Rimmel London

Back in the 19th century, a brand invented the first non-toxic mascara. The mascara became so famous and popular that this brand’s name became synonymous with the word mascara in several languages. This brand is called Rimmel London.

Eugene Rimmel, along with his father, set up their first perfumery in London, in 1834. It was called the House of Rimmel. Eugene was only 14 when he became his father’s apprentice. And by the age of 24, Eugene was an expert perfumer and was traveling the world in search of new ingredients for his cosmetic products. After Eugene’s death in 1887, his two sons took over the business and expanded it to reach new heights.

To this day, 180 years after the launch of Rimmel, this brand remains one of the top-selling brands of Britain. A fragrance company named Coty Inc currently owns it. Their ad campaign “Get the London look” features celebrities like Kate Moss, Cara Delevingne, Coco Rocha, Georgia May Jagger, Zooey Deschanel, etc. With their quirky, colorful, and affordable makeup range, Rimmel London has remained a popular choice for millions. The brand is now sold in more than 40 countries, including Australia, India, Norway, Poland, the US, Russia, etc.

Product Categories of Rimmel London

Every product and look of Rimmel London is designed to promote self-expression. Every texture, shade, and eye flick dares you to push your boundaries and experiment with your looks. It motivates you to be who you are and be a better version of oneself.

Face Makeup:

Foundation, Powder, Concealer, Bronzer, Blusher, Highlighter, Primer, Colour Corrector, Contour

Eye Makeup:

Brow, Mascara, Eyeshadow, Eye Liners / Eye Pencil, Make Up Remover, Primers

Lip Makeup:

ipstick, Lip Gloss, Liquid Lipstick, Lip Liner, Lip Stain

Nails:

Nail Polish, Top Coats

Fake Tan:

Instant Tan, Gradual Tan, Bronzer

Best Selling Rimmel London Products:

1. Rimmel London Volume Colourist Mascara
2. Rimmel London Stay Matte Pressed Powder
3. Rimmel London Wake Me Up Foundation
4. Rimmel London Stay Matte Liquid Lip Colour
5. Rimmel London Fresher Skin Foundation
6. Rimmel London Sunshimmer Self Tan Mousse
7. Rimmel London Kate Moss 15 Years Lasting Finish Lipstick
8. Rimmel London Lasting Finish 1000 Kisses Lip Liner
9. Rimmel London Insta Duo Contour Stick
10. Rimmel London Exaggerate Auto Eye Definer Eyeliner