StyleCraze Editorial Policies & Quality Standards

Empower and inspire women of today to lead healthier and happier lives.

StyleCraze aims to make beauty, health, and wellness related content easily accessible to women. Whether you are in your late teens, a working woman, or a mommy with a toddler in tow – we have something for you.

We have a highly engaged audience of 23 million (and counting!) across all platforms. We focus on Health & Wellness, Skin Care, Hair Care, Makeup, Hairstyles, and Fashion. Through our fresh approach and well-researched, informative, and reliable content, we intend to inspire and equip women around the world to lead healthier and happier lives.

Who We Are

StyleCraze is the destination of choice for the latest updates, tips, and resources in beauty, health and wellness, and all topics that matter the most to the woman of today. Whether it is advice from a trusted expert or a DIY tutorial, we have it all covered.

Editorial Team

The editorial team is responsible for managing all of the content on our website. We have a team experienced and certified editors and writers who are specialists in their areas of coverage and break down complex information in a clear, easy-to-understand format.

Medical Advisory Board

StyleCraze’s health and wellness content is medically reviewed by a team of medical reviewers. Our Medical Advisory Board consists of leading experts in Skin Care, Hair Care, Fitness, Nutrition, Yoga, Herbal Medicine, Cardiology, Oncology, Dentistry, etc. They check for medical and factual accuracy of content and make sure it is user-centric. They also add their unique perspective to articles based on their diverse experience and backgrounds in research and applied clinical practice.

Editorial Process

StyleCraze’s content is accurate, current, relevant, and actionable. Our content is written, edited, and fact-checked by qualified writers, editors, and other contributors who are experts in their areas. The articles are also fact-checked and reviewed by our team of Medical Reviewers to ensure the accuracy and relevancy of information provided in the articles.

Our editorial process involves 8 steps:

1. Topic Identification And Selection: Topics are identified based on search trends in various parts of the world. We also solicit suggestions from our Medical Advisors. These topics are then filtered based on relevance to the audience, niche, objectives, and solutions to reader’s problems.

2. Research: Evidence-based and peer-reviewed content is collected and aggregated from leading scientific journals and other scientific portals. We fact-check this content with multiple corresponding sources. Efforts are also made to maintain objectivity and present the reader with all consenting and dissenting evidence pertaining to a topic to help them make a well-informed decision.

3. Writing: Our main goal is to write content that is easy to read and understand. To ensure this, our team focuses on delivering error-free, reliable, accurate, and original content.

4. Level 1 Editing: the first round of editing checks for relevance, authenticity, accuracy, readability, inclusivity, structure, spelling, and grammar.

5. Medical Editing: All our articles are reviewed and fact-checked by Medical Reviewers for accuracy and feasibility of the suggestions offered. These reviewers are experts in their field.

6. Level 2 Editing: The second round of editing checks for Crispness, Consistency, Redundancy, and Call to Action. The aim here is to ensure the content flows smoothly and offers the best reading experience.

7. Publishing: Relevant imagery, design, and infographics are added to enhance the visual and user experience of the reader. The images used are checked for political correctness to avoid hurting the sentiments of any group/s of people.

8. Periodic Reviews And Updates: All existing articles are checked for new developments and updated accordingly to ensure their content is scientifically accurate, relevant, and in line with the current cultural climate.

StyleCraze Editorial Policies & Quality Standards

The purpose of these editorial policies and standards is to establish a set of processes to ensure accuracy, inclusivity, objectivity, relevance, transparency, and quality of the information provided on StyleCraze.

Editorial Integrity

The content on StyleCraze is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always consult with your physician or a qualified healthcare provider if you have any medical condition.

We make a clear distinction between editorial and advertorial content. StyleCraze team members who work on content do not work in advertising.

The StyleCraze Editorial Team does not give preferential treatment to any outside resource (brand, publication, or video). In articles where an external link/resource is relevant to the topic and useful to a reader, appropriate disclosures are made in accordance with FTC guidelines.

Editorial Principles

  • Readers First: Every article is written and published with the reader in mind. We make sure to include current research, medical advances, incidence rates, etc. to provide complete information to the reader. Our language is simple, and we avoid using complex jargon.

  • Accuracy and Reliability: Our content is current, based on extensive research and fact-checked by medical and wellness experts.

  • Inclusivity and Sensitivity: Our content is primarily written for a US audience. But we make sure that our language promotes respect and inclusivity of different age groups, ethnicities, genders and sexual orientations, physical and mental abilities, and relationship statuses.

Editorial Guidelines

  • Sources

    Our reports and findings are based on a body of research regarding a particular topic, as opposed to a single study.

    All claims and statements have clear, primary references. The scientific references are linked to scientific papers/journals/articles from renowned institutions across the globe. The sources are listed at the bottom of every article.

    Wherever possible, we cite research done on humans. However, if relevant animal research is the only data available for a particular topic, we make sure to mention it clearly. Although results from animal research cannot be applied to humans automatically, the findings can improve the reader’s understanding of certain topics.

    Our expert writers responsibly balance the presentation of verifiable facts with professional perspectives, both their own and those of respected peers. Opinions are clearly stated as such.

  • Safety Concerns

    While we primarily include proven treatments in our articles, we may also consider mentioning alternative treatments or experimental remedies that need more research. Any remedies or treatments with uncertain or unverified results and the safety concerns are clearly mentioned.

  • Internal & External Links

    Links are added to content to increase your access to relevant content throughout our website to help enhance your knowledge about a topic. We may also link to other websites if they provide useful information about a particular topic. These links usually lead to journals, reputed organizations, US government agencies, and other trustworthy sources.

  • Quality Standards

    We make sure every article reflects our editorial principles guidelines.

    An article is only published after our editorial team has reviewed and edited it. All images, infographics, videos, and other tools are subject to the same approval process.

    Our editors review and edit content before it is published and ensure that it is accurate and comprehensive and adds value to the readers.

    Our Medical Advisory Board, consisting of board-certified physicians and leading experts in various fields, critiques every piece of content for medical and factual accuracy.

    The editorial team evaluates existing content periodically to ensure that the information:

    (i) is current and up-to-date

    (ii) takes into consideration current research, trends, and clinical guidelines

    (iii) reflects updated guidelines of US government agencies and other professional organizationsand changes in standards of care

    (iv) includes updated statistics

    (v) answers new questions of readers

    The updated articles are re-edited by our editorial team and re-reviewed by our Medical Advisory Board.

    The editorial team collaborates with other teams to ensure that all aspects of our website are in line with our standards. They include:

    • Photo editors and graphic designers, who choose appropriate images and create infographics to represent the topic in question.

    • SEOs, who monitor search trends to ensure our content answers all your queries.

    • Product managers and technical managers, who monitor usage of our website (in accordance with our Privacy Policy) and develop new features to ensure a hassle-free experience across devices and networks.

    Product Reviews

    Mission: To enable our readers to make an informed buying decision.

    The internet offers a plethora of options to choose from, and it can get overwhelming to research and choose the best products out there. StyleCraze streamlines the research process to make the product purchase process simpler and easier.

    The Process

    Our team of subject matter experts does exhaustive research and then curates a list of recommendations in each product category. Our huge network of reviewers ensures that each of the products is tested and reviewed for an unbiased opinion. Based on the reviews and feedback, each product is given an overall rating with pros and cons.

    We receive an affiliate commission if you click on any of the links and make a purchase. However, our product recommendations are purely editorial. We do not let brands, retailers, or salespeople influence our content and product listings.

    Our research team constantly keeps updating and cross-verifying our recommendations and availability to ensure you get the most accurate, updated, and helpful information. Whether it is a blood pressure monitor, an epilator, or a health supplement, we make sure to include products of all ranges – budget-friendly to expensive.

    However, it is best to consult with your doctor or physician before you purchase a product or supplement to determine if it is right for you.