Plum

Plum was born to nourish, nurture, protect, and sustain the skin with essential natural nutrients blended with the brilliance of science. The brand has always believed to be good not just to our skin but also to the environment that gives us so much, so endlessly. The brand abides by the fact that we are all the prettiest in the skin we were born in. Hence, nourishing, repairing, and protecting it to keep it at its best is a necessity. This belief is one of the many reasons why the brand also discards the manufacturing of fairness creams. It strongly believes that goodness is treasuring your natural skin and respecting the diversity around us. The brain behind Plum Goodness is called the Director of Goodness. He is a Double gold medalist IIT Chemical Engineer & MBA. He is also an Award-winning product formulator, former management consultant, and venture investor.

Every brand’s success speaks volumes through its determined values. Plum has a set of values that make them stand true to the core of their work. Customer delight is their biggest priority. Respect for human capability, diversity, and hard work is the second important pillar of Plum values. The transparency to not hide anything from their customers is also an essential part of Plum values. Last but not least, sustainability is the strongest ethic the brand holds. It believes in preserving the goodness we are all blessed with.

Sustainability at Plum is practised through an innovative campaign called #Empties4Good. All Plum products are packed in recyclable packaging. Once you are finished using a product, you can send the empties to the brand. Then, they send it to a verified recycler for free. Moreover, with every empty that you send the brand, it rewards you with Rs.50 in your shopping cart at plumgoodness.com. This process not only helps in recycling but also rewards you for the goodness that you participate in. Who wouldn’t vouch for this, isn’t it?

Plum is also a humble part of the global movement, One Percent for the Planet. This movement started in 2002 and today, over 1200 member companies in 48 countries donate 1% of their annual sales to sustainability initiatives. In just over 10 years, these 1% contributions have accumulated to more than $100 million to the planet. Now you know, where the goodness lies. Plum has been featured on iDiva, Femina, Vogue, Verve, Cosmopolitan, Swirlster.

Plum products are 100% vegan, cruelty-free, and PETA-certified. However, they aren’t 100% natural. Although not completely natural, Plum as a brand is very transparent with its customers about its ingredients and formulations. The formulas are created keeping sensitive skin in mind. Nevertheless, the brand recommends a patch test for all sensitive skin beauties. The products are also suitable for children over the age of 3 years. Pick your best grabs right here.

Plum Products Range

Skin

Product Category: Face washes & cleansers, Face scrubs, Face mists & toners, Face masks, Facial moisturizers, Sunscreens, Face oils, serums & specialists

Skin Concern: Acne & Oil Control, Anti Ageing, Dryness, Dull Skin, Sun Protection, Sensitivity, Tanning & Pigmentation

Skin Type: Oily & Acne-Prone Skin, Normal/Combination Skin, Dry Skin, Sensitive Skin, Mature Skin

Hair

Product Category: Shampoo, Conditioner, Hair Mask, Hair Oil

Hair Concern: Chemically tested, dull-damaged

Body

Product Category: Shower Gels, Shower Creams, Body Mists, Body Lotions, Body Scrubs, Body Oils, Body Butters, Hand Care, Foot Care

Body Concern: Body Cleansers, Exfoliation, Moisturization, Intense Moisturization, hand Moisturization, Foot Moisturization

Makeup

Kajal, Makeup Remover, Lip Balms

Best Plum Products For Oily Skin

• Plum Green Tea Alcohol-Free Toner
• Plum Green Tea Renewed Clarity Night Gel
• Plum Green Tea Skin Clarifying Concentrate
• Plum Green Tea Pore Cleansing Face Wash
• Plum Green Tea Mattifying Moisturizer
• Plum Green Tea Clear Spot-Light Gel
• Plum Green Tea Clear Face Mask
• Plum Green Tea Revitalizing Face Mist
• Plum Green Tea Day-Light Sunscreen Gel

Best Plum Products For Combination Skin

• Plum Chamomile & White Tea Plush Night Souffle
• Plum Hello Aloe Caring Day Moisturizer
• Plum Green Tea Skin Clarifying Concentrate
• Plum Grape Seed & Sea Buckthorn Mild Foam Scrub
• Plum Berry Goodness Bundle
• Plum Chamomile & White Tea Calming Antioxidant Toner
• Plum Chamomile & White Tea Sheer Matte Day Cream SPF 50
• Plum Grape Seed & Sea Buckthorn Nutri-Plenish Face Mist

Best Plum Products For Dry Skin

• Plum E-Luminence Nourishing Toning Water
• Plum E-Luminence Simply Supple Cleansing Balm
• Plum Grape Seed & Sea Buckthorn Glow-Restore Face Oil Blend
• Plum AM PM Moisturizer
• Plum Chamomile & White Tea Plush Night Souffle
• Plum Grape Seed & Sea Buckthorn Renaissance Face Mask

Best Plum Products For Sensitive Skin

• Plum E-Luminence Nourishing Toning Water
• Plum Hello Aloe Just Gel
• Plum Hello Aloe Sensitive Skincare Set
• Plum E-Luminence CTM Bundle
• Plum Hello Aloe Ultra Lite Day Lotion SPF 20
• Plum Hello Aloe Skin Loving Face Wash
• Plum Hello Aloe Gentle Cleansing Lotion

Best Plum Products For Ageing Skin

• Plum Bright Years Cell Renewal Serum
• Plum Bright Years Under-Eye Recovery Gel
• Plum Bright Years All Day Defence Cream SPF 45 PA+++
• Plum Bright Years PM Infusions Sleeping Face Mask
• Plum Bright Years Restorative Overnight Creme

Best Plum Products For Dull-Damaged Hair

• Plum Olive & Macadamia Nutri-Shield Pre-Shampoo Hair Oil
• Plum Olive & Macadamia Rich Nourish Conditioner
• Plum Olive & Macadamia Mega Moisturizing Hair Mask