15 Best Hairstylist-Approved Hair Toners To Maintain White Hair (2024)

Keep your white hair looking fresh, vibrant, and free of those pesky brassy tones.

Reviewed by Alicia Igess, Hairstylist
Written by Oyendrila Kanjilal, MA, Certified Skin Care Coach
Edited by Shiboli Chakraborti, MA (English Literature), Certified Skin Care Coach
Fact-checked by Anjali Sayee, BTech  • 
All products recommended on StyleCraze are independently selected by our editorial team. If you make a purchase through any of these links, we may receive a commission. Learn more about our product selection process here.

If you have white hair, you must know that maintaining it is no easy feat. Gray hair, yellow tones, brassiness, and unevenly colored tresses might ruin your look. Therefore, you need to change your hair care routine to keep your white hair looking stunning. That is why you need to use the best toners for white hair.

Hair toners help refresh the color of your hair and keep them vibrant. The best part is that you don’t have to book frequent salon appointments for the right balancing toner for gray hair. So keep reading to check out the 15 amazing toners for white hair now!

Top Picks
CHECK PRICE
Best Nourishing:Vitamins Keratin Purple Hair Toning Shampoo
Price on Amazon
Best Non-Drying:Okara Silver Toning Conditioner
Price on Amazon
Best Cleansing:Salerm White Hair Shampoo
Price on Amazon
Best For All Hair Types:'N Rage Bleach & Toner Kit
Price on Amazon
Best Shine Restoring:Pantene Silver Expressions Conditioner
Price on Amazon
Best Vegan:Oligo ProfessionnelBlacklight Violet Conditioner
Price on Amazon
Best Easy-To-Apply:Ion Icy White Creme Toner
Price on Amazon
Best For Bleached Hair:Delia Cameleo Violet Hair Toner
Price on Amazon
Best Long-Lasting:Brilliant Silver White Hair Toner
Price on Amazon
Best For Color-Treated Hair:SarahK So Blonde Platinum Hair Toner Mask
Price on Amazon

15 Best Hair Toners To Maintain White Hair

1. Best Nourishing:Vitamins Keratin Purple Hair Toning Shampoo

4.2
Vitamins Keratin Purple Hair Toning Shampoo Image: Vitamins Hair

The Vitamins Keratin Purple Hair Toning Shampoo is an effective toner for reducing brassy tones in white hair and neutralizes silver and platinum hair. The shampoo is enriched with a natural herbal blend that can repair damaged hair. The product is formulated without alcohol or parabens. It is cruelty-free.

Hair Type: Dry | Package Dimensions ‏ : ‎ 7.56 x 3.15 x 2.4 inches; 11.29 Ounces

Pros

  • Paraben-free
  • Alcohol-free
  • Cruelty-free
  • Nourishing
  • Repairs damaged hair

Cons

  • None

Our Tester's Experience

"This keratin purple and blue shampoo enhances my hair's softness and shine. It tones my white and gray strands without making them appear dull. I use it sparingly as a little goes a long way. It is gentle and makes my hair feel nourished."


Why We Think It's Worth Buying

More than 179 customers have given the product positive reviews on Amazon.

2. Best Non-Drying:Okara Silver Toning Conditioner

4.2
Okara Silver Toning Conditioner Image: René Furterer

The Okara Silver Toning Conditioner is formulated especially for gray, white, and platinum blond hair. This moisturizing toner for white hair hydrates the hair fibers and neutralizes unwanted yellow tones. It also helps in detangling the hair. The conditioner is free of silicones, parabens, and sulfates. The product is formulated with okara extract that helps in reinforcing the natural structure of the hair.

Hair Type: Chemically Treated | Product Dimensions: 2.17 x 1.73 x 7.48 inches | Weight: 5.3 Ounces

Pros

  • Paraben-free
  • Silicone-free
  • Sulfate-free
  • Nourishing
  • Detangles the hair
  • Reinforces natural hair structures

Cons

  • None

Our Tester's Experience

"This toning conditioner makes my hair shine. I like how it softens and soothes my hair without leaving any greasiness behind. I use it because it has a gentle formula that spreads smoothly over my tresses. A great purchase indeed!"


protip_icon Quick Tip
Before applying the product, use the Rene Furterer Okara Mild Silver Shampoo to gently cleanse your mane without the worry of adding brassy tones.

3. Best Cleansing:Salerm White Hair Shampoo

4.2
Salerm White Hair Shampoo Image: Salerm

The Salerm White Hair Shampoo will help you in keeping your hair looking brilliantly clean and white. It thoroughly cleanses your hair and scalp. In addition to cleansing the hair, it also works as a toner to minimize yellow undertones in white hair. The shampoo maintains a perfect balance of color on gray or white dyed hair

Package Dimensions ‏ : ‎ 9.45 x 4.88 x 2.52 inches; 1.05 Pound

Pros

  • Removes yellow tones
  • Keeps hair shiny and bright

Cons

  • None
Vitamins Keratin Purple Hair Toning Shampoo
Best Nourishing
Okara Silver Toning Conditioner
Best Non-Drying
Salerm White Hair Shampoo
Best Cleansing
Hair Type Dry Chemically Treated-
Package Dimensions ‏ ‎ 7.56 x 3.15 x 2.4 inches; 11.29 Ounces- ‎ 9.45 x 4.88 x 2.52 inches; 1.05 Pound
Dimensions- 2.17 x 1.73 x 7.48 inches-
Weight- 5.3 Ounces-
Rating
Reviews1791311
Price$22.98$36$30

4. Best For All Hair Types:‘N Rage Bleach & Toner Kit

4
N Rage Bleach & Toner Kit Image: American International Industries
Now 25% Off

The ‘N Rage Bleach & Toner Kit is a 2-step system that helps you achieve vivid and long-lasting results. This restorative toner for white hair is easy to use and takes less than 15 minutes to work. The bleach formula lightens your hair while the white-out conditioning toner eliminates hair dullness. The kit is ideal for all hair types and textures. For a detailed reviewer’s experience of the product, make sure to take a look at this video.

Product Dimensions: 6 x 4 x 3 inches | Weight: 4.8 Ounces

Pros

  • Easy to use
  • Ideal for all hair types and textures
  • Moisturizing
  • Works within 15 minutes
  • Long-lasting results

Cons

  • None

Our Tester's Experience

"This bleach kit lifts the dark color of my hair quickly and does not damage or cause brassiness. When I apply the toner included in the kit, it gives a silky, shiny, and healthy look to my hair. I think it is great for people with thicker and longer hair like me."


protip_icon Pro Tip
It is recommended to avoid shampooing your hair for about 2 to 3 days before bleaching it. This allows the natural oils to coat and shield the strands from harmful chemicals.

5. Best Shine Restoring:Pantene Silver Expressions Conditioner

4.4

The Pantene Silver Expressions Conditioner is a moisturizing conditioner and gentle toner for delicate white hair. It is formulated for women with dyed gray, white, and silver hair. The conditioner deeply nourishes and hydrates the hair without weighing its roots down. It contains protective antioxidants and hydrating lipids. These nourishing ingredients help restore shine and flexibility to the hair. The product is formulated without parabens, sulfates, or mineral oils. The product also includes an adaptive Pro-V nutrient blend. This blend delivers shade-specific nutrients allowing every hair strand to stand out. This formula has garnered multiple positive reviews that celebrate its stunning results.

Hair Type: Color Treated | Product Dimensions: 2 x 2 x 8.17 inches | Weight: 8.32 Ounces.

Pros

  • Moisturizing
  • Restores shine to hair
  • Paraben-free
  • Sulfate-free
  • Mineral oil-free
  • Every hair strand stands out

Cons

  • May cause allergic reactions

Why We Think It's Worth Buying

The extensive 175 rave reviews on Amazon prove why we are vouching for this product.

6. Best Vegan:Oligo ProfessionnelBlacklight Violet Conditioner

4.5
Oligo ProfessionnelBlacklight Violet Conditioner Image: Oligo Professionnel

The Oligo ProfessionnelBlacklight Violet Conditioner is formulated for women with light blonde and white hair. The conditioner is infused with amino acids that nourish hair. This silver hair color corrector keeps blonde hair radiant and enhances its beautiful shade while eliminating the yellow tones. It also strengthens the hair structure and repairs surface damage. The silver hair toner is made with vegan ingredients. It is formulated without sulfates and parabens.

Hair Type: Dry, Damaged | Package Dimensions ‏ : ‎ 6.38 x 2.36 x 2.36 inches; 8.5 Ounces

Pros

  • Moisturizing
  • Strengthens hair structure
  • Repairs surface damage
  • Vegan
  • Sulfate-free
  • Paraben-free

Cons

  • Expensive

Our Tester's Experience

"This purple toner tones down yellowness and gives that sought-after icy tone to my blonde hair. It's thick, so a small amount is sufficient, and leaves my hair soft without any unwanted tints. The scent is also notably pleasant and does not overwhelm me."


7. Best Easy-To-Apply:Ion Icy White Creme Toner

4.2
Ion Icy White Creme Toner Image: Sally Beauty
Now 50% Off

The Ion Icy White Creme Toner for softening white hair helps to remove unwanted brassy tones from your white, dyed hair. It has a creamy consistency that is easy to apply. The toner also works well for pre-lightened and highlighted hair. The budget hair toner provides maximum light reflection and shine. Multiple reviewers have praised the formula for its effectiveness and recommend it for use.

Color: Icy White | Package Dimensions ‏ : ‎ 6.34 x 1.65 x 1.14 inches; 2.05 Ounces

Pros

  • Easy to apply
  • Removes unwanted brassy tones
  • Maximum light reflection and shine

Cons

  • None

Our Tester's Experience

"This hair toner gives me perfect white hair. I like how it maintains a crisp finish. It gives me platinum strands when I use it correctly. It makes my hair softer and shinier without any yellowish tints. Overall, I like how glamorous it makes my hair look."


8. Best For Bleached Hair:Delia Cameleo Violet Hair Toner

3.8

The Delia Cameleo Violet Hair Toner is formulated for blond, gray, and bleached hair. The toner eliminates unwanted yellow tones and offers shine to your dyed hair. You can use the toner to enhance your beautiful silver hair. It also nourishes and brightens the hair. You can use it after every wash for better results.

Package Dimensions ‏ : ‎ 6.81 x 2.44 x 1.26 inches; 7.8 Ounces

Pros

  • Nourishing
  • Brightens hair
  • Eliminates unwanted yellow tones

Cons

  • None

Our Tester's Experience

"This product settles well and does not leave any greasiness behind. I like how it makes my hair appear soft and soothed. It helps me tone my hair as desired without staining my clothes or scalp. Overall, a great toning solution for people with damaged hair."


9. Best Long-Lasting:Brilliant Silver White Hair Toner

3.7
Brilliant Silver White Hair Toner Image: Brilliant Silver White

The Brilliant Silver White Hair Toner is a water-based hydrating toner for white hair that does not dry or damage the hair. The toner is easy to apply as well as remove (with just 5 to 8 shampoo uses). The product is non-metallic and ideal for all hair types. It easily removes unwanted yellow and brassy tones while adding softness and shine to the hair. The toner is highly concentrated – a few drops will go a long way.

Package Dimensions ‏ : ‎ 6.81 x 2.56 x 1.26 inches; 7.8 Ounces

Pros

  • Does not dry or damage hair
  • Easy to apply
  • Easy to remove
  • Ideal for all hair types
  • Highly concentrated
  • Long-lasting
  • Makes hair soft
  • Removes yellow or brassy tones

Cons

  • None

Our Tester's Experience

"This product helps me maintain a cooler tone in my blonde hair. It doesn't damage my hair or leave any residue behind. I like how easy it is to use. It spreads without staining my scalp or clothes. I use it after rinsing my hair with a hydrating shampoo."


10. Best For Color-Treated Hair:SarahK So Blonde Platinum Hair Toner Mask

The SarahKSo Blonde Platinum Hair Toner Mask will make your dyed and damaged hair more radiant within minutes of use. The pigment-neutralizing toner mask helps color correct brassy, yellow tones and orange hues. It also lifts and lightens each hair strand. The shea butter in the blonde toner mask repairs damaged hair ends and restores softness and shine.

Hair Type: Damaged,Dry,Color-treated | Package Dimensions ‏ : ‎ 3.62 x 3.62 x 2.52 inches; 8.82 Ounces

Pros

  • Restores shine
  • Repairs damaged ends
  • Color corrects brassy, yellow hair
  • Lightens each hair strand
  • Easy to use

Cons

  • None

Our Tester's Experience

"This toning conditioner reduces brassy tones. It tones down unwanted brasiness and leaves my hair feeling soft. I apply it sparingly as a little goes a long way. I also mix a regular conditioner with it to make my hair soothed and hydrated."


11. Best Hair Strengthening:Maple Holistics Purple Shampoo

4.1
Purple Shampoo Blonde Hair Toner - Sulfate Free Shampoo for Color Treated Hair plus Blonde Shampoo for Brassiness and Yellow Tones - Hair Toner for Bleached Hair Made with Cleansing Natural Oils 16oz 16 Fl Oz (Pack of 1) Image: Maple Holistics

The Maple Holistics Purple Shampoo toner to maintain white hair color will make your color-treated hair look fresh and stunning. The shampoo’s formula will preserve your hair color by removing unwanted brassiness and yellow tones. The shampoo contains keratin that refortifies hair follicles from within and strengthens the hair. It also promotes healthy hair growth and repairs damaged hair. It moisturizes your scalp and clears away product build-up. The shampoo is vegan. It also is free of sulfates and parabens.

Hair Type: Color Treated | Package Dimensions ‏ : ‎ 7.91 x 2.28 x 2.17 inches | Weight: 1 Pounds

Pros

  • Strengthens hair
  • Repairs damaged hair
  • Vegan
  • Sulfate-free
  • Paraben-free

Cons

  • Strong fragrance

12. Best For Light Blonde Shades:Wella Color Charm Hair Toner

4.5

The Wella Color Charm Permanent Liquid Hair Toner will help you correct or neutralize unwanted brassiness of your color-treated hair. This blonde hair toner liquid is quick and easy to apply. Using the toner along with a developer can give you the best results. The product has a liquid fuse technology that saturates, penetrates, and fuses with the hair. It offers a vibrant shine that will not fade away easily. This liquid toner also works well for toning double-processed blondes.

Color: T18 Lightest Ash Blonde | Product Dimensions: 1.85 x 0.94 x 3.66 inches | Weight: 1.4 Ounces.

Pros

  • Neutralizes unwanted brassiness
  • Easy to use
  • Provides intense shine to hair
  • Liquid fuse technology for better results
  • Tones double processed blondes

Cons

  • None

Our Tester's Experience

"This toner tames my brassy hair. I apply it using a paintbrush to make the application easier. It spreads easily and does not make my hair look suffocated. It gives me an icy-blonde hue when I apply it patiently."


13. Best Organic Formula:Natur Vital Henna Shampoo

The Natur Vital Henna Shampoo is a brightening toner for white hair that helps remove the yellowish hue from white and gray hair. It will also provide a natural brightness to dull hair that will last long. The shampoo is formulated with henna and blueberry extracts. Henna strengthens your hair and works as a natural dye. The blueberry extract provides pro-vitamin B5 that gives shine to the hair.  This daily toning shampoo is an affordable option that helps neutralize yellowish tones and make hair more luminous.

Hair Type: Thin | Product Dimensions: 2.5 x 1.5 x 8 inches | Weight: 11.84 Ounces

Pros

  • Provides natural shine
  • Strengthens hair
  • Neutralizes yellowish tones
  • Moisturizing

Cons

  • Contains chemicals

Our Tester's Experience

"This shampoo targets the gray strands and leaves the silver tones vibrant and shiny. I like how it does not irritate my sensitive scalp or stain my clothes and skin. It rejuvenates my hair and makes it appear rejuvenated. It does not come with any harsh scent, which is great for me."


14. Best Superior Coverage:Clairol Pure White Creme Developer

4.6
Clairol Professional Pure White 30 Volume Creme Developer Image: Clairol Professional

The Clairol Pure White Creme Developer is a neutralizing toner for white hair that neutralizes the brassiness and yellow tones of your dyed hair. It has a creamy texture that gives a slightly thicker, more opaque mixture. The professional toner is ideal for a bowl-and-brush application. The developer provides superior coverage and allows easy spreadability.

Hair Type: Gray Coverage | Color: White | Product Dimensions: 2.6 x 2.6 x 8.2 inches | Weight: 1.1 Pounds

Pros

  • Ideal for bowl-and-brush application
  • Provides superior coverage
  • Easy to use

Cons

  • Faulty packaging

Our Tester's Experience

"This toner gives quick and easy results without any damage to my hair. It untangles my knotted wig hair but you need to be patient with it. I like it because it is easy to spread and does not make a mess."


15. Best pH-Balanced:La Riche Directions Hair Color

4
La Riche Directions White Toner Image: La Riche

The La Riche Directions Hair Color is a semi-permanent hair dye that acts as a toner to neutralize unwanted tones in white-colored hair. It comes in a container that has a tamper-proof lid. It also has an instruction manual. The product is vegan and has not been tested on animals.

Hair Type: All | Color: White Toner | Product Dimensions: 2.17 x 2.17 x 2.76 inches | Weight: 3.84 Ounces

Pros

  • Neutralizes yellow tones
  • Vegan
  • Container has tamper-proof lid
  • Comes with instruction manual

Cons

  • None

Our Tester's Experience

"This hair toner reduces my brassy tones. I like how easy it is to apply! It settles without messing up my hair color or making the thinner strands look dull. It gives me a white-gold shade without many issues. I apply many layers of it when I need a completely platinum look."


*The prices provided in this article are based on the latest available information. However, they may vary due to changes in pricing by the seller and/or promotional offers.

Naturally white or colored, maintaining white hair is a difficult task on its own, and more so if you are looking to maintain your newly colored white locks for longer. Choosing a toner to color your hair can be a bit overwhelming, which is why we bring you a list of pointers to note before buying one. Let us check them out below.

How To Choose The Right Toner For White Hair

1. Type Of Toner

The type of toners differ based on the level of color change or how long you want the color to stay. Given below are the three different types of toners.

  • Permanent Toner

Permanent toners, as the name suggests, are designed to cover your natural or previous hair color completely without leaving any trace. These are best suited for people looking to have a long-lasting color. However, these kinds of toners can be rough on your hair because they change the hair structure.

  • Semi-Permanent Toner

Semi-permanent toners can be used by anyone looking to play around with a hair color for a while or temporarily. It largely depends on the brand, but most toners are known to last for about 8-10 washes.

  • Demi-Permanent Toner

Demi-permanent toners are just a longer lasting version of semi-permanent toners. They last almost twice as long as semi-permanent ones. However, just like permanent toners, demi-permanent hair toners may alter your hair shaft from within and be tough on your hair.

2. Form Of Toner

Hair toners come in several forms. While these are all designed to tone down unwanted undertones, they are different in the mechanism.Essentially, there are three forms of toners:

  • Tinted Shampoos

Tinted shampoos include blue and purple shampoos that make it easier to maintain the vibrancy of your hair color. These toners are formulated to get rid of yellowish and brassy undertones and make your hair color pop.

  • Professional Salon Toners

These toners are specially designed to be used by salon professionals, and contain a higher pigment concentration.

  • Gloss Toners

Glosses are semi-permanent treatments that replenish color-treated hair to restore shine and extend the life of the color. They can be used on both blonde and brunette hair.

3. Ingredients To Avoid

It is common to find toxic and heavy chemicals in salon toners. These include lead, acetate, toluene, polyethylene glycol, phenylenediamine, and resorcinol that may cause problems with your hair structure and overall body health too. Look out for these on the ingredient label before picking out your hair toner.

4. Color

If you need to neutralize any unwanted hue from your hair, choose the shade that’s opposite to your existing hair color on the color wheel. For instance, you can neutralize yellowish blonde by using a purple toner and bold colors can be neutralized using a blue toner.

5. Additional Benefits

Look for natural herbal blends to reverse hair damage and prevent breakage. Also, products with antioxidants and nourishing ingredients like shea butter and amino acids ensure overall healthy and well-nourished strands. Additionally, invest in professional-grade formulas that help retain optimal hair health in the long run.

Flaunt perfect white hair with the help of these amazing hair toners. If you haven’t used a hair toner before, the following section can help.

How To Use A Hair Toner For Best Results?

You Will Need

What To Do

  1. Wash your hair with a mild pH-balanced, color-friendly shampoo.
  2. Divide your hair into sections. Part your hair down the middle to create the right and left sections. Also, part your hair at the back, horizontally. Clip all four sections of hair.
  3. Start applying the toner at the roots and work it down into the rest of your hair. If the color is turning purple, do not freak out. Leave the toner on for 10-20 minutes before washing it out. Alicia Igess Jones, an accomplished hairstylist also suggests, “ Shampoo your hair and apply a conditioner to complete the process.”
  4. Blow-dry your hair and apply a damage-control serum or spray.

Here are a few tips you can follow while using hair toners.

Tips To Follow When Using Hair Toners

  • Purple Shampoo: If you have white hair, the best way to keep its brilliance intact is by using a purple shampoo. This will keep your hair color fresh and luminous.
  • Coconut Oil: Since white hair requires extra care, nourish it with coconut oil. It keeps your hair soft and prevents breakage and split ends.
  • Do Not Wash Your Hair Often: Washing your tresses too often can fade out their color. Instead, use a mild pH-balanced shampoo just once or twice a week.

Infographic: What Precautions To Take While Using A Hair Toner

Toning your white hair can maintain the luster and color of the strands. It can help get rid of brassy or yellow tones and improve the strength of the hair. However, there are a few common mistakes you should avoid to achieve good results. Check out the infographic below to know more.

What Precautions To Take While Using A Hair Toner (infographic)

Illustration: StyleCraze Design Team

Save the high-quality PDF version on your device now.

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Download Infographic in PDF version

The Bottom Line

Toners can help maintain white hair. They can reduce yellow tones and eliminate unevenly colored strands. For example, the Vitamins Keratin Purple Hair Toning Shampoo offers brass tone neutralization, the Wella Color Charm Hair Toner offers customizable toning, and the Ion Icy White Creme Toner is for specialized icy blonde results. Certain toners can also promote hair health by strengthening the strands. However, it is best recommended to seek inspiration from a few testers’ experiences and product reviews to pick a suitable one. Hence, go through the list once again and pick your favorite hair toner. We are sure you will be happy with your decision.

Frequently Asked Questions

How long can I leave the toner on my white hair before rinsing it off?

Although it depends on the brand, ideally, you can leave a toner on your white hair for about 30 minutes.

What happens if I use these toners on my black hair?

While toners are primarily used for color-treated hair, they may offer slight improvements on black hair too.

What toner should I get for white hair?

If you want to achieve a dazzling white hair color, you’ll need a toner with purple pigment. Any yellow undertones in the hair will be counteracted with purple-based white hair toners for nourishing gray hair.

What happens if you put toner on white hair?

A smoothing toner for white hair will help remove brassy tones that may appear a few weeks after dyeing your hair.

How often should you tone white hair?

To keep your hair appearing natural and healthy, use a toner every 6-8 weeks to refresh your color.

Why Trust StyleCraze?

Oyendrila Kanjilal, the author of this article, is a hair care enthusiast who has a deep interest in reviewing the emerging trends in hair care. She has curated this list of the best hair toners available on the market to maintain white hair. She conducted extensive research and checked user reviews and feedback to understand the product quality and efficacy before preparing the list.


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