Nick Arrojo is a celebrity stylist, author, and the owner of one of America's biggest indie beauty brands. He is the inventor and pioneer of a creative, precision-based razor-cutting method that shapes fashionable, beautiful, and wearable cuts while offering creative freedom and versatility to stylists.
His talent and vision made Nick Vidal Sassoon's youngest-ever Creative Director. He eventually moved to America and created ARROJO NYC, a multifaceted and multi-award-winning independent hairdressing brand. Over 35+ years, his work has appeared on the fashion magazines and runways of the world on countless occasions.
Nick was the hairdressing host of the hit TV show What Not to Wear for seven seasons and has received numerous honors, including ‘Behind the Chair’s Stylist Choice Platform Artist of the Year’ and the ‘Global Salon Business Award for Salon Entrepreneur of the Year.’ He is down to earth and jovial and recognized for excellence, integrity, and commitment to the art and craft of hairdressing.
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