8 Pregnancy-Safe Makeup Products & Brands Of 2024, Esthetician-Approved

Grab these God-sent products if you want your baby-mama photographs to be on fleek.

Reviewed by Felicia Chang, Licensed Esthetician Felicia Chang Felicia ChangLicensed Esthetician facebook_iconinsta_icon
Written by , MA (English) Baishali Bhattacharya MA (English)
Edited by , MA (Journalism & Mass Communication), Certified Style & Image Consultant Srijani Roy Chowdhury MA (Journalism & Mass Communication), Certified Style & Image Consultant Experience: 3 years
Fact-checked by , BSc Shatabdi Bhattacharya BSc Experience: 2.5 years
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All products recommended on StyleCraze are independently selected by our editorial team. If you make a purchase through any of these links, we may receive a commission. Learn more about our product selection process here.

Pregnancy-safe makeup products are specifically formulated so that there is no risk to you or your baby when you put on your makeup. During pregnancy, your body undergoes changes and your skin may get affected as well, leaving you with a different skin tone or texture. Your skin may also become more sensitive to chemicals as its absorbing capacity increases.

So that you don’t have to worry about makeup and its safety, or look too far and wide to find safe products, we have got a list of the 8 best pregnancy-safe brands that you can invest in and use for your peace of mind and makeup goals. The pregnancy safe makeup products mentioned below offer exceptional results and are waterproof, sweat-proof, and hypoallergenic, meaning you won’t have to worry about any touch-ups and can flaunt your flawless look all day. So, without further ado, let’s jump right in!

Top Picks
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Best Full Coverage:It Cosmetics Your Skin But Better CC+ Cream
Price on Amazon
Price on Walmart
Best Long-Wearing Formula:Hourglass Veil Mineral Primer
Price on Amazon
Best Hypoallergenic Option:Mineral Fusion Pressed Powder Foundation
Price on Amazon
Price on Walmart
Best Color Payoff:Tarte Rainforest Of The Sea Eyeshadow Palette Vol. II Limited-Edition
Price on Amazon
Price on Walmart
Best Glossy Finish:Deborah Lippmann Gel Lab Pro Nail Polish
Price on Amazon
Price on Walmart
Best Lightweight Formula:Honest Beauty Tinted Lip Balm – Fruit Punch
Price on Amazon
Price on Walmart
Best Natural Finish:Burt's Bees 100% Natural Origin Blush
Price on Amazon
Price on Walmart
Best Buildable Formula:100% Pure BB Cream – 10 Luminous
Price on Amazon
Price on Walmart

8 Safest Pregnancy-Safe Makeup Products

1. Best Full Coverage:It Cosmetics Your Skin But Better CC+ Cream

4.4

This CC cream from It Cosmetics is a 7-in-1 formula that offers full coverage and broad-spectrum SPF 50+ to protect your skin from damaging UV rays. It acts as a hydrating anti-aging serum and poreless finish primer that conceals dark spots. The moisture-rich formula makes it suitable as a day cream.

It is infused with skin-friendly ingredients and is suitable for all skin types. This clinically tested cream is gentle on sensitive skin, improves the texture of your skin and leaves it glowing. It is enriched with vitamins, antioxidants, niacin, hyaluronic acid, peptides, and hydrolyzed collagen that help diffuse imperfections, and stretch marks, and reveal flawless skin without creasing or cracking. Its smooth coverage and lit-from-within glow has made it a must-buy for many reviewers. Watch this video, showcasing a tester’s experience, to learn more about the pregnancy-safe product.

Product Dimensions: 1.04 x 1.28 x 6.3 inches | Weight: 1.08 Ounces

Pros

  • Lightweight
  • All-day coverage
  • Has SPF 50+
  • No caking
  • Does not settle into fine lines

Cons

  • Limited shade range

protip_icon Pro Tip
Use the 5-dot technique to apply this on your face and avoid applying excess product.

Why We Think It's Worth Buying

The overwhelming 3,141 positive reviews on Amazon show how popular this product is with happy users.

2. Best Long-Wearing Formula:Hourglass Veil Mineral Primer

4.4
Hourglass Veil Mineral Primer Image: Hourglass Veil

The Veil Mineral Primer from Hourglass has a silky smooth and long-wearing formula that enhances the effects of a chemical-free foundation. It hides imperfections like redness, rosacea, pores, wrinkles, and fine lines to even tone the skin. The oil-free, maternity-friendly primer is enriched with SPF 15 that protects the skin against sun damage. The velvety-soft texture of this primer glides smoothly on the skin and repels water to keep your makeup fresh and intact. Ethically conscious consumers favor this pregnancy-safe makeup product as it is not tested on animals. This video detailing a reviewer’s experience will give you more insights into this pregnancy-safe product.

Skin Type: All

Pros

  • Long-lasting
  • Lightweight
  • Mild fragrance
  • Has SPF 15
  • Vegan
  • Sulfate-free
  • Paraben-free
  • Fragrance-free
  • Gluten-free
  • Synthetic dye-free
  • Nanoparticle-free
  • Phthalate-free
  • Cruelty-free

Cons

  • Expensive
  • A bit drying

3. Best Hypoallergenic Option:Mineral Fusion Pressed Powder Foundation

4.3

The Mineral Fusion Pressed powder foundation has a soft, triple-milled formula to provide buildable coverage. This mineral-based product evens out the skin tone by diminishing the appearance of pores and fine lines. It offers light coverage or can be used to get buildable, shine-free extra coverage. This age-defying powder foundation contains potent ingredients like red tea, white tea, vitamins C and E, sea kelp, and pomegranate to protect the skin from free radicals and impart a healthy radiance and shine-free finish. Other ingredients like aloe, licorice root, and cucumber soothe the skin. Reviews on online forums attest that this powder foundation offers a matte, airbrushed effect all day.

Skin Type: AllColor: Cool 2 | Product Dimensions: 2.9 x 0.5 x 2.9 inches | Weight: 1.6 Ounces

Pros

  • All-day coverage
  • Hypoallergenic
  • EWG verified
  • Vegan
  • Cruelty-free
  • Gluten-free
  • Fragrance-free
  • Artificial colorant-free
  • Phthalate-free
  • Talc-free
  • Paraben-free

Cons

  • Tends to crease.

Why We Think It's Worth Buying

This product is so liked by shoppers that it has gained over 2,832 great reviews on Amazon.

It Cosmetics Your Skin But Better CC+ Cream
Best Full Coverage
Hourglass Veil Mineral Primer
Best Long-Wearing Formula
Mineral Fusion Pressed Powder Foundation
Best Hypoallergenic Option
Dimensions 1.04 x 1.28 x 6.3 inches - 2.9 x 0.5 x 2.9 inches
Weight 1.08 Ounces- 1.6 Ounces
Skin Type- All AllColor
Rating
Reviews3,1417412,832
Price$47$56$24.92

4. Best Color Payoff:Tarte Rainforest Of The Sea Eyeshadow Palette Vol. II Limited-Edition

4.5
Tarte Rainforest Of The Sea Eyeshadow Palette Vol. II Limited-Edition Image: Tarte

The Rainforest Of The Sea Eyeshadow Palette from Tarte features eight incredible shimmery shades to suit any occasion and outfit. The palette includes the following shades – Sunset (yellow gold), Pearl (white shimmer), Seaside (chestnut), Siren (dark brown), Riptide (steel blue), Breezy (shimmery slate), Marina (caramel), and Conch (off white). The part-cream, part-powder formula contains marine plant extracts, which are rich in antioxidants that reduce the appearance of fine lines and make your skin smooth and soft. The light-reflecting spheres in the eyeshadows help them glide smoothly on the eyelids and offer a brilliant color payoff. To make an informed decision before buying, you can check out this video to learn more about the tester’s experience with the personal care product.

Color: Brown, Gold, White, Yellow | Product Dimensions: 4.72 x 0.79 x 4.72 inches | Weight: 0.05 Ounces

Pros

  • Crease-free
  • Unscented
  • Buildable
  • Highly pigmented
  • Long-lasting
  • Paraben-free
  • Gluten-free
  • Phthalate-free
  • Mineral oil-free
  • SLS-free
  • Triclosan-free

Cons

  • Chalky

5. Best Glossy Finish:Deborah Lippmann Gel Lab Pro Nail Polish

4.1
Deborah Lippmann In Peaches & Cream Image: Deborahlippmann

Deborah Lippmann’s Gel Lab Pro Nail Polish is a healthy alternative to your regular nail polish. Several reviewers praise its specially crafted formula which does not damage the nails and offers a glossy and cushiony gel-like finish.

This dual-patented nail polish is infused with 10 exclusive ingredients that improve shine, health, and wearability. The effective and full-coverage formula contains active ingredients such as biotin, keratin, green tea extract, evening primrose, and rice protein that enhance the health of your nails. The bamboo and nonychosine enhance the longevity of the nail polish and ensure it does not chip, while the nylon and carnauba wax in the formula enhances its color and shine. The personal care product also conducts no animal testing, making it an ideal cruelty-free option.

Color: Baby Love - sheer baby doll pink crème | Product Dimensions: 1.25 x 1.25 x 2.75 inches | Weight: 3.21 Ounces.

Pros

  • Vegan
  • Long-lasting
  • Full coverage
  • Highly pigmented
  • Chip-free
  • Quick-drying
  • Cruelty-free

Cons

  • Not streak-proof

6. Best Lightweight Formula:Honest Beauty Tinted Lip Balm – Fruit Punch

4.3

This tinted lip balm from celebrity-endorsed Honest Beauty offers intense moisturization for up to 8 hours. This popular shade provides sheer yet buildable coverage and is rich in fatty acids that enhance the skin barrier. The dermatologist-tested, gentle formula is non-irritating and is enriched with nourishing avocado oil and antioxidant-rich acai and pomegranate oils that keep the lips supple and hydrated.

Color: Fruit Punch | Skin Type: All | Product Dimensions: 0.7 x 0.6 x 3.1 inches | Weight: 0.62 Ounces.

Pros

  • Lightweight
  • Comfortable
  • Dermatologist-tested
  • Toxicologist verified
  • Vegan
  • Petrolatum-free
  • Paraben-free
  • Beeswax-free
  • Synthetic fragrance-free
  • Silicone-free
  • Mineral oil-free
  • Paraffin-free
  • Cruelty-free

Cons

  • Unpleasant scent

7. Best Natural Finish:Burt’s Bees 100% Natural Origin Blush

4.3

The Burt’s Bees 100% Natural Origin Blush in the shade Shy Pink is a powder formula infused with natural ingredients that are safe to use during pregnancy. It has bamboo and honey that provides nourishment to the skin. This blush is a soft pink shade that gives a light coverage that looks almost natural and will work brilliantly on fair to medium skin tones. The lightweight blush is dermatologically tested and is a must-have in your makeup collection if you want to enhance your pregnancy glow. Definitely, a great choice to add to your maternity-safe beauty products kit!

Color: Shy Pink | Product Dimensions: 2.91 x 0.56 x 2.68 inches | Weight: 1.04 Ounces

Pros

  • Natural ingredients
  • Cruelty-free
  • Light coverage
  • Paraben-free
  • Phthalate-free
  • Petrolatum-free
  • Does not contain talc or fragrances
  • Silicone-free

Cons

  • Not long lasting

Why We Think It's Worth Buying

The product has received 812 positive Amazon reviews from its users, stating its numerous benefits.

8. Best Buildable Formula:100% Pure BB Cream – 10 Luminous

The 100% Pure BB Cream packs the benefits of a concealer, primer, and foundation in one product. This moisturizing makeup hybrid is flooded with antioxidants derived from cherry oil and raspberry seed oil. The mild shade with warm undertones has a creamy and hydrating formula that blends easily to offer medium to full coverage. It also contains shea butter that smoothens and moisturizes the skin to prevent flaking and enhance your pregnancy glow. The high-quality mica infused in this cream imparts a subtle shimmery touch to the skin.

Product Dimensions: 1.87 x 0.79 x 4.63 inches | Weight: 1 Ounces

Pros

  • Lightweight
  • Buildable
  • Blendable
  • Natural ingredients
  • Vegan
  • Non-toxic
  • Flake-free
  • Gluten-free
  • Cruelty-free

Cons

  • Sticky

protip_icon Quick Tip
You can create a DIY cream blush by mixing 100% Pure BB Cream with liquid lipstick. Then, apply it on your cheeks for a natural dewy look.

*The prices provided in this article are based on the latest available information. However, they may vary due to changes in pricing by the seller and/or promotional offers.

It is necessary to use mild and toxin-free makeup products during pregnancy to ensure your child’s healthy growth. Here are a few things that you need to consider before buying makeup items while you are expecting.

What Are The Things To Consider While Choosing A Makeup Product During Pregnancy?

  • Organic

Make it a point to opt for naturally made or organic products during pregnancy as they are crafted using plant-based ingredients that do not cause any side effects or allergies. The natural ingredients are gentle on the skin and do not get absorbed into the bloodstream. If you have dry skin, you may opt for hydrating ingredients such as shea butter or hyaluronic acid. They also help improve the skin barrier and provide a dewy glow.

  • Verified And Tested

Look for clinically approved or dermatologically tested products during pregnancy. These products are generally allergy-tested too, are trustworthy and do not cause reproductive malformation.

  • Patch Test

Since your skin undergoes certain hormonal changes in pregnancy, it becomes challenging to decide which product might work well and which may cause breakouts. Therefore, do a patch test before directly applying any product to your skin, especially if you have sensitive skin.

You have to be extra careful while buying cosmetics during pregnancy. Listed below are some active ingredients that are major red flags for expecting mothers.

What Ingredients To Avoid During Pregnancy?

  • Artificial Fragrances: Avoid artificial fragrances or fragrance-based products during pregnancy as they may cause irritation and allergies.
  • Formaldehyde: Formaldehyde is found in nail paints and hair care products. It is a known carcinogen that increases the risk of miscarriage and infertility. Pregnancy-safe beauty brands mostly avoid this ingredient, but it is best to check the labels before buying a product.
  • Retinoids: Most anti-aging and anti-acne products contain retinoids, which are not recommended during pregnancy as they may cause congenital disabilities.
  • Phthalates: These chemicals are widely used in beauty products, and the most common variant found in cosmetics is DEP, which might affect the health of the baby.
  • High-Dose Salicylic Acid: Beauty products often contain salicylic acid as it has anti-inflammatory properties. But higher doses of this chemical can be harmful to pregnant women. Hence, choose products with lower amounts of salicylic acid and those which are chemical-free.

Infographic: 5 Must-Have Pregnancy Makeup Essentials

Pregnancy-safe makeup products ensure the safety of the baby and mother by limiting exposure to harsh chemicals. They are natural and free of harmful ingredients that may irritate the skin or cause breakouts. Check out the infographic below to know more about some must-have pregnancy-safe cosmetics.

5 Must-Have Pregnancy Makeup Essentials (infographic)

Illustration: StyleCraze Design Team

The Bottom Line

Expecting mothers need to be a little extra cautious about the products you use during your pregnancy, which includes your makeup products as well. The It Cosmetics Your Skin But Better CC+ Cream is a multi-tasking formula that offers coverage, skin nourishment, and sun protection. The Hourglass Veil Mineral Primer is a pore-blurring, skin-smoothening formula for flawless makeup looks. For those looking for an eyeshadow palette, the Tarte Rainforest Of The Sea Eyeshadow Palette Vol. II Limited-Edition contains marine plant extracts that help reduce fine lines and provide antioxidant benefits. You need to invest in the best, expertly crafted pregnancy-safe makeup products that are devoid of ingredients that might be harmful to your little one. Be it a primer, foundation, eyeshadow palette, or nail polish, several brands offer these safe products. Consider whether the product is organic, verified, and always conduct a patch test before using the best pregnancy-safe makeup products. Take suggestions from the above-mentioned list of prenatal beauty essentials that might help you!

Frequently Asked Questions

Is makeup okay during pregnancy?

Yes, wearing makeup free of toxins like parabens and synthetic fragrances is safe during pregnancy.

Is Maybelline makeup safe for pregnancy?

No. Although many Maybelline makeup products are safe to use during pregnancy, it is not entirely a pregnancy-safe brand.

Do I need to change my makeup when pregnant?

Yes. Replace your regular makeup with pregnancy-safe products to prevent fetal damage. Opt for organic brands to reduce skin damage and protect your health.

What foundation is safe to use during pregnancy?

Use a non-comedogenic foundation free of artificial fragrances, sulfates, retinol, hydroquinone, parabens, formaldehyde, and BPA during pregnancy.

Is Loreal makeup safe for pregnancy?

No. Not all Loreal products are pregnancy-safe.

Is eyeliner safe for pregnancy?

Yes. Eyeliners do not get absorbed into the skin. Therefore, they are safe during pregnancy. However, if your eyeliner contains toxic ingredients like bak, prime yellow carnauba wax, and carbon wax, skip using them.

Is nail polish safe when pregnant?

Yes, using nail polish during pregnancy is not harmful if used rarely. But skip nail polishes that contain toluene, dibutyl phthalate (DnBP), and formaldehyde.

Why Trust StyleCraze?

Baishali Bhattacharya, the author of this article, is certified in makeup artistry. Being a parent herself, she understands the importance of using pregnancy-friendly makeup products. In this article, she lists out the best makeup products to use when you are pregnant. She recommends these products after conducting extensive research and going through hundreds of product reviews. Each of these products has been selected because they have been tested and verified by experts.


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