Godrej has been a hallmark of trust and purity. For almost 123 years, the brand has made it to the shelves of a million households. The brand’s fame is representative of its relationship with its consumers over the years. From beauty to health, Godrej has got you covered. Explore the best of Godrej only at StyleCraze Reviews.
Godrej is the brightest example of keeping an individual in terms with modern progress and yet so close to their roots. The glorious history of Godrej that has been passed down for generations speaks volumes about its heritage. Godrej aims to bring the goodness of health and beauty to consumers in emerging markets. They are driven by their values of trust, boldness, humbleness, respect. The brand also owns 100% accountability and also prioritizes the consumer’s needs at all times.
Ardeshir Godrej in 1897 found his key to success by starting a lock company. In 1918, the brand launched Chavi, the first soap in the world to be made without animal fat. In 1919, Godrej No.2 was launched with the belief that if people find No.2 so good, No.1 will be believed to be even better. Fast forward to 1943, Godrej went green by owning and caring for a dense cover of mangroves in Mumbai.
In 1952, Cinthol was launched on Independence Day that went up to become the second largest-selling soap in India. Moving on to 1971, Godrej Hair Dye did whirlwinds around Asia, Africa, and Latin America. In 1990, Godrej also carved its niche in the real estate industry. The next year, the brand launched Agrovet to address India’s agricultural concerns. In 1994, Godrej came up with Good Knight which ranks number one in the household insecticides in India and Indonesia.
After completing 100 years in 1997, Godrej opened its channels abroad by the acquisition of Keyline Brands, a personal care player in the UK. In 2008, Godrej liquid and powder hair colors were renamed as Godrej Expert, ranked one in the hair color industry in India. Soon after in 2008, Godrej acquired Kinky and Rapidol in Africa, a world of hair care and hair extensions for women in Africa. They also acquired Issue and Argencos in Argentina in the year 2010. They also moved to 14 more countries by acquiring the Darling Group, a leader in hair extensions.
In 2011, the brand came up with Godrej India Culture Lab that helps people exchange ideas to explore and understand a modern Indian. Fast forward to 2018, Godrej steps into the world of Air Care with Godrej Aer. Godrej Aerospace partnered with ISRO on India’s mission to Mars. In 2016, Godrej acquired Strength of Nature of the USA, Africa, and the Caribbean.
In 2017, Godrej Professional was launched, India’s first professional hair range. They partnered with the Indian hairdressing industry. In 2018, Mr. magic, the world’s first powder to liquid handwash was launched. In 2020, Godrej increased their hygiene portfolio for fighting COVID-19. The brand has received several awards for its sustainability responsibilities. They received the GreenCo Gold Award and ‘Efficiency in Energy Usage’ by FICCI’s Chemicals and Petrochemicals Awards.
Godrej has always ensured the safety and health of people without compromising on the quality and innovation of their products. Explore the best of their ranges right here.