8 Pregnancy-Safe Makeup Products And Brands You Can Invest In

Grab these God-sent products if you want your baby-mama photographs to be on fleek.

By Baishali BhattacharyaBaishali Bhattacharya, Certified Image Consultant, Certified In Makeup Artistry  • 
All products recommended on StyleCraze are independently selected by our editorial team. If you make a purchase through any of these links, we may receive a commission. Learn more about our product selection process here.

Pregnancy-safe makeup products are specifically formulated so that there is no risk to you or your baby when you put on your makeup. During pregnancy, your body undergoes changes and your skin may get affected as well, leaving you with a different skin tone or texture. Your skin may also become more sensitive to chemicals as its absorbing capacity increases.

So that you don’t have to worry about makeup and its safety, or look too far and wide to find safe products, we have got a list of the 8 best pregnancy-safe brands that you can invest in and use for your peace of mind and makeup goals!

Top Picks
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Best Full Coverage:It Cosmetics Your Skin But Better CC+ Cream
Price on Amazon
Best Long-Wearing Formula:Hourglass Veil Mineral Primer
Price on Amazon
Best Hypoallergenic Option:Mineral Fusion Pressed Powder Foundation
Price on Amazon
Best Color Payoff:Tarte Rainforest Of The Sea Eyeshadow Palette Vol. II Limited-Edition
Price on Amazon
Best Glossy Finish:Deborah Lippmann Gel Lab Pro Nail Polish
Price on Amazon
Best Lightweight Formula:Honest Beauty Tinted Lip Balm – Fruit Punch
Price on Amazon
Best Natural Finish:Burt's Bees 100% Natural Origin Blush
Price on Amazon
Best Buildable Formula:100% Pure BB Cream – 10 Luminous
Price on Amazon

8 Safest Pregnancy-Safe Makeup Products

1. Best Full Coverage:It Cosmetics Your Skin But Better CC+ Cream

4.5
IT Cosmetics Your Skin But Better CC+ Cream Image: It Cosmetics

This CC cream from It Cosmetics is a 7-in-1 formula that offers full coverage and broad-spectrum SPF 50+ to protect your skin from damaging UV rays. It acts as a hydrating anti-aging serum and poreless finish primer that conceals dark spots. The moisture-rich formula makes it suitable as a day cream.

It is infused with skin-friendly ingredients and is suitable for all skin types, including sensitive skin. This clinically tested cream improves the texture of your skin and leaves it glowing. It is enriched with vitamins, antioxidants, niacin, hyaluronic acid, peptides, and hydrolyzed collagen that help diffuse imperfections and reveal flawless skin without creasing or cracking. Watch this video to know more about the product.

Pros

  • Lightweight
  • All-day coverage
  • Has SPF 50+
  • No caking
  • Does not settle into fine lines

Cons

  • Limited shade range
Pro Tip
Use the 5-dot technique to apply this on your face and avoid applying excess product.
Price at the time of publication: $27.0

2. Best Long-Wearing Formula:Hourglass Veil Mineral Primer

The Veil Mineral Primer from Hourglass has a silky smooth and long-wearing formula that enhances the effects of the foundation. It hides imperfections like redness, rosacea, pores, wrinkles, and fine lines to even tone the skin. The oil-free primer is enriched with SPF 15 that protects the skin against sun damage. The velvety-soft texture of this primer glides smoothly on the skin and repels water to keep your makeup fresh and intact. This video will give you more insights into the product.

Pros

  • Long-lasting
  • Lightweight
  • Mild fragrance
  • Has SPF 15
  • Vegan
  • Sulfate-free
  • Paraben-free
  • Fragrance-free
  • Gluten-free
  • Synthetic dye-free
  • Nanoparticle-free
  • Phthalate-free
  • Cruelty-free

Cons

  • Expensive
  • A bit drying
Price at the time of publication: $56

3. Best Hypoallergenic Option:Mineral Fusion Pressed Powder Foundation

4.3
Mineral Fusion Pressed Powder Mineral Foundation – Cool 2 Image: Mineral Fusion

The Mineral Fusion Pressed Powder Foundation has a soft, triple-milled formula to provide buildable coverage. It evens out the skin tone by diminishing the appearance of pores and fine lines. This age-defying powder foundation contains potent ingredients like red tea, white tea, vitamins C and E, sea kelp, and pomegranate to protect the skin from free radicals and impart a healthy radiance and shine-free finish. Other ingredients like aloe, licorice root, and cucumber soothe the skin.

Pros

  • All-day coverage
  • Hypoallergenic
  • EWG verified
  • Vegan
  • Cruelty-free
  • Gluten-free
  • Fragrance-free
  • Artificial colorant-free
  • Phthalate-free
  • Talc-free
  • Paraben-free

Cons

  • Tends to crease.
Price at the time of publication: $24.92

4. Best Color Payoff:Tarte Rainforest Of The Sea Eyeshadow Palette Vol. II Limited-Edition

The Rainforest Of The Sea Eyeshadow Palette from Tarte features eight incredible shimmery shades to suit any occasion and outfit. The palette includes the following shades – Sunset (yellow gold), Pearl (white shimmer), Seaside (chestnut), Siren (dark brown), Riptide (steel blue), Breezy (shimmery slate), Marina (caramel), and Conch (off white). The part-cream, part-powder formula contains marine plant extracts, which are rich in antioxidants that reduce the appearance of fine lines and make your skin smooth and soft. The light-reflecting spheres in the eyeshadows help them glide smoothly on the eyelids and offer a brilliant color payoff. To make an informed decision before buying, you can check out this video.

Pros

  • Crease-free
  • Unscented
  • Buildable
  • Highly pigmented
  • Long-lasting
  • Paraben-free
  • Gluten-free
  • Phthalate-free
  • Mineral oil-free
  • SLS-free
  • Triclosan-free

Cons

  • Chalky
Price at the time of publication: $30.29

5. Best Glossy Finish:Deborah Lippmann Gel Lab Pro Nail Polish

4.2
Deborah Lippmann In Peaches & Cream Image: Deborahlippmann

Deborah Lippmann’s Gel Lab Pro Nail Polish is a healthy alternative to your regular nail polish. Its specially crafted formula does not damage the nails and offers a glossy and cushiony gel-like finish.

This dual-patented nail polish is infused with 10 exclusive ingredients that improve shine, health, and wearability. The effective and full coverage formula contains biotin, keratin, green tea extract, evening primrose, and rice protein that enhance the health of your nails. The bamboo and nonychosine enhance the longevity of the nail polish and ensure it does not chip, while the nylon and carnauba wax in the formula enhances its color and shine.

Pros

  • Vegan
  • Long-lasting
  • Full coverage
  • Highly pigmented
  • Chip-free
  • Quick-drying
  • Cruelty-free

Cons

  • Not streak-proof
Price at the time of publication: $20

6. Best Lightweight Formula:Honest Beauty Tinted Lip Balm – Fruit Punch

This tinted lip balm from Honest Beauty offers intense moisturization for up to 8 hours. It provides sheer yet buildable coverage and is rich in fatty acids that enhance the skin barrier. The gentle formula is enriched with nourishing avocado oil and antioxidant-rich acai and pomegranate oils that keep the lips supple and hydrated.

Pros

  • Lightweight
  • Comfortable
  • Dermatologist-tested
  • Toxicologist verified
  • Vegan
  • Petrolatum-free
  • Paraben-free
  • Beeswax-free
  • Synthetic fragrance-free
  • Silicone-free
  • Mineral oil-free
  • Paraffin-free
  • Cruelty-free

Cons

  • Unpleasant scent
Price at the time of publication: $8.99

7. Best Natural Finish:Burt’s Bees 100% Natural Origin Blush

4.5
Burt's Bees 100% Natural Origin Blush Image: Burt's Bees

The Burt’s Bees 100% Natural Origin Blush in the shade Shy Pink is a powder formula infused with natural ingredients that are safe to use during pregnancy. It has bamboo and honey that provides nourishment to the skin. This blush is a soft pink shade that gives a light coverage which looks almost natural and will work brilliantly on fair to medium skin tone. The lightweight blush is dermatologically tested and is a must have in your makeup collection if you want to enhance your pregnancy glow.

Pros

  • Natural ingredients
  • Cruelty-free
  • Light coverage
  • Paraben-free
  • Phthalate-free
  • Petrolatum-free
  • Does not contain talc or fragrances
  • Silicone-free

Cons

  • Not long lasting
Price at the time of publication: $8.99

8. Best Buildable Formula:100% Pure BB Cream – 10 Luminous

The 100% Pure BB Cream packs the benefits of a concealer, primer, and foundation in one product. This moisturizing makeup hybrid is flooded with antioxidants derived from cherry oil and raspberry seed oil. The mild shade with warm undertones has a creamy and hydrating formula that blends easily to offer medium to full coverage. It also contains shea butter that smoothens and moisturizes the skin to prevent flaking. The high-quality mica infused in this cream imparts a subtle shimmery touch to the skin.

Pros

  • Lightweight
  • Buildable
  • Blendable
  • Natural ingredients
  • Vegan
  • Non-toxic
  • Flake-free
  • Gluten-free
  • Cruelty-free

Cons

  • Sticky
Quick Tip
You can create a DIY cream blush by mixing 100% Pure BB Cream with liquid lipstick. Then, apply it on your cheeks for a natural dewy look.
Price at the time of publication: $28.6

It is necessary to use mild and toxin-free makeup products during pregnancy to ensure your child’s healthy growth. Here are a few things that you need to consider before buying makeup items while you are expecting.

What Are The Things To Consider While Choosing A Makeup Product During Pregnancy?

  • Organic

Make it a point to opt for naturally made or organic products during pregnancy as they are crafted using plant-based ingredients that do not cause any side effects or allergies. The natural ingredients are gentle on the skin and do not get absorbed into the bloodstream.

  • Verified And Tested

Look for clinically approved or dermatologically tested products during pregnancy. These products are trustworthy and do not cause reproductive malformation.

  • Patch Test

Since your skin undergoes certain changes in pregnancy, it becomes challenging to decide which product might work well and which may cause breakouts. Therefore, do a patch test before directly applying any product to your skin.

You have to extra careful while buying cosmetics during pregnancy. Listed below are some ingredients that are major red flags for expecting mothers.

What Ingredients To Avoid During Pregnancy?

  • Artificial Fragrances: Avoid artificial fragrances or fragrance-based products during pregnancy as they may cause irritation and allergies.
  • Formaldehyde: Formaldehyde is found in nail paints and hair care products. It is a known carcinogen that increases the risk of miscarriage and infertility. Pregnancy-safe beauty brands mostly avoid this ingredient, but it is best to check the labels before buying a product.
  • Retinoids: Most anti-aging and anti-acne products contain retinoids, which are not recommended during pregnancy as they may cause congenital disabilities.
  • Phthalates: These chemicals are widely used in beauty products, and the most common variant found in cosmetics is DEP, which might affect the health of the baby.

Expecting mothers need to be a little extra cautious about the products you use during your pregnancy, which includes your makeup products as well. You need to invest in the best pregnancy-safe makeup products that are devoid of ingredients that might be harmful to your little one. Be it a primer, foundation, eyeshadow palette, or nail polish, several brands offer these safe products. Consider whether the product is organic, verified, and always conduct a patch test before using the best pregnancy-safe makeup products.

Why Trust StyleCraze?

Baishali Bhattacharya, the author of this article, is certified in makeup artistry. Being a parent herself, she understands the importance of using pregnancy-friendly makeup products. In this article, she lists out the best makeup products to use when you are pregnant. She recommends these products after conducting extensive research and going through hundreds of product reviews. Each of these products has been selected because they have been tested and verified by experts.

Frequently Asked Questions

Is makeup okay during pregnancy?

Yes, wearing makeup free of toxins like parabens and synthetic fragrances is safe during pregnancy.

Is Maybelline makeup safe for pregnancy?

No. Although many Maybelline makeup products are safe to use during pregnancy, it is not entirely a pregnancy-safe brand.

Do I need to change my makeup when pregnant?

Yes. Replace your regular makeup with pregnancy-safe products to prevent fetal damage. Opt for organic brands to reduce skin damage and protect your health.

What foundation is safe to use during pregnancy?

Use a non-comedogenic foundation free of artificial fragrances, sulfates, retinol, hydroquinone, parabens, formaldehyde, and BPA during pregnancy.

Is Loreal makeup safe for pregnancy?

No. Not all Loreal products are pregnancy-safe.

Is eyeliner safe for pregnancy?

Yes. Eyeliners do not get absorbed into the skin. Therefore, they are safe during pregnancy. However, if your eyeliner contains toxic ingredients like bak, prime yellow carnauba wax, and carbon wax, skip using them.

Is nail polish safe when pregnant?

Yes, using nail polish during pregnancy is not harmful if used rarely. But skip nail polishes that contain toluene, dibutyl phthalate (DnBP), and formaldehyde.

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