10 Best Cruelty-Free Drugstore Makeup For The Conscious Consumer

Written by Priyam Gupta
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Choosing cruelty-free products is so much more than supporting our furry friends; it’s about making an ethical and conscious choice. Whether it is your skincare or makeup choices, choosing cruelty-free drugstore makeup can go a long way, especially when showing your support against animal testing. You may have heard about clean and ethical beauty all over the digital space. But, unfortunately, it belonged to niche brands, which made them costly for the average consumer. Well, now that issue is a thing of the past, thanks to major drugstore brands, who have taken on the cruelty-free mantle and made affordable, ethical products accessible to the masses.

However, you must note that many drugstore beauty brands tend to throw around the term “cruelty-free” loosely. This means they may not be very honest about their claims, so it’s always a good idea to do a bit of research before choosing makeup products that are good for you. We suggest that you look for indicators like the leaping bunny seal or check out PETA as they have many helpful resources. Lucky for you, we have also listed out the 10 best cruelty-free drugstore makeup products that are of premium quality, reasonably priced, and safe to use. Keep reading to know more!

TOP 10 PRODUCTS
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essence Lash Princess False Lash Effect Mascara
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NYX Professional Makeup Micro Brow Pencil – Taupe
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Elizabeth Mott Thank Me Later Face Primer – Clear
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Milani Conceal + Perfect 2-In-1 Foundation + Concealer
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Honest Beauty Extreme Length Mascara + Lash Primer
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Catrice Cosmetics HD Liquid Coverage Foundation
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Gaya Wonders Vegan Mascara
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Covergirl Lash Blast Clean Volume Mascara
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wet n wild Photo Focus Face Primer Dewy
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Catrice Cosmetics Liquid Camouflage High Coverage Concealer
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10 Best Cruelty-Free Drugstore Makeup That Are Trustworthy And Safe

1. essence Lash Princess False Lash Effect Mascara

Makeup enthusiasts from all over the world have been raving about this affordable cruelty-free makeup product, and with good reason. Suppose you are looking for a mascara that separates your lashes while providing an extra definition. In that case, you must give this one a try. All you need is one or two swipes, and you can glam up any look without any falsies! The mascara brush comes in a conic shape and has fiber bristles that help define and lengthen the lashes; the tapered cone shape ensures that you don’t get any annoying clumps or spider lashes. The cruelty-free formula is long-lasting, so you don’t have to worry about flakes or fade all through the day. This mascara provides tremendous volume to short and droopy lashes, which means you won’t stop looking at yourself in the mirror.

Pros:

  • Long-lasting
  • No flakiness
  • Doesn’t fade
  • Defines and lengthens lashes
  • Adds volumes
  • Suitable for short and droopy eyelashes

Cons:

  • It may not be suitable for people with dry eye syndrome

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2. NYX Professional Makeup Micro Brow Pencil – Taupe

NYX is a well-known brand because of its affordable, cruelty-free makeup, and it is approved by beauty influencers and makeup artists all over the world. This Micro Brow Pencil is another feather in the brand’s cap, as it shapes, defines, and flawlessly fills in sparse eyebrows. The pencil has a skinny tip that helps with precision and draws fine lines that mimic natural brow hair. It also comes with a spoolie end that enables you to blend the eyebrow for the perfect arc. The creamy formula glides beautifully on your skin. It is available in 8 colors, so you can choose the one that best suits your natural color. In addition, the formula is not drying, and it can be used to create natural or dramatic looks.

Pros:

  • Smooth and creamy formula
  • Doesn’t flake off
  • Pigmented
  • Blends easily
  • Wide range of colors to choose from

Cons:

  • The tip may break if too much pressure is applied

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3. Elizabeth Mott Thank Me Later Face Primer – Clear

If you are someone who suffers from greasy skin, and it’s a struggle to keep your makeup from melting off, then you need a primer that will keep everything in place. This mattifying primer by Elizabeth Mott preps your face for any glamorous or natural look. You can apply this primer before going with the base makeup, and it will give you a smooth and matte finish. This face primer also provides some prominent skin benefits like improving your skin tone and minimizing the appearance of large pores. The formula is not greasy, rather it is lightweight and long-lasting, so it will surely keep your makeup in place throughout the day. This primer works great on oily and combination skin types and is perfect for humid weather as it won’t let your makeup melt off when you sweat.

Pros:

  • Lightweight
  • Non-greasy
  • Long-lasting
  • Suitable for oily and combination skin types
  • Matte finish
  • Reduces the appearance of large pores

Cons:

  • May feel cakey on dry or normal skin types

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4. Milani Conceal + Perfect 2-In-1 Foundation + Concealer

You don’t have to clutter your makeup bag with different base products when this one provides all the features of a foundation and concealer in one bottle. This little multi-tasker is perfect for covering any under-eye circles, blemishes, and redness. The formula glides on your skin and offers buildable coverage, which results in a flawless skin tone. The shade range is super diverse because you can choose from 45 shades to see which suits you the best. The product is oil-free, water-resistant, and long-lasting; the cruelty-free drugstore concealer dries down to provide a satin (semi-matte) finish. Also, the formula settles nicely on the skin as the day goes on, so you don’t have to worry about any cakiness or creased lines, and you can enjoy a dewy glow.

Pros:

  • Non-oily
  • Lightweight
  • Medium to heavy coverage
  • Available in 45 shades
  • Satin finish
  • Does not cake or crease

Cons:

  • May need a primer to prevent oxidation

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5. Honest Beauty Extreme Length Mascara + Lash Primer

Say hello to your new go-to mascara! This product offers all the benefits of a great quality mascara while protecting your lashes with its fabulous priming formula. If you have tiny lashes that stick out or droop down, this will give you a much-needed boost and definition. The primer formula does a great job of volumizing your lashes to twice the standard length. The coal-black mascara formula contains beeswax and cornstarch that defines each lash strand without clumping them; it is also hypoallergenic, so you can use the product on sensitive eyes without risking any allergic reactions. In addition, the fine bristles on the mascara brush ensure that each lash is covered with primer and is defined as well.

Pros:

  • Defining
  • Volumizing and lengthening
  • Ophthalmologist-tested
  • Double-sided brush
  • Hypoallergenic
  • Travel-friendly
  • Easy to take off

Cons:

  • It may not be waterproof

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6. Catrice Cosmetics HD Liquid Coverage Foundation

When searching for drugstore makeup brands that are cruelty-free, you may want to look at this foundation because it provides amazing coverage. What makes this foundation unique is the dropper applicator that controls how much product you need. The formula is paraben and alcohol-free, making it safe for almost all skin types. It provides medium to high coverage and blends into the skin to create an airbrushed finish that evens complexions while hiding blemishes. This foundation is a must-have for people who experience adult acne and sensitive skin. You can let the foundation snob in you rest easy because this product will cover any acne scars and result in a glowy smooth look.

Pros:

  • Offers medium to high coverage
  • Hides blemishes and redness
  • Paraben-free
  • Alcohol-free
  • Suitable for sensitive acne-prone skin
  • Evens complexion
  • Airbrushed finish

Cons:

  • Some may find that the shade range is limited

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7. Gaya Wonders Vegan Mascara

Suppose you experience sensitive eyes or suffer from dry eyes syndrome. In that case, this mascara is an excellent addition to your makeup arsenal. This ophthalmologically tested formula is great for people who wear contact lenses, as well. It is waterproof and free from any harmful chemicals or parabens. The ultra-black color conditioning component ensures that each lash strand is defined and long throughout the day. The mascara wand is also responsible for building voluminous and thick lashes that look natural while making your eyes pop. The curved wand ensures that each strand is separated without looking like spider lashes or clumpy. The mascara goes on well and lifts droopy lashes without smudging or resulting in raccoon eyes.

Pros:

  • Conditioning
  • Lengthening
  • Volumizing
  • Separates and defines the lashes
  • Professional curved wand
  • Long-lasting
  • Smooth application

Cons:

  • May not come off easily

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8. Covergirl Lash Blast Clean Volume Mascara

Covergirl is that brand that has slowly and surely converted all its products into cruelty-free ones. This mascara is great for women who want length and volume for their lashes. Beauty gurus rave about this product because of its volumizing formula and brilliantly designed brush that leaves the lashes looking fluttery and feminine. If you want influencer-ready lashes, then this product is a fantastic choice. The clean and vegan formula is safe to use on sensitive eyes and people who wear contacts. This mascara has the makings of being your new favorite product because of the dark and rich pigment and long-lasting texture.

Pros:

  • Long-lasting
  • Dark and rich pigment
  • Provides volume and length
  • Suitable for sensitive eyes
  • Short bristles effectively coat the lashes

Cons:

  • May not be quick drying

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9. wet n wild Photo Focus Face Primer Dewy

This primer is perfect for people with dry or normal skin types, as it lets your makeup stay in place without making it look dull or cakey. The formula is infused with natural ingredients like vitamin E, which keeps your skin soft and hydrated when applying the base makeup. It is also infused with pearl pigments that result in dimension and a glowy look. This primer works best when applied after moisturizer and sunscreen, as it will prep your face for foundation or concealer. A little goes a long way with this product, so you can take a pea-sized amount to achieve a fresh and dewy look without looking greasy. This is your primer if you want something that does not mattify your skin and provides a natural finish.

Pros:

  • Contains pearl pigments
  • Has vitamin E
  • Dewy finish
  • Suitable for dry or normal skin
  • Comfortable
  • Hydrating

Cons:

  • May not reduce the appearance of large pores

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10. Catrice Cosmetics Liquid Camouflage High Coverage Concealer

This drugstore concealer has earned many brownie points from customers over recent years because of the waterproof and long-lasting formula. It provides medium to high coverage without looking cakey or clumpy. The lightweight consistency blends like a dream and is quite pigmented, so you can use it to cover acne scars, blemishes, imperfections, and any redness. The applicator allows you to apply the product wherever you want precisely and without any hassle. You can choose the perfect shade for you by selecting from 15 hues. Also, since it is free from oil or parabens, the concealer is pretty gentle on the skin and won’t clog your pores or cause any nasty allergic reactions.

Pros:

  • Lightweight
  • Long-lasting
  • Available in 15 shades
  • Waterproof
  • Precise flock applicator
  • Oil-free
  • Paraben-free

Cons:

  • May not be suitable for combination or oily skin types

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Now that you are aware of the top 10 cruelty-free drugstore makeup products available in the market, you need to know about some crucial components that you have to look for when choosing said products. Have a look at our buying guide to know more.

How To Purchase The Best Cruelty-Free Drugstore Makeup

  • Quality

When looking for affordable cruelty-free makeup, you must look at the quality. This is an important factor because you wouldn’t want to invest in a product that doesn’t deliver on its promise and feels uncomfortable. Look for well-established brands; they don’t have to be very expensive but affordable enough to justify the good quality. Look for products that have safe and premium quality ingredients, ensure that they are free from any chemicals or parabens. They are suitable for your skin type.

  • Finish

Everyone prefers a certain type and finish when it comes to a makeup product. This can be matte, glossy, or dewy. While some like a creamy matte finish, others gravitate towards a satin finish. Whether you like glossy or shimmer, you must be familiar with the type that will suit your taste and lifestyle so that you can choose the one that is the best for you. Look for a finish that will make you look fresh throughout the day and does not make you look dull.

  • Leaping bunny seal

As mentioned before, all cruelty-free products, whether skincare or cosmetics, have to display the leaping bunny seal as it is a sign that the product has not been tested on any animal. You can also look up PETA guidelines to know more about how you can find brands that are cruelty-free and follow ethical manufacturing practices.

There are many factors you must keep in mind when choosing cruelty-free drugstore makeup. Whether formula, overall quality, price, shade range, or type, we have ensured that our list of the 10 best cruelty-free drugstore makeup from popular brands has been certified by PETA or has the leaping bunny logo on them. They are cult favorites and some of the best in the market. So, when you are looking to upgrade your makeup collection to clean beauty products, you must look at the above list to find makeup that will give you the best results and a beautiful look. Happy shopping!

Expert’s Answers For Readers’ Questions

Why should I choose cruelty-free beauty products?

Besides the fact that cruelty-free beauty products do not harm innocent animals, they also save you from skin irritation, rashes, and other reactions that may result from using animal byproducts.

Are cruelty-free products better for the environment?

Absolutely! This is because cruelty-free products tend to be made from natural ingredients or have fewer chemicals in them.

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