With more than a century-long existence in the cosmetic world, Maybelline has become one of the most loved brands worldwide. It has always made it a point to stay ahead of the trend or be the trendsetter. The brand is the official makeup sponsor of over 15 fashion weeks worldwide, and this is proof that the brand makes runway-inspired makeup and the looks accessible to all. Follow this Maybelline brand page and find the product suitable for your requirements.
Back in the days, 1900s to be precise, access to makeup was very limited, for obvious reasons. But the wish to look and feel beautiful has been around forever. In 1915, a young lady (Mabel Williams) mixed coal dust and Vaseline to create a mixture to darken her eyebrows. Innovative, right? Do you know that this incident led to the birth of an entire makeup line?
Thomas Lyle Williams, Mabel William’s brother, noticed the potential in this homespun product. He then joined hands with a chemist and came up with a product called Lash-Brow-Ine. The product line was later renamed Maybelline to honor his inspiration. A couple of years later, the brand came out with two new products – Maybelline Cake Mascara and Ultra Lash.
1n 1971, Maybelline launched a revolutionary product that became the most sold beauty product in the world – the water-based Great Lash Mascara. After almost 80 years and countless innovations in the cosmetic world, Maybelline was acquired by L’Oreal in 1996.
Maybelline is currently present in over 129 countries and has over 200 products in its product line. The L’Oreal acquisition opened up more opportunities for the brand. One after the other, the brand has launched bestselling products, like the Dream line of foundation, blush, bronzer, and concealer, BB Cream, Volum’ Express line of mascaras, etc.
These are the categories of products Maybelline sells:
Eyes: Brow, Eyeliner, Eyeshadow, Mascara
Face: BB Cream, Blush, Bronzer, Concealer, Contouring, Foundation, Highlighter, Powder, Primer, Setting Spray
Lips: Lipstick, Liquid Lipstick, Lip Palette, Lip Liner, Lip Crayon, Lip Gloss, Lip Balm
Nails: Nail Care, Nail-Collections, Nail-Color, Nail-Effects