11 Best Makeup Artist-Approved Cruelty-Free Drugstore Mascaras Of 2024

Flaunt those thick, seductive lashes without causing any harm to the environment.

Reviewed by Grace Ko, Makeup Artist Grace Ko Grace KoMakeup Artist insta_icon
Written by , MA (Journalism & Mass Communication), Certified Style & Image Consultant Srijani Roy Chowdhury MA (Journalism & Mass Communication), Certified Style & Image Consultant linkedin_icon Experience: 3 years
Edited by , MA (English & Literature), Certified Style & Image Consultant Srijita De MA (English & Literature), Certified Style & Image Consultant linkedin_icon Experience: 2 years
Fact-checked by , MBA, Certified Skin Care Coach Krati Darak MBA, Certified Skin Care Coach linkedin_icon Experience: 3 years
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Getting your hands on the best cruelty-free mascara is a good way to venture into the world of makeup and cosmetics not tested on animals. If you use mascara regularly, you would know that you need to change a mascara every 3 months! Imagine what a tremendous impact you can make just by opting for a cruelty-free mascara every time, to begin with.

While many popular brands now making the effort to avoid testing on innocent animals, you as the consumer can do your bit by choosing to buy a cruelty-free product. Imagine the satisfaction, when you know that the mascara that you use every day, not only makes you look good on the outside but also makes you feel good inside about your conscious choice to help save animals from unwarranted tests and trials. To help you get started, we have enlisted the 11 best cruelty-free mascara for you to choose from.

Top Picks
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Best Flake-Free Option:essence Lash Princess Sculpted Volume Mascara
Price on Amazon
Best Smooth Glide On:Honest Beauty Extreme Length Mascara + Lash Primer
Price on Amazon
Best Water-Resistant Formula:The Balm Cosmetics Mad Lush Voluminous Mascara
Price on Amazon
Best Buildable Coverage:NYX Doll Eye Volumizing Mascara
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Best Non-GMO Product:Fifth & Skin NaturLash Mineral Mascara – Black
Price on Amazon
Best Vegan Option:Pacifica Aquarian Gaze Water-Resistant Long Lash Mineral Mascara
Price on Amazon
Best Volumizing Formula: Rimmel KIND & FREE Clean Mascara
Price on Amazon
Best Lash Thickening Formula:Gabriel Cosmetics Mascara – Black Brown
Price on Amazon
Best Fragrance-Free:Beauty Without Cruelty Paraben Free Mascara
Price on Amazon
Best Long-Lasting Results:Covergirl Lash Blast Volume Mascara – Very Black
Price on Amazon

11 Best Cruelty-Free Drugstore Mascaras

1. Best Flake-Free Option:essence Lash Princess Sculpted Volume Mascara – Black

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4.3
essence Lash Princess Sculpted Volume Mascara – Black Image: Essence Cosmetics

Drama comes easy with this volumizing mascara that can last for up to 24 hours without having the need to re-apply. This means the lash-enhancing product can last longer even if you end up using it every day. While some mascaras look effective only after they are applied on false lashes, this defining mascara separates each lash hair making your eyes ready for the red carpet. The application brush is tapered and made of fibers that ensure there are no flakes. PETA also acknowledges the essence Cosmetics brand as being 100% cruelty-free. For a more detailed review of this product, here’s a video that will take you through the reviewer’s experience of using it.
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Color: 01|black | Product Dimensions: 0.39 x 0.39 x 2.76 inches | Weight: 1.06 Ounces

Pros

  • Paraben and gluten-free
  • Fade and flake-free
  • Bold impact
  • Offers long-lasting wear

Cons

  • It may be clumpy if used more times than the recommended number of strokes.

protip_icon Pro Tip
Use the tapered tip of the wand to apply the mascara on the lower lashes.

2. Best Smooth Glide On:Honest Beauty Extreme Length Mascara + Lash Primer

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4.1

This mascara with a dual sided brush gives you two products in one. Enjoy the benefits of a primer that comes along with the mascara. The primer, in a genius way, acts as a base that intensifies the mascara and also gives it an even surface to glide on. The lengthening boost mascara solution is so rich that you don’t need a lash curler to create a dramatic curve and long length. The bristles of the mascara brush are designed to ensure no natural lash hair is left behind, in turn, giving the definition we all are constantly yearning for. The fact that this mascara cum lash primer is tested by dermatologists, as well as ophthalmologists, sets it apart. In addition to this, it is also clinically tested to deliver exceptional results like a visible lift and clump-free eyelashes.

Color: Black | Product Dimensions: 0.8 x 0.8 x 5.6 inches | Weight: 0.25 Ounces

Pros

  • Free from paraben and paraffin
  • Free from silicones and mineral oil
  • Free from synthetic fragrances

Cons

  • It may not be suitable for people with extremely sensitive skin and eyes.

protip_icon Trivia
Pulling the mascara wand in and out of the tube repeatedly leads to the mascara drying out quickly as it pushes air into the tube.

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Why We Think It's Worth Buying

More than 2,771 rave reviews on Amazon prove why we are so in awe of this product.

3. Best Water-Resistant Formula:The Balm Cosmetics Mad Lush Voluminous Mascara – Black

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4.2
theBalm Cosmetics Mad Lash Mascara – Black Image: Thebalm

Apart from being known for their extremely attractive and creative packaging, Balm Cosmetics are never meager when it comes to the quality and richness of their products. The same goes for this voluminous mascara. In the darkest shade of black, this mascara will not let you down. Teamed with an applicator that is curved, it makes application easy and shows results in the first stroke itself. This mascara with a curved brush is highly popular among its users and has received positive reviews on various e-commerce websites for its lasting formula. This has become a favorite mascara of many as it is ideal if you are always in a rush and prefer to spend less time and strokes when applying your makeup.

Number of Items: 1 | Color: Black | Product Dimensions: 5.17 x 0.31 x 0.31 inches | Weight: 0.3 Ounces

Pros

  • Water-resistant formula
  • Smudge-proof
  • Talc and paraben-free product

Cons

  • It may be too heavy if overly applied.

protip_icon Pro Tip
Always apply the mascara from the root to the tip in a zig-zag wiggling motion.

worth-buy-icon

Why We Think It's Worth Buying

More than 5,271 Amazon users have vouched for this amazing product.

essence Lash Princess Sculpted Volume Mascara - Black
Best Flake-Free Option
Honest Beauty Extreme Length Mascara + Lash Primer
Best Smooth Glide On
The Balm Cosmetics Mad Lush Voluminous Mascara - Black
Best Water-Resistant Formula
Color 01 Black Black
Dimensions 0.39 x 0.39 x 2.76 inches 0.8 x 0.8 x 5.6 inches 5.17 x 0.31 x 0.31 inches
Weight 1.06 Ounces 0.25 Ounces 0.3 Ounces
Number of Items-- 1
Rating
Reviews22,5302,7715,271
Price$1105$19.99$9

4. Best Buildable Coverage:NYX Doll Eye Volumizing Mascara – Black

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3.5

It is very rare to find volumizing mascara that doesn’t have a very thick brush. Not only does this mascara do wonders for plenty of volume and color, but at the same time it is equipped with an easy-to-use hourglass shaped brush that is not too thick. A thinner brush makes the application of mascara effortless and allows the wearer to navigate it across their lashes, however thick or thin they may be. This ensures smooth and even presence of the product on the lashes, as a result of which it looks more natural. This mascara has a beautiful combination of natural oils, nylon fibers, and lots of vitamin E. Learn more about this lash mascara in this video featuring a reviewer’s experience.

Color: Volume | Product Dimensions: 0.81 x 1.06 x 5.13 inches | Weight: 0.03 Ounces

Pros

  • Flake-free
  • Buildable coverage
  • Smudge-proof

Cons

  • It may not last all day and may require a second stroke of application for an all-day event.

5. Best Non-GMO Product:Fifth & Skin NaturLash Mineral Mascara – Black

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4
NaturLash Mineral Mascara (BLACK) Image: Fifthandskin

A mascara that claims you will be tear-free, this naturally-made mascara even comes in environment-friendly packaging. Mascara that doesn’t smudge when you cry, yet can be easily washed with soapy water, this magical product can even help your lashes grow longer. Made with botanical ingredients, the solution of mascara ensures no damage is done to your lashes during and even after application. The black color of the mascara is derived from nature and the product doesn’t contain any dye. Multiple reviewers on various e-commerce sites attest to the fact that this mascara is ideal for those with sensitive eyes or contact wearers. Boasting to be multipurpose, this vegan and cruelty-free mascara can be used as an eyeliner and even as kohl on your waterline.

Color: BLACK | Product Dimensions: 4 x 0.75 x 4 inches | Weight: 0.8 Ounces

Pros

  • Non-GMO product
  • Hypoallergenic
  • 100% natural and vegan
  • Non-toxic
  • Water-resistant
  • Paraben-free

Cons

  • Mascara solution is thick, if one is not careful, too much product may end up being applied.
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Why We Think It's Worth Buying

This product has received 781 reviews from customers on Amazon, indicating its popularity and reliability.

6. Best Vegan Option:Pacifica Aquarian Gaze Water-Resistant Long Lash Mineral Mascara – Abyss (Black)

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4.1

Infused with coconut water, vitamin B, and extracts of kelp, this mascara is known for being waterproof. Free from petroleum this mascara has natural minerals and is equipped with a brush that is vegan too. Not only does this mascara provide volume, but it also helps the lashes grow longer. One of the most perfect mascaras for everyday use, it doesn’t bleed even after any amount of crying or running with sweat coming down your face, nor does it smudge in chlorine water or humidity. Seems like a good choice of mascara for active women who do not want to compromise on their glam factor!

Product Dimensions: 3 x 3 x 5 inches | Weight: 0.32 Ounces

Pros

  • Vegan mascara that contains natural minerals
  • Water-resistant
  • Free from paraben and silicones
  • Free from peanut oil and mineral oil

Cons

  • It may start flaking if too much product is applied at once.
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Why We Think It's Worth Buying

The extensive 440 rave reviews on Amazon prove why we are vouching for this product.

7. Best Volumizing Formula: Rimmel KIND & FREE Clean Mascara

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4.2
Rimmel KIND & FREE Clean Mascara Image: Rimmel

The Rimmel KIND & FREE Clean Mascara features a smooth formula that glides onto your lashes with ease, creating a natural and voluminous look. Its specially-designed brush is made with bio-based fibers. It helps separate and define each lash, ensuring that your lashes look bold and beautiful all day long without the risk of fall back. Its clean formula, which comes in two shades, black and brown, contains components that are naturally-derived including shea butter. The formula strengthens lashes and promotes lash growth over time. This waterproof mascara is also easy to remove, making it a great choice for those who want a hassle-free makeup routine. It is a cruelty-free and vegan product that is perfect for those who want to enjoy beautiful lashes without harming the animals or the environment.

Color: 02 Black Brown | Product Dimensions: 5.51 x 4.76 x 0.83 inches | Weight: 1.13 Ounces.

Pros

  • Clean formula
  • Waterproof formula
  • Bio-based brush
  • Offers adequate volume
  • Easy to remove
  • Vegan
  • Cruelty-free
  • Clump-free
  • Smudge-free
  • Long-lasting formula
  • Fragrance-free
  • Mineral oil-free

Cons

  • None

8. Best Lash Thickening Formula:Gabriel Cosmetics Mascara – Black Brown

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4.4
Gabriel Image: Gabriel Cosmetics Mascara – Black Brown

Vitamin B5 is important for retaining hydration in your lashes, and luckily this mascara is full of it. The presence of vitamin B5 ensures that the lashes not only grow in size but also thicken over time. Natural wax from plants has also been added to this mascara to provide superior conditioning as well as protection to the lashes. The brush too, is designed in a special way so that definition is achieved immediately. This mascara is also non-flaky and creates no chunky pieces that may fall on your face. has special ingredients in the form of iron oxide which in turn makes sure the product lasts longer on your lashes.

Color: Black Brown | Product Dimensions: 4.38 x 0.69 x 0.69 inches | Weight: 0.32 Ounces

Pros

  • Lead-free
  • Paraben-free
  • 100% vegan
  • Gluten-free
  • Non-toxic

Cons

  • It may require multiple coats for a very defined look.

9. Best Fragrance-Free:Beauty Without Cruelty Paraben Free Mascara – Black

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3.9

This mascara is topped with vitamin E and biotin, making sure it is giving your lashes all the nutrition they deserve. With its natural formula and easy-to-use brush, you no longer have to be worried about mascara making your lashes stick together or clamping up. This mascara gives you the coveted au naturel look. If understated glam is your signature style, then this mascara is your go-to tool. It also ensures your moisturizer or sunscreen doesn’t let it bleed, making it ideal for all-day wear, at work or play.

Color: Full Volume Black | Product Dimensions: 0.75 x 0.75 x 4.3 inches | Weight: 0.24 Ounces

Pros

  • Vegan
  • Paraben-free
  • Fragrance-free
  • Suitable for sensitive skin
  • Suitable for wearing all-day long

Cons

  • It may not be suitable to be worn while swimming.

My Personal Experience

"This mascara coats my lashes and volumizes them. It never clumps my lashes or dries them out. The pigment holds my lashes in place without smudging on my lids. I like that I can wash off this mascara easily with my regular cleanser. It also never leaves residues between my lashes."


10. Best Long-Lasting Results:Covergirl Lash Blast Volume Mascara – Very Black

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4.4
Covergirl Lash Blast Volume Mascara Image: Covergirl

As the name suggests, this Covergirl mascara promises to multiply volume by 10 times to give you perfect lashes of your dreams. Big and bold is the result it gives to boost your confidence, provided you keep building the mascara on your lashes. The applicator is made using materials that ensure you don’t get too much or too less so that you are in complete control of the look you will finally achieve. This mascara is also quite water-resistant, which makes it a good option for outdoor activities. Like all mascaras, if you apply this mascara in the right quantity no clumps will be formed.

Color: 800 - Very Black | Product Dimensions: 5.63 x 2.88 x 1.05 inches | Weight: 1.41 Ounces

Pros

  • Leaping Bunny certified
  • Waterproof
  • Buildable coverage
  • Long-lasting
  • Waterproof

Cons

  • It may not be suitable for people with extremely sensitive skin.
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Why We Think It's Worth Buying

The product has received 15,904 positive Amazon reviews from its users, stating its numerous benefits.

11. Best Lash Conditioning Product:Petra Organics Waterproof Mascara – Black

We all know that mascara adds drama to our look, but this mascara will make you feel like a model on the runway. If you are looking for a mascara to create a statement-making look that will turn heads, this is your best friend. Enriched with green tea, natural powders of silk, and vitamin E, this water-resistant mascara makes your lashes grow faster and conditions them too. The formula of the mascara also takes care of the dryness that can often occur in your lashes from wearing too much makeup, and keeps them moisturized for a longer period of time.

Color: Black | Product Dimensions: 1.6 x 1.6 x 5.5 inches | Weight: 0.17 Ounces

Pros

  • Buildable coverage
  • Waterproof
  • Lasts all day
  • Hypoallergenic
  • Paraben-free

Cons

  • This mascara is more suited to occasional wear as it has very high impact.

My Personal Experience

"My lashes look fluttery and longer as soon as I apply this mascara. The pigment is both water-proof and smudge-proof, so my lashes look neatly lifted. The mascara never irritates my eyelid skin or turns my lashes brittle. The pigment is easy to remove as well."


*The prices provided in this article are based on the latest available information. However, they may vary due to changes in pricing by the seller and/or promotional offers.

Infographic: How To Find Cruelty-Free Drugstore Mascaras

The market is rampant with mascara products from highly-reputed brands that might have celebrity endorsements but are not necessarily environment conscious or animal-friendly. This makes things tricky for consumers who wish to make ethical choices in their skin care and makeup product consumption. Check out the infographic below to learn how to identify genuine cruelty-free drugstore mascara brands.

How To Find Cruelty-Free Drugstore Mascaras (infographic)

Illustration: StyleCraze Design Team

The Bottom Line

Being conscious about the environment doesn’t mean that you cannot look like a movie star whenever you want. The world is changing and so is the way companies make their products. There are so many cruelty-free makeup products to choose from without hurting nature. The Essence Lash Princess Sculpted Volume Mascara – Black is great for those who desire dramatic volume while the Honest Beauty 2-in-1 Extreme Length Clean Mascara + Lash Primer is perfect for those who want both lengthening and volumizing benefits. But, if you are looking for a formula for sensitive eyes, choose the Covergirl Lash Blast Volume Mascara, Very Black. Our compiled list of the 11 best cruelty-free mascaras has all types of mascaras to select from, and you won’t have to struggle to look for the right product that suits your requirement the most. Some of them are even ophthalmologist- and dermatologist-tested and may offer more than 10 hours wear time. Who knew doing good and looking like an absolute doll, could both be achieved by a single stroke of mascara brush? Let us know in the comments which one of these mascaras are now a staple item in your makeup pouch and share your favorite glam looks with us.

Frequently Asked Questions

Are Maybelline mascaras cruelty-free?

No, Maybelline mascaras are not cruelty-free.

Is Loreal mascara cruelty-free?

No. Loreal mascaras are not cruelty-free.

How can you tell if mascara is truly cruelty-free?

Look for a leaping bunny logo in the package of your mascara to determine if the product is cruelty-free or not. This logo is the only internationally acclaimed sign that guarantees no animal testing.

What is the best waterproof cruelty-free mascara?

The Pacifica Aquarian Gaze Water-Resistant Long Lash Mineral Mascara is the best waterproof, cruelty-free mascara. This vegan formula does not smudge even in chlorine water or humidity.

Are Rimmel mascaras cruelty-free?

Yes, Rimmel mascaras are cruelty-free.

Are MAC mascaras cruelty-free?

No, MAC Mascaras are not cruelty-free.

Why Trust StyleCraze?

Srijani Roy Chowdhury, the author of this article, is a makeup and fashion enthusiast who knows what’s hot and what’s not. She spent hours researching and reading up on the cruelty-free brands available. She delved deep into many e-commerce forums and reviews to find the best cruelty-free mascaras on the market. She chose this list based on the ingredients added, long-lasting effects, and benefits of the formulations, like waterproofing and smudge resistance.

Grace Ko

Grace KoMakeup Artist

Grace has been a professional makeup artist for 5 years. Her tryst with makeup started as a hobby and developed into something more. She experimented with all sorts of makeup looks on herself and posted pictures on social media. She then went to Michael Vincent Academy to cultivate her skills and learn makeup artistry at a professional level. After she...read full bio

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