Back in the 19th century, a brand invented the first non-toxic mascara. The mascara became so famous and popular that this brand’s name became synonymous with the word mascara in several languages. This brand is called Rimmel London.
Eugene Rimmel, along with his father, set up their first perfumery in London, in 1834. It was called the House of Rimmel. Eugene was only 14 when he became his father’s apprentice. And by the age of 24, Eugene was an expert perfumer and was traveling the world in search of new ingredients for his cosmetic products. After Eugene’s death in 1887, his two sons took over the business and expanded it to reach new heights.
To this day, 180 years after the launch of Rimmel, this brand remains one of the top-selling brands of Britain. A fragrance company named Coty Inc currently owns it. Their ad campaign “Get the London look” features celebrities like Kate Moss, Cara Delevingne, Coco Rocha, Georgia May Jagger, Zooey Deschanel, etc. With their quirky, colorful, and affordable makeup range, Rimmel London has remained a popular choice for millions. The brand is now sold in more than 40 countries, including Australia, India, Norway, Poland, the US, Russia, etc.
Every product and look of Rimmel London is designed to promote self-expression. Every texture, shade, and eye flick dares you to push your boundaries and experiment with your looks. It motivates you to be who you are and be a better version of oneself.
Foundation, Powder, Concealer, Bronzer, Blusher, Highlighter, Primer, Colour Corrector, Contour
Brow, Mascara, Eyeshadow, Eye Liners / Eye Pencil, Make Up Remover, Primers
ipstick, Lip Gloss, Liquid Lipstick, Lip Liner, Lip Stain
Nail Polish, Top Coats
Instant Tan, Gradual Tan, Bronzer
Do you also want to get your hands on the London Look, but don’t know where to get started from? Head to the brand page on Stylecraze Reviews page and get all your questions answered. Make yourself familiar with a range of Rimmel London’s products and what they do. Additionally, you can also check out the reviews and ratings of these products and see how people like them. You can use the filters to swift through different categories and pick products that you like.
Rimmel-london ProductsPRICE (RS)
Rimmel Eye Brow Pencil - 299
Rimmel Stay Glossy Lip Gloss - 500
Rimmel Glam Eyes Liquid Liner - 500
Rimmel Stay Matte Liquid Mousse Foundation - 450
Rimmel Scandaleyes Waterproof Kohl Kajal - 345
Rimmel Lasting Finish 25 Hour Foundation - 600
Rimmel Scandaleyes Shadow Stick - 400
Rimmel Exaggerate Automatic Lip Liner - 350
Rimmel Exaggerate Waterproof Eye Definer - 299
Rimmel Scandaleyes Retro Glam Mascara - 500