11 Best Toning Shampoos For Brassy Hair In 2021

Written by Kirtana Divakar
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It’s no secret that blondes have a whole lot of fun, with gorgeous, highlighted hair that can be flipped and flaunted in all its glory. But alas, if it’s not maintained right, blonde hair can go from fab to drab very quickly, with unsightly brassy, yellow tones which make hair look dull and lifeless. The good news is that with a few high-quality hair care products, you can keep your hair color looking bright and refreshed without expensive visits to the salon. And the first on the list is a good toning shampoo.

The best toning shampoos for blonde hair help banish and neutralize unwanted tones while gently cleansing the hair and scalp. They provide much-needed nutrients to your chemically-treated hair to keep your mane so soft and silky that it looks like you’ve just stepped out of a TV commercial. An absolute essential in your hair care regime, particularly if you have color-treated blonde hair, a good toning shampoo can mark the difference between dull, damaged hair and a gorgeous mane that is full of beautiful color and life. Not sure where to start? Check out our pick of the 11 best toning shampoos for brassy hair in 2021, and get ready to flaunt beautiful hair every day.

What Does A Toning Shampoo Do?

A toning shampoo contains intense purple pigments to help neutralize yellow, brassy tones and give your hair a cool hue that makes you look event-ready. An absolute must-have between coloring salon appointments, it is best used once or twice a week to maintain hair color. Suitable for color-treated, highlighted, and naturally blonde and light-colored hair, a toning shampoo helps refresh and revitalize your hair color and prevent fading, so you can always flaunt beautifully bright and radiant hair.

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Tigi Bed Head Dumb Blonde Purple Toning Shampoo
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Fudge Professional Clean Blonde Violet-Toning Shampoo
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Matrix Total Results So Silver Neutralizing Mask
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Ouro Toning Shampoo
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AG Hair Care Sterling Silver Toning Shampoo
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L’Ange Violet Purple Toning Shampoo
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Four Reasons Bronze Toning Shampoo
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Kristin Ess The One Purple Shampoo
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Evo Fabuluso Platinum Blonde Toning Shampoo
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Rene Furterer Okara Toning Shampoo
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11 Best Toning Shampoos To Neutralize Unwanted Tones

1) Tigi Bed Head Dumb Blonde Purple Toning Shampoo

Banish brassiness and protect your gorgeous blond highlights with this specially formulated toning shampoo which uses purple tones to keep your hair color looking fresh and vibrant. This shampoo helps cleanse, detangle, and control frizz for hair that is left feeling smooth, soft, and oh-so-touchable. Designed especially for blond hair, add this good toning shampoo to your weekly roster and take your hair care regime to the next level. You will thank us later!

PROS

  • Designed for blond hair
  • Controls frizz and reduces flyaways
  • Suitable for chemically-treated hair
  • Neutralizes brassy tones effectively

CONS

  • Might not be best suited for those with extremely dry hair.

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2) Fudge Professional Clean Blonde Violet-Toning Shampoo

Get your hands on this incredible toning shampoo for blond hair and remove those unsightly yellow tones for a finish that makes you look glamorous and ready to take on the world. This shampoo purifies and nourishes blond hair, using violet pigments to counteract unwanted brassy tones, making hair look shiny, glossy, and radiant. Suitable for all hair types, this shampoo promises fantastic results whether your hair is dry and damaged or tends to be more on the oily side.

PROS

  • Designed for blonde hair and highlights
  • Purifying and nourishing formula
  • Easy to use
  • Pleasant fragrance

CONS

  • Some might find that this purple shampoo tends to stain the nails a bit.

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3) Matrix Total Results So Silver Neutralizing Mask

If repeated color treatments have turned your hair into a dry, dull mess, you’re going to love this toning shampoo that eliminates brassy, yellow undertones to leave your hair feeling silky smooth, and glossy. Suitable to brighten blonde, grey, and platinum hair, this fantastic shampoo turns your gray into a stunning silver that is sure to have the compliments pouring in. You’ll be flaunting a beautiful color in no time! So do your hair a favor, and add this cool toning shampoo and mask treatment to your hair care regime.

PROS

  • Highly concentrated formula
  • Brightens blonde, silver, and platinum hair
  • Neutralizes brassy undertones effectively
  • Conditions and nourishes hair deeply

CONS

  • Some might find the consistency of this shampoo a bit thin.

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4) Ouro Toning Shampoo

Give your color-treated hair the tender loving care it deserves with this blonde toning shampoo which promises to revitalize and renew ash-toned blonde or silver hair. Enriched with phyto-complex, this nourishing shampoo protects hair from discoloration while helping get rid of dryness and damage. Effective in eliminating brassy and yellow tones, it returns your tresses to their enviably glamorous glory in just a few washes.

PROS

  • Ideal for color-treated hair
  • Removes brassy and yellow tones
  • Enriched with phyto-complex
  • Nourishing formula

CONS

  • Some might find the scent of this shampoo a bit unpleasant.

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5) AG Hair Care Sterling Silver Toning Shampoo

Here’s a toning shampoo that ticks all the right boxes when it comes to a hair care product that protects color while gently cleansing the scalp and hair. Infused with sunflower seed extract and polyphenols, this pH-balanced formula is ideal for removing brassy, yellow tones from blonde and gray hair, leaving hair looking and feeling its absolute best. The unique non-staining violet base helps remove dullness, while the nourishing formula ensures damaged hair is left feeling soft and luscious, making this one of the best toning shampoos for blonde hair.

PROS

  • Designed for blonde and silver hair
  • Mild, nourishing formula
  • Enriched with sunflower seed extract and polyphenols
  • Contains no salt, parabens, or gluten
  • Cruelty-free

CONS

  • Might not be best suited for those with very sensitive skin.

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6) L’Ange Violet Purple Toning Shampoo

Go from drab to fab in just a few minutes with this game-changing violet toning shampoo which packs a mean punch against hair damage and the brassy, yellow tones that diminish the brilliance of beautiful blonde hair. Enriched with omega-rich oils, this highly pigmented shampoo helps restore moisture and promote healthy hair growth for unmatchable softness and elasticity. Formulated with a blend of rich botanicals, this versatile toning shampoo for brassy hair is a one-stop solution for chemically-treated hair that is damaged, dull, and dry.

PROS

  • Highly pigmented formula
  • Designed for chemically-treated hair
  • Enriched with nourishing omega-rich oils
  • Suitable for weekly use

CONS

  • Some might find the fragrance of this shampoo a bit strong.

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7) Four Reasons Bronze Toning Shampoo

Do yourself a favor and extend the life of your gorgeous hair color with this intensive toning treatment which is designed specifically for blonde and light brown colored hair. The color pigments in this cleansing shampoo give hair a cool metallic bronze hue, while the plant-based proteins and amino acids strengthen hair and give wonderful shine. Gentle yet effective, this vegan and cruelty-free shampoo is a must-have for the conscious fashionista who doesn’t leave a stone unturned in ensuring her hair is always in tip-top condition.

PROS

  • Designed for light brown and blonde hair
  • Infused with nourishing plant proteins and amino acids
  • Free of SLS, SLES, and sulfates
  • Vegan and cruelty-free

CONS

  • Might not be best suited for those with gray and silver hair.

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8) Kristin Ess The One Purple Shampoo

If you’re looking for a color toning shampoo that instantly illuminates your beautiful blonde hair, restoring shine and vitality, you’re going to love this clean shampoo which is formulated without sulfates. This shampoo cleanses and deeply conditions hair, reducing brassy tones, and leaving hair feeling moisturized and luxuriously soft to the touch. This popular purple shampoo works effectively without drying out the hair, making it a hot favorite amongst hairstylists, celebrities, and professionals.

PROS

  • Suitable for both color-treated and naturally blonde hair
  • Free of sulfates, parabens, and phthalates
  • Safe for daily use
  • Cruelty-free

CONS

  • Some might find the texture of this shampoo a bit sticky.

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9) Evo Fabuluso Platinum Blonde Toning Shampoo

If you feel your blonde hair has started resembling a bundle of hay, you need to try this fabulous toning shampoo which instantly refreshes and revives color while adding incredible shine to your dull, damaged hair. This unique purple shampoo gently cleanses the scalp and hair while neutralizing unwanted tones to brighten and extend the life of color-treated blonde hair. This sulfate-free formula is vegan and free of all the nasties we’ve learned to hate, making it the ideal choice for the conscious beauty consumer.

PROS

  • Designed for color-treated blonde hair
  • Strengthens and nourishes hair
  • Free of sulfates, parabens, and gluten
  • Vegan and cruelty-free

CONS

• Might not be best suited for those with very oily hair.

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10) Rene Furterer Okara Toning Shampoo

Say hello to soft, bouncy hair and bid goodbye to ugly, unwanted yellow tones with this gentle toning shampoo explicitly designed for women with gray, blonde, and platinum blonde hair. Made with high-quality hair-loving ingredients, this shampoo contains tonic purple pigments that neutralize brassy tones and okara extract. This plant-based soy derivative helps repair and reinforce damaged hair. So don’t hesitate to give this shampoo a try!

PROS

  • Neutralizes unwanted yellow tones
  • Enriched with repairing okara extract
  • Silicone-free formula
  • Free of parabens and SLS

CONS

  • Some might find the scent of this shampoo a bit strong.

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11) Healium Cast Away Tone Correcting Shampoo

Flaunt beautiful, wavy hair and get ready to turn heads with this amazing tone-correcting shampoo which helps keep warm undertones at bay for a cool, refreshed finish. This purple shampoo works by depositing intense blue-violet pigments to reduce brassy tones while cleansing and nourishing hair to keep it looking it’s absolute best. And there’s more! The compact, portable size makes this shampoo the ideal companion for all your travels.

PROS

  • Refreshes and brightens gray hair
  • Free of parabens, sulfates, and sodium chloride
  • Suitable for all hair types and textures
  • 100% vegan and cruelty-free

CONS

  • Some might find the consistency of this shampoo a bit thick.

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Now that we’ve had a look at our pick of the 11 best toning shampoos in 2021, let us look at some things to consider when picking the perfect shampoo to help you banish those brassy tones.

How To Choose The Best Toning Shampoo

  • Hair color

Whatever your shade of blonde — light, platinum, or silver-gray, there’s a brilliantly purple toning shampoo designed just for your unique hair color. Don’t hesitate to try a few before you find a toning shampoo that makes your beautiful hair stand out and sparkle.

  • Hair type

If your hair is dry and damaged, pick a nourishing toning shampoo enriched with hair-loving ingredients like amino acids and botanical extracts. Oily hair would benefit from a refreshing toning shampoo made of non-comedogenic ingredients, whereas those prone to allergies should pick a shampoo labeled as hypoallergenic. It is best to always choose a toning shampoo explicitly designed for your unique hair type.

  • Ingredient list

A quick look at the ingredient list will tell you volumes about the toning shampoo you’re about to pick. Steer clear of shampoos that contain sulfates and parabens, particularly if you’re prone to dry and damaged hair. If you want your toning shampoo to give you the double benefit of strengthening your hair while protecting its color, pick a product enriched with nourishing ingredients. Vitamin E, shea butter, and coconut extracts are great choices as they deeply condition and moisturize your tresses. Lastly, those looking for a shampoo made without animal-derived ingredients should pick one labeled as vegan and cruelty-free.

How To Use Toning Shampoos

  • Step 1 – Wet and completely saturate your hair and scalp with lukewarm water.
  • Step 2 – Put on a pair of gloves on your hands to protect nails from staining.
  • Step 3 – Take a small amount of toning shampoo in the palm of your hands and massage it into your scalp and hair, creating a rich lather.
  • Step 4 – Let the shampoo sit in your hair for 3-5 minutes to allow the toning pigments to penetrate your hair.
  • Step 5 – Rinse your hair thoroughly with lukewarm water and follow with a conditioner.

Whether your hair is naturally blonde, or you like to experiment with a new blonde shade every season, a good toning shampoo is a one-stop solution to strands that always look fresh and vibrant. Just one quick wash with the right toning shampoo, and you can dazzle and shine and flaunt those gorgeous locks without expensive visits to the salon. Don’t reserve your favorite shade of purple for just your eyeshadow palette; add a purple toning shampoo to your hair care regime, and say goodbye to unwanted brassy tones that steal the brilliance from your pretty hair. Our carefully curated list of the 11 best toning shampoos in 2021 is designed to be your starting guide to hair that is always clean, fresh, and radiant.

Frequently Asked Questions

Does toning shampoo work on natural hair?

Absolutely! Toning shampoo can be used on naturally blonde hair to make it less brassy and more glossy and radiant.

Does toning shampoo damage hair?

A toning shampoo is used to help enhance and refresh color-treated hair. If you’re worried about damage, pick a sulfate-free formula which is gentle and nourishing to your blonde tresses.

How often should you use toning shampoo?

It is best to use a toning shampoo once to twice a week between salon visits to help maintain hair color and prevent fading and dullness.

Is toning shampoo safe during pregnancy?

Toning shampoos are generally considered safe during pregnancy. However, it is best to consult your medical practitioner before trying any new beauty product when pregnant.

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