L’Oreal is one of the largest beauty and cosmetic companies in the world. It is a French personal care company, with its headquarters in Clichy, Hauts-de-Seine, France. The brand offers products ranging from hair color, hair care, and skin care to makeup, sun protection, and fragrances. The brand has research and development centers spread across the globe – in France, the US, Japan, China, and India. It is owned by Françoise Bettencourt Meyers.
L’Oreal - Brand History
Eugène Schueller, a young scientist, experimented by creating a hair dye formula that went by the name Oréal. This experiment was a breakthrough in the world of hair dyes, with a range of contrasting colors. Schueller filed for a patent in 1908. On 31 July 1919, Schueller registered his company Société Française de Teintures Inoffensives pour Cheveux, which later became L’Oreal. The company grew slowly from a team of 3 chemists to 100 by 1950. The brand started with hair color and soon branched out into other product categories. Currently, L’Oreal markets over 500 brands and thousands of individual hair, skin, and beauty related products.
Brands Owned By L’Oreal Consumer Products
- L’Oréal – Paris
- Maybelline New York
- Dark and Lovely
- MG- Magic Mask
- Lancôme Paris
- Yves Saint Laurent
- Giorgio Armani
- Urban Decay
- Ralph Lauren
- Shu Uemura
- Viktor & Rolf
- Helena Rubinstein
- It Cosmetics
- Yue Sai
- L’Oreal Professional
- Carita Paris
- La Roche-Posay
- Roger & Gallet
Product Categories Under L’Oreal Paris USA Makeup
- Eye Makeup: Eyeshadow, Eyebrow Makeup, Eyeliner, Mascara
- Lip Color: Lip Balm, Lip Gloss, Lip Liner, Lipstick
- Face Makeup: BB Cream, Blush, Concealer, Face Powder, Foundation Makeup, Highlighters, Makeup, Primer, Makeup Blenders
- Brands: Colour Riche, Infallible, Lash Serum Solution, Rouge Signature, True Match, True Match Lumi, Unbelieva-Brow, Unlimited, Visible Lift, Voluminous
- Skin Care: Eye Cream, Face Mask, Face Scrub, Face Serum, Facial Cleanser, Facial Oil, Facial Moisturizer, etc.
Permanent Hair Color, Semi-Permanent, Root Touch Up, etc.Hair Care:
Shampoo, Conditioner, Hair Mask, Dry Shampoo, etc.Hair Style:
Hair Cream, Hair Gel, Hair Mousse, etc.
L’Oreal Paris On Stylecraze Reviews
A lot of research and effort goes into buying the right makeup and cosmetics nowadays, unlike the olden days, when the choices were more intuitive. To make your research easier and fun, head to Stylecraze Reviews’ L’Oreal brand page, and get access to a range of products containing all the information you will ever need!