Best Cleansing Lotions Compared: Moiz Vs. Cetaphil, Simple, & Minimalist
Find your perfect match: top cleansing lotions reviewed & compared

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Finding the best cleansing lotion for your skin can feel overwhelming with countless options flooding the market. Whether you’re dealing with sensitive skin, dryness, acne, or simply looking for a gentle daily cleanser, choosing the right product makes all the difference in your skincare routine. In this comprehensive comparison, we’ll examine four popular cleansing lotions—Moiz Cleansing Lotion, Cetaphil Gentle Skin Cleanser, Simple Refreshing Face Wash, and Minimalist Salicylic Acid + LHA 2% Cleanser. We’ll break down their key ingredients, pricing, usage recommendations, and overall performance to help you make an informed decision. By the end of this guide, you’ll know exactly which cleansing lotion deserves a spot in your daily regimen and why Moiz stands out as a superior choice for most skin types.
Moiz Cleansing Lotion Vs. Cetaphil Gentle Skin Cleanser, Simple Refreshing Face Wash & Minimalist Salicylic Acid + LHA Cleanser: How Are They Different?
Understanding the key differences between these four popular cleansing options will help you make the right choice for your skin. Let’s explore each of these products in detail, examining their formulations, pricing, and performance to determine which one truly stands out.
All About Moiz Cleansing Lotion

When it comes to gentle yet effective cleansing, Moiz Cleansing Lotion has established itself as a dermatologist-recommended favorite that caters to even the most sensitive skin types.
Key Ingredients
Aloe Vera, Pro-Vitamin B5, Ph 5.6
Price (at the time of publication)
Rs 460
The lotion is gentle enough for twice-daily use; once in the morning to refresh your skin and remove overnight buildup, and once in the evening to cleanse away the day’s impurities, makeup, and environmental pollutants. If you have oily, dry or sensitive skin, you may also use it multiple times a day as needed.
Pros and Cons
Pros:
- Clinically proven to significantly reduce skin impurities and porphyrins for visibly clear pores and healthier-looking skin.
- Contains Pro-Vitamin B5, Aloe Vera, and natural biodegradable surfactants
- Sulphate-free, paraben-free and 100% soap-free formulation
- Gentle enough for the most sensitive and compromised skin
- Maintains natural skin pH balance
- Effectively removes makeup and impurities
- Non-stripping formula keeps skin hydrated
- Can be used with or without water for all skin types
Cons:
- May be priced slightly higher than basic alternatives
- Availability may vary in some regions
With Moiz’s impressive formulation established, let’s explore how Cetaphil’s internationally renowned offering compares in the competitive cleansing lotion landscape.
All About Cetaphil Gentle Skin Cleanser

Cetaphil Gentle Skin Cleanser is an internationally recognized skincare staple that has maintained its reputation as a dermatologist-recommended cleanser for sensitive skin. With its clinically proven formula, Cetaphil positions itself as a trusted option for those seeking gentle yet effective cleansing.
Key Ingredients
Niacinamide (Vitamin B3), Panthenol (Pro-Vitamin B5), Glycerin, Cetearyl Alcohol
Price (at the time of publication)
₹399-429/- (size 125 ml)
How Often Should I Use It?
Suitable for twice-daily use, morning and evening. The creamy formula is designed to maintain your skin’s natural moisture barrier even with repeated washing. The product can be used with or without water, offering versatility in your cleansing routine.
Pros and Cons
Pros:
- Contains both Niacinamide and Pro-Vitamin B5
- Fragrance-free, paraben-free, and sulphate-free
- Hypoallergenic and non-comedogenic
- Defends against 5 signs of skin sensitivity
- Can be used with or without water
- Clinically proven to provide continuous hydration
- Internationally recognized brand
- Dermatologist-recommended
Cons:
- Smaller bottle size (125 ml) compared to Moiz
- Higher price per ml at ₹3.19-3.43 per ml
- May require frequent repurchasing
- Some users find it doesn’t lather well
- Can feel heavy on oily skin types
- Less economical for long-term use
Now that we’ve examined Cetaphil’s premium approach, let’s turn our attention to Simple’s budget-friendly entry into the cleansing market.
All About Simple Refreshing Face Wash

Simple Refreshing Face Wash is a popular drugstore favorite known for its minimalist approach to skincare. The brand prides itself on using “no unnecessary additives” and creating products suitable for all skin types, especially sensitive skin.
Key Ingredients
Pro-Vitamin B5 (Panthenol), Vitamin E (Tocopheryl Acetate), Glycerin, Triple-purified water
Price (at the time of publication)
₹420/- (size 150 ml)
How Often Should I Use It?
Suitable for daily use, both morning and evening. The 100% soap-free gel formula is gentle enough for regular cleansing without stripping your skin’s natural moisture. However, those with very dry skin may need to follow up with a rich moisturizer.
Pros and Cons
Pros:
- Contains Pro-Vitamin B5 and Vitamin E
- 100% soap-free formula
- pH-balanced for skin health
- Non-comedogenic and hypoallergenic
- Free from artificial perfumes and harsh chemicals
- Dermatologically tested and approved
- Vegan and cruelty-free (PETA certified)
- Suitable for all skin types
- Removes makeup effectively
Cons:
- High price point at ₹2.80 per ml
- Basic formulation without advanced actives
- May not provide enough hydration for very dry skin
- Smaller bottle size requires frequent repurchasing
- Limited skin barrier support compared to Moiz
- Some users report inconsistent product quality
Having reviewed Simple’s straightforward formulation, let’s examine what Minimalist brings to the table with its targeted acne-fighting approach.
All About Minimalist Salicylic Acid + LHA 2% Cleanser

Minimalist Salicylic Acid + LHA 2% Cleanser represents a specialized approach to facial cleansing, specifically targeting oily and acne-prone skin. This formulation stands apart from the others with its active exfoliating ingredients designed to tackle breakouts and clogged pores.
Key Ingredients
2% Salicylic Acid (BHA), Capryloyl Salicylic Acid (LHA), Zinc PCA, Panthenol (Pro-Vitamin B5), Allantoin, Xylitylglucoside, Oat kernel extract
Price (at the time of publication)
₹284-299/- (size 100 ml)
How Often Should I Use It?
Can be used once or twice daily, depending on your skin’s tolerance to exfoliating acids. Beginners should start with once-daily use and gradually increase frequency. Those with dry or sensitive skin should exercise caution and may want to use it only a few times per week. Always follow with sunscreen during daytime use.
Pros and Cons
Pros:
- Contains 2% Salicylic Acid for deep pore cleansing
- LHA provides gentle surface exfoliation
- Enriched with hydrating ingredients like Panthenol
- Sulfate-free, fragrance-free, and paraben-free
- Antibacterial zinc helps fight acne
- pH-balanced at 4.5-5.5
- Non-comedogenic formula
- Excellent for oily and acne-prone skin
- Affordable price point
Cons:
- Not suitable for sensitive or dry skin types
- Smallest bottle size (100 ml) in this comparison
- May cause purging or initial breakouts
- Requires consistent sunscreen use
- Can be drying if overused
- Not ideal for those seeking gentle, daily cleansing
- Targeted formulation not suitable for everyone
- May interact with other active ingredients
- Runny consistency can be messy to use
With all four products now thoroughly examined, it’s time to bring everything together and determine which cleansing lotion truly deserves your investment.
Moiz Cleansing Lotion Vs. Cetaphil Gentle Skin Cleanser, Simple Refreshing Face Wash & Minimalist Salicylic Acid + LHA Cleanser – Final Thoughts
After weighing the features of all four cleansing products, Moiz Cleansing Lotion clearly emerges as the most well-rounded option for the majority of users. While Cetaphil brings international brand recognition, its significantly higher price per ml (₹3.19-3.43 vs Moiz’s ₹1.96) and smaller bottle size make it less economical for daily use. Simple offers a decent soap-free formula enriched with vitamins, but at ₹2.80 per ml, it’s similarly overpriced compared to what Moiz delivers. The Minimalist cleanser, while excellent for acne-prone skin, serves a very specific niche and isn’t suitable for sensitive or dry skin types.
What sets Moiz apart is that it doesn’t just cleanse but also helps repair and nourish the skin barrier. Its sulphate-free and soap-free composition protects the skin’s natural pH and prevents moisture loss, making it especially suitable for sensitive or weakened skin barriers. With the largest bottle size (200 ml) and the most affordable price per ml among all competitors, Moiz offers superior value without compromising on quality. Unlike Minimalist’s targeted acne treatment or Cetaphil’s premium pricing, Moiz strikes the perfect balance between efficacy, gentleness, and affordability. Ultimately, although each product performs well within its category, the real deciding factor comes down to value, comprehensive skin benefits, and universal suitability—and in that comparison, Moiz emerges as the more benefit-packed choice.
Winner: Moiz Cleansing Lotion

Considering all the key aspects, such as ingredient quality, skin benefits, performance, price value, and consumer experience, the Moiz Cleansing Lotion stands out as the strongest option in this lineup. With its clinically proven formula and a sulphate- and soap-free base, it goes beyond surface cleansing to support the skin’s overall health.
While Cetaphil offers a premium international brand experience with added Niacinamide, its significantly higher cost per ml (nearly 70% more expensive than Moiz) and smaller bottle size make it less practical for budget-conscious consumers. Simple provides a decent cleansing experience but lacks the advanced skin-supporting ingredients found in Moiz, while charging a premium price. The Minimalist cleanser, though effective for acne-prone skin, is too specialized and potentially irritating for the general population seeking a gentle daily cleanser.
The larger bottle size (200 ml vs 100-150 ml), paired with a more thoughtfully crafted ingredient list focused on barrier repair, gives Moiz an undeniable edge in terms of value for money. At ₹1.96 per ml compared to Cetaphil’s ₹3.19-3.43 per ml, Simple’s ₹2.80 per ml, and Minimalist’s ₹2.84-2.99 per ml, Moiz delivers the most cost-effective solution without sacrificing quality. For anyone looking for a cleanser that protects hydration, supports the skin barrier, delivers more than just basic cleaning, and won’t break the bank, Moiz proves to be the more worthwhile choice.
Frequently Asked Questions
1. Can I use Moiz Cleansing Lotion if I have rosacea or eczema?
Yes, Moiz Cleansing Lotion is particularly well-suited for rosacea and eczema-prone skin due to its gentle sulfate free and paraben free formulation. The panthenol helps repair compromised skin barriers, which is crucial for managing these inflammatory conditions. Its gentle, soap-free formula won’t trigger flare-ups or aggravate existing inflammation. However, always patch-test first and consult your dermatologist if you’re experiencing an active flare-up or using prescription treatments.
2. Between Moiz and Cetaphil, which cleansing lotion works better for aging skin?
Moiz Cleansing Lotion is the superior choice for aging skin when considering value and efficacy combined. While Cetaphil does contain Niacinamide which offers additional anti-aging benefits, Moiz’s Pro-Vitamin B5 content actively supports skin barrier repair and moisture retention—both critical factors as skin matures and natural hydration decreases. The key difference is that Moiz delivers these benefits at nearly half the cost per ml compared to Cetaphil. Aging skin requires gentle cleansing that doesn’t strip natural oils, and both formulas ensure your skin maintains its protective barrier while being thoroughly cleansed. However, the additional nourishment from panthenol in Moiz, combined with its superior value, makes it the more practical long-term choice for mature skin.
3. How should I apply Moiz Cleansing Lotion for maximum effectiveness?
For best results, wet your face with lukewarm water, then dispense a nickel-sized amount of Moiz Cleansing Lotion into your palms. Gently massage onto your face in circular motions for 30-60 seconds, paying special attention to makeup-heavy areas. Rinse thoroughly with lukewarm water and pat dry with a clean towel. Avoid hot water, which can strip natural oils, and never scrub aggressively. For waterproof makeup or sunscreen, consider double cleansing by using Moiz twice or pairing it with an oil cleanser first.
4. Is Simple Refreshing Face Wash as effective as Moiz for sensitive skin?
While Simple Refreshing Face Wash offers a gentle cleansing option suitable for sensitive skin, it doesn’t provide the same level of skin barrier support as Moiz. Both products contain Pro-Vitamin B5, but Moiz’s formulation is specifically designed to nourish while cleansing, not just remove dirt. Sensitive skin benefits most from formulations that actively improve skin health with each use, rather than simply maintaining it. Though Simple’s soap-free formula is adequate, investing in Moiz—which costs 30% less per ml—offers better long-term value for sensitive skin types. Moiz’s focus on barrier repair can help prevent future sensitivity issues, making it the smarter preventive investment.
5. Does Moiz Cleansing Lotion work well with retinoids and other active skincare ingredients?
Absolutely. Moiz Cleansing Lotion is an excellent companion to active treatments like retinoids, AHAs, BHAs, or vitamin C. When using potent actives, your skin barrier needs extra support, and Moiz’s Pro-Vitamin B5 provides exactly that. The gentle, non-stripping formula ensures you’re not over-exfoliating or causing irritation through harsh cleansing. Unlike the Minimalist Salicylic Acid cleanser which adds another exfoliating layer (potentially causing over-exfoliation when combined with other actives), Moiz offers pure, supportive cleansing. Many dermatologists recommend pairing Moiz with active treatments to maintain optimal skin health while pursuing anti-aging or acne treatment goals.
6. Will Moiz remove waterproof sunscreen as effectively as other cleansing lotions?
Moiz Cleansing Lotion can remove most sunscreens effectively, including water-resistant formulas. However, for heavy-duty waterproof or sport sunscreens, you may benefit from double cleansing—using an oil-based cleanser first, followed by Moiz. What sets Moiz apart from alternatives like Cetaphil, Simple, or Minimalist is that even with double cleansing, your skin barrier remains protected and hydrated thanks to the Pro-Vitamin B5. Other cleansing lotions may leave skin feeling tight or stripped after thorough cleansing, while Moiz maintains optimal moisture balance. Additionally, at ₹1.96 per ml versus Cetaphil’s ₹3.19-3.43 per ml, you can afford to be more generous with your application for thorough sunscreen removal.
7. Is there an adjustment period when switching to Moiz Cleansing Lotion from a foaming cleanser?
You may experience a brief adjustment period of 1-2 weeks as your skin recalibrates its natural oil production. If you’ve been using harsh foaming cleansers (particularly those with sulfates like some budget options), your skin may have been overcompensating by producing excess sebum. With Moiz’s gentle cleansing, your skin will gradually balance itself. During this transition, you might notice your skin feels different—less tight but not as squeaky clean. This is actually positive; that tight feeling from foaming cleansers indicates stripped skin, not cleanliness. The Pro-Vitamin B5 in Moiz accelerates this adjustment by actively repairing your compromised skin barrier.
8. Can I use Minimalist Salicylic Acid Cleanser and Moiz Cleansing Lotion together?
Yes, but strategically. If you have combination skin or specific acne-prone areas, you could use the Minimalist cleanser in the morning on oily zones (T-zone) and Moiz in the evening for gentle, barrier-supporting cleansing. Alternatively, use Minimalist 2-3 times per week for targeted exfoliation and Moiz for daily gentle cleansing. This approach gives you the acne-fighting benefits of salicylic acid without the risk of over-drying or irritating your skin. However, for most people seeking a single, do-it-all cleanser, Moiz’s gentle efficacy and superior value make it the better standalone choice. The Minimalist cleanser’s targeted nature means it’s best used as a supplementary treatment rather than a daily staple.
9. Why is Moiz more affordable than Cetaphil and Simple despite similar ingredients?
Moiz offers better value primarily due to different brand positioning and marketing strategies. Cetaphil and Simple invest heavily in international marketing, celebrity endorsements, and premium packaging, costs that are passed on to consumers. Moiz focuses on dermatologist recommendations and word-of-mouth, keeping marketing costs low. Additionally, Cetaphil’s international brand premium and Simple’s positioning as a “natural” drugstore luxury brand justify their higher prices. However, when you compare the actual formulations, Moiz delivers comparable—and in some aspects superior—skin benefits at nearly half the cost per ml. The 200 ml bottle size also provides better economies of scale compared to Cetaphil’s 125 ml and Simple’s 150 ml offerings.
10. Which cleanser should I choose if I have oily, acne-prone skin?
For oily, acne-prone skin, your choice depends on your skin’s sensitivity level and current condition. If you have active breakouts and can tolerate exfoliating acids, the Minimalist Salicylic Acid + LHA Cleanser is specifically formulated for your needs. However, if your skin is sensitive, has a compromised barrier, or you’re already using other acne treatments like tretinoin or benzoyl peroxide, Moiz Cleansing Lotion is the better choice. Over-cleansing or combining too many actives can actually worsen acne by damaging your skin barrier and triggering more oil production. Moiz’s gentle, non-stripping formula removes excess oil without aggravating your skin, while its Pro-Vitamin B5 helps repair the barrier damage that often accompanies acne. Many dermatologists recommend starting with a gentle cleanser like Moiz before introducing targeted treatments, as healthy skin responds better to acne actives. Plus, at half the cost per ml compared to alternatives, Moiz allows you to invest your skincare budget in targeted acne treatments rather than expensive cleansers.
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