12 Best IT Cosmetics Products Of 2024
Hide your imperfections, reverse the aging signs, and flaunt your flawless skin.
Mary AjakaMakeup Artist 
Mary Ajaka is a celebrity makeup artist with 15 years of experience in TV/media, editorial, and bridal makeup. She has a keen eye for detail and understands that each face is unique, which is why she uses different makeup techniques tailore... more
baishali bhattacharyaMA (English) Baishali is a beauty and lifestyle writer and holds a master's degree in English from Assam University. She specializes in makeup and fashion and is also a certified Style and Image Consultant. Prior ... more
srijani roy chowdhuryMA (Journalism & Mass Communication), Certified Style & Image Consultant Experience: 3 yearsSrijani is an associate commerce editor with a master's degree in journalism and mass communication from the University of Calcutta, West Bengal. She is certified in makeup techniques and is also a ce... more
krati darakMBA, Certified Skin Care Coach Experience: 3 yearsKrati is an associate commerce editor, a certified skin care coach, and a beauty enthusiast. She has a master’s degree in advertising and publishing relations from DAVV University and three years of ... more
Image: StyleCraze Design Team
The right skin care and cosmetic products can transform the way you look and make you feel confident. Some cosmetic brands, such as IT Cosmetics, live by this statement and offer unique and innovative products that can up your skin care game.
Jamie Kern Lima, the founder of this brand struggled with rosacea and was keen to develop the most efficient skin care and cosmetic products to correct imperfections and hide aging signs, uneven skin tone, hyperpigmentation, etc. Mary Ajaka, a makeup artist, remarks, “IT Cosmetics is one of the best makeup and skin care brands used by makeup artists. Their foundations are amazing.” The clinically proven skin care and cosmetic products from IT Cosmetics are worth trying, and if you are unsure which product to start with, let us make it easy for you. We have listed the 12 best IT Cosmetics products that you must try out. These products also have positive reviews which symbolizes a good people’s experience. Scroll down and pick your faves!
In This Article
12 Must-Have IT Cosmetics Products
1. Best Overall: IT Cosmetics Your Skin But Better CC+ Cream
This CC cream from IT Cosmetics has a hydrating formula that offers full coverage and SPF 50 to protect your skin from the harsh sun rays. It helps fade the appearance of wrinkles, fine lines, dark circles, dark spots, pores, and redness to reveal glowing and flawless skin. This multitasking CC cream is clinically tested and doesn’t crack or crease. It contains antioxidants, vitamins, minerals, hyaluronic acid, peptides, hydrolyzed collagen, and niacin that nourish and protect your skin. If you want to know more about the benefits of this product, check out this quick review on YouTube detailing the reviewer’s experience.
Pros
- For all skin types
- Has SPF 50
- Moisturizing formula
- Full coverage
- Natural finish
- Does not crack or crease
Cons
- Thick
- Difficult to blend
Pro Tip2. Best For Under-Eye Wrinkles:IT Cosmetics Bye Bye Under Eye Concealer
This Bye Bye Under Eye Full-Coverage Anti-Aging Waterproof Concealer from IT Cosmetics is intensely pigmented and provides full coverage that lasts all day. It prevents cracking and creasing and is suitable for hiding imperfections like dark circles, age spots, redness, broken capillaries, hyperpigmentation, and uneven skin tone. This concealer for wrinkles and fine lines uses expression-proof technology infused with vitamins, anti-aging peptides, antioxidants, hyaluronic acid, and hydrolyzed collagen to make your skin look youthful. Here’s an honest review of the product.
Pros
- Full coverage
- Long-lasting
- Highly pigmented
- No creasing
- Easy to apply
- Blends easily
Cons
- Sticky
Why We Think It's Worth Buying
There are more than 12,873 Amazon reviews attesting to the quality of the product and endorsing its value.
3. Best For Eyebrow Definition: IT Cosmetics Brow Power Eyebrow Pencil
Get the eyebrows you always wanted with the IT Cosmetics Brow Power Eyebrow Pencil! It features an oval tip to imitate the look of real hair and adjusts to its natural color based on the pressure you apply. The budge-proof formula covers gray hair and provides a natural look. It contains antioxidants, saw palmetto, and biotin that make your skin and hair stronger and healthier. This universal brow pencil comes with an attached spoolie brush.
Pros
- Budge-proof
- Adjusts to natural color
- Covers gray hair
- Built-in spoolie brush
Cons
None
Pro TipWhy We Think It's Worth Buying
The overwhelming 1,054 positive reviews on Amazon show how popular this product is with happy users.
IT Cosmetics Your Skin But Better CC+ Cream Best Overall | IT Cosmetics Bye Bye Under Eye Concealer Best For Under-Eye Wrinkles | IT Cosmetics Brow Power Eyebrow Pencil Best For Eyebrow Definition | |
|---|---|---|---|
| Dimensions | 1.04 x 1.28 x 6.3 inches | - | 5.94 x 0.79 x 5.91 inches |
| Weight | 0.09 Ounces | - | 0.34 Ounces |
| Color | - | 13.0 Light Natural - for neutral undertones | Universal Taupe |
| Rating | |||
| Reviews | 11,415 | 12,873 | 1,054 |
| Price | $31.5 | $10 | $26 |
4. Best Anti-Aging Formula:IT Cosmetics Confidence In A Cream
The IT Cosmetics Confidence In A Cream has a quick-absorbing formula that offers 24-hour hydration to strengthen the skin’s natural barrier. It is enriched with ceramides, hyaluronic acid, peptides, and collagen that make your skin healthy and youthful. This skin rejuvenation cream provides seven anti-aging benefits – it evens out the skin tone, smoothens, moisturizes, and plumps the skin, fades wrinkles, reduces pores, and imparts glow. It is suitable for all skin types. Make it a part of your anti-aging skincare and makeup routine today!
Pros
- Lightweight
- Quickly absorbed
- For all skin types
- Travel-friendly
Cons
None
5. Best For Puffy Eyes: IT Cosmetics Bye Bye Under Eye Cream
The Bye Bye Under Eye Cream from IT Cosmetics has a hydrating formula that quickly absorbs into the skin to smoothen wrinkles and fine lines and soothe puffiness. It is enriched with collagen that increases the elasticity of the skin.
This brightening and firming cream also has peptides that promote collagen and elastin production. The vitamin C in the cream combats free radicals and caffeine reduces aging signs. It also contains hyaluronic acid that moisturizes the skin and fades wrinkles and fine lines. The cucumber extract in the formula soaks excess oil and reduces inflammation. Here’s a video featuring a detailed review of the product along with a detailed reviewer’s experience.
Pros
- Quick absorbing
- For all skin types
- Skin-friendly
- A little goes a long way
Cons
None
6. Best Sulfate-Free Cleanser: IT Cosmetics Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm
This hydrating, makeup-melting cleansing balm from IT Cosmetics leaves your skin soft and moisturized after thoroughly removing makeup. Its skin-loving formula contains peptides, antioxidants, and collagen that purify the skin and have anti-aging properties to keep your skin looking bright, and youthful, and give you a statement-making look.
Pros
- Non-drying
- Non-irritating
- Smells good
- Paraben-free
- Sulfate-free
Cons
- Feels greasy
7. Best For A Lit-From-Within Glow: IT Cosmetics Your Most Beautiful You Anti-Aging Matte Bronzer, Radiance Luminizer, & Brightening Blush Palette
This anti-aging kit from IT Cosmetics consists of a luminizing radiance powder (Live), a matte bronzer (Laugh), and a brightening blush stain (Love) that use Drops of Light Technology and contain silk, peptides, and hydrolyzed collagen to nourish the skin and fade wrinkles and fine lines. The radiance luminizer makes your skin glow from within, the matte bronzer warms your complexion, while the blush imparts a natural flush of color to your cheeks.
Pros
- Lightweight
- Long-lasting
- Easy to apply
- Talc-free
- Value for money
Cons
- May feel chalky
8. Best Pigmented Lipstick:IT Cosmetics Blurred Lines Smooth Fill Lipstick
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The Blurred Lines Smooth Fill Lipstick features rich pigments that impart intense color and hydration to the lips. The moisturizing and anti-aging formula erases fine lines to reveal smooth and even lips. This lush lip color provides exceptional results as it contains peptides, shea butter, collagen, hyaluronic filling spheres, grape seed extract, and jojoba to revitalize, protect, and nourish the delicate skin on the lips.
Pros
- Hydrating formula
- Highly pigmented
- Glides smoothly
- Reduces fine lines
Cons
- Not long-lasting
9. Best Travel-Friendly Eyeshadow Palette:IT Cosmetics Naturally Pretty Eyeshadow Palette
Transform your eyes with the Naturally Pretty Eyeshadow Palette from IT Cosmetics that has six different shades of full-sized eyeshadows. It contains light, matte, and satin shades to create various eye makeup looks. The intensely pigmented formula is long-lasting wear and provides definition to your eyes. It is infused with real silk, hydrolyzed collagen, and peptides to brighten the eyes and smoothen the eyelids. The No-Tug technology ensures the eyeshadow glides smoothly on the eyelids without pulling or tugging.
Pros
- Highly pigmented
- Long-lasting
- Unscented
- Buildable coverage
- Talc-free
Cons
- Doesn’t blend well
10. Best Moisturizing Toner: IT Cosmetics Miracle Water 3-in-1 Tonic
The IT Cosmetics Miracle Water 3-in-1 Tonic is a skin brightening and radiance-boosting toner with anti-aging properties. It increases the penetration of skin care products like serums and moisturizers to benefit the skin. It uses Drops of Light Technology and contains skin-enhancing additives like licorice, vitamin C, aloe, rice, green tea, chamomile, hydrolyzed collagen, rose, and anti-aging peptides. It also contains diamond powder and bioluminescence that impart radiance to the skin.
Pros
- Gentle
- Anti-aging formula
- Non-drying
Cons
None
11. Best Long-Lasting Lipstick:IT Cosmetics Pillow Lips Lipstick
The Pillow Lips Lipstick from IT Cosmetics offers rich color payoff in just a single swipe. This bullet-shaped lipstick gives a fuller look to your lips and keeps you pout-ready. It is available in matte and creamy tints and suits all skin types and tones.
This lipstick is infused with collagen to firm and plump the skin; hyaluronic filling spheres to fade wrinkles and fine lines; tri-oil complexes, such as jojoba and sesame seed oil, to offer moisturization; and peppermint oil to offer cooling effects. It also contains beeswax and shea butter to lock the moisture and prevent dryness.
Pros
- Highly pigmented
- Hydrating
- Goes on smooth
- Long-lasting
- No feathering
- No bleeding
Cons
None
12. Best For Highlighting And Contouring:IT Cosmetics Hello Light Luminizing Creme Stick
The IT Cosmetics Hello Light Luminizing Creme Stick nourishes the skin while giving it a radiant, natural finish. It does not settle into creases or fine lines. This cream stick contains peptides, collagen, hyaluronic acid, green tea, aloe vera, grapeseed, and vitamins A, C, and E that help fades blemishes and wrinkles while providing highlighting and contouring effects. It reduces the appearance of dark circles and helps in maintaining a uniform skin tone.
Pros
- Easy to use
- Ligtweight
- No creasing or cracking
- Blends well
Cons
None
Infographic: Key Ingredients Found In IT Cosmetics Products
IT Cosmetics products are known for their effective, skin-loving formulas that deliver noticeable results to enhance your natural beauty. They are enriched with potent ingredients and transformative formulas that offer you healthy and flawless skin. Check out the infographic below to know more about the key ingredients of their products and how they help you remain you, but better.
Illustration: StyleCraze Design Team
The Bottom Line
Whether you are looking for a product to get rid of under-eye puffiness or want to smoothen fine lines and wrinkles – this list has something for you. Try the IT Cosmetics Your Skin But Better CC+ Cream for subtle coverage with skincare benefits like sun protection, the IT Cosmetics Bye Bye Under Eye Concealer for concealing under-eye imperfections with its full coverage, and the IT Cosmetics Bye Bye Under Eye Cream to moisturize, firm, and reduce puffiness under the eyes. These products from IT Cosmetics contain skin-friendly and beneficial ingredients that nourish your skin, mask aging signs, and impart a radiant glow. Nonetheless, a patch test is recommended to ensure safety. Once you have done that, pick your favorites and say hello to healthy and radiant skin!
Why Trust StyleCraze?
Baishali Bhattacharya, the author of this article, is a skin care enthusiast. Finding excellent products begins with finding a brand committed to making the best skin care formulas. Baishali recommends IT Cosmetics as they are known for delivering the best in skin care. She dedicated many hours browsing through numerous reviews to curate this list of the best IT Cosmetics products. Each of the products recommended here has been selected based on its skin care benefits, active ingredients, and effectiveness.
Frequently Asked Questions
What ingredients are used in IT Cosmetics?
IT Cosmetics products are formulated with carefully selected, skin-loving ingredients, such as hyaluronic acid, peptides, ceramides, collagen, beeswax, vitamins, antioxidants, plant-based extracts, etc.
Is IT Cosmetics cruelty-free?
Yes, IT cosmetics is cruelty-free and PETA-certified.
