ALTBalaji associates with Stylecraze and HerHQ

by Rohit Kumar

ALTBalaji, the OTT platform emerging on the country’s digital frontier has been setting encouraging benchmarks by partnering with homegrown brands from their start. In an attempt to expand its narrative to the millennial women audience, the popular OTT platform ALTBalaji has tied up with leading global media company, Incnut Digital’s properties – Stylecraze & Bridal Box, a brand operated by and for women with a vision to create a thriving ecosystem of information, opportunity and support for women.

“As India’s biggest community of 50 million millennial women, we strongly believe that the media’s role and power to influence the portrayal of women is more important now than ever. We have and continue to witness violence in various forms which stems from the struggle for power, acceptance and more importantly the physical and economic disparities which continues to co-exist between the sexes even in today’s times,” said Natasha Garyali, Vice President, Business Development & Strategic Partnerships at Incnut Digital.

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