23 Best Indie Cosmetic Brands And Products To Check Out

Written by Baishali Bhattacharya
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We are stuck with the belief that the higher the price tag on a product, the better it’s quality. But that’s not always true. The market is flooded with numerous not-so-famous brands that offer impressive benefits to cater to your skin and hair’s health. This lesser-known hair and skincare brands possess potent formulas to deliver effective results, equivalent to their high-end counterparts.

Besides, these Indie beauty brands (or independently owned beauty brands) thrive on delivering the best to their users due to their highly critical market reputation and pressure to do well amidst plenty of reputed skincare brands. Therefore, rest assured that these low-priced yet effective products will not harm your skin. So, take a break from your fancy skin, hair, and makeup products and explore our list of the 23 best indie beauty brands below.

TOP 10 PRODUCTS
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Briogeo Don't Despair, Repair! Deep Conditioning Mask
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Urban Skin Rx Even Tone Cleansing Bar
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OSEA Undaria Algae Body Oil
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Herbivore Coconut Milk Bath Soak
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Indie Lee Brightening Cleanser
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ILIA - Natural True Skin Serum Concealer
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Grown Alchemist Hydra-Repair Day Cream
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Mad Hippie Facial SPF
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Saturday Skin Waterfall Glacier Water Cream
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U Beauty Resurfacing Compound
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1. Briogeo Don’t Despair, Repair! Deep Conditioning Mask

The Briogeo Don’t Despair, Repair! Deep Conditioning Mask offers immense hydration to your strands to increase their natural shine and vibrancy. This transformative hair mask is formulated with NOVA complex that delivers optimum nutrients like vitamin B and leaves your hair healthy, lustrous, and damage-free. Its clinically tested formula reduces up to 75% breakage after three treatments. The mask contains a natural blend of ingredients like rosehip oil, rich in fatty acids to control frizz and balance hydration. The algae extract, flooded with antioxidants, vitamins, and minerals, adds shine to dull hair, and almond oil provides moisturization. This deep conditioning and repairing hair mask is best for chemically treated and damaged hair to increase its resilience and provide protection from future damages.

Key Ingredient: Algae extracts, Rosehip oil, Almond oil

Pros

  • Suits all hair types
  • Does not weigh down the hair
  • 98% natural ingredients
  • Cruelty-free
  • Gluten-free
  • SLS free
  • Paraben-free
  • Phthalates-free
  • Artificial dye-free
  • DEA-free
  • Silicone-free

Cons

  • May cause rashes and itchiness

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2. Urban Skin Rx Even Tone Cleansing Bar

The Even Tone Cleansing Bar from Urban Skin Rx uses complexion refining advanced technology to enhance the skin’s tone and diminish dark spots. This three-in-one skin treatment features kojic acid, niacinamide, azelaic acid, and licorice scent, making it a suitable choice for daily cleansing and exfoliation. Its skin brightening properties promote healthier and brighter skin with regular use. This cleansing bar comes with an exfoliating sponge and its potent formula is ideal for fading pigmentation, blemishes, aging signs, dryness, etc.

Key Ingredients:Kojic acid, Licorice, Niacinamide, andAzelaic acid

Pros

  • Instant brightness
  • For acne-prone skin
  • Exfoliating
  • For daily use
  • Mild fragrance
  • Anti-aging benefits
  • Cruelty-free

Cons

  • Not for extremely dry skin
  • Causes burning

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3. OSEA Undaria Algae Body Oil

The OseaUndaria Algae Body Oil is ideal for improving stretch marks and saggy skin. This antioxidants-rich body oil delivers intense hydration to the skin to reduce stretch marks’ appearance while firming saggy skin. Its light and non-sticky formula is infused with passion fruit, acai pulp oil, babassu, sesame, and undariapinnatifida seed oils rich in omega 3 and 6 fatty acids. All these ingredients are naturally obtained, and the oil is free from toxins.

Key Ingredients: Passion fruit seed, Sesame seed, Acai pulp, and Babassu seed oils, andUndariaPinnatifida

Pros

  • Non-greasy
  • Lightweight
  • Absorbs quickly
  • Suits all skin types
  • Vegan
  • Cruelty-free
  • Gluten-free
  • Paraben-free
  • Phthalates free
  • SLS-free
  • Benzoyl Peroxide-free
  • Hydroquinone-free
  • PropelynGycol-free
  • Ethanolamines-free
  • PEG-free

Cons

  • Overpowering scent

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4. Herbivore Coconut Milk Bath Soak

The Herbivore Coconut Milk Bath Soak leaves your skin soft and hydrated due to its deep hydration properties and luxurious formula. It is formulated with hydrating coconut milk to offer you well moisturized and smooth skin. The coconut milk powder is enriched with anti-inflammatory properties to soothe irritated skin. This indulgent body bath works by targeting dullness and dryness and provides a therapeutic bathing experience. It uses all-natural plant-based ingredients derived through the cold-press or steam distillation methods to keep the nutrients and their benefits intact.

Key Ingredients: Coconut fruit powder, Coconut fruit extract, Sodium bicarbonate, Vanilla Planifolia fruit oil

Pros

  • Tropical scent
  • For all skin types
  • Food-grade quality
  • Cold press extraction
  • Cruelty-free
  • GMO-free
  • Soy-free
  • SLS-free
  • Paraben-free
  • Fillers and chemicals-free
  • Mineral oil-free
  • Petroleum-free

Cons

  • Faint fragrance

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5. Indie Lee Brightening Cleanser

This brightening cleanser from Indie Lee gently wipes off makeup and impurities from the skin to reveal its inner glow. It also works as an exfoliating mask on leaving for five minutes before rinsing. Its effective formula helps in smoothening, brightening, and evening out the skin tone. Moreover, this cleanser is infused with hydrolyzed wheat protein, strawberry seed oil, and tomato extracts to strengthen the skin while imparting a silky glow.

Key Ingredients: Wheat protein, Strawberry seed oil, and Tomato extracts

Pros

  • Suits all skin types
  • Removes waterproof makeup
  • Non-petroleum based ingredients
  • Paraben-free
  • Mineral oil-free
  • SLS-free
  • Phthalates-free
  • SMO-free
  • Formaldehyde-free
  • Synthetic fragrance-free
  • Phenoxyethanol-free

Cons

  • May dry out the skin

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6. ILIA – Natural True Skin Serum Concealer

This Natural True Skin Serum Concealer from Ilia offers medium coverage and enhances the appearance of the skin. Its light and the silky formula blend easily and is infused with vitamin C and albiziajulibrissi n bark extract. This stabilized form of vitamin C strengthens the skin’s natural defenses and boosts collagen production. The albiziajulibrissin bark extract reduces puffiness, and fine lines and mastic (a type of resin)refines and mattifies the skin. This protecting serum protects the skin from environmental damage and free radicals while making it firm and nourished.

Key Ingredients: Albiziajulibrissin bark extract, stabilized Vitamin C, and Mastic

Pros

  • Lightweight
  • Immediate results
  • Improves discoloration
  • Available in 12 shades
  • Buildable coverage
  • Vegan
  • Contains natural dye
  • Silicone-free
  • Cruelty-free
  • Gluten-free

Cons

  •  Doesn’t spread easily

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7. Grown Alchemist Hydra-Repair Day Cream

 Grown Alchemist’s Hydra-Repair Day Cream has a non-sticky and nourishing blend that improves the skin’s hydration and offers shine. Its velvety formula smoothes and soothes the skin while enhancing its appearance to reveal a soft and revitalized glow. It contains mayblossom that reduces sebum production and shrinks the enlarged pores. The rosehip and camellia oils are rich in precious phytosterols, which condition and hydrate the skin. The cane sugar extract in the product soothes the skin affected by environmental aggressors and aloe vera provides softening and calming benefits.

Key Ingredients: Rosehip and Camellia oils, and Mayblossom

Pros

  • Suits oily and combination skin types
  • Leaves no residue
  • Non-greasy
  • Works as a makeup primer
  • Toxin-free
  • Cruelty-free

Cons

  • Not hypoallergenic

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8. Mad Hippie Facial SPF

The Mad Hippie Facial SPF is a potent formula and contains nano-free zinc oxide that protects the skin from harmful UV rays without leaving any residue. The red raspberry seed oil, rich in omega 3 and 6 fatty acids, offers antioxidant photo-protection while moisturizing and soothing the skin. The avocado oil rich in natural vitamin E and monounsaturated fats creates a protective barrier to save the skin from photoaging. The carrot seed oil soothes the skin and prevents photoaging.

The healing blend of ferulic acid, vitamin C, and E in the product makes a powerhouse combo with photoprotective properties. This SPF also contains shea butter, flooded with vitamin A and E, antioxidants, and fatty acids to retain skin elasticity. Jasmine oil provides aromatherapy benefits by uplifting and energizing the skin. The sodium hyaluronate, on the other hand, moisturizes and plumps up the skin while fading wrinkles and fine lines.

Key Ingredients: Nano-free Zinc Oxide, Red Raspberry seed, Carrot seed, and Avocado oils

Pros

  • Non-comedogenic
  • Leaves no residue
  • Energizes the skin
  • Fresh fragrance
  • Thick consistency
  • Chemical-free

Cons

  • Causes burning

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9. Saturday Skin Waterfall Glacier Water Cream

The Saturday Skin Waterfall Glacier Water Cream boosts the skin’s hydration to leave it bright and supple. Its gel-based formula contains minerals and antioxidants that offer brightness and moisturization to the skin to reveal an inner glow. This next-generation gel cream contains Iceland moss to reduce redness and calm the skin. The Alaskan glacier water combats free radicals and promotes better absorption of moisturizers. At the same time, the Xpert moist prevents dehydration and revitalizes the skin.

Key Ingredients: Iceland moss and Alaskan glacier water

Pros

  • Suits all skin types
  • Lightweight
  • Mineral oil-free
  • Paraben-free
  • Sulfate-free
  • Phthalates-free

Cons

None

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10. U Beauty Resurfacing Compound

U Beauty’s Resurfacing Compound serum features a safe and clean formula to take care of your skin. This one-step skincare product brightens, tightens, and resurfaces the skin. Its potent blend shrinks pores, fades dark spots, wrinkles, and fine lines while nourishing and defending the skin against free radicals. This revolutionary serum allows you to skip those extra skincare steps and offers gentle and thorough skincare. It uses a patent-pending Siren capsule technology to fight free radicals and delay signs of aging. Besides, it contains skin-loving ingredients like AHAs, vitamins E and C, retinol, and peptides to offer complete and nourishing skincare.

Key Ingredients: Vitamins E and C, Retinol, AHA, and Peptides

Pros

  • Hypoallergenic
  • Lightweight
  • Gentle exfoliation
  • Suits all skin types
  • Easy to use
  • Clinically tested
  • Available in different sizes
  • Contains no fillers
  • Vegan
  • GMO-free
  • Cruelty-free

Cons

  • Expensive

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11. KosasLipFuel Hyaluronic Lip Balm

The KosasLipFuel Hyaluronic Lip Balm has a super hydrating formula to leave your lips soft and hydrated. This protecting lip balm contains hyaluronic acid to lock hydration and moisturize the lips. The wild mint energizes the skin and leaves behind a stimulating fragrance. It is also infused with konjac root extract that acts as a barrier to protect the delicate skin against environmental aggressors.

Key Ingredients: Wild mint and Konjac root extracts

Pros

  • Recyclable packaging
  • Portable
  • Available in three shades
  • Cruelty-free
  • Gluten-free

Cons

None

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12. Kahina Giving BeautyArgan Oil

This Argan Oil from Kahina Giving Beauty is extracted from the first cold press without adulteration to keep the nutrition intact. Its high-quality formula offers an instant glow to the skin while improving skin and preventing irritation. Its lightweight formula restores skin elasticity and minimizes fine lines to leave your skin smooth and radiating. This oil also neutralizes free radicals and protects the skin from environmental aggressors.

Key Ingredients: Argan oil

Pros

  • Lightweight
  • Non-greasy
  • Absorbs easily
  • Instant results
  • Certified organic
  • Vegan
  • Gluten-free
  • GMO-free

Cons

  • Expensive

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13.Mara Universal Face Oil

This Universal Face Oil from Mara has an age-defying formula to suit all skin types. Its powerful formula hydrates the skin while replenishing it from within to improve its appearance. It is blended with moringa, rich in vitamins A, B, C, D, and E, and antioxidants to intensely moisturize the skin and reveal an inner glow. The algae blend stimulates hyaluronic acid synthesis and is flooded with fatty acids and phytonutrients to smoothen, plump, and firm the skin.

The plankton extract, rich in antioxidants and fatty acids, retains moisture and strengthens the skin barrier. The baobab extract increases collagen production to naturally soften the skin while vitamin A, D, and E delay the signs of aging. It also contains bilberry, a good source of omega 3 and 6 that maintains the lipid barriers and offers youthful skin. The face oil also features Kalahari watermelon, containing vitamin A, C, and E, along with linoleic acid, oleic acid, and palmitic acid, to promote healthy and glowing skin.

Key Ingredients: Moringa, Algae, Plankton, and Baobab extracts

Pros

  • Suits acne-prone and sensitive skin
  • Hypoallergenic
  • Clinically tested
  • Dermatologist tested
  • Immediate results
  • Cruelty-free (Leaping Bunny certified)
  • Vegan
  • Artificial fragrance-free
  • Artificial dye-free
  • Alcohol-free
  • Gluten-free
  • PEGs-free
  • Silicone-free
  • Paraben-free
  • Cruelty-free
  • Phthalates-free

Cons

  • A little greasy
  • Expensive

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14. VIRTUE Recovery Conditioner

The Virtue Recovery Conditioner provides multiple benefits by reducing frizz and split ends while increasing the thickness and vibrancy of your strands. It increases your hair thickness by 22% after the first application. Its potent formula is infused with alpha keratin and hydrolyzed quinoa to restore your hair health, retain moisture, improve shine, and enhance color. The baobab seed oil acts as an emollient to moisturize dry and damaged hair. The grapefruit extract, rich in vitamin C and antioxidants, revitalizes the scalp.

Key Ingredients: Baobab seed oil, Hydrolyzed Quinoa, and Grapefruit extracts

Pros

  • Vegan
  • Improves manageability
  • Paraben-free
  • Sulfate-free
  • Gluten-free
  • SMO-free
  • Cruelty-free
  • Colorant-free
  • Phthalate-free

Cons

  • Expensive

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15. SACHAJUAN Scalp Shampoo

The Sachajuan Scalp Shampoo is specially created for oily and dandruff-prone scalp. This soothing and irritation-free anti-dandruff shampoo is formulated with lactic acid to regulate oil production. Salicylic acid, infused in this shampoo, gently removes dead skin cells while promoting cell regeneration. The combination of rosemary oil, ginger extract, and menthol soothes scalp irritation and maintains a healthy moisture balance with refreshing effects.

Key Ingredients: Rosemary oil, Ginger extract, Lactic acid, Salicylic acid, and Menthol

Pros

  • Unisex
  • For daily use
  • Maintains moisture balance

Cons

  • Does not lather well

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14. Fatboy Perfect Putty

This award-winning product from Fatboy is a pliable putty designed to lock in the natural moisture of your hair. It spreads smoothly along the hair strands and offers flexible hold and a beautiful matte finish with a second-day texture. Moreover, this nourishing clay is infused with green tea, which adds a subtle fragrance to it.

Key Ingredients: Mineral oils and Glycerin

Pros

  • Lightweight
  • Pleasant fragrance
  • Easy application
  • Dairy-free
  • Subtle smell
  • Lasts all-day
  • Washes off easily

Cons

  • Greasy

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17. Captain Blankenship Sea Salt Shimmer Sprays (2 oz, Gold)

If you are fond of beachy waves, then Captain Blankenship Sea Salt Shimmer Spray is the product for you. This vegan formula is enriched with organic aloe vera and Atlantic sea salt that offer texture and light hold to your hair. The lightweight spray also features organic sea kelp extract, rich in vitamins and minerals, to keep the hair nourished and radiant. Moreover, the organic essential oils of palmarosa and rose geranium present in this potent blend prevent frizz and brittleness while adding a rosy scent to the hair.

Key Ingredients: Aloe vera, Kelp extracts, Palmarosa and Rose Geranium

Pros

  • Suits all hair types and textures
  • High-quality ingredients
  • Nourishes the scalp
  • For both dry and wet hair
  • Volumizing
  • Cruelty-free (Leaping Bunny certified)
  • No greasy residue
  • Paraben-free
  • Synthetic fragrance-free
  • Chemical-free
  • Cruelty-free

 Cons

  • Expensive

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18. Playa Endless Summer Spray

Playa’s Endless Summer Spray is formulated with 99.7% natural ingredients to offer you a tousled hair texture and perfectly defined beachy waves. It features a collagen complex that nourishes the strands while adding volume and shine. Its natural UV filters protect the hair and scalp from harsh sun rays and maintain an effortlessly undone look.

This summer spray also contains chia seed and black seed extracts to prevent stickiness and enhance natural curls. The pacific sea salt in the spray promotes texture, and sugar offers a soft and flexible hold to the hair. This spray also features beta carotene to protect hair from the damage caused due to environmental aggressors without causing dryness.

Key Ingredients: Chia seed and Black seed extracts

Pros

  • Easy to apply
  • UV protection
  • No stickiness
  • No stiffness
  • Fresh fragrance
  • Paraben-free
  • Sulfate-free
  • Cruelty-free

Cons

None

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19. IN COMMON Magic Myst Universal Hair Elixir

This Magic Myst Universal Hair Elixir from In Common has a multifunctional formula to repair damage and eliminate frizz while detangling the hair. This heat-protecting elixir has balancing and hydrating properties, which strengthens, restores, and enhances the appearance of your strands. It works by reinforcing weak hair fibers to repair and rebalance moisture levels. It also protects your hair from heat styling and UV rays. This universal hair elixir softens hair and promotes shine while sealing the cuticles and preventing split ends. Moreover, its powerful formula protects hair from hard water.

Key ingredients: Avocado oil, Vitamin B3 (Niacinamide), Healing Water Technology, and Rose, Lavender, and Orange fruit extracts

Pros

  • Multipurpose
  • Lightweight
  • Pleasant fragrance
  • Compact size
  • Suits all hair types and textures

Cons

  • None

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20. The Nubian by Juvias

The Nubian by Juvias is a gorgeous eyeshadow pallet featuring 12 stunning shades. This pallet features all neutral and bold hues, which can be used both dry and wet. Its highly pigmented formula offers an extended stay and rich color payoff on every skin type. This pressed powder pallet comes packed with 8 shimmery and 4 matte shades to compliment any occasion and day.

Pros

  • Intensely pigmented
  • Rich color payoff
  • Shimmery and matte shades
  • Suits all skin types
  • Smooth and creamy texture
  • Does not crease much
  • Lasting stay

Cons

  • The colors break easily

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21. Semi-Matte Nude Pink Brown Lipstick, Mented

This Semi-Matte Lipstick from Mented has a perfect nude shade to brighten up your face. Its tried and tested formula suits all skin tones and is suitable to be adorned on any occasion. This matte lipstick in the shade mounted #5 offers hydration to the lips to prevent dryness and chapping. It is made from safe, vegan, and non-toxic ingredients for ensuring quality.

Pros

  • Lightweight
  • Long-lasting
  • Suits all skin tones
  • Non-drying
  • Semi-matte texture
  • Vegan
  • Non-toxic
  • Paraben-free
  • Cruelty-free

Cons

None

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22. Rituel de Fille Ash and Ember Eye Soot – Eyeshadow/Eyeliner, Sigil

The Rituel de Fille Ash and Ember Eye Soot features an intense, smoldering, and long-lasting formula with a rich and creamy texture. This multipurpose soot can be used as an eyeshadow, liner, primer, or base to define your makeup look and face. Its everlasting and highly pigmented formula uses ingredients like mica, carmine, bronze powder, and annatto to create impressive textures and shades.

Key Ingredients: Natural pigments and wax

Pros

  • Long-lasting
  • Multipurpose
  • Shimmery texture
  • Rich color payoff
  • Available in different shades
  • Paraben-free
  • Phthalates-free
  • Synthetic dyes-free
  • Artificial fragrance-free

Cons

None

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23. Perfume Palette By Skylar 

 The Skylar Perfume Palette comes packed with six miniature unisex perfumes to revive your senses. This clean and aromatic set of perfumes contains six fresh fragrances – isle, arrow, coral, meadow, and willow. Isle has a fresh scent with bergamot notes, fresh quince, ginger, sandalwood, and orange. Coral has a fruity floral fragrance with the notes of mandarin, apple blossom, and pink grapefruit.

Arrow’s warm and spicy fragrance is derived from the notes of black currant, anjou pear, and midnight jasmine. Meadow, on the other hand, is infused with bright lime, orange blossom, and gardenia notes. Capri has a citrusy sweet fragrance with grapefruit, blood orange, and bergamot notes. The palette also includes Willow, a woody scent that is derived from pine resin, heliotrope, and willow.

Pros

  • Hypoallergenic
  • Convenient size
  • Portable
  • Can be layered
  • Unisex
  • Signature scents
  • Clean formula
  • Cruelty-free
  • Paraben-free
  • Phthalate-free
  • Sulfate-free
  • Synthetic dye-free

Cons

  • The strong smell of alcohol

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  Conclusion

Step aside from your regular high-end products and give indie beauty and skincare brands a try. These not-so-famous brands assure high product quality at reasonable prices. They are mostly vegan and free of harmful chemicals. Go through our list of the 23 best indie beauty brands and give your makeup, haircare, and skincare collection a great update.

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