The prototype of beauty for women has become so gravely etched in the masses’ minds that it is pivotal to re-conceptualize what beauty truly means and how one should embrace it. In the wake of this insight, Lotus Herbals encourages women to reclaim the narrative by asking them to wear the colors that define them.
The campaign, #WearYourColor, is a new manoeuvre for women to make their own rules of beauty. The campaign is designed by HerHQ Media in partnership with Stylecraze and Lotus Herbals, for women to make this viewpoint a part of their lives every time they reach out for lipstick from their shelf. Whether they choose to ramp it up with red lips, be bodacious with burgundy, or keep it nonchalant with nudes, the campaign emboldens women to express themselves through colors.