Top 12 Japanese Clothing Brands For Women To Try

The top choices to explore to experience the best of clothing from the nation of superior designs.

Reviewed by Eleonora Fiano, Fashion Stylist Eleonora Fiano Eleonora FianoFashion Stylist linkedin_iconinsta_icon
Written by , MSc Pratima Ati MSc
Edited by , BSc Shatabdi Bhattacharya BSc Experience: 2.5 years
Fact-checked by , MA (Journalism & Mass Communication), Certified Style & Image Consultant Srijani Roy Chowdhury MA (Journalism & Mass Communication), Certified Style & Image Consultant Experience: 3 years

Japanese clothing brands are very much loved across the world and for all the right reasons. Just like technology and infrastructure, Japan has made sure to provide the world with amazing fashion ideas too. And the best part is that many brands offer you affordable options that are of supreme quality. So, if you are on the lookout for some of these brands, go ahead and give this piece a read.

protip_icon Ace The Look
  • Neutral Minimalism: Japanese culture revolves around minimalism, so opt for simple, well-tailored garments in neutral colors or muted tones.
  • Understated Accessories: Keep accessories and embellishments to a minimum. Opt for dainty necklaces, thin bracelets, or simple studs or stone earrings and slim belts in neutral shades that cinch the waist subtly.
  • Oversized Outfits: Create unconventional silhouettes by wearing oversized or asymmetrical pieces, such as wide-legged pants, structured jackets, and draped tops.
  • Add Depth Through Layering: Add depth to your outfit by experimenting with layering, such as a long cardigan over a cropped top or a lightweight shirt under a jumpsuit.

Top 12 Japanese Clothing Brands

1. Uniqlo

Formals from Japanese clothing brand Uniqlo
Image: Instagram @uniqlo

Uniqlo tops the charts when it comes to Japanese brands. And if you have been looking for Japanese apparel, you must have definitely heard of it. Founded in 1949, Uniqlo is an inexpensive brand that does not compromise on its quality. With over 900 stores spread across Asia, USA, and Europe, it is one of the most sought-after brands in the world. Whether it is activewear, casual, or formal – their style is preppy and great value for money.

protip_icon Trivia
Uniqlo is a wholly owned subsidiary of Fast Retailing Co. Ltd. and opened its unisex casual wear store in 1984.

Shop Their Collection Here

2. United Arrows

Trench coat from Japanese clothing brand United Arrows
Image: Instagram @unitedarrows_official

United Arrows spread the spirit and taste of Japan to the world, and that continues to be the epicenter of their business model. If you are someone who appreciates out-of-the-box fashion and looks for classy pieces when you are out shopping, you need to check out United Arrows. United Arrows also has other sub-brands under its label that sell beauty and lifestyle products, so it takes care of all your needs.

Shop Their Collection Here

3. Comme des Garçons

Avant-garde clothes from Japanese clothing brand Comme des Garçons
Image: Instagram

Comme des Garçons is all about avant-garde fashion. It is considered to be the epitome of stylish, bespoke, and couture clothing in Japan. Let me give you a perspective of how big this brand is – the theme of the Met Gala in 2017 was based on Rei Kawakubo (its founder) and Comme de Garçons. The brand was founded in 1969 and has extended into men’s apparel since then. Even though it’s a luxury line, it started launching affordable collections a few years ago to expand its customer base. Fashion Stylist, Eleonora Fiano, adds “Comme des Garçons is renowned for its avant-garde and conceptual fashion, often pushing boundaries with unconventional silhouettes and materials.”

Shop Their Collection Here

4. Beams

Red flared tunic with fringed neckline from Japanese clothing brand Beams
Image: Instagram @beams_official

Beams was started in 1974 and is more than just an apparel store. It designs interior decor, furniture, accessories, shoes, and (of course) clothing. Its clothes lean towards casual and street style, making it a bit hit in North America. With over 140 stores spread across Japan, New York, China, Hong Kong, Milan, and Paris, Beams is a hot favorite worldwide. Neighborhood is a street-style Japanese brand that is famous for edgy motorcycle apparel.

Shop Their Collection Here

5. Tsumori Chisato

Printed top with back buttons from Japanese clothing brand Tsumori Chisato
Image: Instagram @tsumori_chisato

Tsumori Chisato started her eponymous label in 1990 after her successful apprenticeship under Issey Miyake. She headed the ‘Issey Sports’ division before starting her own company with the encouragement of her mentor. Her unique way of blending luxurious textiles with intricate designs, embroidery, and prints that are created from scratch has won her numerous awards. With over 40 stores across Asia, USA, Russia, and Scandinavia, Tsumori Chisato is one of its kind and a discerning choice.

Shop Their Collection Here


Black top purple skirt and white lose jacket from Japanese clothing brand WEGO
Image: Instagram @wego_official

When it comes to fast fashion, no one does it better than WEGO. This fashion retail brand was first established in Tokyo and has over 150 stores in Japan today. It is especially popular among young adults due to its hip and trendy designs and super-affordable prices. If you’ve always wanted to try out the uber-cool Harajuku style, you need to head to WEGO.

Carly, a fashion blogger, shares her experience of doing a photoshoot with WEGO shoes in her personal blog. She recounts, “I really think these [WEGO LED Sneakers] are the coolest shoes I’ve ever owned. Not only do they light up in 7 colors, they also have a mode where it flashes through all 7 like a disco (i)!”

protip_icon Trivia
WEGO was founded in 1994. It started as a small second-hand clothing store in Osaka.

Shop Their Collection Here

7. Issey Miyake

woman wearing Issey Miyake
Image: Instagram @isseymiyakeofficial

Issey Miyake is a brand most of us already know of. The designer launched his self-named brand in 1970 and presented his first collection in New York in 1971. Fashion Stylist, Eleonora Fiano, says “Issey Miyake is known for its innovative and artistic approach to clothing, incorporating pleats, geometric patterns, and architectural shapes into their designs.” Issey Miyake is known for bringing art, nature, and fashion together with his impeccable taste in fabrics. He remains one of the most influential designers in the world with a futuristic view of making clothes. Apart from clothes, Issey Miyake is also widely known for his perfumes.

Shop Their Collection Here

8. Cecil McBee

Plaid off-shoulder top with denim shorts from Japanese clothing brand Cecil McBee
Image: Instagram @cecilmcbee_official

We can’t talk about the best clothing brands from Japan without talking about Cecil McBee. This store has been around for more than two decades and continues to be a top contender. It is one of the most sought-after brands amongst youngsters and is equivalent to contemporary Western brands like H&M, Forever 21, and Zara.

Shop Their Collection Here

9. Snidel

Off white bomber jacket with hood and floral skirt from Japanese clothing brand Snidel
Image: Instagram

If you describe your personal style as feminine and minimalistic, Snidel is the brand for you. Its designs are a beautiful blend of delicate cuts and street style, which is what every urban woman dreams of. Undercover and A Bathing Ape are Japanese brands that blend street style with high fashion.

Shop Their Collection Here

10. Peach John

Peach John
Image: Instagram @peachjohn_official

Peach John is the Victoria’s Secret of Japan with its exceptional designs, quality, and style. It started off as a mail-order brand, became an instant hit, and went on to open more than 40 stores over the next few years. It makes lingerie, loungewear, and intimates to match every woman’s needs. Its motto is ‘Healthy, Happy, Sexy,’ which is what women should feel inside out.

11. Gelato Pique

Model posing in a Gelato Pique fuzzy sweater
Image: Instagram: Gelato Pique

Soft, cozy, and cottagecore are the words to describe Gelato Pique’s comfortable loungewear and casual clothing. Their luxury designs are inspired by sweets and their vision is to create “wearable desserts” for their young and adult consumers. Their collections are regularly updated and always aligned with the current trends. Check out their website for laid-back yet expensive-looking clothes.

Shop Their Collection Here


Model dressed in shirt and skirt overlaid by a convertible coat by ADEAM
Image: Instagram :adeam

Celebrated designer and founder of ADEAM, Hanako Maeda, created this brand with the vision of “East Meets West” inspired by her upbringing between New York And Japan. The brand is committed to blending traditional Japanese craft with contemporary accents for styles that are familiar yet have a unique ethnic flavor. In 2021 they released their first gender-neutral collection called ADEAM ICHI, largely inspired by Tokyo street fashion.

Shop Their Collection Here

Infographic: Top 5 Must-Try Japanese Clothing Brands

There is something truly unique about the Japanese approach to fashion that we cannot help but feel drawn to it. It must be how they carry the most basic but also the most daring styles with confidence and ease. Check out the infographic below where we have highlighted some of our favorite Japanese clothing brands from the list.

top 5 must-try japanese clothing brands (infographic)

Illustration: StyleCraze Design Team

Japanese clothing brands make use of vibrant colors, cuts, patterns, and delicate forms to design clothing and innerwear that can be best described as thrilling and fascinating. While brands like Uniqlo and United Arrows take care of the basics with excellent quality and affordable pricing, more artistic brands like Tsumori Chisato and Issey Miyake offer you endless adventures with their scintillating and boldly creative designs. Wego is the go-to option for young adults with its affordable and supremely hip and trendy designs. Not to forget brands like Snidel that bring effortless, feminine charm and grace into their street fashion-inspired collections. In a nutshell, there is nothing not to love about the simplicity, finesse, creativity, and affordability that Japanese clothing brands have to offer.

Frequently Asked Questions

What is the most popular luxury brand in Japan?

Issey Miyake, Comme des Garçons, Junya Watanabe, Visvim, Sacai, and Yohji Yamamoto are some of the most luxurious Japanese luxury brands. Other Japanese brands, such as Uniqlo, Muji, WEGO, etc., offer a wide range of good quality casual and basic garments at different price ranges.

What are the most affordable clothing brands?

Some of the most affordable brands in Japan are Uniqlo, Muji, GU, Wego, Shimamura, and Ingni.

Are Japanese clothing brands expensive?

Japanese clothing brands are usually cheap in Japan and even outside Japan. Uniqlo and GU are two of the most inexpensive Japanese clothing brands.

How can I incorporate Japanese fashion into my personal style?

Japanese fashion offers a lot of diversity and variety. You can pick a style that resonates with you. Try layering your clothes, like tees with tank tops, vests with shirts, etc. You may include patterns like stripes, plaid, and gingham in your personal style and opt for wide-legged bottom wear like palazzos, paper bag waist pants, etc. You may refer to the brands discussed above to get a better idea of Japanese fashion.

What are some iconic Japanese fashion pieces?

Some of the most iconic Japanese pieces include ruffled, laced dresses with bows paired with Mary-Jane shoes and stockings, oversized tops, loud, vibrant shirts or suits, and plaid shirts or tops and trousers.

How does the sizing of Japanese clothing brands compare to Western sizing?

For women, a US size is five sizes larger than a Japanese size. For example, a dress of U.S. size 4 will be a Japanese size 9. For men, for each half-size of the US, the Japanese size increases by one. For instance, for US size 14.5, the Japanese size equivalent is 37.

What are some Japanese streetwear brands?

Neighborhood, BAPE, Undercover, and Comme des Garcons are some Japanese streetwear brands.

Are there any ethical or sustainable Japanese clothing brands?

Casa Fline, Muji, Oblekt, People Tree, and Tennen are some sustainable Japanese clothing brands.

Can I find traditional Japanese clothing at Japanese clothing brands?

Many Japanese clothing brands sell fashion items made by recycling vintage kimonos. Some of the Japanese clothing brands that sell traditional Japanese traditional dresses are Takahashi Hiroko, Harajuku Chicago, and Y and Sons.

Key Takeaways

  • Japan’s approach to fashion is fascinating, as it offers numerous clothing brands that use delicate forms, vibrant colors, and intricate patterns.
  • Brands like Uniqlo and United Arrows are perfect if you need something to meet your casual and formal wear needs.
  • Comme des Garçons is an avant-garde and conceptual fashion clothing brand ideal for those who love unconventional fashion pieces.
  • Peach John and Gelato Pique offer comfortable loungewear pieces that will help you laze around in style.

Check out this video for a list of must-buy Japanese brands! From clothing to footwear, there’s something for everyone. Get ready to explore the best of Japan!

Personal Experience: Source

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