L’Oreal Infallible Lipstick comes in a sleek plastic tube packaging that is translucent and has a frosted finish to it. It comes with a paddle shaped, pro sculpt applicator that helps in precise and perfect application of the lipstick. These are matte ranged lipsticks and the consistency is quite thick and viscous. It is highly pigmented and just a single swish is enough to give a perfect and glamorous coverage to the lips. These lipsticks are quite affordable and give the finish just as any other high end branded lipstick would give. The precise applicator creates sharp edges with simultaneously filling the gaps and inner lips. This liquid lipstick is a perfect value for money when it comes to pigmentation, staying power and gorgeous shades. It stays on for almost 12 hours and does not budge. Once you start applying this, you feel that it is very thick and creamy and would come off due to the viscous texture. But give it time to settle for 10 minutes and you have the perfect lipstick ever. It does not budge or smear. It stays put and gives a mattifying effect to the lips. Initially it would feel sticky and wet, but after drying it just stays there and feels very light on the lips. You would require a really good make up remover to take this lipstick off your lips as it takes a lot of effort to remove it. Sometimes it also leaves a stain on your lips. A single swipe is more than enough to give a perfect coverage. It also moisturizes your lips and there is no need to apply a moisturizer or exfoliation before it application. It comes in 12 gorgeous rich pigmented shades that suit almost every skin tone.