Brands may call their products clean if they are:
Like parabens, sulfates, synthetic fragrances, etc
As opposed to a long list of ingredients.
With ingredients from natural sources.
The hype over clean products started due to concerns over endocrine disruptors and cancer.
Experts suggest the term “clean” is vague and arbitrary.
Harmful ingredients can be safe when used in small amounts.
Not all natural ingredients are safe.