Top 15 Purple Shampoos In 2020

by Oyendrila Kanjilal
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Are you finding it tough to protect your blonde hair from turning yellow and brassy? Stock up on purple shampoo in your bathroom cabinet, and it will solve your problem. What’s more important than coloring your hair is to protect and maintain it for a long time before it starts to get brassy.

We have listed the 15 best purple shampoos below to take care of your natural or colored blonde hair. Check them out!

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Fanola No Yellow Shampoo
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Bold Unique Purple Shampoo
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Get Back Gorgeous Purple Shampoo
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L'Oréal Paris EverPure Brass Toning Purple Shampoo
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Joico Color Balance Purple Shampoo
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Clairol Professional Shimmer Lights Shampoo
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Kick Active Purple Shampoo For Blonde & Silver Hair
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MATRIX Total Results So Silver Color Obsessed Shampoo
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Paul Mitchell Platinum Blonde Shampoo
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Redken Color Extend Blondage Color-Depositing Purple Shampoo
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15 Best Purple Shampoos Available Right Now

1. Fanola No Yellow Shampoo

Stressing over those visibly gray streaks of hair? The Fanola No Yellow Shampoo has got you covered. This shampoo is formulated with a violet pigment that reduces the brassy tones in gray or blonde hair and makes them less noticeable.

Hair graying is a natural phenomenon that happens to all of us. This shampoo keeps your blonde hair color consistent for an extended period of time. The violet pigment in it helps get rid of unwanted brassy yellow hues in grey, light blonde, and highlighted hair.

Pros

  • Suitable for bleached hair
  • Maintains the natural hair color
  • Reduces unwanted brassy hues

Cons

  • Might stain your hands
  • May dry out your hair

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2. Bold Unique Purple Shampoo

Bold Unique Purple Shampoo is exclusively formulated for blonde hair. The violet pigment init enhances icy blonde and ash-toned hair colors. It is recommended by hair professionals worldwide as it neutralizes the brassiness in blonde hair. It is sulfate-free, paraben-free, SLS-free, and enriched with vitamin B5 that softens your hair. This ultra-pigmented purple shampoo protects your hair color from fading with its innovative UV filters. Add some natural shine to your color-treated blonde hair with this purple shampoo.

Pros

  • Recommended by hair professionals
  • Sulfate-free
  • Paraben-free
  • SLS-free
  • Softens the hair
  • Prevents hair damage
  • Recyclable packaging 

Cons

  • Might be too strong

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3. Get Back Gorgeous Purple Shampoo

Get Back Gorgeous Purple Shampoo keeps your hair looking fresh, beautiful, and gorgeous. It is ideal for toning brassy blonde hair. It delivers noticeable results by making your blonde hair look shinier, healthier, and gorgeous like never before. The advanced UV protective photo stabilizers in it protect your hair from the harmful UV rays of the sun.

This shampoo also contains collagen that prevents hair breakage, hair damage, and split ends. Its profoundly enriched formula consists of new organic compounds derived from coconut oil that cleanses away all the dirt. It is safe and repairs your hair strands from root to tip. It also has a lovely fragrance.

Pros

  • Adds shine
  • Prevents hair damage
  • Repairs hair strands
  • Pleasant fragrance

Cons

  • May dry out your hair

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4. L’Oréal Paris EverPure Brass Toning Purple Shampoo

One of the most trusted brands, L’Oreal, has come up with the EverPure Brass Toning Purple Shampoo that neutralizes brassy orange and yellow tones like a pro. This shampoo works wonderfully on color-treated, blonde, bleached, and gray hair. Its moisturizing formula is infused with hibiscus and purple dye that leave your hair feeling deeply moisturized. It is 100% sulfate-free, paraben-free, gluten-free, and vegan. Use this shampoo 2-3 times a week along with the conditioner for best results.

Pros

  • Neutralizes brassiness
  • Suitable for colored and gray hair
  • Deeply moisturizing formula
  • Cruelty-free
  • Vegan
  • Paraben-free
  • Gluten-free 

Cons

  • Might cause an allergic reaction

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5. Joico Color Balance Purple Shampoo

Your hair needs the right amount of shine, and the Joico Color Balance Purple Shampoo does just that. This shampoo has a unique color-correcting formula that works well on cool-toned platinum hair and silver hair by keeping the unwanted brassy tones at bay.

This purple shampoo repairs color-treated hair and protects it from UV exposure and environmental pollution. Your hair is instantly rid of all the frizz by retaining moisture and hydration. 

Pros

  • Unique color-correcting formula
  • Prevents UV damage
  • Reduces frizz
  • Moisturizes the hair
  • Suitable for color-treated hair 

Cons

None

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6. Clairol Professional Shimmer Lights Shampoo

Clairol Professional Shimmer Lights Shampoo is infused with a protein-enriched conditioning formula that tones down brassiness in blonde and silver hair. It refreshes faded highlights and makes them look new. It imparts a natural shine to your locks without leaving behind any residue. This shampoo is also available in formulas for the brunette and red hair. 

Pros

  • Nourishes the hair
  • Refreshes faded highlights
  • No residue

Cons

  • Strong fragrance

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7. Kick Active Purple Shampoo For Blonde & Silver Hair

This award-winning purple shampoo by Kick increases the longevity of your gray or blonde hair color by removing all the brassy and yellow tones from it. This is the only high-performance purple shampoo for blonde hair that uses Precise Color Adjustment, a silver shampoo technology that delivers lighter and lighter results the longer you leave it on. Leave the shampoo in your hair for about 2-5 minutes to get the best instant results.

This purple shampoo also protects your hair from the UV rays and prevents damage, breakage, and split ends. Your hair looks radiant and shiny under any lighting after using it. Lift away all the dirt and excess oil from your hair with just one wash.

Pros

  • Instant results
  • Prevents hair damage
  • Prevents breakage and split ends
  • Removes dirt and excess oil
  • Made with 100% safe ingredients

Cons

  • Might stain your hands

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8. MATRIX Total Results So Silver Color Obsessed Shampoo

MATRIX Total Results So Silver Color Obsessed Shampoo is a pure purple shampoo recommended by professional hairstylists. It works best when you mix it with your regular shampoo to wash your hair. This color-depositing purple shampoo works to balance out the brassiness and yellow tones in blonde and gray hair. It does so without stripping away your hair’s natural moisture.  

Pros

  • Retains your hair’s moisture
  • Suitable for color-treated hair
  • Illuminates highlighted hair

Cons

  • May dry out your hair

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9. Paul Mitchell Platinum Blonde Shampoo

Looking for a purple shampoo that softens your hair while reducing its brassiness? The Paul Mitchell Platinum Blonde Shampoo is here to your rescue. This shampoo has a color-enhancing formula that renews your natural and color-treated blonde, silver, and white hair. Its super nourishing formula with added conditioners softens your hair and leaves it with a beautiful shine.

Pros

  • Color-enhancing formula
  • Provides hydration and nourishment
  • Renews natural and color-treated hair
  • Imparts shine

Cons

  • Strong fragrance

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10. Redken Color Extend Blondage Color-Depositing Purple Shampoo

Redken Color Extend Blondage Color-Depositing Purple Shampoo is regarded as one of the best purple shampoos for color-treated hair. It is suitable for color-treated blonde and highlighted hair. Its formula is blended with citric acid and violet pigments that strengthen each of your hair strands from the core and remove brassiness to maintain cool-toned blonde hair. Use it at least 2-3 times a week for optimal results.

Pros

  • Strengthens the hair
  • Instant results
  • Suitable for cool-toned hair

Cons

None

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11. Amika Bust Your Brass Cool Blonde Shampoo

Amika Bust Your Brass Cool Blonde Shampoo is an ultra-violet shampoo that keeps your blonde color intact, light, and bright. Its formula is infused with sea buckthorn berry that is rich in vitamins A and C, antioxidants, and healthy omega fatty acids. Wild cherry bark extract brings out the color, shine, and softness in all shades of natural and color-treated hair. Hydrolyzed keratin restores the moisture, elasticity, luster, and smoothness of your hoar. Avocado oil provides the nourishment of protein, vitamins A, D, E, and B6, amino acids, folic acid, and minerals.

Pros

  • Provides nourishment
  • Improves the overall quality of your hair
  • Suitable for all shades of natural and color-treated hair
  • Suitable for Brazilian-treated and keratin-treated hair
  • Cruelty-free
  • Vegan 

Cons

  • Expensive

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12. Blondwood Purple Toning Shampoo

Blondwood Purple Toning Shampoo is specially formulated to reduce yellow and brassy undertones in natural or color-treated blonde, silver, and platinum hair. Use this product to reveal your hair’s warm or ice-cool tone by neutralizing all the unwanted hues. Its gentle formula keeps the strands soft and bright.

This shampoo lasts for about 3 weeks more than any other regular color-treating shampoo and contains silk protein and avocado oil to provide deep conditioning and protection to your hair. It is enriched with a safe sulfate-free formula that reduces the damage from UV rays and heat styling, filling your hair with mesmerizing shimmer lights. It is created using the safest ingredients and is vegan and cruelty-free.

Pros

  • Formulated with safe ingredients
  • Protects hair from UV rays
  • Prevents hair damage
  • Sulfate-free
  • Vegan
  • Cruelty-free 

Cons

  • Might dry out your hair

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13. Pantene Silver Expressions Purple Shampoo

Pantene Silver Expressions Purple Shampoo brightens up your dull hair strands. It maintains your silver or blonde hair by neutralizing the excess yellow tones caused due to environmental pollution and UV rays. Its formula is mild, gentle, and 100% free from parabens and silicones. With a very light fragrance of luxurious lotus flowers, the shampoo is safe for chemically-treated hair. You can use it daily to reduce brassiness by gently massaging it into the hair and keeping it on for at least 3-5 minutes before rinsing it off.

Pros

  • Paraben-free
  • Silicone-free
  • Mild fragrance
  • Suitable for chemically-treated hair
  • Color-safe formula 

Cons

  • Might turn hair brittle

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14. BIOLAGE ColorLast Purple Shampoo

Use this highly pigmented purple shampoo to even out the unwanted brassy and yellow undertones in your hair. Its deep conditioning formula protects your hair from damage and breakage. It also boosts the coolness of blonde hair and leaves it feeling fresh and silky.

This vegan and paraben-free formula does not contain any harsh ingredients. It makes your hair smoother. It contains conditioning agents like fig, castor oil, and orchid extract that protect your hair from environmental pollution and provide nourishment.

Pros

  • Deep conditioning formula
  • Prevents hair damage
  • Reduces hair breakage
  • Paraben-free
  • Vegan 

Cons

None

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15. John Frieda Violet Crush For Blondes Purple Shampoo

Say goodbye to those brassy yellow undertones in your hair with the John Frieda Violet Crush For Blondes Purple Shampoo. This shampoo enhances your original blonde, gray, and silver streaks. The crushed violet pigments in it absorb UV light and make your hair appear fresher and brighter after a few washes. Your hair feels renewed and refreshed as if you’ve just walked out of the salon.

Pros

  • Protects your hair from sun damage
  • Visible results after a few washes
  • Enhances the hair color

Cons

None

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Now that you know all about the best purple shampoos available on the market, let’s answer a few important questions about them.

What Is Purple Shampoo?

If you have naturally blonde, silver, gray, or color-treated hair, it is essential to use the right shampoo to take care of it. Color-treated hair can get damaged or prone to brassiness due to many factors like UV exposure, chlorine, or mineral impurities in the water. Purple shampoo is highly recommended to protect your hair from such damage as it acts as a shield and reduces the unwanted brassiness and yellow undertones.

What Does Purple Shampoo Do?

Purple shampoo keeps any kind of brassiness at bay and maintains the natural color of your hair. It protects your hair from the harmful UV rays of the sun, chlorine, and environmental pollutants. It cleanses your hair and dispenses purple pigment to help return the cool tone of your blonde, gray, or silver hair color.

How To Use Purple Shampoo To Tone Your Hair?

  • Purple shampoos are not meant for daily use.
  • People with bleached hair and who live in hard water areas tend to have more mineral build-up on their strands. They should use purple shampoo only once a week.
  • Professionals recommend their clients to be careful as purple shampoos can be extremely drying.
  • Use a hydrating conditioner in order to moisturize your hair after washing it with purple shampoo to prevent extreme dryness.

You need not visit the salon frequently for color touch-ups to your hair. Maintain your hair color in the comfort of your home with the help of purple shampoo. Try out one of the purple shampoos listed above to return your blonde hair to its glory!

Expert’s Answers for Readers Questions

Is purple shampoo a toner?

Yes, purple shampoo works as a toner. Any shampoo that contains pigments to adjust your hair color works as a toner.

How often should I use purple shampoo?

You can use purple shampoo as little as once a month or as much as twice a week. Just remember not to use it very frequently as it might turn your hair purple and dry it out.

How long does it take for a purple shampoo to work?

You can leave purple shampoo on your hair for up to 15 minutes to remove brassiness. If you’ve recently colored your hair, leave the shampoo on for about 5-10 minutes.

What purple shampoo do salons use?

The list mentioned in this article contains some of the most reliable and trusted purple shampoos. Hair professionals also swear by these brands when it comes to purple shampoos.

Can purple shampoo lighten dark hair?

Purple shampoo neutralizes warm tones in blonde or light hair by depositing violet pigments. It does not affect or damage brunette hair, but it can leave a lilac tint on light hair if left on for a long time. However, it does not lighten dark hair.

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Oyendrila Kanjilal

Oyendrila Kanjilal has a Master's Degree in English Literature. As a Beauty and Lifestyle writer, she writes about everything that the modern woman needs to know about grooming and self-care. She also reviews makeup, skin care, and lifestyle products to help readers make the best purchase. She is a trained classical dancer and loves binge-watching web series of different genres.
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