free and helps repair hair breakage and prevent hair loss.


  • Suitable for all hair types
  • Color-safe
  • Paraben-free
  • Sulfate-free
  • Phthalate-free
  • Silicone-free
  • Plant-based formula


  • Overwhelming fragrance
*The prices provided in this article are based on the latest available information. However, they may vary due to changes in pricing by the seller and/or promotional offers.

Selecting from so many products can be confusing. Here is a buying guide that will clear any doubts that you might have about purple shampoo and its effect on your silver or blonde hair.

What Does Purple Shampoo Do For Silver Hair

Purple shampoos are color-preserving shampoos that are made of neutralizing properties that help keep the true color of silver intact. It has counteracting colors like violet, blue, or purple that help neutralize yellow or brassy tones. Thus, by adding a purple shampoo to your hair care routine, the silver remains silver or becomes lighter, giving your hair a shiny appearance. This buys you time between your salon color touch-up visits, saves money, and prevents damage via chemical treatments. The same goes for other highlights like blonde or brunette, and your graying hair.

This haircare product for white hair is popular amongst mature people as it gives their white hair a silver or ashy tone. It kind of looks like light gray purple hair, perfect for classy events, and makes one look vibrant and young. Purple shampoos for silver hair are also for blondes who want a lighter tone but don’t like frequent, expensive salon visits.

How To Choose Purple Shampoo For Silver Hair 

You don’t want to go wrong with a purple shampoo as it is not just to clean your hair, but also change your hair hue. Choosing the best purple shampoo for silver or blonde haircare depends on certain factors like:

  • Purple shampoos work on silver, white, gray, and light blonde colored hair. Understand your highlights or hair color. If it is a dark blonde shade, then using a shampoo made for silver hair won’t work.
  • Then consider the type of color tone you want. Do you want a lighter shade or want to simply maintain what you already have? While some shampoos help neutralize the brassiness, few also brighten the hair. The color pigments in a shampoo help decide the neutralization. For instance, purple color neutralizes yellow or brassy tone, blue-violet a golden tone, and blue pigment works for brassy and darker hair tones.
  • Are you looking for a long-term result or just a one-day thing? Some anti-yellowing shampoos work after a few washes, while some show a strong effect from day one. There are products that deliver a long-lasting, bright hair look too.

Infographic: What To Look For In The Right Purple Shampoo For Silver Hair

Purple shampoo is a godsend product to maintain your blonde hair for longer. However, you must have a little insight into choosing the right purple shampoo to deliver the best results for your silver hair. Check out the infographic below to find the right way of selecting this game-changing hair product.

What To Look For In The Right Purple Shampoo For Silver Hair

Illustration: StyleCraze Design Team

The Bottom Line

Shampoos can strengthen your locks while protecting the texture of your hair. If you have silver hair, there are many purple shampoos available in the market that can help you deal with brassiness or the yellow tones in your tresses. Try the Bold Uniq Purple Shampoo for softer, smoother, and nourished hair. For a salon-like finish, use the L’Oreal Paris Ever Pure Brass Toning Purple Shampoo, and the Matrix Total Results So Silver Color Blessed is a versatile option that also protects and maintains the vibrancy of colored hair. You can protect your ash-toned hair from hair damage, breakage, and split ends while neutralizing the brassiness that is visible in silver hair strands. If you deal with a sensitive or oily scalp, some of these purple shampoos might not be suitable for you. In that case, search for a dermatologist-tested and hypoallergenic option to avoid allergies. You should also avoid purple shampoos that are too strongly scented.

Why Trust Stylecraze?

Kirtana Divakar has a deep passion for skin care, hair care, and just about anything in the beauty segment. Here, she writes about the best purple shampoos for silver hair that help protect your locks without damaging their texture or tone. Her review process involves extensive research and the aggregation of consumer reviews across multiple trusted online forums and websites.

Frequently Asked Questions

Can I use purple shampoo on silver hair?

Yes. These purple shampoos are made for silver hair, white and gray tones, and blonde shades.

Is purple shampoo good for silver hair?

Yes. Any shampoo that does not have harmful chemicals is fine.

How long do you leave purple shampoo on for silver hair?

Generally, it is advised to leave it on wet hair for 2-5 minutes. You can always read the bottle for instructions.

How often should I use purple shampoo for silver hair?

Many shampoos have instructions to use it 2-3 times a week with its conditioner or mask for the best results.

Is silver and purple shampoo the same?

Yes. Both these shampoos are for fighting yellow and brassy tones. Silver shampoo is for darker, blonde color, while purple shampoo is for white, silver, or gray hair.

How do you maintain silver hair color?

You can use the purple shampoo and conditioner/mask system to maintain silver hair. Every once in a while you might have to give it a color touch-up so that it does not fade.

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Laura Dale

Laura DaleLicensed Cosmetologist

Laura Dale is a Hair Expert and licensed Cosmetologist with over 20 years of experience. Laura has worked as a Global Education Director for Beauty Brands specializing in haircare and as a Beauty Editor she is passionate about sharing her love of beauty products and hair tools.read full bio

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