15 Best Face Serums For Bright, Firm, And Glowing Skin

by Charushila Biswas
ISSA Certified Specialist in Fitness & Nutrition
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Is a regular cleansing, toning, and moisturizing routine not giving you that lit-from-within and flawless complexion? Take your skin care game to the next level with a face serum. Serums help lock in moisture and deliver skin actives like vitamin C, retinol, ceramides, collagen, etc. to the deepest layers of the skin.

Using a face serum twice a day visibly reduces dryness, dullness, roughness, hyperpigmentation, and signs of aging. It makes your skin softer, smoother, and firmer with a hard-to-miss glow. Want to know what are the best options? Take a look at this list of 15 best face serums for dry, oily, acne-prone, sensitive, and aging skin. Swipe up!

Top 10 ProductsCheck Price
Neutrogena Hydro Boost Hydrating SerumCheck Price
InstaNatural Vitamin C SerumCheck Price
Olay Regenerist Regenerating SerumCheck Price
L'Oreal Paris Revitalift SerumCheck Price
CeraVe Hydrating Hyaluronic Acid SerumCheck Price
Neutrogena Anti-Wrinkle Retinol SerumCheck Price
L'Oréal Paris Age Perfect Hydra-Nutrition SerumCheck Price
Aveeno Positively Radiant MaxGlow Infusion DropsCheck Price
PCA SKIN ExLinea Peptide Smoothing SerumCheck Price
Emepelle SerumCheck Price

15 Best Face Serums Of 2020

1. Neutrogena Hydro Boost Hydrating Serum

 

Dull, dry, and rough skin needs extra hydration. That’s exactly what Neutrogena Hydro Boost Serum provides. It is formulated with moisture-locking hyaluronic acid that delivers higher levels of hydration for an everlasting glow. The formula is non-comedogenic and oil-free. Therefore, it does not clog pores. It gets absorbed instantly into the skin, making it soft, supple, and smooth without feeling sticky or greasy. The packaging is also attractive and features a pump and a protective cap. Apply this hydrating face serum after cleansing and toning your skin but before moisturizing it. If you are stepping out, apply a sunscreen along with it.

Pros

  • Long-lasting hydration
  • Suitable for dry skin
  • Non-comedogenic
  • Non-greasy
  • Non-sticky
  • Gets absorbed instantly
  • Oil-free
  • Convenient pump dispenser
  • Reasonably priced

Cons

  • Contains artificial fragrance
  • Not suitable for sensitive skin

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2. InstaNatural Vitamin C Serum

If you are looking for an anti-acne, anti-aging, and brightening serum, try the InstaNatural Vitamin C Serum. It is formulated with antioxidant vitamin C, hydrating hyaluronic acid, dark spot-correcting ferulic acid, cell-renewing plant stem cells, and sea buckthorn oil. It clears and minimizes clogged pores, breakouts, blackheads, and acne. It also helps fade sunspots, hyperpigmentation, and skin discoloration. It provides instant hydration to your skin, boosting its ability to retain moisture. It also reduces the appearance of wrinkles and fine lines to reveal a smoother and youthful complexion. It can also be used as an eye serum to lighten the appearance of dark circles, eye bags, and puffy eyes. This vitamin C serum defends against environmental aggressors with powerful antioxidants and boosts healthy collagen production to prevent the signs of aging. It is suitable for anyone with sensitive, acne-prone, dry, oily, or mature skin. Always use a sunscreen after applying this serum and before stepping out into the sun.

Pros

  • Prevents skin damage
  • Hydrates and plumps up the skin
  • Corrects dark spots
  • Aids cell renewal
  • Unclogs and minimizes pores
  • Reduces breakouts, blackheads, and acne
  • Fades sunspots, hyperpigmentation, and skin discoloration
  • Provides instant hydration
  • Reduces the appearance of wrinkles and fine lines
  • Smoothens the skin
  • Brightens the skin
  • Reduces dark circles, eye bags, and puffy eyes
  • Suitable for all skin types

Cons

None

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3. Olay Regenerist Regenerating Serum

Olay Regenerist Regenerating Serum is the right face serum for reducing the visible signs of skin aging. This serum has a soothing gel formula with advanced anti-aging ingredients that help regenerate the skin’s surface cells and restores skin’s elasticity. The Amino Peptide Complex II in this face serum penetrates deep into the skin and boosts collagen production. Applying it twice a day can help make your skin plump and firm and reduce the appearance of fine lines and wrinkles. It also gets absorbed quickly and does not leave behind a sticky feeling. It is fragrance-free, lightweight, and one of the best drugstore anti-aging serums.

Pros

  • Soothing gel formula
  • Restores skin’s elasticity
  • Boosts collagen production
  • Makes the skin plump and firm
  • Reduces the appearance of fine lines and wrinkles
  • Gets absorbed quickly
  • Non-greasy
  • Fragrance-free
  • Lightweight
  • Reasonably priced

Cons

  • Not suitable for sensitive skin

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3. L’Oreal Paris Revitalift Serum

L’Oreal Paris Revitalift Serum is the best face serum for reviving dry and hyperpigmented skin. This serum is a dermatologist-approved formula with an optimal concentration of glycolic acid for daily use. It visibly reduces dark spots and wrinkles in two weeks to give you glowing, youthful skin. Glycolic acid also exfoliates dead skin cells. This breakthrough serum also contains soothing aloe vera. It is fragrance-free, paraben-free, dye-free, and suitable for all skin types. You can apply this serum in the morning and at night. Use a sunscreen before stepping out when using this serum.

Pros

  • Visibly reduces dark spots and wrinkles
  • Imparts a youthful glow
  • Exfoliates dead skin cells
  • Soothes the skin
  • Fragrance-free
  • Paraben-free
  • Dye-free
  • Suitable for all skin types
  • Reasonably priced

Cons

  • Not suitable for sensitive skin

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5. CeraVe Hydrating Hyaluronic Acid Serum

 

Dry skin requires hydration and nourishment that it can retain for many hours. Applying CeraVe Hydrating Hyaluronic Acid Face Serum can help you with precisely that. This serum for dry skin is developed along with dermatologists. Its formula is a soothing and refreshing gel-cream with three essential ceramides. It contains the highest concentration of hyaluronic acid and vitamin B5  to replenish the skin hydration and restore the protective skin barrier. It visibly reduces the appearance of dryness and fine lines for instantly smoother and softer skin. The patented MVE technology helps in the controlled release of the active ingredients for long-lasting moisturization. 

Pros

  • Locks in moisture
  • Developed along with dermatologists
  • Soothes and refreshes the skin
  • Restores the protective skin barrier
  • Reduces dryness and fine lines
  • Makes the skin smoother and softer
  • Paraben-free
  • Fragrance-free
  • Non-comedogenic
  • Reasonably priced

Cons

  • May take time to get absorbed into the skin

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6. Neutrogena Anti-Wrinkle Retinol Serum

To get bright and plump skin that looks young and fresh, try the Neutrogena Anti-Wrinkle Retinol Serum. Retinol helps renew the skin cells, smoothen out wrinkles, and diminish the age spots. It contains a glucose complex that accelerates the skin cell turnover and hyaluronic acid that reduces the appearance of fine lines and wrinkles. This lightweight and brightening anti-aging serum fades hyperpigmentation, scars, dark spots, wrinkles, and fine lines. It makes your skin look rejuvenated, hydrated, and plump. It does not feel sticky on the skin and leaves it with a soft glow.

Pros

  • Improves skin cell turnover
  • Reduces wrinkles and fine lines
  • Strengthens skin barrier
  • Makes the skin brighter and firmer
  • Hydrates the skin
  • Lightweight
  • Non-greasy
  • Reduces hyperpigmentation and dark spots
  • Prevents environmental damage
  • Reasonably priced 

Cons

  • Contains artificial fragrance

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7. L’Oréal Paris Age Perfect Hydra-Nutrition Serum


Mature skin needs extra protection from environmental aggressors. L’Oréal Paris Age Perfect Hydra-Nutrition Serum is a dermatologist-tested face serum that replenishes the skin’s protective moisture barrier instantly and reduces the appearance of fine lines and wrinkles to make the skin appear naturally radiant. The bio-peptides and ceramides in this serum improve the skin’s elasticity and even out the skin tone. The formula is non-comedogenic and does not clog pores. Apply 2-3 drops of this lightweight serum on a clean face twice a day.

Pros

  • Dermatologist-tested
  • Replenishes the skin’s protective moisture barrier
  • Reduces the appearance of fine lines and wrinkles
  • Imparts a natural radiance
  • Improves skin elasticity
  • Evens out the skin tone
  • Non-comedogenic
  • Does not clog pores
  • Lightweight
  • Non-greasy

Cons

None

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8. Aveeno Positively Radiant MaxGlow Infusion Drops


Whether you have dry skin or oily skin, Aveeno Positively Radiant MaxGlow Infusion Drops is a non-greasy face serum that can help you boost its natural glow. It is infused with a moisture-rich soy and kiwi complex that surges the skin with maximum hydration that lasts up to 48 hours. It makes your skin soft and smooth with a lit-from-within glow. It brightens and evens out the skin tone and is non-comedogenic and hypoallergenic. Its formula is paraben-free, phthalate-free, and gentle on the skin. Apply it on clean skin twice a day to improve the skin texture and health.

Pros

  • Evens out skin tone
  • Brightens skin
  • Moisturizes the skin
  • Non-greasy
  • Boosts the skin’s natural glow
  • Long-lasting hydration
  • Makes the skin soft and smooth
  • Evens out the skin tone
  • Non-comedogenic
  • Hypoallergenic
  • Paraben-free
  • Phthalate-free
  • Gentle on the skin
  • Reasonably priced 

Cons

  • Not suitable for people with soy allergy

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9. PCA SKIN ExLinea Peptide Smoothing Serum


If you are looking for a powerful anti-aging serum that can also spot treat wrinkles, give PCA SKIN ExLinea Peptide Smoothing Serum a go. This luxury skin care product is loaded with neuropeptides that smoothen rough skin, tighten it, and make it look firmer and younger. Acetyl hexapeptide-8 (Argireline) helps minimize the appearance of fine lines and wrinkles. It also helps eliminate deep laugh lines and frown lines. Squalene, a natural oil found in olives, and rice bran wax hydrate the skin and make it soft and glowing. Sodium hyaluronate makes the skin plump. This face serum is scientifically developed and carefully formulated to improve the health and appearance of your skin. It is free of potential irritants like synthetic dyes and fragrances and is not tested on animals.

Pros

  • Minimizes fine lines and wrinkles
  • Hydrates the skin
  • Makes the skin soft and plump
  • Smoothens the skin
  • Makes the skin tighter and firmer
  • Fragrance-free
  • Dye-free
  • Cruelty-free
  • Suitable for dry skin
  • Pump dispenser with cap

Cons

  • Expensive

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10. Emepelle Serum


As your skin ages, it not only loses elasticity but also looks dull and uneven-toned. To brighten and tighten your skin, say hello to Emepelle Serum. This face serum features the revolutionary MEP Technology helps restore the natural function of estrogen-deficient mature skin. It is specifically formulated to reinvigorate aging skin’s natural source of radiance. It is lightweight and provides the powerful antioxidant benefits of vitamins C and E and ferulic acid for daytime protection against free radical damage. Hyaluronic acid helps lock in moisture and reduce the appearance of wrinkles and folds. Peptides combat oxidative stress, and niacinamide helps even out the skin tone and texture. This fast-absorbing serum is oil-free, non-greasy, and comfortable to wear with other skin care products and under makeup. You can use it in the morning and at night and is suitable for all skin types.

Pros

  • Suitable for mature skin
  • Restores the skin’s natural radiance
  • Protects against free radical damage
  • Locks in moisture
  • Reduce the appearance of wrinkles and fine lines
  • Prevents skin damage
  • Evens out the skin tone and texture
  • Gets absorbed quickly
  • Oil-free
  • Non-greasy
  • Comfortable to wear with other products and under makeup
  • Suitable for all skin types 

Cons

  • Expensive

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11. ISDIN Melatonik Night Serum


Want to protect your skin with powerful antioxidants while you sleep? Here’s ISDIN Melatonik Night Serum for you. This lightweight night serum stimulates your skin’s natural antioxidant defense, protects it from environmental stress and UV damage, repairs skin damage, and makes it look healthy and youthful. It contains Bakuchiol that reduces the appearance of fine lines, wrinkles, and stress lines and improves skin elasticity. This potent serum also supports collagen and elastin production to makes your skin firmer. It hydrates and brightens the skin and leaves it feeling rejuvenated, soft, and smooth. Apply 2-3 drops of this serum on a clean face before going to sleep.

Pros

  • Protects the skin from environmental stress and UV damage
  • Repairs skin damage
  • Makes the skin look healthy and younger
  • Reduces the appearance of fine lines, wrinkles, and stress lines
  • Improves skin elasticity
  • Makes the skin firmer
  • Hydrates and brightens the skin

Cons

  • Expensive

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12. Nourish Hyaluronic Moisture Boost Serum


If you are in your mid to late thirties and seeing the first signs of aging, it is time that you started using a face serum that boosts collagen production and contains hyaluronic acid. Nourish Hyaluronic Moisture Boost Serum, a dermatologist-formulated serum, is a great choice. It improves collagen production and reduces fine lines. Hyaluronic acid plumps up the skin and restores its youthful glow. It creates a protective barrier, brightens the skin, and evens out the skin tone. It is also paraben-free and non-oily. It is lightweight and gets absorbed quickly. It can be used on all skin types. 

Pros

  • Formulated by dermatologists
  • Improves collagen production
  • Reduces fine lines and wrinkles
  • Plumps up the skin
  • Restores the skin’s youthful glow
  • Creates a protective barrier
  • Brightens the skin
  • Lightweight
  • Gets absorbed quickly
  • Paraben-free
  • Oil-free
  • Reasonably priced 

Cons

  • Not suitable for sensitive skin

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13. La Roche-Posay Rosaliac AR IntenseSerum


If you have dry, sensitive, or normal skin, La Roche-Posay Rosaliac AR Serum is the answer to your skin woes. This serum is suitable for people with couperose- and rosacea-prone skin. It contains ambophenol that reduces the size of the blood vessels and strengthens their walls. Neurosensine soothes the skin and helps visibly reduce the appearance of redness. The light and fresh gel texture of this serum makes it perfect for daily use after mild cleansing. It moisturizes and softens the skin. It is safe for sensitive skin, fragrance-free, preservative-free, paraben-free, alcohol-free, colorant-free, hypoallergenic, and non-comedogenic. It can be applied in the morning and at night.

Pros

  • Developed with dermatologists
  • Hypoallergenic
  • Suitable for dry, sensitive, and couperose-prone skin
  • Reduces redness
  • Soothes the skin
  • Lightweight
  • Leaves the skin soft and supple
  • Fragrance-free
  • Non-comedogenic
  • Colorant-free
  • Alcohol-free
  • Paraben-free
  • Preservative-free
  • Protective and convenient packaging 

Cons

  • Expensive

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14. iS CLINICAL Youth Serum


Why apply three different serums to your face, neck, and eyes when you can use  iS CLINICAL Youth Serum and instantly get smooth and firm skin all over your face? iS CLINICAL Youth Serum is formulated with hydrolyzed wheat protein, hydrolyzed casein, beetroot extract, and hydrolyzed soy protein that provide UV protection and reduce the appearance of wrinkles, fine lines, and dark spots. This serum also boosts collagen production and prevents free radical damage. It also smoothens your skin, leaving it looking younger and firmer.

Pros

  • Moisturizes the skin
  • Provides UV protection
  • Boosts collagen production
  • Prevents free radical damage
  • Smoothes out deep wrinkle
  • Leaves the skin looking younger and firmer
  • Creamy texture 

Cons

  • Expensive
  • Not suitable for people with soy and gluten sensitivity

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15. 111Skin Y Theorem Repair Serum

Last, but not the least, on this list is the ultra-luxurious 111Skin Y Theorem Repair Serum. This serum – that was created by Dr. Alexandrides – was originally formulated to treat trauma after surgery. It contains NAC Y2 that provides the skin with the optimum conditions for enhanced collagen, elastin, and hyaluronic acid production. This results in a reduction in the appearance of fine lines and wrinkles and plump and rejuvenated skin. A small amount of this serum goes a long way. It reduces redness, scars, and visible signs of aging. 

Pros

  • Reduces redness
  • Fades scars
  • Improves skin elasticity
  • Reduces the signs of aging
  • Boosts skin cell renewal
  • Soothes the skin
  • Excellent for post-operative or laser treatment 

Cons

  • Expensive

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These are the 15 best serums for face available right now. Most of these work to brighten, tighten, smoothen, soothe, and hydrate the skin. However, not all serums are meant for all skin types. Scroll down to find out how to choose the best serum for your skin type.

How To Choose The Best Serum For Your Skin Type 

  • Dry Skin: Look for ingredients like hyaluronic acid that locks in moisture, niacinamide that evens out the skin tone, aloe vera that soothes the skin, and vitamin E that protects the skin from free radical damage.
  • Acne-Prone Skin: Choose a serum that says ‘non-comedogenic’ on the label, which means it does not clog pores. Oil-free serums are best for your skin type. Hyaluronic acid helps hydrate the skin without making it greasy. Glycolic acid in diluted form can also help increase skin cell turnover and absorption of other active ingredients. Niacinamide helps reduce inflammation and soothe the skin.
  • Dark Spots And Uneven Skin Tone: Look for ingredients like vitamin C that protect the skin, fade dark spots, and even out the skin tone. Glycolic acid is also a good ingredient to help increase cell turnover and make your skin look clean and fresh. Soy and wheat extracts are also great for reducing dark spots and uneven skin tone.
  • Aging Or Mature Skin: Retinol and bakuchiol boost collagen production. Hyaluronic acid locks in moisture, smoothens out fine lines and wrinkles, and makes the skin look plump and youthful. Ceramides help reduce skin irritation.
  • Redness And Inflammation: Aloe vera soothes the skin. Amino acids and peptides are also a good addition to reduce redness and inflammation.
  • Dull And Lifeless Skin: Choose a serum with ingredients like vitamin C, vitamin E, vitamin B3, hyaluronic acid, and retinol. They help reduce skin dullness caused by an improper lifestyle that may have left a long-lasting impact. 

Face serums containing active ingredients that can make your skin look hydrated, nourished, and naturally glowing without any makeup. Add one to your regular skin care routine, and you will start to see a difference in no time. Get your bottle of skin serum and bring your skin back to life. Happy shopping!

Expert’s Answers for Readers Questions

Are serums necessary?

Absolutely! Face serums help reduce fine lines, wrinkles, dryness, and lifelessness and make your skin look fresh and rejuvenated. If you want to protect your skin from environmental aggressors or improve its texture, a serum is a necessary addition to your skin care kit.

Should you use face serum every day?

Yes, skin serums can be used every day. It helps rejuvenate the skin, protect it from free radical damage, and keep it healthy and glowing. You may use it twice a day or just during the day or night, depending on the instructions on the product label.

Which is better – serum or oil?

Serums are non-greasy, non-comedogenic, hydrating, and nourishing. You can use a light oil only if your skin is dry and not acne-prone. Otherwise, using a serum is recommended as it hydrates your skin without causing breakouts. You can wear serum under makeup and step out in the sun without feeling uncomfortable, which applying oil to your face can do.

At what age should you start using a serum?

Start using a serum if you have dry and dull skin irrespective of your age. It is a good idea to keep your skin clean, hydrated, and protected.

Can you use a hyaluronic acid and a vitamin C serum together?

Yes, you can use a hyaluronic acid and a vitamin C serum together. Hyaluronic acid hydrates and plumps up your skin while vitamin C brightens and protects it. These potent ingredients are great for hydrating and brightening the skin.

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Charushila Biswas

Charushila Biswas is a Senior Content Writer and an ISSA Certified Specialist in Fitness & Nutrition. She is an alumni of VIT University, Vellore and has worked on transgenic wheat as a part of her Masters dissertation from NRCPB (IARI), New Delhi. After completing her Masters, she developed a passion for nutrition and fitness, which are closely related to human psychology. This prompted her to author a review article in 2015. She has written over 200 articles on Fitness and Nutrition. In her leisure time, Charushila loves to cook and enjoys mobile photography.
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