The “Lipstick Effect”

It is spending on appearance-enhancing items like lipsticks with financial limitations.

What Is Lipstick Effect

As per experts, making such purchases helps women feel better.

What Causes It?

Lipstick fits the bill of being purchased the most.

But Why Lipstick?

As per experts, there are plenty.


Using cosmetics helps women look attractive and catch the attention of romantic partners.

The Evolutionary Explanation

There are fewer men with access to resources in recessionary times.

But Why?

Women also use cosmetics to be seen more favorably in the workplace.

Building On This

Women view makeup and clothes as means to positively affect people’s perception of them.

The Empirical Data

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