Well, well! Some brands are cult favorites. Be it their lipsticks or their super classy and bold mascaras, Sugar Cosmetics has been a heartthrob for all the ladies out there. With their versatile range of makeup, playing along with your multiple looks is a cakewalk. A shade and hue for all your moods and skin tones are readily available at Sugar Cosmetics. Explore their crazy pop-up shades and variety of playful products only at StyleCraze Reviews.
Sugar Cosmetics is a nine-year-old startup that was launched in 2012 by IIM Ahmedabad alumnus Vineeta Singh and Kaushik Mukherjee. Sugar Cosmetics started as a quirky, affordable brand made for the Indian complexion. Sugar believes in empowerment and hence, it curates essential and unique products that meet all the needs and requirements to amp up our skincare regime and makeup game. The brand ensures you achieve multiple and versatile looks from everyday normal to glam show stopper, bold to subtle, quirky to funky. No matter what your style is, Sugar Cosmetics believes to celebrate every aspect of you and your beauty.
The brand today competes with major brands like L’Oreal, Lakme, etc. While Covid-19 affected many businesses across the globe, Sugar saw a surge in its sales by 60%. The brand sold products worth Rs.24 crores to the end consumer. This has been their highest so far and the best part was that 50% of it was from retail.
Sugar is found in various outlets across the country. It is doing rounds all over the world. Their products are loved for their power of experimentation and class. The brand believes makeup is a statement and not a necessity. A statement that says that I am beautiful but a dash of lipstick makes me feel sexy. Sugar Cosmetics believes you can make heads turn just by wearing your attitude on the sleeves. They believe you should own your personality and just not wear it. The brand surely knows how to make you fall in love with yourself all over again. That’s how Sugar rolls, by complementing all your sides for a long, long time. Best of all, it’s a cruelty-free brand. What more does it take to choose this brand as your favorite? Find the best of Sugar Cosmetics right below.
Sugar products range is very extensive. They have products like lipsticks, foundations, compact powders, nail lacquer, eyeshadow palettes, etc.