When I saw this lipstick I was ignorant about it, but the sales girl informed me about its unique features and I bought one pink shades for myself. It is a vegetarian lipstick meaning my lips would not turn dark and dry up soon unlike other brands that I have been using till date. It has a nice shine when applied to my lips. The color is long-lasting without any meals, but fades as I consumed anything, it isn't a big problem because reapplication is simple and handy. The highly pigmented lipstick makes my lips fuller and face brighter.