7 Popular Desi Fashion Influencers Who Can Help You Up Your Style Game

Written by , BA (Media & Communication) Niharika Nayak BA (Media & Communication) Experience: 4 years
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If you’re generally clueless when it comes to fashion and style, then we have a list of people whose Instagram profiles can help you get ahead of the fashion game. The best way to find out what’s new and trending is to follow popular fashion influencers on different social media channels. For those who are new to the world of fashion, fashion influencers can offer an insider perspective into the world of fashion. Nowadays, fashion blogging has become a lucrative way to gain entry into the fashion industry. From giving us inspiration for work from home outfits to making us look into various causes during the pandemic, here are seven popular desi influencers that need to be on your style radar in 2021:

1. Komal Pandey

Komal Pandey
Image: Instagram @komalpandeyofficial

Komal Pandey rose to fame after her YouTube skit videos went viral and inspired plenty to check out her sense of style. Komal is the queen of metamorphosis and channels both Indian and Western clothes incredibly well. She can turn something as simple as an elegant sari into a planted skirt or even add it to a power suit and create a new brand of cool. She is known for making cute reels on Instagram and likes to experiment with music and formats. And although her unorthodox outfit choices, bold styling, and makeup might not be everyone’s cup of tea, her page surely attracts a large audience.

2. Diipa Büller-Khosla

Diipa Büller-Khosla
Image: diipakhosla / Instagram

Diipa is a face that is recognized globally due to her prolific work in the fashion industry. She has graced the covers of fashion magazines like Brides, Travel & Leisure India & South-East Asia, Conde Nast Traveller India, and many more. She has also served as an ambassador for many fashion brands. Besides her incredible accolades, Diipa has the ability to carry off any outfit seamlessly. Whether she is wearing a simple pair of denim or a long trailing gown, Diipa has our attention. She also runs an organization called PostForChange. This organization helps urge and enable digital influencers to use their voice to highlight various important causes. Diipa herself has been highly vocal about fighting against discrimination and racism.

3. Aashna Shroff

Aashna Shroff
Image: Instagram @aashnashroff

If you are someone who is looking to transition from following a girly-girl aesthetic into a more elegant and ladylike one, then Aashna Shroff is the girl for you. She is a Mumbai-based beauty and fashion influencer who began her journey in the blogging world as a means to promote her e-shop on social media. This quickly transitioned into her full-time gig. She has collaborated with plenty of brands and can make the streets of South Bombay look like Paris!

4. Juhi Godambe

Juhi Godambe
Image: Instagram @juhigodambe

Juhi Godambe is the daughter of celebrity makeup and hair professionals Bharat and Doris. Thanks to her parents, she is no stranger to the world of glamour. However, it is her unique avant-garde style that makes her the apple of every fashionista’s eye. If you want to get a daily dose of style and workouts that are power-packed, Juhi Godambe’s profile is all you need. Follow Juhi to get a daily dose of style, fun workouts, and an introduction to indie labels. She also runs a popular fashion label called Arabellaa.

5. Usaamah Siddique

Usaamah Siddique
Image: Instagram @usaamahsiddique

Usaamah is a fashion and lifestyle influencer who motivates his audience with rich visual content. From creating new fashion trends to collaborating with famous fashion brands, Usaamah covers everything on his Instagram profile. If you’re a guy who wants to amp up his wardrobe, Usaamah’s profile will provide you with great ideas. He also founded and curated his own fashion platform called The Dapper Label. You will be mesmerized by his food blogging and travel posts.

6. Karron S Dhinggra

Karron S Dhinggra
Image: Instagram @theformaledit

Karron was nominated for The Leading Fashion Influencer award in the year 2019. He is known for having incredible hair and provides hair care tips for men on his Instagram account. He usually makes visual content on grooming, menswear, luxury, and more. Besides having a large following on Instagram, Karron also has a massive following on YouTube. So if you want to add a little spark to your daily routine, tune in to his channel.

7. Monikh Dale

Monikh Dale
Image: Instagram @monikh

If you enjoy a clean and minimalistic sense of style, Monikh is the influencer for you. Monikh is a firm believer in the “less is more” aesthetic for both her skincare and sense of style. She believes in embracing your natural beauty. Her wardrobe is filled with chunky knits, neutral hues, and oversized blazers.

Besides the bloggers and influencers we have mentioned here, there are plenty of other exciting profiles that you can follow to inspire you. All you need to do is explore through your explore page. Who is your favorite fashion influencer? Do let us know all of your thoughts on this article in the comment section below.

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Niharika Nayak

Niharika NayakBA (Media & Communication)

Niharika has a passion for all things art, music, and travel and has over 4 years of experience in writing for social media. During her spare time, she likes experimenting in the kitchen, playing video games, and hanging out with stray animals. She has a bachelor's degree in media and communication from the Manipal Institute of Communication and aspires to...read full bio

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