Offering uncompromised quality at affordable prices has been the biggest game-changer for NYX. NYX prides itself on being a cruelty-free brand and also has a line of vegan products. Go through this NYX Products page and get to know an extensive range of NYX products for your face, eyes, and lips to help you create mesmerizing looks.
Tony Ko launched NYX in the year 1999 in an attempt to bridge the gap between high-end cosmetic brands and drugstore beauty products. She initially introduced only eye and lip pencils and made $2 million in the first year. What started as a “professionals only” brand was soon available in the major beauty stores in the US, like Ulta and Target. Ko sold NYX to L'Oreal, the largest beauty conglomerate in the world, for $500 million.
Eyebrows, Eyeliners, Eyeshadows, Eyeshadow Primers, False Lashes, Mascara, Palettes
Lip Gloss, Lip Liner, Lip Sets, Lipsticks, Liquid Lipsticks
Blush, Bronzer, Concealer, Foundation, Highlight + Contour, Powder, Primer, Setting Spray
Brushes, Glitter, Makeup Removers, Multi-Use, Sets + Palettes, Tools + Accessories, Travel-Sized Products