SkinKraft’s #Iammytype Campaign Ignites Conversation On Women Embracing Their Own Type
chaitra krishnanMA (Journalism & Mass Communication) Experience: 5 yearsChaitra has a triple main bachelor’s degree in journalism, communicative English, and economics from St. Aloysius College, Mangalore, and a master’s degree in journalism and mass communication from St... more
Have you ever heard people or yourself judging others based on their appearance and the outer shell of their being that you see? And have you ever been judged by others to be something that you’re not even remotely close to? Well, that’s what our society is best at— stereotyping. No matter how you look, where you’re from, or what you do…the shackles of stereotypes will always follow you. And it’s not like men don’t get thrown into the whole picture, but in a patriarchal society like ours, women are at the hard end of it.
For centuries now, women are looked down on as objects for gratification of gender roles. And even today, no matter how successful you are, your personality and your identity gets compartmentalized and you won’t even realize it most often. It follows you everywhere! Your home, college, workplace, friend circle— you are constantly forced into an already existing character type. And sometimes, unknowingly you get carried away by the pressure and try to fit into the “type” that others have decided for you. Well, ladies! SkinKraft is here to tell you that it’s time for you to take a good look at yourself and explore your own “type”. With their #iammytype campaign, the brand urges each one of you to embrace your individuality rather than fall into the traps of what has been expected of you.
#Iammytype And Only I Get To Decide That
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SkinKraft recently brought out their first ad film associated with the campaign in association with Lin Productions and it is a breath of fresh air among advertisements that objectify women to sell their products. The video is an eye-opener for the entire society who loves to “tag” women based on good-for-nothing superficial factors. It also encourages women to celebrate their selfhood and be proud of themselves however they are.
The core concept of SkinKraft is based on the concrete fact that every woman is unique and her beauty products should be tailor-made and not mass-produced. And if a beauty brand can see the wonderfulness in you, you can do it too. Being India’s first dermatologically-approved and scientific customized skin care regimen, SkinKraft gives you the chance to explore your unique skin and hair type. You first get to know your skin and hair type, and the particular issues you need to tackle. Then, the brand provides you with a solution in terms of exclusive products, just for you. You won’t be tagged as an “oily skin” or “dry hair” at SkinKraft.
Why Such A Campaign Is Important
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The beauty of #iammytype campaign is that it reminds you that only you can truly know who you really are and that you are one of a kind. You may be a strict teacher at school but you are a super fun mom at home! You are a studious kid in college tagged as a nerd but you are a star performer at rock concerts. You may come off as an unruly hippie to many because of your colored hair, piercings, and tattoos, but they don’t know you are a full-time volunteer at an old age home. It all boils down to one point— you are amazing for the many reasons that the world knows nothing of and as long as you know it and accept it, nobody can put you in a labeled box.
What The Creators Have To Say
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Talking about SkinKraft and the #iammytype campaign, Chaitanya Nallan, the CEO and Co-founder of SkinKraft said,“The beauty landscape is moving away from mass production to bespoke personalized solutions and experiences. SkinKraft, an AI-driven skin and hair care brand was born out of two undeniable truths. First, to rescue women caught in an unrewarding cycle of experimentation in the quest to find good skin and hair care products. Second, to avoid churning out generic formulations in the mass market.”
“With this brand film, we are trying to imbibe the same ideology that just like a woman’s individuality, her skin and hair is also unique; hence requiring a beauty and wellness regime that has been created and curated solely for her,” Chaitanya added.
To sum it all, it doesn’t matter if you’re a man or a woman, young or old, rich or poor, you’re amazing just the way you are. Have you ever thought about what type of person you are? Have you ever felt like you’ve been pushed into a personality type when you know that’s not who you are? Tell us your #iammytype story by creating a short video of your own and sharing it on your social media account by tagging us. We, at StyleCraze are all ears!
