Vitamin C is one of the best anti-ageing ingredients. It works like a key to maintaining a smooth, even and glowing complexion. Vitamin C has innumerable benefits. Some of which I am listing out below: Vitamin C is one of the safe ingredients that can be used by most of the people without experiencing any on the side effects. Vitamin C reduces water loss and allows the skin to retain its moisture. Vitamin C is extremely effective against reducing pigmentation and dullness of the skin, providing the skin a youthful glow. Vitamin C effectively boosts collagen production, preventing the sagging of the skin and works against effects of ageing on the face. It is rich in anti-oxidants which is very helpful against sunburn. Vitamin C serum has Hyaluronic Acid, Ferulic Acid, Aloe vera extract and Grape Seed extract as its key ingredients. It comes nicely packed in a cardboard box which mentions all the required details. The glass bottle has a pump on its cap to dispense the product in the right quantity. It is very helpful in preventing wastage and spillage of the product. The bottle is small and easy to carry. The serum is white coloured creamy liquid. It has a thick creamy consistency. A little quantity is sufficient for the entire face. It gets quickly absorbed into the skin, providing a natural glow and moisturising effect on the front. Within a few days, I could see a visible difference in my skin.