From my personal experience 1) Intense black pigmentation (Check the last image) 2) Love the applicator ( check next image) 3) Since the applicator is thin, it's easy for beginners to have a thin coat 4) Waterproof (check third image) 5) Settles to matte 6) Dries quickly 7) Stay for long hours almost around 8 hrs 8) Lightweight 9) Travel friendly 10) Suitable for beginners since the brush is thin Good steal while grabbing them during as I purchased it for 249