Wella Professionals Elements Renewing Shampoo comes in a white sturdy plastic bottle. It has a press type cap which has a dispenser. The dispenser allows only a small amount of quantity avoiding wastage. The shampoo is travel friendly. The price of this product is expensive when compared with others regular shampoos available in the market. The shampoo contains keratin extracts which moisturize the scalp and nourishes the hair. It claims to give protection from hair damage. Wella Professionals Elements Renewing Shampoo is free from sulphate, parabens, silicon and sodium carbonate. This reason attracts me more. Wella Professionals Elements Renewing Shampoo has a transparent colour. It has a pleasing smell. The texture of the shampoo is neither too thick nor too runny. Only a small quantity of the shampoo is needed to form lather when compared with other shampoos. As small quantity is enough it makes the product lasts longer which makes us convinced as the price is high. The application is simple. Wet your hair and apply the shampoo. First massage the scalp gently with your fingers and then work through the length of the hair. Rinse it off with water. I have heard people suggest to use the mask to get a better result. But I haven't tried it yet. The shampoo makes hair soft and silky. It makes the hair less frizzy and manageable. The fragrance last in hair for a longer time. It gives a shine to the hair. It cleans the scalp completely. It also controls hair fall and suits well for people with dry hair. The shampoo adds volume to the hair and make it bouncy. Even though the price is high, the shampoo has beneficial properties. As far as I am concerned the product doesn't have any side effects and suits dry scalp better than the one with oily scalp. I just look forward to try the mask to see whether the effects are much more better.