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The Launch Of NYX

Tony Ko launched NYX in the year 1999 in an attempt to bridge the gap between high-end cosmetic brands and drugstore beauty products. She initially introduced only eye and lip pencils and made $2 million in the first year. What started as a “professionals only” brand was soon available in the major beauty stores in the US, like Ulta and Target. Ko sold NYX to L'Oreal, the largest beauty conglomerate in the world, for $500 million.

Making It Big In The Beauty World

  • Offering uncompromised quality at affordable prices has been the biggest game-changer for NYX. Despite expanding its range of products, the brand has made it a point to keep the costs on a budget.
  • NYX describes itself as a "Digital-first" brand. The brand is active on all social media platforms, especially Instagram. It invites bloggers and beauty influencers to help them with research and development. NYX has also launched its own beauty app that is available for download on iOS and Android.
  • Another factor that contributes to NYX's continued success is the extensive range of products. NYX, while staying on a budget, never fails to disappoint its users and followers. It offers high-end, luxury products at affordable prices and, thus, continues to remain a favorite of millennials.
  • NYX prides itself on being a cruelty-free brand and also has a line of vegan products. It is also PETA-certified.

Product Categories in NYX:


Eyebrows, Eyeliners, Eyeshadows, Eyeshadow Primers, False Lashes, Mascara, Palettes


Lip Gloss, Lip Liner, Lip Sets, Lipsticks, Liquid Lipsticks


Blush, Bronzer, Concealer, Foundation, Highlight + Contour, Powder, Primer, Setting Spray

Tools And Extras:

Brushes, Glitter, Makeup Removers, Multi-Use, Sets + Palettes, Tools + Accessories, Travel-Sized Products

NYX on Stylecraze Reviews:

If you are as obsessed with NYX as everyone else, head straight to NYX's page on Stylecraze Reviews. Here we have listed an extensive range of NYX products for your face, eyes, and lips to help you create mesmerizing looks.

Make your way to your favorite products by using the Filter options available on the website and let us to help you understand these products better. Swift through the descriptions, most commonly asked questions, reviews by real users, and ratings. Use the 'Shop Now' button to buy these products and fill up your makeup stash with these beauty staples!