Becky Sturm


Hair Care, Skin Care, & Nail Care
HORST Education Center/Aveda Institute
30+ years

Becky Sturm is a multi hyphenate beauty maven who has been in the salon and spa industry for 30+ years as a hairdresser, esthetician, as well as product development and product expert. After graduating in the HORST/Aveda Institute Advanced Training program in 1985, she went on to do an apprenticeship at The Red Carpet Salons for three years in Minneapolis and Saint Paul, and then 1 year at Regis Corporation. Becky spent the next 25 years owning salons and spas, developing products, and launching a beauty e-commerce site.

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