MAC

The makeup and cosmetic industry are flooded with old and new brands that are trying their best to make it to the top. While some focus on being budget-friendly, others choose to go organic. However, some leading brands still stand on top of the pyramid, unrivaled. Make-up Art Cosmetics or MAC is one of the top three global makeup and cosmetics brands.

However, MAC was not always as big as it is today. It started as a brand "by makeup artists for makeup artists" and had a limited market. The products were made in a kitchen and sold directly to artists and models.

Here's How MAC Became The Biggest Beauty And Cosmetic Brand.

Makeup artist Frank Angelo and photographer Frank Toskan were unhappy with the way makeup turned out in photos. They came up with an idea to start a brand to fill the gap between makeup artistry and photography. MAC was created to fulfill the needs of professionals like them.

What started as 'professionals only' brand, soon became a hit among models and their friends and family. The demand increased, and from being a niche brand, MAC soon became a global brand.

• MAC's motto, "All ages. All races. All sexes." celebrates individuality and diversity. The brand wants to be available for and accessible by everyone. They are known for introducing a wide shade range to cater to fair to dark skin tones.
• The brand is also high on charity. MAC AIDS Fund was set up in 1994 to support HIV/AIDS affected people. 100% earnings of the MAC's Viva Glam range are donated towards this cause. The brand claims to have raised over $400 million so far.
• MAC is known for employing only industry experts for their platform. You can walk into any MAC store and rest assured that you will get expert advice from professionals.
• Estée Lauder bought MAC in 1999 and has helped it grow further and reach the heights it has touched today.
• The Back to MAC' program of the brand encourages its users to return empty MAC product packaging in return for a free lipstick.
• MAC has never disappointed in terms of quality, quantity, pigmentation, lasting power, variety, and availability.

MAC's Product Line

MAC primarily has 5 product lines, and the products are categorized under these product lines:

• Prep + Prime
• Pro Longwear
• Lightful C
• Mineralize
• Studio

Some of the brand's bestselling products are:

• Modern Twist Kajal Liner
• Retro Matte Liquid Lipcolour
• Retro Matte Lipstick
• Studio Fix Powder Plus Foundation
• Studio Fix Fluid SPF 15
• Studio Finish SPF 35 Concealer
• Prep + Prime Fix+
• Select Sheer/Pressed