Revlon

Did you know that to provide for the high demand for nail polish in the 1930s, two brothers started selling colored nail enamels to department stores and pharmacies? This was the modernized nail polish, which used pigments in place of dyes. This nail polish company was called Revlon.

Revlon – Brand’s Background

Revlon was founded by two brothers – Charles Revson and Joseph Revson – and a chemist, Charles Lachman, who also contributed to the ‘L’ in Revlon. Their nail enamel idea was a huge success, and within six years, the company became a multimillion-dollar company. All this happened during World War II, and by the time the war was over, Revlon had become one of America’s top five cosmetic brands.

Revlon soon began expanding overseas. Revlon debuted in Japan in 1962 and had subsidiaries running in other parts of the world, like France, Argentina, Italy, Asia, etc. Revlon also became the first international cosmetic brand to enter India, after allying with the Modi Group – and the brand was called Modi Revlon.

Brands Owned by Revlon

• Revlon
• Elizabeth Arden
• Almay
• American Crew
• Cutex
• SinfulColors
• Mitchum
• Britney Spears Fragrances
• Christina Aguilera Fragrances
• Elizabeth Taylor Fragrance Collection
• John Varvatos
• Shawn Mendes Signature
• Juicy Couture
• Ed Hardy
• La Perla, and others.

Product Categories of Revlon

Makeup

Face: Foundation, Concealer, Gelée, Powder, Face Primer, BB Cream, Blush, Highlighter
Lips: Lipstick, Liquid Lipstick, Lip Gloss & Lacquer, Lip Tint, Lip Balm & Treatment, Lip Plumper, Lip Liner
Eyes: Eyebrow, Eyeliner, Eye Primer, Eye Shadow, Mascara
Nails: Nail Color, Nail Care

Beauty Tools

Makeup Brushes & Applicators, Eye Tools, Tweezers, Skin Care Tools, Manicure Tools, Pedicure Tools, Accessories & Kits

Hair

Permanent Hair Color, Root Touch Up, Hair Highlights & Other Effects, Hair Bleach, Shade Finder, Hair Tools