Top 30 Beauty Tips For Women Over 30

Give your skin that much-deserved attention and follow some tips to look younger.

Medically reviewed by Dr. Sameeksha Chand, MBBS, MD DVL Dr. Sameeksha Chand Dr. Sameeksha ChandMBBS, MD DVL facebook_iconinsta_icon
Written by , MA (English Literature) Ramona Sinha MA (English Literature) Experience: 11 years
Edited by , BA, MSc Eshna Das BA, MSc Experience: 3 years
Fact-checked by , MA (English Literature), Certified Skin Care Coach Shiboli Chakraborti MA (English Literature), Certified Skin Care Coach Experience: 4 years

So, you just hit the big three-oh! Cheers!

While turning 30 is a crucial milestone for you, it is also crucial for your skin. That is why we will be discussing essential natural beauty secrets for women over 30. Aging can open the doors to new skin issues. The fine lines you noticed during your mid-20s may get a little deeper by this time. Your skin may lose moisture faster, become thin and rough. Moreover, your body metabolism may slow down, and as a result, your skin may not be able to heal itself faster. That is why turning 30 calls for more focus on self and skin care to rejuvenate your natural beauty.

This article has a list of 30 essential lifestyle, diet, skin care , hair care, and beauty trends to help you up your beauty game. These beauty hacks help you take a holistic step towards embracing healthy and glowing skin. Read on.

30 Essential Beauty Tips For Women In Their 30s

Skin Care Tips For Women Over 30

1. Keep Yourself Hydrated

A woman drinking water to stay hydrated.
Image: Shutterstock

Drinking plenty of water not only promotes overall health but also makes your skin healthy. Keeping yourself replenished is a way to avoid dry, dull, and flaky skin.

2. Follow A CTM Routine Religiously

CTM means Cleansing-Toning-Moisturizing. Before you retire for the day, ensure you cleanse your face thoroughly. Toning helps prep your skin for the next series of steps in the skincare routine. Moisturizing ensure your skin receives all the essential ingredients to repair itself and stay hydrated.

3. Exfoliate Periodically

Your skin sheds its entire outer layer every 2-4 weeks. Every day, it keeps shedding the dead cells that accumulate on the surface. If not cleaned out, the dead skin cells can make your skin appear dull, dark, patchy, and dry. Hence, exfoliating once a week is crucial.

You may use scrubs and facial brushes for exfoliation. You may also use products containing AHAs (alpha hydroxy acids) for this purpose. However, make sure you do not scrub your skin more than twice a week. There are many exfoliating devices in the beauty industry that help massage and exfoliate the skin. However, do not overuse them as over-exfoliation can damage new cells and cause skin irritation.

4. Use Sunscreen Regularly

A woman applying sunscreen to her face.
Image: IStock

No matter the weather, ensure you use sunscreen. It shields you from the harmful UV rays and protects your skin from photo-aging. Make sure you are using a sunscreen with at least SPF 30 and a PA+ rating.

In a recent survey of 1,000 U.S participants, the American Academy of Dermatology reported that 67% of participants believe that SPF 30 sunscreen can offer twice as much protection as SPF 15 sunscreens, 65% stated they forgot to reapply sunscreen, and 43% were unaware that shade may protect an individual from harsh UV rays. These results show the growing importance of sunscreen in present times.

While SPF protects you from the UVB rays, the PA rating means protection from the UVA rays. Look for products with a PA +++ rating; the higher the rating, the more the protection.

protip_icon Quick Tip
Make sure you reapply the sunscreen after every 2 hours. Also, wear a hat, glasses, scarf, or shawl whenever you go out in the sun.

5. Look For Key Ingredients In Your Skin Care Products

In your 30s, your skin demands special ingredients. It is time your skin starts to show subtle signs of aging. You would need targeted skin care products with specific ingredients that work to solve specific problems. When buying toners, creams, serums, and other skin care products, look for ingredients like AHAs (such as glycolic and lactic acids), antioxidants such as vitamin C, and resveratroli  A compound with anti-inflammatory and skin-soothing properties that reduces dark spots and increases elasticity. . Other important ingredients include niacinamide, retinol, and ceramides. These ingredients take care of your skin, promote exfoliation, improve cell turnover, and keep your skin looking youthful.

6. Take The Right Supplements

Post 30, your body enters the maintenance phase, and you need to support it with adequate, right nutrition. The same goes for your skin. You may take vitamin and collagen supplements to boost your skin’s health, wellness, and elasticity. Always consult your healthcare provider/nutritionist to take the right supplements you need.

7. Go For Regular Facials And Use Face Masks

Facials boost radiance and keep your skin healthy, so you exude confidence. They help improve blood circulation to your skin. When combined with anti-aging beauty products, they may also delay signs of aging.

You may visit salons or try doing facials at home. You may also try face masks to provide the additional nourishment your skin needs. You may use DIY ingredients or buy sheet masks.

Heather Ione Clark, a blogger and health coach, recounts her experience with the HydraFacial, detailing its steps and benefits. She mentions, “At the very end of the HydraFacial, my skin was bright and glowing. It was the best my skin had looked in a very long time (i).” While recommending the HydraFacial for skin detox, she also highlights the importance of consistent skincare for long-term benefits.

8. Use An Under Eye Cream

The 30s can also present other skin issues like puffy eyes, dark circles, and dryness around the eyes. To fight these, you need a specialized under-eye cream. Since the skin under your eyes is more delicate and thinner than the rest of your face, an under-eye cream can help. Also, don’t forget to apply sunscreen here as well.

9. Take Care Of Your Body

Your skincare beauty routine should not be limited to your face. The skin on the rest of your body needs attention as well. As you use your face cream or serum, you may apply the same to your neck.

Use hydrating hand cream. The skin on the back of the palms is thinner and can age faster. Exfoliate the skin on your body once a week with a body scrub or loofah. Use a moisturizing body lotion every day and try to apply it to damp skin (as this ensures maximum absorption).

Hair Care Tips For Women Over 30

10. Oil Your Hair

A woman oiling her hair.
Image: Shutterstock

Regular oiling can protect your hair from damage. Oil can prevent the penetration of surfactants (contained in shampoos and other hair care products) that may damage hair. Coconut oil happens to be the best among all other oils that penetrate the hair shaft and reduce hair protein loss (1).

11. Use Shampoo Wisely

Shampoo usually contains surfactants (such as SLS). Excessive shampooing can weaken your hair. When applying shampoo, dilute it in half a mug of water and use it to wash your hair. Also, make sure you are not massaging the scalp with your nails. Avoid washing your hair every day as it may dry your hair out. Also, chemically treated hair or colored hair might need special shampoos.

12. Condition Your Hair Properly

Shampooing alone is not enough. You also need to condition your hair to keep it soft. Avoid Most of us apply conditioners from the root to the tip. Avoid doing that as it may cause product build-up and ultimately suffocate your scalp.

If you feel conditioning weighs your hair down, use a wide-toothed comb to distribute it across your hair length.

13. Trim Your Hair At Regular Intervals

A woman trimming her hair at home.
Image: Shutterstock

Trimming your hair every 6 to 8 weeks prevents the rough-to-touch split ends.

14. Avoid Coloring Your Hair Too Often

Most hair colors contain harmful chemicals. If you cannot avoid hair coloring, use a color that has no ammonia. Ammonia is often used in hair color to help it color through the hair shaft. However, this can also damage the shaft. Follow a post-color hair care routine and use color-protecting shampoos and conditioners to avoid further damage to your color-treated hair.

15. Use A Blow Dryer Sparingly

Avoid blow-drying your hair too often. Instead, allow your hair to dry naturally first. When your hair is 60%-70% dry, you can use a blow dryer and dry your hair from the root to the tip. This prevents frizz.

16. Always Use Heat Protectants

If you use straighteners and curling tongs frequently, spritz a heat protecting spray before styling your hair. This protects your hair from excess heat damage.

Makeup Tips For Women Over 30

17. Use A Primer

Always start with a primer as it helps make your skin smooth and sets the perfect base for the rest of your makeup. If you are not comfortable applying the primer all over your face, you can use it on your T-zone alone.

18. Focus On Your Eyes

It is best to avoid shimmery eye makeup and stick to neutrals. You may consider applying kohl or use an eyeliner that blends with your eyeshadow. You may also work on enhancing the appearance of your lashes by using a volume-boosting mascara.

19. Take Care Of Your Brows

Make sure your brows are plucked and properly shaped. Avoid drawing on your brows. To fill in the gaps, you can use an eyeshadow that is lighter than your brows.

20. Avoid Feathering Lipstick

You don’t want your lipstick to bleed across your lips. However, this problem can worsen with age. Your lips start getting dry, making the lines around them prominent. You can avoid this by rubbing a bit of a concealer on your upper lips and then filling your lips. If you are using a lip liner, ensure it is not a darker shade than your lipstick or lip gloss.

21. Avoid Bold Lips

Though you may love bold lips, once you are in your 30s, it is time to switch to more neutral lip colors. You do have many options to try on like pinkish nudes, coral, light or muted berry, among several others. Pick one that complements your skin tone.

22. Say No To Powders

Powders are super easy to apply. But if you have fine lines, the powder can settle into them and make them more apparent. The 30s are the time to switch to cream formulas. This rule is applicable to blushes, highlighters, and bronzers. The only powder that you can use is a light finishing powder to keep the shine off your face

23. Use Sheer Formulas

Be it your concealer or foundation, it is best to switch to a sheer formula to give a no-makeup-natural-look. A heavy-duty concealer or foundation can look heavy and crease in the lines on your face. You can use a sheer formula and apply it sparingly for a glowing radiance. You can build coverage on places where you think you need more coverage.

Diet And Lifestyle Tips For Women Over 30

Note: The right diet and lifestyle are equally important to maintain healthy skin.

24. Provide Proper Nutrition To Your Body

A balanced diet containing seafood, poultry, fresh vegetables, fruits, and whole grains ensures your body is getting the right nutrients. These foods contain carotenoids, flavonoidsi  Compounds packed with anti-inflammatory effects that protect the body cells from oxidative damage and various diseases. , tocopherolsi  The biologically active form of vitamin E with antioxidant and moisture-retention properties to keep the skin radiant and healthy. , and vitamins A, C, D, and E that keep your skin healthy and glowing. Vitamin C has anti-aging benefits while vitamin E protects the skin from UV damage. The carotenoids in mangoes, potatoes, pumpkin, and carrots also have photo-protecting effects. This helps maintains a youthful appearance (2).

25. Avoid Stress

When you are stressed and upset, you tend to have disturbed sleep and lifestyle. This, in turn, can affect your skin. Stress may increase inflammation, reduce blood flow to the skin, and also cause skin aging (3). Hence, to keep your skin healthy, find ways to reduce stress and focus on self-care. Yoga, breathing exercises, and walks in nature can help you destress and unwind.

26. Avoid Smoking And Limit Alcohol Consumption

Smoking and consuming alcohol can accelerate skin aging. Smoking may give you puffy eyes and fine lines and reduce the fuller appearance of your lips. Excessive alcohol consumption can give you puffy eyes and aggravate facial aging (4).

27. Sleep Properly

If your body is sleep-deprived, it will feel stressed, and stress can further harm your skin. Moreover, when you sleep, your body works on healing itself. Unless you give your body the time to heal, your skin won’t look fresh and glowing.

protip_icon Did You Know?
There is a link between appearance and sleep. The skin looks tired, less healthy, and less attractive if you do not get enough sleep (5)

28. Avoid Taking Hot Showers

Hot water showers may feel relaxing, but they can steal moisture from your skin. This can make your skin dry and flaky. Avoid taking long hot showers. Use warm water.

29. Be Careful Of Any Food Intolerance Or Allergy

Food intolerance or an allergy can lead to skin rashes, puffiness, etc. Allergies often manifest themselves in these forms. If you are unaware of your skin’s sudden erratic behavior, it could be an allergy. Common foods that cause allergic reactions include honey, dairy, nuts, shellfish, eggs, soy, and wheat. Figure out what irritates your skin and avoid it.

30. Make Physical Activity A Priority

A woman doing pushups in the gym.
Image: Shutterstock

Even if you do not love exercising, indulge in some form of physical activity. Exercise increases the blood flow to different parts of your body, including your skin. Working out regularly keeps you fit and your skin healthy.

Infographic: 10 Beauty Tips For Women Above 30

Turning 30 is reaching a milestone, but with that comes the deepening of fine lines and other changes in your skin, which would make your skin rough and dull if not handled timely. But don’t worry, we bring you 10 beauty tips to rejuvenate your skin after you hit 30. Check out the infographic below to know more.

10 beauty tips for women above 30 (infographic)

Illustration: StyleCraze Design Team

Aging can cause several skin and hair issues as the body’s metabolism slows down and takes more time to heal. Therefore, these beauty tips for women over 30 will help you embrace healthy skin and hair. Drinking plenty of water, moisturizing and exfoliating the skin, and taking the right supplements may help you attain youthful skin. Let’s not forget about the haircare essentials. To improve your hair health, you may oil your hair, condition it properly, use heat protectants, and trim your hair regularly. In addition, consuming a balanced diet with enough proteins, nutrients, and vitamins may help improve your skin and hair. Looking for another pro tip? Keeping up with fashion trends can help you pick clothes that suit your skin tone better so you don’t look washed out.

Frequently Asked Questions

Are wrinkles at 30 normal?

Yes, observing fine lines and wrinkles at the age of 30 is normal. You may also notice your skin becoming drier and less firm.

Is it OK to use anti-aging products in your 30s?

Yes, it is recommended to use anti-aging products a few years prior to seeing the actual signs. This gives the products sufficient time to work and delay the aging process.

How can women over 30 maintain a healthy lifestyle to enhance their beauty?

Taking care of their diet and sleep cycle and maintaining a skin and hair care routine will easily help women over 30 maintain a healthy lifestyle for a youthful look.

Are there any specific beauty concerns that women over 30 should be aware of?

Common beauty concerns over the age of 30 include dull and dry skin, dark spots, signs of aging, puffy eyes and dark circles, and jaw acne.

Key Takeaways

  • Turning 30 may cause your skin to lose moisture faster and become rough.
  • Staying hydrated and sticking to an anti-aging skincare routine involving regular facials may help maintain skin youth and well-being.
  • Oil your hair regularly and trim your hair at regular intervals to prevent it from damage.
  • A balanced diet, exercise, and adequate sleep may benefit your skin and restore its health.
  • Avoid excessive consumption of alcohol and smoking to help maintain healthy, radiant skin.
beauty tips women over 30

Image: Stable Diffusion/StyleCraze Design Team

Discover the five essential fashion and beauty tips for women over 30. Watch this insightful video to learn how to look and feel your best.

Personal Experience: Source


Articles on StyleCraze are backed by verified information from peer-reviewed and academic research papers, reputed organizations, research institutions, and medical associations to ensure accuracy and relevance. Read our editorial policy to learn more.

  1. Hair cosmetics: an overview. International Journal of Trichology, US National Library of Medicine, National Institutes of Health.
  2. Discovering the link between nutrition and skin aging. Dermato-endocrinology, US National Library of Medicine, National Institutes of Health.
  3. Brain-skin connection: stress, inflammation and skin aging. Inflammation & Allergy Drug Targets, US National Library of Medicine, National Institutes of Health.
  4. Impact of Smoking and Alcohol Use on Facial Aging in Women: Results of a Large Multinational, Multiracial, Cross-sectional Survey. The Journal of Clinical and Aesthetic Dermatology, US National Library of Medicine, National Institutes of Health.
  5. Beauty sleep: experimental study on the perceived health and attractiveness of sleep deprived people
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Dr. Sameeksha Chand

Dr. Sameeksha ChandMBBS, MD DVL

Dr. Sameeksha Chand Malhotra is a board-certified dermatologist with 10 years of experience. She is well versed in general dermatology, procedural dermatology, and aesthetic dermatology and certified in permanent makeup and microblading. She has a special interest in diseases like acne, alopecia, psoriasis, vitiligo and eczema. She has worked at esteemed institutions like Army College of Medical Sciences (Delhi), full bio

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