Top 10 Japanese Clothing Brands For Women To Try
The top choices to explore to experience the best of clothing from the nation of superior designs.

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Japanese clothing brands are very much loved across the world and for all the right reasons. Just like technology and infrastructure, Japan has made sure to provide the world with amazing fashion ideas too. And the best part is that many brands offer you affordable options that are of supreme quality. So, if you are on the lookout for some of these brands, go ahead and give this piece a read.
In This Article
Top 10 Japanese Clothing Brands
1. Uniqlo
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Uniqlo tops the charts when it comes to Japanese brands. And if you have been looking for Japanese apparel, you must have definitely heard of it. Founded in 1949, Uniqlo is an inexpensive brand that does not compromise on its quality. With over 900 stores spread across Asia, USA, and Europe, it is one of the most sought-after brands in the world. Whether it is activewear, casual, or formals – their style is preppy and great value for money.
2. United Arrows
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United Arrows spread the spirit and taste of Japan to the world, and that continues to be the epicenter of their business model. If you are someone who appreciates out-of-the-box fashion and look for classy pieces when you are out shopping, you need to check out United Arrows. United Arrows also has other sub-brands under its label that sell beauty and lifestyle products, so it takes care of all your needs.
3. Comme des Garçons
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Comme des Garçons is all about avant-garde fashion. It is considered to be the epitome of stylish, bespoke, and couture clothing in Japan. Let me give you a perspective of how big this brand is – the theme of the Met Gala in 2017 was based on Rei Kawakubo (its founder) and Comme de Garçons. The brand was founded in 1969 and has extended into men’s apparel since then. Even though it’s a luxury line, it started launching affordable collections a few years ago to expand its customer base.
4. Beams
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Beams was started in 1974 and is more than just an apparel store. It designs interior decor, furniture, accessories, shoes, and (of course) clothing. Its clothes lean towards casual and street style, making it a bit hit in North America. With over 140 stores spread across Japan, New York, China, Hong Kong, Milan, and Paris, Beams is a hot favorite worldwide.
5. Tsumori Chisato
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Tsumori Chisato started her eponymous label in 1990 after her successful apprenticeship under Issey Miyake. She headed the ‘Issey Sports’ division before starting her own company with the encouragement of her mentor. Her unique way of blending luxurious textiles with intricate designs, embroidery, and prints that are created from scratch has won her numerous awards. With over 40 stores across Asia, USA, Russia, and Scandinavia, Tsumori Chisato is one of its kind and a discerning choice.
6. WEGO
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When it comes to fast fashion, no one does it better than WEGO. This fashion retail brand was first established in Tokyo and has over 150 stores in Japan today. It is especially popular among young adults due to its hip and trendy designs and super affordable prices. If you’ve always wanted to try out the uber cool Harajuku style, you need to head to WEGO.
7. Issey Miyake
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Issey Miyake is a brand most of us already know of. The designer launched his self-named brand in 1970 and presented his first collection in New York in 1971. Issey Miyake is known for bringing art, nature, and fashion together with his impeccable taste in fabrics. He remains one of the most influential designers in the world with a futuristic view of making clothes. Apart from clothes, Issey Miyake is also widely known for his perfumes.
8. Cecil McBee
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We can’t talk about the best clothing brands from Japan without talking about Cecil McBee. This store has been around for more than two decades and continues to be a top contender. It is one of the most sought-after brands amongst youngsters and is an equivalent to contemporary western brands like H&M, Forever 21, and Zara.
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9. Snidel
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If you describe your personal style as feminine and minimalistic, Snidel is the brand for you. Its designs are a beautiful blend of delicate cuts and street style, which is what every urban woman dreams of.
10. Peach John
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Peach John is the Victoria’s Secret of Japan with its exceptional designs, quality, and style. It started off as a mail order brand, became an instant hit, and went on to open more than 40 stores over the next few years. It makes lingerie, loungewear, and intimates to match every woman’s needs. Its motto is ‘Healthy, Happy, Sexy,’ which is what women should feel inside out.
Japanese clothing brands make use of vibrant colors, cuts, patterns, and delicate forms to design clothing and innerwear that can be best described as thrilling and fascinating. While brands like Uniqlo and United Arrows take care of the basics with excellent quality and affordable pricing, more artistic brands like Tsumori Chisato and Issey Miyake offer you endless adventures with their scintillating and boldly creative designs. Wego is the go-to option for young adults with its affordable and supremely hip and trendy designs. Not to forget brands like Snidel that bring effortless, feminine charm and grace into their street fashion-inspired collections. In a nutshell, there is nothing not to love about the simplicity, finesse, creativity, and affordability that Japanese clothing brands have to offer.
Frequently Asked Questions
What is the most popular luxury brand in Japan?
Issey Miyake, Comme des Garçons, and Junya Watanabe are some of the most luxurious Japanese luxury brands.
What are the most affordable clothing brands?
Some of the most affordable brands in Japan are Uniqlo, GU, Wego, Shimamura, and Ingni.